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All Journal Dinamika Pendidikan WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Sinar Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Ecopreneur.12 Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Cognitionis Civitatis et Politicae
Nur Achmad
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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The Influence of Brand Ambassador & Eletronic Word of Mouth (e-WOM) on Consumer Buying Interest in Lazada Marketplace With Brand Image as a Mediator Achmad, Nur; Zhari, Maulaniya Nestri Setya; Kussudyarsana, K; Sholahudin, M.
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan electronic word of mouth (e-WOM) terhadap minat beli konsumen marketplace Lazada dengan brand image sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif, jenis data yang digunakan pada penelitian ini adalah kuesioner dan diolah menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa brand ambassador, electronic word of mouth (e-WOM) dan brand image berpengaruh positif dan signifikan terhadap minat beli. Variabel brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap brand image. Brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap minat beli melalui brand image sebagai variabel intervening.
A Panel Data Analysis of Earnings Growth Determinants in Jakarta Islamic Index Sholahuddin, Muhammad; Jannah, Zainur Miftakhul; Kussudyarsana, K; Achmad, Nur
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study aims to analyze the influence of current ratio, and total asset turnover on profit growth. Current ratio is one of liquidity ratio and total asset turnover is one of activity ratio. This type of research is quantitative data. The population used in this study is all companies registered in the Jakarta Islamic Index (JII) period 2016-2020. This research hypothesis test uses secondary data with purposive sampling techniques and companies that meet the criteria of 18 companies. Secondary data uses data collection by means of documentation. The analysis methods used are Multiple regression test of panel data, Classic assumption test, goodness of fit model accuracy test and hypothesis testing. The results of this study partially show that the current ratio has a significant positive effect on profit growth. While total asset turnover negatively affects profit growth. Simultaneously the current ratio and total asset turnover have a significant effect simultaneously on the company's profit growth.
PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN Kuswati, Rini; Waskito, Jati; Achmad, Nur; Soepatini, S; Irawati, Zulfa; Abas, Novel Idris; Choirunnisa, Bella A.; Ahmadi, Mirzam Arqy; Angellia, Anggi
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This community dedication program is intended to assist partners in the preparation of institutions to become sustainable green schools. This is a community-based activity that promotes the circular economy, particularly in elementary schools staffed by parents, students, and faculty, as well as the adjacent area. Activities for promotion, instruction on the significance of adiwiyata schools, and a sequence of initiatives aimed at enhancing the efficacy of communication, in addition to the construction of facilities at the adjutant school.
Pengaruh Influencer Dan Kualitas Produk Terhadap Minat Beli Pada Live Streaming Tiktok Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Locana Label) Fitriana, Desinta Fajar; Achmad, Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10063

Abstract

Penelitian ini untuk menganalisis terkait pengaruh influencer, dan kualitas produk terhadap minat beli yang dimediasi oleh kepercayaan konsumen pada pengguna live streaming aplikasi tiktok Locana Label. Data dikumpulkan lalu dianalisis menggunakan software SmartPLS 3.0. Penelitian ini adalah jenis penelitian kuantitatif deskriptif yang bertujuan untuk memberikan gambaran lebih lanjut tentang gejala atau fenomena yang terjadi. Ini adalah jenis penelitian korelasi, yang berarti mengetahui bagaimana variabel independen dan variabel dependen berkorelasi satu sama lain. Hasil yang mampu diungkapkan dalam penelitian ini adalah variable Influencer berpengaruh negatif tidak signifikan terhadap Minat Beli, Influencer berpengaruh positif signifikan terhadap Kepercayaan Konsumen, Kualitas Produk berpengaruh positif signifikan terhadap Minat Beli, Kualitas Produk berpengaruh positif dan signifikan terhadap Kepercayaan Konsumen, Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Minat Beli.
Pengaruh Harga, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Hazel Salon Bridal Dan Spa Wibowo, Debora Tata; Achmad, Nur
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.9820

Abstract

Finding out how big of an impact factors like pricing, service quality, and customer pleasure have on customer loyalty at Hazel Salon Bridal and SPA is the main goal of this research. To gather data, this research used a quantitative technique based on questionnaires. A total of 1,122 people who were at least fifteen years old, had been to the salon at least twice, and had used at least one service were included in the sample. Hypothesis testing is part of the analysis process which also includes multiple linear analysis, t and f tests, and determinant coefficient tests. This study found that: (1) The loyalty of Hazel Salon Bridal & SPA clients is greatly influenced by price. Customers tend to be more loyal if the price offered is reasonable and in accordance with the level of service; (2) With a p value of 0.001 and tcount of 3.824 > ttable 1.982, it is clear that high-quality service at Hazel Salon Bridal and SPA significantly affects client loyalty. Customer loyalty is directly proportional to service quality, which includes qualities such as friendliness, attention, and empathy; (3) With a significance value of 0.001 and tcount of 4.755 > ttable of 1.982, customer happiness has a significant effect on customer loyalty at Hazel Salon Bridal and SPA. This shows that customer loyalty is directly proportional to customer satisfaction; (4) The impact of price (X1), service quality (X2), and customer happiness on customer loyalty (Y) is greater than the Fcount value of 22.305, which is greater than the Ftable of 22.305. Therefore, the combined impact of the three independent factors on consumer loyalty is statistically significant. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Produk Bening’s Skincare Dengan Trustworhtiness Sebagai Variabel Intervening Maharani, Riris Arienda; Achmad, Nur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1529

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh Brand Ambassador Dan Brand Image terhadap keputusan pembelian produk Bening’s Skincare dengan Trustworhtiness sebagai variabel intervening.Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah konsumen produk Bening’s skincare di Universitas Muhammadiyah Surakarta. Teknik yang digunakan dalam pengambilan sampel adalah teknik non-probability sampling. Jumlah sampel yang digunakan pada penelitian ini sebanyak 210 responden. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan Instrument Penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif dan analisis Structural Equation Model (SEM) dengan Smart Partial Least Square (PLS). PLS memiliki beberapa model spesifikasi yang terdiri dari tiga tipe hubungan, yaitu inner model, outer model dan weight relation. Hasil penelitian ini ialah bahwa Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap purchase decision. Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap trustworthiness. Trustworthiness berpengaruh positif dan signifikan terhadap purchase decision. Trustworthiness memediasi pengaruh brand ambassador terhadap purchase decision, secara parsial. Trustworthiness memediasi pengaruh brand image terhadap purchase decision, secara parsial.
Pengaruh Pelatihan dan Motivasi Berprestasi Teerhadap kinerja Karyawan Koperasi Simpan Usaha Ja’far Medika Karanganyar Dengan Kompetensi Sebagai Variabel Intervening Marfuah, Aulia Dias; Achmad, Nur
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6755

Abstract

Studi ini bertujuan untuk menganalisa pelatihan karyawan serta motivasi berprestasi pada kinerja karyawan koperasi simpan usaha Ja’far Medika Karanganyar dengan kompetensi sebagai variabel intervening. Metode kajian yang dipakai yakni metode kuantitatif. Pengambilan sampel, mempergunakan teknik sampling jenuh. Data utama dikumpulkan melalui kuesioner tertutup yang disebar melalui Google Form, memakai skala Likert. Populasi yang diteliti ialah 80 karyawan KSU Ja’far Medika Karanganyar yang sudah bekerja selama satu tahun. Untuk menganalisa data, dipakai Teknik Analisa PLS-SEM, yang memungkinkan prediksi serta eksplorasi berbagai model kompleks dengan beberapa syarat yang tidak terlalu ketat dalam data. PLS-SEM termasuk alat analisa yang tepat untuk keperluan itu. Selanjutnya, data dianalisa memakai PLS dengan bantuan perangkat lunak SMARTPLS. Hasil studi ini menunjukan kinerja karyawan memberikan dampak negative pada kinerja karyawan tetapi Kompetensi kerja memediasi hubungan pelatihan kerja serta motivasi berprestasi pada kinerja karyawan. Kata Kunci: Pelatihan Karyawan; Motivasi Berpretasi; Kompetensi Kerja; Kinerja Karyawan
PENINGKATAN NILAI JUAL PRODUK DAN DAYA SAING WISATA KULINER MELALUI PENGUATAN HIGIENE DAN SANITASI MAKANAN Sarbini, Dwi; Kurnia, , Pramudya; Mustikaningrum, Fitriana; Achmad, Nur; Arifin, Atwal; Sholahuddin, Muhammad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28561

Abstract

Pandemi COVID-19 berdampak signifikan pada tenaga masak di PCM Wonosari, memaksa banyak dari mereka untuk kembali ke desa dan memulai usaha kuliner sendiri. Melalui program pengabdian masyarakat, pelatihan diberikan untuk meningkatkan kualitas dan daya saing usaha kuliner lokal. Fokus pelatihan meliputi edukasi gizi, penerapan prinsip-prinsip hygiene dan sanitasi, serta pengembangan keterampilan kewirausahaan dan pemanfaatan teknologi digital dalam pemasaran. Hasil program menunjukkan peningkatan signifikan dalam keterampilan dan pengetahuan para pelaku usaha kuliner, yang berkontribusi pada peningkatan kualitas produk dan layanan. Dengan pendampingan berkelanjutan dan pemberian alat hygiene, usaha kuliner di PCM Wonosari diharapkan mampu bersaing di pasar yang lebih luas, meningkatkan kesehatan masyarakat, dan memajukan ekonomi lokal. Program ini menegaskan pentingnya kolaborasi antara akademisi, pemerintah, dan masyarakat dalam mengembangkan potensi ekonomi desa.
Pengaruh Kepemimpinan Transformasional Terhadap Perilaku Kerja Inovatif di Tempat Kerja: Efek Moderasi dari Dukungan Organisasi yang Dirasakan dan Keterlibatan Kerja: Studi Penelitian pada karyawan di PT.H Nadia Rahmawati; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6910

Abstract

This study aims to examine the effect of transformational leadership on innovative work behavior, considering the moderating effects of perceived organizational support and work engagement among employees of PT.H. The research employed a quantitative method with SEM-PLS analysis, involving 57 respondents selected through purposive sampling. Primary data were collected using a questionnaire designed to measure the research variables. The results indicate that transformational leadership has a significant positive effect on innovative work behavior, suggesting that leaders who adopt this leadership style can encourage employees to innovate and contribute creatively in the workplace. However, the analysis also revealed that perceived organizational support and work engagement do not significantly moderate this relationship. This finding implies that, while support and engagement are important, the impact of transformational leadership on innovative behavior remains strong regardless of these factors. Understanding that transformational leadership can independently enhance innovative behavior, companies are advised to focus on strengthening leadership styles to create a work culture that supports innovation. This research also opens opportunities for further studies on other factors that might influence the relationship between leadership and innovation in organizational settings.
Analysis of the influence of brand image and religious belief on purchase intention of halal cosmetic products with attitude as an intervening variable Firli Dwi Kusuma Putri; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7339

Abstract

This study analyzes the influence of Brand Image and Religious Belief on Purchase Intention of halal cosmetic products, with Attitude toward Product as a mediating variable. A quantitative approach is employed, utilizing Partial Least Squares (PLS) for data analysis. The study's population comprises Muslim women in Surakarta who use halal-certified cosmetics, with a sample selected through non-probability purposive sampling. Data collection is conducted via questionnaires using a Likert scale (1–5), and Structural Equation Modeling (SEM) with SmartPLS 4.0 is applied for analysis. The results indicate that Brand Image and Religious Belief do not directly impact Purchase Intention. However, both variables significantly influence Attitude toward Product. Furthermore, Attitude toward Product mediates the relationship between Brand Image and Purchase Intention, as well as between Religious Belief and Purchase Intention. Study limitations include a restricted sample size, limited geographic coverage, and the exclusion of other potential independent variables. Future research should expand the sample size, broaden geographic scope, and incorporate additional independent variables to enhance the validity and generalizability of the findings.
Co-Authors Akhtar, Shazia Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atahiro, Wildan Hamid Atwal Arifin Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Devi, Septiana Retna Dewaty, Galuh Kasih Anugerah Diaz Ayu Satriana Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Habib Irfan Syah Imronudin Imronudin Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito Khan, Jamil Kristina Ayu Oktaviani Kussudyarsana Latief Bayu Aji M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Aldilo Ihza Pradana Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Natasya Ayu u Andira Novel Idris Abas Nursesa, Puan Cielo Putri Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Puan Cielo Putri Nursesa Purnomo, Siddiq Putri, Eva Kumala Sapna Qisthoni Permatasari Ramadhan, Muhammad Haris Ade Rena Daiva Fatihahsari Rini Kuswati Salsabila, Sherlynda Febriana Saputro, Ahmad Eko Sari, Elisa Novita Sari, Gias Gemilang Septiana Retna Devi Setiyanto, Sulis Shabrina Putri Pembayun Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Soepatini Sri Murwanti Sulis Setiyanto Syah, Habib Irfan Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wildan Hamid Atahiro Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yayat Sujatna, Yayat Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa