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Does purchasing power mediate the marketing mix on purchasing decisions of IP publisher book customers Latief Bayu Aji; Nur Achmad
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1602

Abstract

Along with the times, the level of competition is getting higher and higher, including the operations of printing companies. In addition to competition between companies, printing companies have challenges in product adjustments that are no longer done offline printing, but also online. This research is aimed at analyzing the effect of the marketing mix on purchasing decisions with purchasing power as an intervening variable, the marketing mix studied as an independent variable, including, product, price, distribution and promotion. The research method uses a descriptive quantitative approach. The sample was determined as many as 103 IP Publisher consumers from June 2021 to July 2022 who were taken using the incidental sampling method. Data was collected using a questionnaire. The analysis tool uses SmartPLS. According to the analysis' findings, it is known: 1) there is a positive and significant effect between price on purchasing decisions, and purchasing power mediation strengthens the effect of price on purchasing decisions; 2) There is no effect between products on purchasing decisions, and purchasing power mediation weakens the effect of products on purchasing decisions; 3) there is a positive and significant effect between distribution on purchasing decisions, and purchasing power mediation weakens the effect of distribution on purchasing decisions; 4) There is no effect between promotions on purchasing decisions, and purchasing power mediation strengthens the effect of promotions on purchasing decisions.
THE ROLE OF LEADERSHIP STYLE, WORK DISCIPLINE, AND COMPENSATION IN INFLUENCING EMPLOYEE PERFORMANCE MEDIATED BY WORK MOTIVATION WORK STUDY AT AGENCY "D" IN THE CITY OF SURAKARTA Sulis Setiyanto; Nur Achmad
Ecopreneur.12 Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i2.15782

Abstract

The purpose of this study was to analyse the role of leadership style, work discipline, and compensation in influencing employee performance mediated by work motivation in the study of agency "D" in Surakata city. This study uses nonprobability sampling method, which is non-random sampling. In this study, the population is all employees who work at agency "D" with a total of 84 employees with details of 32 civil servants and 52 PPPK people. The sample taken in this study was 84 respondents. The technique that will be used in this research is the Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS) statistics through the help of the SMART PLS application. Based on the research results previously described, the researcher can conclude that the variables of leadership style, compensation have a positive and significant effect on employee performance. Work discipline variables do not have a positive and significant effect on employee performance. Work motivation variables are not proven to mediate the effect of leadership style on employee performance. Work motivation variables are able to positively and significantly mediate the effect of work discipline on employee performance. Work motivation variable is able to positively and significantly mediate the effect of compensation on employee performance.
The influence of debt policy, dividend policy and profitability on the value of Manufacturing Companies in Indonesia for the 2018-2022 Natasya Ayu u Andira; Imronudin Imronudin; Nur Achmad
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study's goal to examine the debt policy, dividend policy, and profitability of Indonesian Stock Exchange-listed manufacturing companies from 2018 to 2022. The type of research methodology used in this research is quantitative research. The data used in this research is secondary data, namely financial reports of manufacturing companies. The research sample consisted of 32 companies listed on the Indonesian Stock Exchange. Purposive sampling is the sampling method used in this research. Data analyzed from the idx.co.id page. The observation period for this research is from 2018-2022. The data that has been collected is analyzed using multiple regression analysis. Based on the data analysis carried out, it is concluded that debt management (DER) does not have a positive or significant influence on manufacturing company value (PBV). Then the dividend policy (DPR) and profitability (ROA) variables have a positive and significant influence on the company value (PBV) of manufacturers listed from 2018 to 2022 on the Indonesian Stock Exchange
PENGARUH KEPUASAN KERJA DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP TURNOVER INTENTION DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI STUDI KASUS PADA CV. INDOJATI Fridasari Anisa Ayu Gyanmar; Nur Achmad
MANAJEMEN DEWANTARA Vol 8 No 2 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i2.17314

Abstract

Employee presence is a key element in driving organizational activities and optimizing the use of existing resources to achieve orientation. Research findings show consistency in the relationship between turnover intention and factors such as leadership, intelligence, employee behavior in carrying out tasks outside the main task (extraroles), job dissatisfaction, and experiences related to organizational commitment. The method applied in the following research applies a quantitative approach. The population identified includes employees in the CV production department. Indojati, taken by 80 people. Data analysis was carried out using Jeffreys's Amazing Statistics Program (JASP) software. Research findings show that it is. Job satisfaction has a positive and significant effect on turnover intention. Transformational leadership style is known to influence turnover intention significantly positively. Organizational commitment mediates the effect of job satisfaction on turnover intention. Transformational leadership style can mediate organizational commitment with turnover intention. Suggestions for future researchers can be to use other variables that can be studied significantly regarding the influence of turnover intention. Variables that are not applied in the following research should be applied or added to further research. Future researchers can research other organizations or service industries.
THE ROLE OF LEADERSHIP STYLE, WORK DISCIPLINE, AND COMPENSATION IN INFLUENCING EMPLOYEE PERFORMANCE MEDIATED BY WORK MOTIVATION WORK STUDY AT AGENCY "D" IN THE CITY OF SURAKARTA Sulis Setiyanto; Nur Achmad
Ecopreneur.12 Vol 6 No 2 (2023): Oktober 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i2.15782

Abstract

The purpose of this study was to analyse the role of leadership style, work discipline, and compensation in influencing employee performance mediated by work motivation in the study of agency "D" in Surakata city. This study uses nonprobability sampling method, which is non-random sampling. In this study, the population is all employees who work at agency "D" with a total of 84 employees with details of 32 civil servants and 52 PPPK people. The sample taken in this study was 84 respondents. The technique that will be used in this research is the Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS) statistics through the help of the SMART PLS application. Based on the research results previously described, the researcher can conclude that the variables of leadership style, compensation have a positive and significant effect on employee performance. Work discipline variables do not have a positive and significant effect on employee performance. Work motivation variables are not proven to mediate the effect of leadership style on employee performance. Work motivation variables are able to positively and significantly mediate the effect of work discipline on employee performance. Work motivation variable is able to positively and significantly mediate the effect of compensation on employee performance.
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Qisthoni Permatasari; Wuryaningsih Dwi Lestari; Nur Achmad; Rini Kuswati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
ANALISIS PENGARUH KNOWLEDGE SHARING DAN DISIPLIN KERJA TERHADAP KINERJA UMKM DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Wahyu Hamzah Yudatama; Nur Achmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11442

Abstract

Employee performance is an important factor in establishing an efficient and effective MSME or organization, so an employee must have good skills to be able to meet the expected MSME criteria. The aim of this research is to determine the effect of knowledge sharing and work discipline on the performance of MSMEs with motivation as an intervening variable. The method used is SEM with a PLS approach. The results of the research obtained two data processing, namely the results of direct influence testing and the results of indirect influence testing. The results of the research resulted in testing the direct influence of work discipline which had a significant effect on performance, work discipline had a significant effect on motivation, knowledge sharing had a significant effect on performance, knowledge sharing had a significant effect on motivation. Then, in testing the indirect effect, motivation can mediate positively and but does not have a significant effect between work discipline on MSME performance and motivation can mediate positively and significantly between knowledge sharing and MSME performance
PENGARUH INFLUENCER ENDORSEMENT DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA KLINIK KECANTIKAN ELLA SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Faraliza Gibranty Syarifudin; Nur Achmad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1028

Abstract

The purpose of this study was to analyze the effect of influencer endorsement and online customer reviews on purchase intention at the Ela skincare beauty clinic with trust as an intervening variable. This research uses quantitative methods. The population in this study were students throughout Solo Raya who knew, had bought, and used Ella Skincare products. The number of samples used was 384 respondents. The sampling technique used a non-probability sampling approach with purposive sampling technique. This study uses primary data obtained by filling out a questionnaire distributed to respondents via google form. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are Influencer endorsement, Online customer and Trust have a positive and significant influence on purchase intention. Influencer endorsement and online customer review have a positive and significant influence on trust. Influencer endorsement has a positive and significant influence on purchase intention which is mediated by trust. Online customer reviews have a positive and significant influence on purchase intention which is mediated by trust. Keywords: Influencer endorsement, Online customer, Purchase intention, Trust.
The Role of Organizational Citizenship Behavior (OCB) as a Mediation in the Influence Of Organizational Competence and Culture on Employee Performance Bastotan, Rosid; Achmad, Nur
Jurnal Sinar Manajemen Vol. 11 No. 2: July 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i2.5640

Abstract

Strong and knowledgeable human resources may ensure product quality and service levels while also boosting corporate performance and progress. The goal of this research was to quantify the influence of an organization's competency and culture in increasing employee performance, as seen through organizational citizenship behavior or OCB as mediation, and a total of 76 respondents from PT. San Makmur Garment used Smart PLS as using partial least square. As a result, it concludes that competency has no major impact on employee performance but can be impact as such when mediated by OCB. On the other hand, organizational culture can have a major impact on employee performance, but when mediated by OCB, the results are negative or insignificant.
Factors that Affect Purchase Decisions on Marketplace Users with Brand Image as A Mediating Variable Achmad, Nur; Fatah, M. Miftahul; Wahyuningrum, Dinda Daniar
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4038

Abstract

Purpose: This study aims to investigate the impact of brand ambassadorship (X1), pricing strategies (X2), and promotional activities (X3) on purchasing decisions (Y) among marketplace users, with a particular focus on the mediating influence of brand image (Z). Methodology: A sample of 390 marketplace users, selected through convenience sampling, underwent analysis employing Structural Equation Modeling (SEM) Partial Least Squares (PLS). Results: Brand ambassadors, pricing strategies, and promotional activities collectively positively and significantly influence brand image. Pricing strategies notably affect purchasing decisions. While brand ambassadors and promotional activities positively influence purchasing decisions, their effects are not statistically significant. Moreover, brand image significantly impacts purchasing decisions and serves as a mediator for all independent variables. Applications/Originality/Value: This study contributes to a deeper comprehension of consumer behaviour within marketplaces, furnishing practical insights for marketers. The identified mediating role of brand image enriches existing literature, underscoring its pivotal role in shaping consumer choices and decision-making processes.
Co-Authors Akhtar, Shazia Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atahiro, Wildan Hamid Atwal Arifin Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Devi, Septiana Retna Dewaty, Galuh Kasih Anugerah Diaz Ayu Satriana Divando, Alvian Fery Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Habib Irfan Syah Imronudin Imronudin Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito Khan, Jamil Kristina Ayu Oktaviani Kussudyarsana Latief Bayu Aji M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Aldilo Ihza Pradana Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Muzakar Isa Nadia Rahmawati Natasya Ayu u Andira Novel Idris Abas Nursesa, Puan Cielo Putri Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Puan Cielo Putri Nursesa Purnomo, Siddiq Putri, Eva Kumala Sapna Qisthoni Permatasari Ramadhan, Muhammad Haris Ade Rena Daiva Fatihahsari Rini Kuswati Salsabila, Sherlynda Febriana Saputro, Ahmad Eko Sari, Elisa Novita Sari, Gias Gemilang Septiana Retna Devi Setiyanto, Sulis Shabrina Putri Pembayun Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Soepatini Sri Murwanti Sulis Setiyanto Syah, Habib Irfan Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wildan Hamid Atahiro Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yayat Sujatna, Yayat Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa