Article Per Year (5 Year)
p-Index From 2021 - 2026
7.939
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan International Journal of Applied Finance and Business Studies Journal of Accounting and Finance Management (JAFM) E-JRM JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Business and Innovation Research Jurnal Green House
Sulton Sholehuddin
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 63 Documents
Search

 2   3   4   5   6 
Pengaruh Digital Marketing, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Hey Jack Original Coffee Kelurahan Merjosari Kecamatan Lowokwaru Kota Malang Bahri, Syaiful; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract In order to escalate customers’ purchase decision, utilizing the appropriate digital marketing strategy as well as maintaining the product’s quality could affect consumers’ purchase decision. This study aims to determine the effect of digital marketing and product quality on consumers' purchase decisions on Hey Jack Original Coffee products in Merjosari village, Lowokwaru sub-district, Malang City. 100 respondents were chose as the sample using Malhotra formula with a purposive sampling method. Multiple linear regression analysis is also used to anaylize the data. The result showed that the effort on utilizing the digital marketing strategy and maintaining the produc quality done by Hey Jack Original Coffee positively and significantly affects its consumers’ purchase decision. Furthermore, suggestion for other businesses is to put more focus on the use of social media in promoting their products in the form of digital marketing and always maintain the quality of their products to avoid disappointing the buyers. Keywords: Digital Marketing, Product Quality, Purchase Decisions.  
Pengaruh Strategi Pemasaran Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Fast Food McDonald’s Di Kota Malang Saputra, Rizky Maulana; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to analyze the influence of marketing strategy and consumer satisfaction on McDonald's consumer loyalty in Malang City. The research method used is a quantitative research method. Sampling was carried out on McDonald's fast food consumers in Malang City using the Malhotra formula so that the sample obtained in this study was 50 respondents taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS application. The results of this research show that marketing strategy and consumer satisfaction have a significant positive effect simultaneously on McDonald's consumer loyalty in Malang City. Furthermore, marketing strategy and consumer satisfaction partially have a significant positive effect on McDonald's consumer loyalty in Malang City. Keywords: Marketing Strategy, Consumer Satisfaction, Consumer Loyalty.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Indihome di Kota Malang Murini, Ira; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted to determine the effect of promotion, price and service quality on purchasing decisions with consumer trust as an intervening variable for Indihome customers in Malang City (empirical study at the Blimbing housing complex, Malang City). The method used is explanatory research which aims to explain the position of each variables and their influence between one variable and another variable, and the data source used is primary data by distributing Linkert scale questionnaires to Indihome customers in Malang City. The sample calculation in this study used the Malhotra formula which produced 100 respondents. The results of this research are that the promotion, price and service quality variables have a direct influence on consumer trust, the promotion, price and service quality variables have a direct influence on purchasing decisions, the consumer trust variable directly influences purchasing decisions, and the promotion, price and service quality variables have no influence. directly on purchasing decisions with consumer trust as the main factor, the intervening variable. Keywords: Promotion, Price, Service Quality, Purchasing Decisions and Customer Trust
Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
PENGUATAN PEREKONOMIAN KELUARGA MELALUI EDUKASI PENGELOLAAN KEUANGAN RUMAH TANGGA Sholehuddin, Sulton; Bastomi, Mohamad; Sudaryanti, Dwiyani
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17576

Abstract

Abstrak: Peran seorang ibu dalam rumah tangga sudah selayaknya seperti manajer dalam perusahaan. Ibu rumah tangga yang tidak memiliki kemampuan dalam mengelola keuangan keluarga berakibat pada perilaku konsumtif. Ketidakmampuan ibu rumah tangga dalam menyusun perencanaan keuangan ke dalam sebuah anggaran belanja akan berdampak pada pemborosan. Keluarga sejahtera dapat diwujudkan dengan pengelolaan keuangan rumah tangga yang baik. Program pengabdian masyarakat diusulkan untuk memberikan solusi agar karyawan memiliki keterampilan dan keahlian terkait pengalokasian pendapatan keluarga. Kemampuan tidak hanya pada pengelolaan alokasi konsumtif, tapi juga pada alokasi tabungan, investasi, dan transaksi yang efisien. Program dilaksanakan dengan menggunakan metode sosialisasi, edukasi, pelatihan, dan pendampingan yang melibatkan 50 orang karyawan perempuan Khayrscarf. Dengan menggunakan Teknik analisis deskriptif dengan persentase, diperoleh Hasil pelaksanaan program menunjukkan 40 dari 50 karyawan atau sebesar 80% mengalami peningkatan pemahaman dan kemampuan dalam pengelolaan keuangan antara lain penyusunan laporan keuangan dan anggaran belanja rumah tangga, serta keterampilan strategi belanja secara efisien.Abstract: The role of a mother in the household is like a manager in a company. Housewives who do not have the ability to manage family finances result in consumptive behavior. The inability of housewives to compile financial planning into a budget will have an impact on waste. Prosperous families can be realized with good household financial management. The community service program is proposed to provide a solution so that employees have skills and expertise related to allocating family income. Ability not only in managing consumptive allocations, but also in efficient allocation of savings, investments and transactions. The program was implemented using socialization, education, training and mentoring methods involving 50 Khayrscarf female employees. By using descriptive analysis techniques with percentages, the results of program implementation showed that 80% of employees experienced increased understanding and ability in financial management, including preparing financial reports and household budgets, as well as efficient shopping strategy skills.
The Influence of Business Scale and Financing on MSMEs Income in Malang City Sholehuddin, Sulton; Arsiyanto, Tody
Journal of Accounting and Finance Management Vol. 5 No. 5 (2024): Journal of Accounting and Finance Management (November - December 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i5.952

Abstract

Numerous obstacles are faced by micro, small, and medium-sized enterprises (MSMEs), one of the most important of which is restricted access to financial resources. The micro, small, and medium enterprises (MSMEs) in Malang City are the subject of this study project, which aims to explore the influence that financing and the size of the firm have on the income generated by these businesses. The information was analyzed via the use of descriptive statistics and regression analysis, and it was collected from a sample of one hundred micro, small, and medium-sized companies (MSMEs) that were of varying sizes and operating in a range of industries. According to the results of the research, there is a positive correlation between the income generated by micro, small, and medium-sized companies (MSMEs) and a range of sources of financing. These sources of funding include bank loans and government assistance programs. In addition to this, it was found that large-scale businesses have the potential to have a significant positive effect on the profitability of their operations.
The Implementation of Green Marketing in SMEs as an Effort to Enter the International Market (Case Study of Creabrush Indonesia) Sulton Sholehuddin; Sudarmiatin, Sudarmiatin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green Marketing is a marketing activity that focuses on environmental sustainability. This research was conducted with consideration of the importance for every business actor to implement Green Marketing in their business activities, especially those oriented towards export. One example of a business that applies Green Marketing is the Creabrush MSME. The purpose of this study is to describe the implementation of Green Marketing in Creabrush MSME as an effort to enter the international market, explain the factors influencing the management of Creabrush MSME in implementing Green Marketing, determine the competitive advantages held by Creabrush MSME in applying Green Marketing, as well as the impact of that implementation. This research is descriptive in nature with a qualitative approach. The author conducted interviews with the owners and employees of Creabrush MSME to find out how Green Marketing is implemented in that MSME. The data analysis technique used is Miles and Huberman's data analysis technique. The results of the study indicate that the application of Green Marketing in Creabrush MSME is already environmentally friendly in terms of production, promotion, distribution, and pricing activities. Awareness of environmental responsibility, government regulations, competition in similar industries, and cost savings in waste management are factors that influence the implementation of Green Marketing in Creabrush MSME.
Pengaruh Manajemen Talenta Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Polowijo Gosari Gresik Syah, Hubbal Ikmal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of talent management and job satisfaction on employee performance at PT. Polowijo Gosari Gresik. The research adopts a quantitative approach with an explanatory research design. The population consists of production employees, with a sample of 70 respondents. The data analysis method used is multiple linear regression.The results indicate that talent management and job satisfaction simultaneously have a significant influence on employee performance. Partially, both variables also show a significant impact on employee performance. The regression model used explains 69.3% of the variance in employee performance, while the remaining 30.7% is explained by other variables outside this study. Keywords: Talent Management, Job Satisfaction and Employee Performance
Pengaruh Harga, Influencer Marketing Dan Live Streaming Tiktok Terhadap Keputusan Pembelian Produk Skincare Lokal Avoskin (Studi Masyarakat Kecamatan Lowokwaru Kota Malang) Munawaroh, Salsabilatul; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to find out and analyze the influence of price, influencer marketing and TikTok live streaming on the purchase decision of Avoskin's local skincare products. This study was conducted on the community of Lowokwaru sub-district, Malang city. Data collection was carried out by distributing questionnaires to 120 respondents obtained through the Hair formula, with a sample withdrawal method using purposive sampling. The results of this study show that: (1) Together, price, influencer marketing and TikTok live streamig have a significant influence on the purchase decision of Avoskin's local skincare products. (2) Price has a positive and significant effect on the purchase decision of Avoskin local skincare products. (3) Influencer marketing has a positive and significant effect on the purchase decision of Avoskin's local skincare products. (4) TikTok live streaming has a positive and significant effect on the purchase decision of Avoskin's local skincare products. Keywords: Price, Influencer Marketing, TikTok Live Streaming, Purchase Decision
Pengaruh Variasi Produk, Store Atmosphere Dan Lokasi Terhadap Minat Beli Ulang Pada Kopi Studio 24 Di Kota Malang (Studi Kasus Mahasiswa Di Kota Malang) Mardhiyyah, Nafisatul Itsna; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to identify “the influence of product variations, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City, a case study of Malang City students”. This research uses a quantitative approach method. The data analysis technique in this research uses multiple linear regression analysis. The population in this study was Studio 24 Coffee's Instagram followers, totaling 16,800. The sample was taken using the Slovin formula and the sample size was 99. The respondent criteria used were Malang City students who had purchased Studio 24 Coffee products more than 3 times. The results of this research show that there is a positive and significant influence between the variables of product variation, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City. And also, the variables of product variation, store atmosphere, and location have a partial and simultaneous influence on the repurchase interest variable at Studio 24 Coffee in Malang City. Keywords: Product Variation, Store Atmosphere, Location, Repurchase Interest
Co-Authors Achmad Agus Priyono Adeng Mutawakil Alallah Afi Rachmat Slamet Afifudin Afifudin Agus Hermawan Agus Hermawan Aisyah, Diana Sari Anggun Rizki Syafila Putri Arini Fitria Mustapita Arsiyanto, Tody Artanti, Leni Aulia, Nadhira Saffana Azizy, Ailsa Rania Balqis Zulfatun Nabila Bastomi, Mohamad Berliana, Alvi Sinta Budi Wahono Dinda Intan Pratiwi Djuariyah Djuariyah Dwiyani Sudaryanti Fahrurrozi Rahman Farida, Eka Febian Aqila Adaby Feliks Aran Gettik Purwanti Haidar S, M Hisam Hovi, Farisa Mina Indriani, Ferlia Ismail, Niccolas Akbar Jeni Susyanti Juliana Anggraini Khafili, Moch Farid Khafizd Khalikussabir, Khalikussabir Khoirun Nisa’ Sri Agustin Lukman, Moh. Mardhiyyah, Nafisatul Itsna Masruhan, Helmy Naufal Matias Nan Jama Mochamad Firli Ardiansyah Moh. Afifuddin Mohammad Rizal Mohammad Rizal, Mohammad Muhammad Fahmi Abdillah Mulyani, Dwi Indah Munawaroh, Salsabilatul Murini, Ira N. Rachma Nahdiyah Farohidal Hidayati Nimas Fahdiatur Riza Nirza, Achmad Hudzaifah Abiyyu Novarisya Putri Ramadhani Noviana, Nining Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Pardiman Pardiman Puji Handayati Putri Ayu Maghfiro Putri, Ambar Rizkiana Putri, Cici Amelia Rachma, N Rachma, N. Raisya A Yasmin Risca Sari Rohma, Hindun Miftakhur Rois Arifin Ronny Malavia Mardani Saputra, Rizky Maulana Sari, Risca Kurnia Satria Putra Utama Sholikhin, Ahmad Siti Mutmainnah Sofianti, Widya Lisa Sudarmiatin Syah, Hubbal Ikmal Syaidatul Khasanah SYAIFUL BAHRI Syamsiar, Syamsiar Tsania Mutamassikah Biddin Nasir Umi Aimmatun Nadziroh Virza Heppy Stevia Difatita Yeritama, Risma Yuzky Maulana Irbad Zaenal Abidin Zahro, Handini Nur Chameli Atuz Zainurrokhim, Zainurrokhim