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All Journal Dinamika Pendidikan WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Sinar Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Ecopreneur.12 Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Achmad
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN Kuswati, Rini; Waskito, Jati; Achmad, Nur; Soepatini, S; Irawati, Zulfa; Abas, Novel Idris; Choirunnisa, Bella A.; Ahmadi, Mirzam Arqy; Angellia, Anggi
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community dedication program is intended to assist partners in the preparation of institutions to become sustainable green schools. This is a community-based activity that promotes the circular economy, particularly in elementary schools staffed by parents, students, and faculty, as well as the adjacent area. Activities for promotion, instruction on the significance of adiwiyata schools, and a sequence of initiatives aimed at enhancing the efficacy of communication, in addition to the construction of facilities at the adjutant school.
The Effect of Social Media Source Credibility on Purchase Interest of Products from Online Stores Saskara, Bela; Achmad, Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2947

Abstract

Social media marketing is now a dominant business strategy, with many companies using influencers to advertise their products. This study examines the effect of influencer credibility, which includes attractiveness, expertise, and trustworthiness, on consumer purchase intention through the mediation of consumer attitudes. This study uses a quantitative approach with data from 210 respondents collected through a Likert-scale questionnaire. Data analysis was conducted using SEM-PLS through SmartPLS 4.0 software. The results show that influencer credibility has a significant positive impact on consumer attitudes (p-value <0.05, t-statistic > 1.96), and consumer attitudes mediate the relationship between influencer credibility and purchase intention. Dimensions of credibility, such as attractiveness, expertise, and trustworthiness, significantly affect consumer responses to advertisements. Fadil Jaidi is able to convey authentic and relevant messages, thereby increasing consumer trust in JINISO products. This study emphasizes the importance of influencer credibility in building emotional engagement and increasing the effectiveness of digital marketing. These results support previous studies showing that influencer credibility can drive purchase intention through consumer attitudes, making influencers a strategic element in modern marketing communications.
Pengaruh Influencer Dan Kualitas Produk Terhadap Minat Beli Pada Live Streaming Tiktok Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Locana Label) Fitriana, Desinta Fajar; Achmad, Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10063

Abstract

Penelitian ini untuk menganalisis terkait pengaruh influencer, dan kualitas produk terhadap minat beli yang dimediasi oleh kepercayaan konsumen pada pengguna live streaming aplikasi tiktok Locana Label. Data dikumpulkan lalu dianalisis menggunakan software SmartPLS 3.0. Penelitian ini adalah jenis penelitian kuantitatif deskriptif yang bertujuan untuk memberikan gambaran lebih lanjut tentang gejala atau fenomena yang terjadi. Ini adalah jenis penelitian korelasi, yang berarti mengetahui bagaimana variabel independen dan variabel dependen berkorelasi satu sama lain. Hasil yang mampu diungkapkan dalam penelitian ini adalah variable Influencer berpengaruh negatif tidak signifikan terhadap Minat Beli, Influencer berpengaruh positif signifikan terhadap Kepercayaan Konsumen, Kualitas Produk berpengaruh positif signifikan terhadap Minat Beli, Kualitas Produk berpengaruh positif dan signifikan terhadap Kepercayaan Konsumen, Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Minat Beli.
Pengaruh Harga, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Hazel Salon Bridal Dan Spa Wibowo, Debora Tata; Achmad, Nur
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.9820

Abstract

Finding out how big of an impact factors like pricing, service quality, and customer pleasure have on customer loyalty at Hazel Salon Bridal and SPA is the main goal of this research. To gather data, this research used a quantitative technique based on questionnaires. A total of 1,122 people who were at least fifteen years old, had been to the salon at least twice, and had used at least one service were included in the sample. Hypothesis testing is part of the analysis process which also includes multiple linear analysis, t and f tests, and determinant coefficient tests. This study found that: (1) The loyalty of Hazel Salon Bridal & SPA clients is greatly influenced by price. Customers tend to be more loyal if the price offered is reasonable and in accordance with the level of service; (2) With a p value of 0.001 and tcount of 3.824 > ttable 1.982, it is clear that high-quality service at Hazel Salon Bridal and SPA significantly affects client loyalty. Customer loyalty is directly proportional to service quality, which includes qualities such as friendliness, attention, and empathy; (3) With a significance value of 0.001 and tcount of 4.755 > ttable of 1.982, customer happiness has a significant effect on customer loyalty at Hazel Salon Bridal and SPA. This shows that customer loyalty is directly proportional to customer satisfaction; (4) The impact of price (X1), service quality (X2), and customer happiness on customer loyalty (Y) is greater than the Fcount value of 22.305, which is greater than the Ftable of 22.305. Therefore, the combined impact of the three independent factors on consumer loyalty is statistically significant. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Produk Bening’s Skincare Dengan Trustworhtiness Sebagai Variabel Intervening Maharani, Riris Arienda; Achmad, Nur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1529

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh Brand Ambassador Dan Brand Image terhadap keputusan pembelian produk Bening’s Skincare dengan Trustworhtiness sebagai variabel intervening.Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah konsumen produk Bening’s skincare di Universitas Muhammadiyah Surakarta. Teknik yang digunakan dalam pengambilan sampel adalah teknik non-probability sampling. Jumlah sampel yang digunakan pada penelitian ini sebanyak 210 responden. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan Instrument Penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif dan analisis Structural Equation Model (SEM) dengan Smart Partial Least Square (PLS). PLS memiliki beberapa model spesifikasi yang terdiri dari tiga tipe hubungan, yaitu inner model, outer model dan weight relation. Hasil penelitian ini ialah bahwa Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap purchase decision. Brand ambassador dan Brand image berpengaruh positif dan signifikan terhadap trustworthiness. Trustworthiness berpengaruh positif dan signifikan terhadap purchase decision. Trustworthiness memediasi pengaruh brand ambassador terhadap purchase decision, secara parsial. Trustworthiness memediasi pengaruh brand image terhadap purchase decision, secara parsial.
Pengaruh Pelatihan dan Motivasi Berprestasi Teerhadap kinerja Karyawan Koperasi Simpan Usaha Ja’far Medika Karanganyar Dengan Kompetensi Sebagai Variabel Intervening Marfuah, Aulia Dias; Achmad, Nur
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6755

Abstract

Studi ini bertujuan untuk menganalisa pelatihan karyawan serta motivasi berprestasi pada kinerja karyawan koperasi simpan usaha Ja’far Medika Karanganyar dengan kompetensi sebagai variabel intervening. Metode kajian yang dipakai yakni metode kuantitatif. Pengambilan sampel, mempergunakan teknik sampling jenuh. Data utama dikumpulkan melalui kuesioner tertutup yang disebar melalui Google Form, memakai skala Likert. Populasi yang diteliti ialah 80 karyawan KSU Ja’far Medika Karanganyar yang sudah bekerja selama satu tahun. Untuk menganalisa data, dipakai Teknik Analisa PLS-SEM, yang memungkinkan prediksi serta eksplorasi berbagai model kompleks dengan beberapa syarat yang tidak terlalu ketat dalam data. PLS-SEM termasuk alat analisa yang tepat untuk keperluan itu. Selanjutnya, data dianalisa memakai PLS dengan bantuan perangkat lunak SMARTPLS. Hasil studi ini menunjukan kinerja karyawan memberikan dampak negative pada kinerja karyawan tetapi Kompetensi kerja memediasi hubungan pelatihan kerja serta motivasi berprestasi pada kinerja karyawan. Kata Kunci: Pelatihan Karyawan; Motivasi Berpretasi; Kompetensi Kerja; Kinerja Karyawan
PENINGKATAN NILAI JUAL PRODUK DAN DAYA SAING WISATA KULINER MELALUI PENGUATAN HIGIENE DAN SANITASI MAKANAN Sarbini, Dwi; Kurnia, , Pramudya; Mustikaningrum, Fitriana; Achmad, Nur; Arifin, Atwal; Sholahuddin, Muhammad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28561

Abstract

Pandemi COVID-19 berdampak signifikan pada tenaga masak di PCM Wonosari, memaksa banyak dari mereka untuk kembali ke desa dan memulai usaha kuliner sendiri. Melalui program pengabdian masyarakat, pelatihan diberikan untuk meningkatkan kualitas dan daya saing usaha kuliner lokal. Fokus pelatihan meliputi edukasi gizi, penerapan prinsip-prinsip hygiene dan sanitasi, serta pengembangan keterampilan kewirausahaan dan pemanfaatan teknologi digital dalam pemasaran. Hasil program menunjukkan peningkatan signifikan dalam keterampilan dan pengetahuan para pelaku usaha kuliner, yang berkontribusi pada peningkatan kualitas produk dan layanan. Dengan pendampingan berkelanjutan dan pemberian alat hygiene, usaha kuliner di PCM Wonosari diharapkan mampu bersaing di pasar yang lebih luas, meningkatkan kesehatan masyarakat, dan memajukan ekonomi lokal. Program ini menegaskan pentingnya kolaborasi antara akademisi, pemerintah, dan masyarakat dalam mengembangkan potensi ekonomi desa.
Pengaruh Kepemimpinan Transformasional Terhadap Perilaku Kerja Inovatif di Tempat Kerja: Efek Moderasi dari Dukungan Organisasi yang Dirasakan dan Keterlibatan Kerja: Studi Penelitian pada karyawan di PT.H Nadia Rahmawati; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6910

Abstract

This study aims to examine the effect of transformational leadership on innovative work behavior, considering the moderating effects of perceived organizational support and work engagement among employees of PT.H. The research employed a quantitative method with SEM-PLS analysis, involving 57 respondents selected through purposive sampling. Primary data were collected using a questionnaire designed to measure the research variables. The results indicate that transformational leadership has a significant positive effect on innovative work behavior, suggesting that leaders who adopt this leadership style can encourage employees to innovate and contribute creatively in the workplace. However, the analysis also revealed that perceived organizational support and work engagement do not significantly moderate this relationship. This finding implies that, while support and engagement are important, the impact of transformational leadership on innovative behavior remains strong regardless of these factors. Understanding that transformational leadership can independently enhance innovative behavior, companies are advised to focus on strengthening leadership styles to create a work culture that supports innovation. This research also opens opportunities for further studies on other factors that might influence the relationship between leadership and innovation in organizational settings.
Analysis of the influence of brand image and religious belief on purchase intention of halal cosmetic products with attitude as an intervening variable Firli Dwi Kusuma Putri; Achmad, Nur
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7339

Abstract

This study analyzes the influence of Brand Image and Religious Belief on Purchase Intention of halal cosmetic products, with Attitude toward Product as a mediating variable. A quantitative approach is employed, utilizing Partial Least Squares (PLS) for data analysis. The study's population comprises Muslim women in Surakarta who use halal-certified cosmetics, with a sample selected through non-probability purposive sampling. Data collection is conducted via questionnaires using a Likert scale (1–5), and Structural Equation Modeling (SEM) with SmartPLS 4.0 is applied for analysis. The results indicate that Brand Image and Religious Belief do not directly impact Purchase Intention. However, both variables significantly influence Attitude toward Product. Furthermore, Attitude toward Product mediates the relationship between Brand Image and Purchase Intention, as well as between Religious Belief and Purchase Intention. Study limitations include a restricted sample size, limited geographic coverage, and the exclusion of other potential independent variables. Future research should expand the sample size, broaden geographic scope, and incorporate additional independent variables to enhance the validity and generalizability of the findings.
ANALISIS PENGARUH KNOWLEDGE SHARING DAN DISIPLIN KERJA TERHADAP KINERJA UMKM DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Yudatama, Wahyu Hamzah; Achmad, Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11442

Abstract

Employee performance is an important factor in establishing an efficient and effective MSME or organization, so an employee must have good skills to be able to meet the expected MSME criteria. The aim of this research is to determine the effect of knowledge sharing and work discipline on the performance of MSMEs with motivation as an intervening variable. The method used is SEM with a PLS approach. The results of the research obtained two data processing, namely the results of direct influence testing and the results of indirect influence testing. The results of the research resulted in testing the direct influence of work discipline which had a significant effect on performance, work discipline had a significant effect on motivation, knowledge sharing had a significant effect on performance, knowledge sharing had a significant effect on motivation. Then, in testing the indirect effect, motivation can mediate positively and but does not have a significant effect between work discipline on MSME performance and motivation can mediate positively and significantly between knowledge sharing and MSME performance
Co-Authors Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atwal Arifin, Atwal Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Dewaty, Galuh Kasih Anugerah Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito K Kussudyarsana Kussudyarsana Kussudyarsana Kussudyarsana M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Novel Idris Abas Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Purnomo, Siddiq Putri, Eva Kumala Sapna Rini Kuswati S Soepatini Salsabila, Sherlynda Febriana Sari, Elisa Novita Saskara, Bela Setiyanto, Sulis Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Sri Murwanti Sri Murwanti Sulis Setiyanto Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa