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The Influence of Green Product Knowledge, Consumer Attitude, Consumer Trust on The Decision to Purchase Environmentally Friendly Products Dewi, Tirta Surya; Wahyudi, Tri Nur
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.2033

Abstract

Environmental concern increasingly influences consumer choices for personal care products, yet a gap persists between green awareness and real purchasing behavior, especially among Generation Z. This explanatory quantitative study investigates the determinants of green purchase decisions for mercury-free, Centella asiatica–based natural skincare products among Generation Z students in Solo Raya. Using an integrated framework that combines the Theory of Planned Behavior and the Green Trust Model, the study tests whether both models function complementarily in explaining the roles of knowledge, attitudes, and trust in shaping consumer decisions. Data were obtained through an online five-point Likert survey (n = 125, purposive sampling) and analyzed using PLS-SEM (SmartPLS 3.3.2). Findings indicate that Green Product Knowledge has a significant negative effect on purchase intention (β = −0.376), suggesting that greater knowledge may heighten skepticism toward product claims or perceived complexity. Conversely, consumer attitude and consumer trust show positive and significant influences on purchase decisions, with attitude identified as the strongest predictor. This study offers novelty by focusing on the socio-culturally diverse Solo Raya region and by empirically integrating TPB and Green Trust constructs, demonstrating their complementary predictive capability. Theoretically, the results refine assumptions that knowledge automatically increases green buying behavior; practically, they suggest that natural skincare brands should balance factual education with persuasive communication that simplifies product understanding and strengthens brand credibility.
Penerapan Media Pembelajaran Berbasis Powtoon dalam Meningkatkan Hasil Belajar Pada Mata Pelajaran Spreadsheets di Sekolah Menengah Kejuruan Dwinda Lagita; Tri Nur Wahyudi
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2331

Abstract

Penelitian ini memiliki tujuan untuk merancang sekaligus mengevaluasi efektivitas media pembelajaran berbasis PowToon dalam meningkatkan capaian belajar pada mata pelajaran Spreadsheets di SMK Negeri 1 Klaten, khususnya untuk peserta didik kelas X AKL. Metodologi yang diterapkan adalah Research and Development (R&D) menggunakan pendekatan model ADDIE yang mencakup lima tahap: Analysis, Design, Development, Implementation, dan Evaluation. Teknik pengumpulan data dilakukan melalui wawancara, observasi, tes formatif, serta penyebaran angket kepada peserta didik. Subjek dalam penelitian ini terdiri atas 36 siswa dari kelas X AKL 4 dan 34 siswa dari kelas X AKL 3 yang telah mengikuti pembelajaran mengenai materi spreadsheet. Temuan penelitian mengindikasikan bahwa pemanfaatan media pembelajaran berbasis PowToon yang dikombinasikan dengan pendekatan Problem Based Learning (PBL) mampu memberikan dampak positif terhadap peningkatan hasil belajar. Hal ini didukung oleh hasil uji-t yang memperlihatkan adanya perbedaan signifikan pada hasil belajar peserta didik yang menggunakan media PowToon, dibandingkan dengan metode pembelajaran konvensional secara luring.