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Pengaruh Harga dan Promosi Penjualan Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Di Indogrosir Malang Ismail, Niccolas Akbar; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of pricing and sales promotions on customer satisfaction and its impact on customer loyalty at Indogrosir Malang. Amid rising competition in the modern retail sector, understanding effective marketing strategies is essential, especially in wholesale businesses. The research uses a descriptive qualitative approach, collecting data through in-depth interviews, observation, and documentation. Informants include Indogrosir customers from various membership tiers (blue, red, black) and an internal merchandising staff member. Findings reveal that pricing significantly affects satisfaction, particularly through tiered and membership-based pricing, which customers perceive as competitive and fair. Sales promotions—such as discounts, gifts, and loyalty programs like IGR point redemption—also positively influence customer interest and satisfaction. High satisfaction leads to loyalty, seen in repeat purchases, customer recommendations, and continued patronage. The study concludes that effective pricing and targeted promotional strategies, along with consistent service quality, play a crucial role in building satisfaction and loyalty. It recommends that Indogrosir regularly evaluate its pricing and tailor promotions to customer segments to remain responsive to market changes. Keywords: Price, Sales Promotion, Customer Satisfaction, Customer Loyalty, Indogrosir.  
Pengaruh Lingkungan Kerja, Karakteristik Individu Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Kasus : Ratu Swalayan Departemen Store Kota Malang) Mulyani, Dwi Indah; Susyanti, Jeni; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of the work environment, individual characteristics, and organizational culture on employee performance at Ratu Swalayan Department Store in Malang City. The research method used was a quantitative approach with multiple linear regression analysis. Sampling was conducted using a saturated sampling technique with 30 respondents. The results indicate that all three independent variables simultaneously have a significant effect on employee performance. Partially, organizational culture has the most dominant influence on improving employee performance. Keywords: Work Environment, Individual Characteristics, Organizational Culture, Employee Performance
VALUE CO CREATION STUDY ON VENDOR BUSINESS MODEL Sholehuddin, Sulton; Sudarmiatin; Hermawan, Agus
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.1 (APRIL,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i1.7

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Researchers will further examine the process of creating co-creation in SMEs businesses with an analysis of strength, opportunity, aspiration, and results (SOAR). How a shared value creation strategy plays a role in the development of an entrepreneur's business strategy. SOAR analysis enables members of an organization to create their own desired future in the entire process by means of inquiry, imagination, innovation, and inspiration. SOAR's internal focus is organizational strength. This research will examine the business strategy of entertainment vendor service entrepreneurs, namely Backstage Production in this case event equipment service providers. As a result, Backstage Production has applied the SOAR concept very well to create corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0
Ulasan Pelanggan Memediasi Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening Pada Mahasiswi Universitas Islam Malang Angkatan 2022 Riza, Nimas Fahdiatur; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to examine the mediating role of customer reviews in the relationship between brand ambassador and product quality on purchase decisions of Scarlett Whitening beauty products among students of Universitas Islam Malang, class of 2022. The research employed an explanatory design, utilizing primary data collected through Likert-scale questionnaires distributed to 135 respondents selected via purposive sampling, as well as secondary data obtained from relevant scientific literature. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings reveal that brand ambassador, product quality, and customer reviews have a positive and significant effect on purchase decisions, while brand ambassador and product quality also positively influence customer reviews. Furthermore, customer reviews were found to play a significant mediating role, strengthening the influence of brand ambassador and product quality on purchase decisions. The implications of this study indicate that customer reviews serve as social validation and provide practical insights for companies to enhance the appeal of local beauty products. Keywords: Brand Ambassador, Product Quality, Customer Reviews, Purchase Decision, Scarlett Whitening
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Budaya Organisasi Dan Work Life Balance Terhadap Retensi Karyawan Ramayana Departement Store Cabang Alun-Alun Kota Malang Anggraini, Juliana; Rizal, Mohammad; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of leadership style, work motivation, organizational culture, and work life balance on employee retention at Ramayana Department Store, Alun-Alun Branch, Malang City. Using a quantitative approach, data were collected from 68 permanent employees through a Likert scale questionnaire and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests were conducted prior to hypothesis testing. The results show that leadership style, work motivation, organizational culture, and work life balance each have a positive and significant effect on employee retention. Simultaneously, all variables significantly influence employee retention. These findings highlight the importance of effective leadership, enhanced motivation, a positive organizational culture, and balanced work life policies in improving employee retention. The study provides practical implications for human resource management strategies in the retail industry. Keywords: Leadership Style, Work Motivation, Organizational Culture, Work Life Balance, Employee Retention.