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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan International Journal of Applied Finance and Business Studies Journal of Accounting and Finance Management (JAFM) E-JRM JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Business and Innovation Research Jurnal Green House
Sulton Sholehuddin
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PELAYANAN TERHADAP TINGKAT KEPUASAN KONSUMEN WISATA AGRO PETIK JERUK MALANG Feliks Aran; Gettik Purwanti; Risca Sari; Sulton Sholehuddin
JURNAL GREEN HOUSE Vol 1 No 1 (2022): Jurnal Green House
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Competition in the business world becomes Agro Tourism in the city of Malang to be able to read opportunities and be able to learn the character of consumers so that Agro Petik Jeruk Tourism can still exist. The purpose of this study was to find out how the service affects the level of consumer satisfaction in Citrus Dau Agro Tourism. This research was carried out in Selorejo Village, Dau District, Malang Regency. The data collected are primary and secondary data. Data analysis used quantitative analysis. Sampling was carried out using the Accidental Sampling method (by chance), as many as 78 Malang Agro Petik Jeruk Tourists. This research uses simple linear regression analysis with SPSS program. The results of this study show that from all variables it is known that the responsiveness and empathy variables have a significant effect on consumer satisfaction. While the variables of Direct Evidence, Reliability and Assurance have no significant effect on consumer satisfaction
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Secangkir Kopi Kota Malang) Abidin, Zaenal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to examine how brand image and product quality affect customer loyalty for a cup of coffee in Malang City, this study used consumer happiness as an intervening variable. The methodology used in this study is quantitative. Questionnaires given to Malang City coffee drinkers served as the major source of data for this study, while records, journals, earlier studies, and other sources provided secondary data. Because the population employed in this study is unknown, the purposive sampling method a strategy for selecting respondents based on criteria was used to transfer the sampling. This approach yielded a total of 85 samples using a Likert scale in a questionnaire. In hypothesis testing, the t test is employed. The findings of the study demonstrate that customer loyalty is influenced by brand image and product quality. Customer loyalty benefits from brand image and product quality to some extent. Customer happiness and loyalty are positively and significantly impacted by product quality. Customer pleasure, on the other hand, has a beneficial and notable influence on brand loyalty. Keywords: Product Quality, Brand Image, Consumer Loyality, Consumer Satisfaction
ANALISIS MANAJEMEN MODAL KERJA PADA UMKM WARUNG KITSCH DI KABUPATEN LUMAJANG Umi Aimmatun Nadziroh; Raisya A Yasmin; Dinda Intan Pratiwi; Sulton Sholehuddin; Mohamad Bastomi
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i1.544

Abstract

A company's working capital comes from the company's cash flow, which is used for its operations. The working capital of a company must always be circulating in order for the company to operate well and to grow. Although research on working capital management is not as extensive as research in the field of capital and long-term investments, proper working capital is a necessary condition for the success of a company, especially for small businesses. This research uses a qualitative descriptive research method. Qualitative descriptive method adapts the opinions between the researcher and the informant. This method was chosen because the analysis cannot be in numerical form and the researcher more clearly describes all the phenomena in society. Analysis of Working Capital on company growth has an important role for a company because the amount and size of working capital usage in operational activities is very important to be managed so that the size of working capital is balanced with the profit earned by the company. Based on the research conducted on SME Warung Kitsch, the conclusion that can be drawn from this discussion is that Warung Kitsch must provide funds of around Rp 9,482,737,- in its business cycle with a working capital period of 14 and 11 days and a daily cost of 486,067.
PENINGKATAN PENJUALAN PRODUK INDUSTRI KREATIF MELALUI PELATIHAN PACKAGING DAN PACKING DI RW 01 KELURAHAN KEDUNGKANDANG KOTA MALANG sudaryanti, Dwiyani; Bastomi, Mohamad; Sholehuddin, Sulton
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1861

Abstract

Peningkatan kesejahteraan masyarakat dapat diwujudkan melalui keberhasilan dalam pengembangan UMKM.  Pengembangan Kawasan Ki Ageng Gribig yang menjadi Kampung Tematik Islami menjadi potensi kuat untuk mendorong penguatan ekonomi masyarakat. Industri kreatif yang ada di RW 01 Kelurahan Kedungkandang Malang berpeluang menjadi penghasil kerajinan tangan yang bernilai jual tinggi. Produk unik yang dibuat diharapkan mampu menjadi sebagai iconik bagi wisatawan yang berkunjung. Namun sedikit pelaku yang menyadari pentingnya pengemasan produk secara menarik sehingga penjualan omset pun belum maksimal. Selain berfungsi untuk menambah nilai jual produk, packaging dan packing produk dapat menjadi media promosi, memberikan keamanan, bahkan mencipkan identifikasi merk dagang sebuah produk. Kegiatan Program pengabdian bagi Masyarakat ini memiliki solusi dari permasalahan mitra untuk meningkatkan keterampilan pelaku usaha dalam membuat packaging dan packing produk yang  menarik dan aman. Metode yang digunakan dalam pengabdian ini adalah Penyuluhan, Demonstrasi, Pelatihan yang dilanjutkan dengan pendampingan. Tahap-tahap pelaksanaanya dibagi menjadi lima tahap dengan program-program sebagai berikut: (1) Sosialisasi program (2). Penyuluhan tentang packaging dan packing; (3). Pelatihan dan pendampingan, (4) Pengadaan sarana-prasarana, (5) Monitoring, evaluasi dan pelaporan
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian Air Minum Le Mineral Pada Mahasiswa Universitas Islam Malang Yeritama, Risma; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Green Marketing and Brand Image on purchase intention and its impact on purchasing decisions for bottled Le Mineral drinking water at students of the Islamic University of Malang. The method used is quantitative by distributing questionnaires to 99 respondents. The population of this study were students of the Islamic University of Malang who had bought Le Mineral at least twice. The sampling technique used was purposive sampling, for data processing using SmartPLS 4 software. The results in the study showed that Green Marketing and Brand Image have a significant positive effect on purchase intention and purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, and purchase interest can mediate the relationship between the two to purchasing decisions. Keywords: Green Marketing, Brand Image, Purchase Intention, Purchasing Decisions.
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Implementasi Digital Payment Dan Literasi Digital Terhadap Peningkatan Efisiensi Transaksi (Studi Kasus Pada Pedagang Dan Pembeli Di Pasar Tumpang) Putri, Cici Amelia; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to explore and explain the impact of the implementation of digital payments and digital literacy on transaction efficiency, focusing on traders and buyers at Tumpang Market. By using a quantitative approach and applying the Malhotra formula to determine the sample size of this study, because the total population is still uncertain. Based on the calculation of this formula, the sample consists of 85 respondents. To answer the research questions, using SPSS for various analyses, including normality tests, classical assumption tests, hypothesis testing, multiple linear regression, and adjusted R² coefficient tests. The research findings reveal that the implementation of digital payments and digital literacy simultaneously significantly affect transaction efficiency.  Keywords: Implementation of Digital payment, Digital Literacy, Transaction Efficiency
Pengaruh Promosi Penjualan Terhadap Repurchase Intention yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec. Lowokwaru Kota Malang) Sofianti, Widya Lisa; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of sales promotion on repurchase intention, mediated by customer satisfaction, among customers of Fore Coffee Suhat, Malang. The research employs a quantitative method and utilizes Partial Least Square – Structural Equation Modeling (SEM-PLS) analysis, with data collected through questionnaires distributed to Fore Coffee Suhat customers. The results indicate that sales promotion has a positive and significant effect on consumer repurchase intention and customer satisfaction. Additionally, customer satisfaction is proven to be a mediating variable that strengthens the relationship between sales promotion and repurchase intention. These findings provide managerial implications for Fore Coffee in designing more effective promotional strategies to enhance customer loyalty. Keywords: Sales Promotion, Repurchase Intention, Customer Satisfaction
Pengaruh Efektivitas, Kepercayaan, Dan Kemudahan Terhadap Minat Penggunaan QRIS Di Kota Malang Berliana, Alvi Sinta; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of effectiveness, trust, and ease of use on the intention to use QRIS (Quick Response Code Indonesian Standard) in Malang City. QRIS is a digital payment innovation authorized by Bank Indonesia to facilitate non-cash transactions in a more efficient and secure manner. The research applied a quantitative approach using an explanatory research design. The sample consisted of 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression analysis. The results indicate that effectiveness, trust, and ease of use simultaneously have a significant influence on the intention to use QRIS. Partially, all three variables also have a positive and significant influence. These findings support the Technology Acceptance Model (TAM), which explains that users’ perceptions of ease of use, system reliability, and usefulness play an essential role in technology adoption. Therefore, increasing public interest in using QRIS can be achieved by ensuring the system is effective, trustworthy, and easy to use Keywords: QRIS, Effectiveness, Trust, Ease Of Use, Usage Intention
Co-Authors Achmad Agus Priyono Adeng Mutawakil Alallah Afi Rachmat Slamet Afifudin Afifudin Agus Hermawan Agus Hermawan Aisyah, Diana Sari Anggun Rizki Syafila Putri Arini Fitria Mustapita Arsiyanto, Tody Artanti, Leni Aulia, Nadhira Saffana Azizy, Ailsa Rania Balqis Zulfatun Nabila Bastomi, Mohamad Berliana, Alvi Sinta Budi Wahono Dinda Intan Pratiwi Djuariyah Djuariyah Dwiyani Sudaryanti Fahrurrozi Rahman Farida, Eka Febian Aqila Adaby Feliks Aran Gettik Purwanti Haidar S, M Hisam Hovi, Farisa Mina Indriani, Ferlia Ismail, Niccolas Akbar Jeni Susyanti Juliana Anggraini Khafili, Moch Farid Khafizd Khalikussabir, Khalikussabir Khoirun Nisa’ Sri Agustin Lukman, Moh. Mardhiyyah, Nafisatul Itsna Masruhan, Helmy Naufal Matias Nan Jama Mochamad Firli Ardiansyah Moh. Afifuddin Mohammad Rizal Mohammad Rizal, Mohammad Muhammad Fahmi Abdillah Mulyani, Dwi Indah Munawaroh, Salsabilatul Murini, Ira N. Rachma Nahdiyah Farohidal Hidayati Nimas Fahdiatur Riza Nirza, Achmad Hudzaifah Abiyyu Novarisya Putri Ramadhani Noviana, Nining Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Pardiman Pardiman Puji Handayati Putri Ayu Maghfiro Putri, Ambar Rizkiana Putri, Cici Amelia Rachma, N Rachma, N. Raisya A Yasmin Risca Sari Rohma, Hindun Miftakhur Rois Arifin Ronny Malavia Mardani Saputra, Rizky Maulana Sari, Risca Kurnia Satria Putra Utama Sholikhin, Ahmad Siti Mutmainnah Sofianti, Widya Lisa Sudarmiatin Syah, Hubbal Ikmal Syaidatul Khasanah SYAIFUL BAHRI Syamsiar, Syamsiar Tsania Mutamassikah Biddin Nasir Umi Aimmatun Nadziroh Virza Heppy Stevia Difatita Yeritama, Risma Yuzky Maulana Irbad Zaenal Abidin Zahro, Handini Nur Chameli Atuz Zainurrokhim, Zainurrokhim