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ANALISIS PENGARUH HARGA, KUALITAS, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI LAMPU PANDAWA LED
Govanda Elcovano Adenza Faradz;
Nur Achmad
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA
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DOI: 10.34127/jrlab.v13i3.1226
This quantitative study aims to analyze the effect of price, quality, and promotion on purchasing decisions mediated by buying interest in Pandawa Led lamps. The population in this study were consumers of Pandawa LED lamps at the Gema Lawu Elektronik Plaosan store, from which data was taken in part with a Likert-scale questionnaire. The sampling technique in this study was non probability sampling with a purposive sampling approach. The data analysis technique used in this study is to use PLS-SEM analysis consisting of two Outer model and Inner model. The results showed that price, product quality and promotion had a positive and significant effect on purchasing decisions. Likewise, price, product quality and promotion have a positive and significant effect on purchase intention. The same results on the mediating variable can be explained that buying interest mediates the influence between price, product quality and promotion variables on purchasing decisions.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA PT X JAKARTA PUSAT
Fadhel Adam Syahaical;
Nur Achmad
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA
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DOI: 10.34127/jrlab.v14i1.1284
This study aims to analyze the impact of work discipline and motivation on employee performance, with job satisfaction acting as an intermediary variable. A quantitative research method was utilized in this investigation. The target population consisted of employees at PT X, located in Central Jakarta. The sampling process utilized a purposive sampling method, involving a total of 80 respondents. Data collection was conducted using a questionnaire formatted on a Likert scale. For data analysis, PLS technique was applied with the assistance of SMARTPLS 4.0 software. The PLS-SEM analysis consists of two main components: the Inner Model and the Outer Model. The result showed that motivation positively affects employee performance, but the impact is not significant. In contrast, work discipline has a positive and significant influence on employee performance. Moreover, both motivation and work discipline contribute positively and significantly to job satisfaction. Additionally, job satisfaction acts as a mediator in the relationship between motivation and work discipline with employee performance.
Retensi Karyawan sebagai Mediasi dalam Pengaruh Strategi Manajemen Talenta terhadap Kinerja Generasi Z di Solo Raya
Ananda, Kannitha Audria Deva;
Achmad, Nur
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia
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DOI: 10.57178/paradoks.v8i2.1287
Penelitian ini bertujuan untuk menganalisis pengaruh manajemen talenta terhadap kinerja karyawan generasi Z di Solo Raya dengan mempertimbangkan peran retensi karyawan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner yang disebarkan kepada 200 responden yang merupakan karyawan generasi Z di berbagai instansi swasta maupun pemerintah di Solo Raya. Hasil penelitian menunjukkan bahwa manajemen talenta berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, manajemen talenta juga berpengaruh positif terhadap retensi karyawan, yang pada gilirannya meningkatkan kinerja karyawan. Hal ini mengindikasikan bahwa retensi karyawan berperan sebagai variabel mediasi dalam hubungan antara manajemen talenta dan kinerja karyawan. Penelitian ini juga membuka peluang untuk studi lebih lanjut mengenai faktor-faktor lain yang mungkin mempengaruhi hubungan antara manajemen talenta dan kinerja karyawan di lingkungan organisasi.
Pengaruh Program Insentif Financial Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai variable Intervening (Studi Pada PT Wangsa Jatra Lestari)
Andriansyah, Muhammad Rafi';
Achmad, Nur
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta
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DOI: 10.29040/jie.v9i3.17942
This research focuses on the effect of financial incentive programs and career development on employee performance, with job satisfaction as a mediating variable, at PT Wangsa Jatra Lestari. The research methods used is quantitative with the PLS-SEM approach. A total of amounted to 98 respondents of PT Wangsa Jatra Lestari employees who were selected using purposive sampling technique. The findings reveal that financial incentives and career advancement positively and significantly influence employee performance. In addition, financial incentive programs and career progression show a positive and meaningful impact on employee job satisfaction. Than, job satisfaction is proven to serve as a mediating variable between financial incentives and career development toward employee performance outcomes. These results suggest that job satisfaction plays a vital part in strengthening the effect of financial incentives and career development on performances. This study implies that organizations should consistently enhance transparent and transparent incentive programs, as well as develop clear and systematic career paths to improve employee satisfaction and performance.
PENGARUH KEPUASAN KERJA DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP TURNOVER INTENTION DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI STUDI KASUS PADA CV. INDOJATI
Anisa Ayu Gyanmar, Fridasari;
Achmad, Nur
MANAJEMEN DEWANTARA Vol 8 No 2 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa
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DOI: 10.30738/md.v8i2.17314
Employee presence is a key element in driving organizational activities and optimizing the use of existing resources to achieve orientation. Research findings show consistency in the relationship between turnover intention and factors such as leadership, intelligence, employee behavior in carrying out tasks outside the main task (extraroles), job dissatisfaction, and experiences related to organizational commitment. The method applied in the following research applies a quantitative approach. The population identified includes employees in the CV production department. Indojati, taken by 80 people. Data analysis was carried out using Jeffreys's Amazing Statistics Program (JASP) software. Research findings show that it is. Job satisfaction has a positive and significant effect on turnover intention. Transformational leadership style is known to influence turnover intention significantly positively. Organizational commitment mediates the effect of job satisfaction on turnover intention. Transformational leadership style can mediate organizational commitment with turnover intention. Suggestions for future researchers can be to use other variables that can be studied significantly regarding the influence of turnover intention. Variables that are not applied in the following research should be applied or added to further research. Future researchers can research other organizations or service industries.
An Empirical and Theoretical Literature Reviews on Creative Economy of Culinary in South Heritage Town Square of Surakarta Palace (Central Java, Indonesia)
Achmad, Nur;
Murwanti, Sri;
Purnomo, Siddiq;
Sholahuddin, Muhammad
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
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Keraton Surakarta is one of the tourism destinations in Surakarta, Central Java. The southern side Keraton Surakarta looks rundown with quite untidy culinary street vendors and it was well-known as an area for night prostitution a decade ago. Previous research has already identified a mapping and economic potential of creative SMEs of culinary occupying in the Alun-Alun Kidul Keraton Kasunanan Surakarta. This literature and empirical study consists of three sections. First, it presents creative economic potential in the Alun-Alun Kidul Keraton Kasunanan Surakarta. Second, it discusses the various regulations on the management of street vendors. Third, it presents various empirical studies on the creative economy and the arrangement of the Alun-Alun Kidul. Content analysis of literature study was conducted to generate a pre-analysis strengths, weaknesses, opportunities and challenges of the creative economy in the Alun-Alun Kidul Keraton Kasunanan Surakarta. The results of this study show that the Alun-Alun Kidul Keraton Kasunanan Surakarta becomes a recreation potential for medium-small income people. Besides, the regulation issued by local government and the Kasunanan Surakarta prohibit it to be permanent place for street vendors. In addition, various empirical studies show the importance of managing and structuring the Alun-Alun Kidul Keraton Kasunanan Surakarta as small recreational place for public while accommodating street vendors leads to good and fair situation for all parties.
The Influence of Brand Ambassador & Eletronic Word of Mouth (e-WOM) on Consumer Buying Interest in Lazada Marketplace With Brand Image as a Mediator
Achmad, Nur;
Zhari, Maulaniya Nestri Setya;
Kussudyarsana, K;
Sholahudin, M.
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
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Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan electronic word of mouth (e-WOM) terhadap minat beli konsumen marketplace Lazada dengan brand image sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif, jenis data yang digunakan pada penelitian ini adalah kuesioner dan diolah menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa brand ambassador, electronic word of mouth (e-WOM) dan brand image berpengaruh positif dan signifikan terhadap minat beli. Variabel brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap brand image. Brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap minat beli melalui brand image sebagai variabel intervening.
A Panel Data Analysis of Earnings Growth Determinants in Jakarta Islamic Index
Sholahuddin, Muhammad;
Jannah, Zainur Miftakhul;
Kussudyarsana, K;
Achmad, Nur
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
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This study aims to analyze the influence of current ratio, and total asset turnover on profit growth. Current ratio is one of liquidity ratio and total asset turnover is one of activity ratio. This type of research is quantitative data. The population used in this study is all companies registered in the Jakarta Islamic Index (JII) period 2016-2020. This research hypothesis test uses secondary data with purposive sampling techniques and companies that meet the criteria of 18 companies. Secondary data uses data collection by means of documentation. The analysis methods used are Multiple regression test of panel data, Classic assumption test, goodness of fit model accuracy test and hypothesis testing. The results of this study partially show that the current ratio has a significant positive effect on profit growth. While total asset turnover negatively affects profit growth. Simultaneously the current ratio and total asset turnover have a significant effect simultaneously on the company's profit growth.
PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN
Kuswati, Rini;
Waskito, Jati;
Achmad, Nur;
Soepatini, S;
Irawati, Zulfa;
Abas, Novel Idris;
Choirunnisa, Bella A.;
Ahmadi, Mirzam Arqy;
Angellia, Anggi
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
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This community dedication program is intended to assist partners in the preparation of institutions to become sustainable green schools. This is a community-based activity that promotes the circular economy, particularly in elementary schools staffed by parents, students, and faculty, as well as the adjacent area. Activities for promotion, instruction on the significance of adiwiyata schools, and a sequence of initiatives aimed at enhancing the efficacy of communication, in addition to the construction of facilities at the adjutant school.
Pengaruh Influencer Dan Kualitas Produk Terhadap Minat Beli Pada Live Streaming Tiktok Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Locana Label)
Fitriana, Desinta Fajar;
Achmad, Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai
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DOI: 10.31004/innovative.v4i2.10063
Penelitian ini untuk menganalisis terkait pengaruh influencer, dan kualitas produk terhadap minat beli yang dimediasi oleh kepercayaan konsumen pada pengguna live streaming aplikasi tiktok Locana Label. Data dikumpulkan lalu dianalisis menggunakan software SmartPLS 3.0. Penelitian ini adalah jenis penelitian kuantitatif deskriptif yang bertujuan untuk memberikan gambaran lebih lanjut tentang gejala atau fenomena yang terjadi. Ini adalah jenis penelitian korelasi, yang berarti mengetahui bagaimana variabel independen dan variabel dependen berkorelasi satu sama lain. Hasil yang mampu diungkapkan dalam penelitian ini adalah variable Influencer berpengaruh negatif tidak signifikan terhadap Minat Beli, Influencer berpengaruh positif signifikan terhadap Kepercayaan Konsumen, Kualitas Produk berpengaruh positif signifikan terhadap Minat Beli, Kualitas Produk berpengaruh positif dan signifikan terhadap Kepercayaan Konsumen, Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Minat Beli.