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Pengaruh Kompensasi, Lingkungan Kerja, Jenjang Karir Terhadap Kinerja Karyawan PT. MBK Ventura di Wilayah Malang Utara. Nuriana, Farikha; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out and analyze how much influence compensation, work environment and career path have on employee performance at PT. MBK Ventura in the North Malang Region. The population in this study were employees at PT. MBK Ventura in the North Malang Region. The data collection method in this research used a questionnaire with a sample size determined using the Slovin formula and the results obtained were 42 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and coefficient of determination test (R2). The results of this research simultaneously show the influence of compensation, work environment and career path on employee performance. Partially, Compensation and Career Path influence Employee Performance, while the Work Environment has no influence on Employee Performance. Keywords: Compensation, Work Environment and Career Path and Employee Performance.
Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dimediasi Citra Merek Produk Halal Skincare Somethinc (Studi pada Mahasiswi FEB Universitas Islam Malang Tahun 2020) Putri, Ambar Rizkiana; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of promotion, price and product quality on purchasing decisions mediated by the brand image of Somethinc halal skincare products on FEB students at the Islamic University of Malang in 2020. this research uses explanatory research and a quantitative approach. The data source of this research is primary data obtained from answers to statements when distributing questionnaires to respondents who meet the criteria. The sampling technique used is non probability sampling with purposive sampling technique. The number of samples in this study were 115 respondents obtained from the Malhotra formula. to solve the problem in this study using the outer model test and inner model test with the help of data analysis using SmartPLS 4.0.9.9. The results of this study are promotion, price and product quality have a direct effect on brand image. promotion, price and brand image have a direct effect on purchasing decisions. promotion, price and product quality have an indirect effect on purchasing decisions mediated by brand image. while product quality has no direct effect on purchasing decisions. Keywords: Promotion, Price, Product Quality, Brand Image, Purchase Desicion
Pengaruh Lokasi, Harga, Dan Estetika Produk Terhadap Keputusan Pembelian Di Toko Plastik Sumber Rejo Malang. Khafili, Moch Farid Khafizd; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine how much influence price, location, and aesthetics have on purchasing decisions at Sumber Rejo plastic shop. The sampling technique uses Simple Random Sampling technique and the results obtained are 95 respondents. Data obtained by distributing questionnaires to customers of Sumber Rejo Plastic Shop, Data analysis in this study used SPSS. The data testing techniques used in this study include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and multiple determination coefficient test (R2). The results of this study indicate that location and aesthetics have a significant positive effect on purchasing decisions. Meanwhile, price has a significant negative effect on purchasing decisions.. Keywords: Effect of Location, Price, and Aesthetics on Purchasing Decisions
Pengaruh Service Quality, Word Of Mouth, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Swara Alam Cafe Di Kepanjen (Studi Pada Konsumen Swara Alam Cafe) Maulidya, Anisa; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of service quality, word of mouth, and price perceptions on purchasing decisions partially. The research method used is quantitative research method and this type of research is purposive sampling. The sample of this study were consumers of Swara Alam Cafe in Kepanjen with a sample size of 85 respondents. To obtain data, this study used a data collection method with a questionnaire. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the SPSS 23 application. The results of this study indicate that service quality and word of mouth have a partially significant effect on purchasing decisions at Swara Alam Cafe in Kepanjen. Meanwhile, price perceptions have no effect on purchasing decisions at Swara Alam Cafe in Kepanjen. Keywords: Service Quality, Word Of Mouth, Price Perception, And Purchasing Decisions 
Pengaruh Literasi Keuangan, Gaya Hidup, dan Electronic Money terhadap Perilaku Konsumtif (Studi Kasus Pada Mahasiswa Manajemen Universitas Islam Malang Angkatan Tahun 2020-2022) Zahro, Handini Nur Chameli Atuz; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this study is to examine and elucidate how consumer behavior is impacted by financial literacy, lifestyle, and electronic money. Case Study of Management Students at the Islamic University of Malang Class of 2020-2022. A sample of one hundred respondents was selected using random sampling methods from the Slovin formula for this study. This study used multiple linear regression analysis as a quantitative data analysis tool. Partial hypothesis testing is done using the data. The study's findings indicate that, to a lesser extent, the Lifestyle variable and the Financial Literacy variable have a significant impact on the purchase behavior of students enrolled in the Management study program at the Islamic University of Malang. Malang, the Lifestyle variable has a significant influence on the Consumptive Behavior of Management study program students at the Islamic University of Malang, Islamic University of Malang, and Electronic Money has a significant influence on the Consumptive Behavior of Management study program students at the Islamic University of Malang, Malang. Keywords: Financial Literacy, Lifestyle, Electronic Money, Consumptive Behavior 
Pengaruh Harga Dan Kemasan Produk Terhadap Minat Beli Konsumen Home Industri (Studi Kasus Konsumen Home Industri Makanan Di Desa Ketanggung, Kecamatan Sudimoro, Pacitan) Hovi, Farisa Mina; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the Influence of Product Price and Packaging on the Buying Interest of Home Industry Consumers in Home Industry Food Industry consumers in Ketanggung Village, Sudimoro District, Pacitan Regency. The sample used in this study was 65 respondents obtained from the Malhotra formula. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The results of this study show that simultaneously Price and Product Packaging have an effect on the buying Interest of Home Consumers in the Food Industry in Ketanggung Village, the Price variable has a significant effect on the Buying Interest of Home Consumers in the Food Industry in Ketanggung Village, and Product Packaging has a significant effect on the Buying Interest of Home Consumers in the Food Industry in Ketanggung Village. Keywords: Price, Product Packaging, Consumer Buying Interest 
Pengaruh Sosial Media Dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Inspired (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2020) Aulia, Nadhira Saffana; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Current industrial development is very dependent on company efficiency and utilizing developments in digital technology for business growth and development. These business developments can also be accessed by the public via the website provided. Quantitative analysis methods are modern business and scientific research. Quantitative research methods use quantitative methods that utilize information, namely research methods that are based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a calculation test tool. Social Media and Celebrity Endorsers have a simultaneous influence on student product purchasing decisions. Islamic University of Malang class of 2020. This shows that Inspired products can make decisions to buy their products because of Social Media which attracts consumer attention, and has celebrities to promote the product.  Keywords: Social Media, Celebrity Endorsers, Buying Decision
Pengaruh Promosi, Ulasan Produk, Dan Metode Pembayaran Terhadap Keputusan Pembelian Pada Marketplace Shopee Food (Studi Kasus Pada Pengguna Aplikasi Shopee Food Di Kota Malang) Masruhan, Helmy Naufal; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Shopee Food is an application that provides food delivery services with a wide selection of food and drinks online using only a smartphone. The purpose of this study was to determine whether promotions, product reviews, and payment methods influence purchasing decisions on the Shopee Food application. This type of research is explanatory research using quantitative methods. The population in this study were users of the Shopee Food application in Malang City. The number of samples used was 96 respondents who were determined using the Lameshow formula. The results showed that promotion has a positive effect and has a significant effect on purchasing decisions, product reviews have a positive effect and have a significant effect on purchasing decisions. And the Payment Method has a negative effect and has a significant effect on Purchasing Decisions. Keywords: Promotion, Product Review, Payment Method, Purchase Decision 
Pengaruh Digital Marketing, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Hey Jack Original Coffee Kelurahan Merjosari Kecamatan Lowokwaru Kota Malang Bahri, Syaiful; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to escalate customers’ purchase decision, utilizing the appropriate digital marketing strategy as well as maintaining the product’s quality could affect consumers’ purchase decision. This study aims to determine the effect of digital marketing and product quality on consumers' purchase decisions on Hey Jack Original Coffee products in Merjosari village, Lowokwaru sub-district, Malang City. 100 respondents were chose as the sample using Malhotra formula with a purposive sampling method. Multiple linear regression analysis is also used to anaylize the data. The result showed that the effort on utilizing the digital marketing strategy and maintaining the produc quality done by Hey Jack Original Coffee positively and significantly affects its consumers’ purchase decision. Furthermore, suggestion for other businesses is to put more focus on the use of social media in promoting their products in the form of digital marketing and always maintain the quality of their products to avoid disappointing the buyers. Keywords: Digital Marketing, Product Quality, Purchase Decisions.  
Pengaruh Strategi Pemasaran Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Fast Food McDonald’s Di Kota Malang Saputra, Rizky Maulana; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of marketing strategy and consumer satisfaction on McDonald's consumer loyalty in Malang City. The research method used is a quantitative research method. Sampling was carried out on McDonald's fast food consumers in Malang City using the Malhotra formula so that the sample obtained in this study was 50 respondents taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS application. The results of this research show that marketing strategy and consumer satisfaction have a significant positive effect simultaneously on McDonald's consumer loyalty in Malang City. Furthermore, marketing strategy and consumer satisfaction partially have a significant positive effect on McDonald's consumer loyalty in Malang City. Keywords: Marketing Strategy, Consumer Satisfaction, Consumer Loyalty.