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Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Indihome di Kota Malang Murini, Ira; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of promotion, price and service quality on purchasing decisions with consumer trust as an intervening variable for Indihome customers in Malang City (empirical study at the Blimbing housing complex, Malang City). The method used is explanatory research which aims to explain the position of each variables and their influence between one variable and another variable, and the data source used is primary data by distributing Linkert scale questionnaires to Indihome customers in Malang City. The sample calculation in this study used the Malhotra formula which produced 100 respondents. The results of this research are that the promotion, price and service quality variables have a direct influence on consumer trust, the promotion, price and service quality variables have a direct influence on purchasing decisions, the consumer trust variable directly influences purchasing decisions, and the promotion, price and service quality variables have no influence. directly on purchasing decisions with consumer trust as the main factor, the intervening variable. Keywords: Promotion, Price, Service Quality, Purchasing Decisions and Customer Trust
Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
PENGUATAN PEREKONOMIAN KELUARGA MELALUI EDUKASI PENGELOLAAN KEUANGAN RUMAH TANGGA Sholehuddin, Sulton; Bastomi, Mohamad; Sudaryanti, Dwiyani
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17576

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Abstrak: Peran seorang ibu dalam rumah tangga sudah selayaknya seperti manajer dalam perusahaan. Ibu rumah tangga yang tidak memiliki kemampuan dalam mengelola keuangan keluarga berakibat pada perilaku konsumtif. Ketidakmampuan ibu rumah tangga dalam menyusun perencanaan keuangan ke dalam sebuah anggaran belanja akan berdampak pada pemborosan. Keluarga sejahtera dapat diwujudkan dengan pengelolaan keuangan rumah tangga yang baik. Program pengabdian masyarakat diusulkan untuk memberikan solusi agar karyawan memiliki keterampilan dan keahlian terkait pengalokasian pendapatan keluarga. Kemampuan tidak hanya pada pengelolaan alokasi konsumtif, tapi juga pada alokasi tabungan, investasi, dan transaksi yang efisien. Program dilaksanakan dengan menggunakan metode sosialisasi, edukasi, pelatihan, dan pendampingan yang melibatkan 50 orang karyawan perempuan Khayrscarf. Dengan menggunakan Teknik analisis deskriptif dengan persentase, diperoleh Hasil pelaksanaan program menunjukkan 40 dari 50 karyawan atau sebesar 80% mengalami peningkatan pemahaman dan kemampuan dalam pengelolaan keuangan antara lain penyusunan laporan keuangan dan anggaran belanja rumah tangga, serta keterampilan strategi belanja secara efisien.Abstract: The role of a mother in the household is like a manager in a company. Housewives who do not have the ability to manage family finances result in consumptive behavior. The inability of housewives to compile financial planning into a budget will have an impact on waste. Prosperous families can be realized with good household financial management. The community service program is proposed to provide a solution so that employees have skills and expertise related to allocating family income. Ability not only in managing consumptive allocations, but also in efficient allocation of savings, investments and transactions. The program was implemented using socialization, education, training and mentoring methods involving 50 Khayrscarf female employees. By using descriptive analysis techniques with percentages, the results of program implementation showed that 80% of employees experienced increased understanding and ability in financial management, including preparing financial reports and household budgets, as well as efficient shopping strategy skills.
The Influence of Business Scale and Financing on MSMEs Income in Malang City Sholehuddin, Sulton; Arsiyanto, Tody
Journal of Accounting and Finance Management Vol. 5 No. 5 (2024): Journal of Accounting and Finance Management (November - December 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i5.952

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Numerous obstacles are faced by micro, small, and medium-sized enterprises (MSMEs), one of the most important of which is restricted access to financial resources. The micro, small, and medium enterprises (MSMEs) in Malang City are the subject of this study project, which aims to explore the influence that financing and the size of the firm have on the income generated by these businesses. The information was analyzed via the use of descriptive statistics and regression analysis, and it was collected from a sample of one hundred micro, small, and medium-sized companies (MSMEs) that were of varying sizes and operating in a range of industries. According to the results of the research, there is a positive correlation between the income generated by micro, small, and medium-sized companies (MSMEs) and a range of sources of financing. These sources of funding include bank loans and government assistance programs. In addition to this, it was found that large-scale businesses have the potential to have a significant positive effect on the profitability of their operations.
Pengaruh Manajemen Talenta Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Polowijo Gosari Gresik Syah, Hubbal Ikmal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of talent management and job satisfaction on employee performance at PT. Polowijo Gosari Gresik. The research adopts a quantitative approach with an explanatory research design. The population consists of production employees, with a sample of 70 respondents. The data analysis method used is multiple linear regression.The results indicate that talent management and job satisfaction simultaneously have a significant influence on employee performance. Partially, both variables also show a significant impact on employee performance. The regression model used explains 69.3% of the variance in employee performance, while the remaining 30.7% is explained by other variables outside this study. Keywords: Talent Management, Job Satisfaction and Employee Performance
Pengaruh Harga, Influencer Marketing Dan Live Streaming Tiktok Terhadap Keputusan Pembelian Produk Skincare Lokal Avoskin (Studi Masyarakat Kecamatan Lowokwaru Kota Malang) Munawaroh, Salsabilatul; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out and analyze the influence of price, influencer marketing and TikTok live streaming on the purchase decision of Avoskin's local skincare products. This study was conducted on the community of Lowokwaru sub-district, Malang city. Data collection was carried out by distributing questionnaires to 120 respondents obtained through the Hair formula, with a sample withdrawal method using purposive sampling. The results of this study show that: (1) Together, price, influencer marketing and TikTok live streamig have a significant influence on the purchase decision of Avoskin's local skincare products. (2) Price has a positive and significant effect on the purchase decision of Avoskin local skincare products. (3) Influencer marketing has a positive and significant effect on the purchase decision of Avoskin's local skincare products. (4) TikTok live streaming has a positive and significant effect on the purchase decision of Avoskin's local skincare products. Keywords: Price, Influencer Marketing, TikTok Live Streaming, Purchase Decision
Pengaruh Variasi Produk, Store Atmosphere Dan Lokasi Terhadap Minat Beli Ulang Pada Kopi Studio 24 Di Kota Malang (Studi Kasus Mahasiswa Di Kota Malang) Mardhiyyah, Nafisatul Itsna; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to identify “the influence of product variations, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City, a case study of Malang City students”. This research uses a quantitative approach method. The data analysis technique in this research uses multiple linear regression analysis. The population in this study was Studio 24 Coffee's Instagram followers, totaling 16,800. The sample was taken using the Slovin formula and the sample size was 99. The respondent criteria used were Malang City students who had purchased Studio 24 Coffee products more than 3 times. The results of this research show that there is a positive and significant influence between the variables of product variation, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City. And also, the variables of product variation, store atmosphere, and location have a partial and simultaneous influence on the repurchase interest variable at Studio 24 Coffee in Malang City. Keywords: Product Variation, Store Atmosphere, Location, Repurchase Interest
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Secangkir Kopi Kota Malang) Abidin, Zaenal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to examine how brand image and product quality affect customer loyalty for a cup of coffee in Malang City, this study used consumer happiness as an intervening variable. The methodology used in this study is quantitative. Questionnaires given to Malang City coffee drinkers served as the major source of data for this study, while records, journals, earlier studies, and other sources provided secondary data. Because the population employed in this study is unknown, the purposive sampling method a strategy for selecting respondents based on criteria was used to transfer the sampling. This approach yielded a total of 85 samples using a Likert scale in a questionnaire. In hypothesis testing, the t test is employed. The findings of the study demonstrate that customer loyalty is influenced by brand image and product quality. Customer loyalty benefits from brand image and product quality to some extent. Customer happiness and loyalty are positively and significantly impacted by product quality. Customer pleasure, on the other hand, has a beneficial and notable influence on brand loyalty. Keywords: Product Quality, Brand Image, Consumer Loyality, Consumer Satisfaction
ANALISIS MANAJEMEN MODAL KERJA PADA UMKM WARUNG KITSCH DI KABUPATEN LUMAJANG Umi Aimmatun Nadziroh; Raisya A Yasmin; Dinda Intan Pratiwi; Sulton Sholehuddin; Mohamad Bastomi
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i1.544

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A company's working capital comes from the company's cash flow, which is used for its operations. The working capital of a company must always be circulating in order for the company to operate well and to grow. Although research on working capital management is not as extensive as research in the field of capital and long-term investments, proper working capital is a necessary condition for the success of a company, especially for small businesses. This research uses a qualitative descriptive research method. Qualitative descriptive method adapts the opinions between the researcher and the informant. This method was chosen because the analysis cannot be in numerical form and the researcher more clearly describes all the phenomena in society. Analysis of Working Capital on company growth has an important role for a company because the amount and size of working capital usage in operational activities is very important to be managed so that the size of working capital is balanced with the profit earned by the company. Based on the research conducted on SME Warung Kitsch, the conclusion that can be drawn from this discussion is that Warung Kitsch must provide funds of around Rp 9,482,737,- in its business cycle with a working capital period of 14 and 11 days and a daily cost of 486,067.