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Pengaruh Harga, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Hazel Salon Bridal Dan Spa Wibowo, Debora Tata; Achmad, Nur
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.9820

Abstract

Finding out how big of an impact factors like pricing, service quality, and customer pleasure have on customer loyalty at Hazel Salon Bridal and SPA is the main goal of this research. To gather data, this research used a quantitative technique based on questionnaires. A total of 1,122 people who were at least fifteen years old, had been to the salon at least twice, and had used at least one service were included in the sample. Hypothesis testing is part of the analysis process which also includes multiple linear analysis, t and f tests, and determinant coefficient tests. This study found that: (1) The loyalty of Hazel Salon Bridal & SPA clients is greatly influenced by price. Customers tend to be more loyal if the price offered is reasonable and in accordance with the level of service; (2) With a p value of 0.001 and tcount of 3.824 > ttable 1.982, it is clear that high-quality service at Hazel Salon Bridal and SPA significantly affects client loyalty. Customer loyalty is directly proportional to service quality, which includes qualities such as friendliness, attention, and empathy; (3) With a significance value of 0.001 and tcount of 4.755 > ttable of 1.982, customer happiness has a significant effect on customer loyalty at Hazel Salon Bridal and SPA. This shows that customer loyalty is directly proportional to customer satisfaction; (4) The impact of price (X1), service quality (X2), and customer happiness on customer loyalty (Y) is greater than the Fcount value of 22.305, which is greater than the Ftable of 22.305. Therefore, the combined impact of the three independent factors on consumer loyalty is statistically significant. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Produk Bening’s Skincare Dengan Trustworhtiness Sebagai Variabel Intervening Maharani, Riris Arienda; Achmad, Nur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1529

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh Brand Ambassador Dan Brand Image terhadap keputusan pembelian produk Bening’s Skincare dengan Trustworhtiness sebagai variabel intervening.Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah konsumen produk Bening’s skincare di Universitas Muhammadiyah Surakarta. Teknik yang digunakan dalam pengambilan sampel adalah teknik non-probability sampling. Jumlah sampel yang digunakan pada penelitian ini sebanyak 210 responden. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan Instrument Penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif dan analisis Structural Equation Model (SEM) dengan Smart Partial Least Square (PLS). PLS memiliki beberapa model spesifikasi yang terdiri dari tiga tipe hubungan, yaitu inner model, outer model dan weight relation. Hasil penelitian ini ialah bahwa Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap purchase decision. Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap trustworthiness. Trustworthiness berpengaruh positif dan signifikan terhadap purchase decision. Trustworthiness memediasi pengaruh brand ambassador terhadap purchase decision, secara parsial. Trustworthiness memediasi pengaruh brand image terhadap purchase decision, secara parsial.
Pengaruh Pelatihan dan Motivasi Berprestasi Teerhadap kinerja Karyawan Koperasi Simpan Usaha Ja’far Medika Karanganyar Dengan Kompetensi Sebagai Variabel Intervening Marfuah, Aulia Dias; Achmad, Nur
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6755

Abstract

Studi ini bertujuan untuk menganalisa pelatihan karyawan serta motivasi berprestasi pada kinerja karyawan koperasi simpan usaha Ja’far Medika Karanganyar dengan kompetensi sebagai variabel intervening. Metode kajian yang dipakai yakni metode kuantitatif. Pengambilan sampel, mempergunakan teknik sampling jenuh. Data utama dikumpulkan melalui kuesioner tertutup yang disebar melalui Google Form, memakai skala Likert. Populasi yang diteliti ialah 80 karyawan KSU Ja’far Medika Karanganyar yang sudah bekerja selama satu tahun. Untuk menganalisa data, dipakai Teknik Analisa PLS-SEM, yang memungkinkan prediksi serta eksplorasi berbagai model kompleks dengan beberapa syarat yang tidak terlalu ketat dalam data. PLS-SEM termasuk alat analisa yang tepat untuk keperluan itu. Selanjutnya, data dianalisa memakai PLS dengan bantuan perangkat lunak SMARTPLS. Hasil studi ini menunjukan kinerja karyawan memberikan dampak negative pada kinerja karyawan tetapi Kompetensi kerja memediasi hubungan pelatihan kerja serta motivasi berprestasi pada kinerja karyawan. Kata Kunci: Pelatihan Karyawan; Motivasi Berpretasi; Kompetensi Kerja; Kinerja Karyawan
PENINGKATAN NILAI JUAL PRODUK DAN DAYA SAING WISATA KULINER MELALUI PENGUATAN HIGIENE DAN SANITASI MAKANAN Sarbini, Dwi; Kurnia, , Pramudya; Mustikaningrum, Fitriana; Achmad, Nur; Arifin, Atwal; Sholahuddin, Muhammad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28561

Abstract

Pandemi COVID-19 berdampak signifikan pada tenaga masak di PCM Wonosari, memaksa banyak dari mereka untuk kembali ke desa dan memulai usaha kuliner sendiri. Melalui program pengabdian masyarakat, pelatihan diberikan untuk meningkatkan kualitas dan daya saing usaha kuliner lokal. Fokus pelatihan meliputi edukasi gizi, penerapan prinsip-prinsip hygiene dan sanitasi, serta pengembangan keterampilan kewirausahaan dan pemanfaatan teknologi digital dalam pemasaran. Hasil program menunjukkan peningkatan signifikan dalam keterampilan dan pengetahuan para pelaku usaha kuliner, yang berkontribusi pada peningkatan kualitas produk dan layanan. Dengan pendampingan berkelanjutan dan pemberian alat hygiene, usaha kuliner di PCM Wonosari diharapkan mampu bersaing di pasar yang lebih luas, meningkatkan kesehatan masyarakat, dan memajukan ekonomi lokal. Program ini menegaskan pentingnya kolaborasi antara akademisi, pemerintah, dan masyarakat dalam mengembangkan potensi ekonomi desa.
Pengaruh Kepemimpinan Transformasional Terhadap Perilaku Kerja Inovatif di Tempat Kerja: Efek Moderasi dari Dukungan Organisasi yang Dirasakan dan Keterlibatan Kerja: Studi Penelitian pada karyawan di PT.H Nadia Rahmawati; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6910

Abstract

This study aims to examine the effect of transformational leadership on innovative work behavior, considering the moderating effects of perceived organizational support and work engagement among employees of PT.H. The research employed a quantitative method with SEM-PLS analysis, involving 57 respondents selected through purposive sampling. Primary data were collected using a questionnaire designed to measure the research variables. The results indicate that transformational leadership has a significant positive effect on innovative work behavior, suggesting that leaders who adopt this leadership style can encourage employees to innovate and contribute creatively in the workplace. However, the analysis also revealed that perceived organizational support and work engagement do not significantly moderate this relationship. This finding implies that, while support and engagement are important, the impact of transformational leadership on innovative behavior remains strong regardless of these factors. Understanding that transformational leadership can independently enhance innovative behavior, companies are advised to focus on strengthening leadership styles to create a work culture that supports innovation. This research also opens opportunities for further studies on other factors that might influence the relationship between leadership and innovation in organizational settings.
Analysis of the influence of brand image and religious belief on purchase intention of halal cosmetic products with attitude as an intervening variable Firli Dwi Kusuma Putri; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7339

Abstract

This study analyzes the influence of Brand Image and Religious Belief on Purchase Intention of halal cosmetic products, with Attitude toward Product as a mediating variable. A quantitative approach is employed, utilizing Partial Least Squares (PLS) for data analysis. The study's population comprises Muslim women in Surakarta who use halal-certified cosmetics, with a sample selected through non-probability purposive sampling. Data collection is conducted via questionnaires using a Likert scale (1–5), and Structural Equation Modeling (SEM) with SmartPLS 4.0 is applied for analysis. The results indicate that Brand Image and Religious Belief do not directly impact Purchase Intention. However, both variables significantly influence Attitude toward Product. Furthermore, Attitude toward Product mediates the relationship between Brand Image and Purchase Intention, as well as between Religious Belief and Purchase Intention. Study limitations include a restricted sample size, limited geographic coverage, and the exclusion of other potential independent variables. Future research should expand the sample size, broaden geographic scope, and incorporate additional independent variables to enhance the validity and generalizability of the findings.
ANALISIS PENGARUH KNOWLEDGE SHARING DAN DISIPLIN KERJA TERHADAP KINERJA UMKM DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Yudatama, Wahyu Hamzah; Achmad, Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11442

Abstract

Employee performance is an important factor in establishing an efficient and effective MSME or organization, so an employee must have good skills to be able to meet the expected MSME criteria. The aim of this research is to determine the effect of knowledge sharing and work discipline on the performance of MSMEs with motivation as an intervening variable. The method used is SEM with a PLS approach. The results of the research obtained two data processing, namely the results of direct influence testing and the results of indirect influence testing. The results of the research resulted in testing the direct influence of work discipline which had a significant effect on performance, work discipline had a significant effect on motivation, knowledge sharing had a significant effect on performance, knowledge sharing had a significant effect on motivation. Then, in testing the indirect effect, motivation can mediate positively and but does not have a significant effect between work discipline on MSME performance and motivation can mediate positively and significantly between knowledge sharing and MSME performance
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Permatasari, Qisthoni; Lestari, Wuryaningsih Dwi; Achmad, Nur; Kuswati, Rini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
PENGARUH KOMPETENSI, MOTIVASI, LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. “W” Waruwu, Dicky Rahmat; Achmad, Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15548

Abstract

Employee productivity as an important thing in the company will be achieved with employees who have good competence in their respective fields of work. The purpose of this study is to determine the influence of competence on employee work productivity at PT. W, the influence of motivation affects the work productivity of employees at PT. W and the influence of the work environment affect the work productivity of employees at PT. W. This study uses a quantitative approach, a research method based on the philosophy of positivism, used to use research instruments, quantitative data analysis with the aim of testing the hypothesis that has been determined. Population is the number of employees in PT. W as many as 55 people. The result obtained by the competency variable (X1) is which means that the result has a significant effect on work productivity (Y). The motivation variable (X2) did not have a significant effect on work productivity (Y). The work environment variable (X3) had a significant effect on work productivity (Y).
Pengaruh Job Crafting dan Psychological Capital Terhadap Inovasi Karyawan Dengan Meaningful Work Sebagai Variabel Mediasi Divando, Alvian Fery; Achmad, Nur
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9642

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Job Crafting dan Psychological Capital terhadap Inovasi Karyawan dengan Meaningful Work sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif asosiatif-kausal dengan populasi 70 karyawan tetap PT. Herindo Megah Tama yang dipilih menggunakan teknik sensus. Data dikumpulkan melalui kuesioner Likert 1–5 dan dianalisis menggunakan SmartPLS 4.0, mencakup uji deskriptif, evaluasi model pengukuran, dan model struktural. Hasil penelitian menunjukkan bahwa Job Crafting berpengaruh positif terhadap Inovasi Karyawan dan Meaningful Work, sedangkan Psychological Capital hanya berpengaruh positif terhadap Inovasi Karyawan tetapi tidak signifikan terhadap Meaningful Work. Meaningful Work terbukti berkontribusi positif terhadap Inovasi Karyawan dan memediasi hubungan antara Job Crafting dan Inovasi Karyawan, namun tidak memediasi pengaruh Psychological Capital. Temuan ini menegaskan pentingnya peran proaktivitas karyawan dalam pekerjaan serta kondisi psikologis positif dalam mendorong inovasi, sekaligus menekankan peran Meaningful Work sebagai mekanisme mediasi yang efektif.
Co-Authors Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atahiro, Wildan Hamid Atwal Arifin, Atwal Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Devi, Septiana Retna Dewaty, Galuh Kasih Anugerah Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito K Kussudyarsana Kristina Ayu Oktaviani Kussudyarsana Kussudyarsana Kussudyarsana M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Nadia Rahmawati Novel Idris Abas Nursesa, Puan Cielo Putri Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Purnomo, Siddiq Putri, Eva Kumala Sapna Rini Kuswati S Soepatini Salsabila, Sherlynda Febriana Saputro, Ahmad Eko Sari, Elisa Novita Sari, Gias Gemilang Setiyanto, Sulis Shabrina Putri Pembayun Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Sri Murwanti Sri Murwanti Sulis Setiyanto Syah, Habib Irfan Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yayat Sujatna, Yayat Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa