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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JMM (Jurnal Masyarakat Mandiri) Reswara: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Journal of Accounting and Finance Management (JAFM) E-JRM JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Nusantara Economics and Entrepreneurships Journals
Sulton Sholehuddin, Sulton
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN PENJUALAN PRODUK INDUSTRI KREATIF MELALUI PELATIHAN PACKAGING DAN PACKING DI RW 01 KELURAHAN KEDUNGKANDANG KOTA MALANG sudaryanti, Dwiyani; Bastomi, Mohamad; Sholehuddin, Sulton
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1861

Abstract

Peningkatan kesejahteraan masyarakat dapat diwujudkan melalui keberhasilan dalam pengembangan UMKM.  Pengembangan Kawasan Ki Ageng Gribig yang menjadi Kampung Tematik Islami menjadi potensi kuat untuk mendorong penguatan ekonomi masyarakat. Industri kreatif yang ada di RW 01 Kelurahan Kedungkandang Malang berpeluang menjadi penghasil kerajinan tangan yang bernilai jual tinggi. Produk unik yang dibuat diharapkan mampu menjadi sebagai iconik bagi wisatawan yang berkunjung. Namun sedikit pelaku yang menyadari pentingnya pengemasan produk secara menarik sehingga penjualan omset pun belum maksimal. Selain berfungsi untuk menambah nilai jual produk, packaging dan packing produk dapat menjadi media promosi, memberikan keamanan, bahkan mencipkan identifikasi merk dagang sebuah produk. Kegiatan Program pengabdian bagi Masyarakat ini memiliki solusi dari permasalahan mitra untuk meningkatkan keterampilan pelaku usaha dalam membuat packaging dan packing produk yang  menarik dan aman. Metode yang digunakan dalam pengabdian ini adalah Penyuluhan, Demonstrasi, Pelatihan yang dilanjutkan dengan pendampingan. Tahap-tahap pelaksanaanya dibagi menjadi lima tahap dengan program-program sebagai berikut: (1) Sosialisasi program (2). Penyuluhan tentang packaging dan packing; (3). Pelatihan dan pendampingan, (4) Pengadaan sarana-prasarana, (5) Monitoring, evaluasi dan pelaporan
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian Air Minum Le Mineral Pada Mahasiswa Universitas Islam Malang Yeritama, Risma; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of Green Marketing and Brand Image on purchase intention and its impact on purchasing decisions for bottled Le Mineral drinking water at students of the Islamic University of Malang. The method used is quantitative by distributing questionnaires to 99 respondents. The population of this study were students of the Islamic University of Malang who had bought Le Mineral at least twice. The sampling technique used was purposive sampling, for data processing using SmartPLS 4 software. The results in the study showed that Green Marketing and Brand Image have a significant positive effect on purchase intention and purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, and purchase interest can mediate the relationship between the two to purchasing decisions. Keywords: Green Marketing, Brand Image, Purchase Intention, Purchasing Decisions.
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Implementasi Digital Payment Dan Literasi Digital Terhadap Peningkatan Efisiensi Transaksi (Studi Kasus Pada Pedagang Dan Pembeli Di Pasar Tumpang) Putri, Cici Amelia; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to explore and explain the impact of the implementation of digital payments and digital literacy on transaction efficiency, focusing on traders and buyers at Tumpang Market. By using a quantitative approach and applying the Malhotra formula to determine the sample size of this study, because the total population is still uncertain. Based on the calculation of this formula, the sample consists of 85 respondents. To answer the research questions, using SPSS for various analyses, including normality tests, classical assumption tests, hypothesis testing, multiple linear regression, and adjusted R² coefficient tests. The research findings reveal that the implementation of digital payments and digital literacy simultaneously significantly affect transaction efficiency.  Keywords: Implementation of Digital payment, Digital Literacy, Transaction Efficiency
Pengaruh Promosi Penjualan Terhadap Repurchase Intention yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec. Lowokwaru Kota Malang) Sofianti, Widya Lisa; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of sales promotion on repurchase intention, mediated by customer satisfaction, among customers of Fore Coffee Suhat, Malang. The research employs a quantitative method and utilizes Partial Least Square – Structural Equation Modeling (SEM-PLS) analysis, with data collected through questionnaires distributed to Fore Coffee Suhat customers. The results indicate that sales promotion has a positive and significant effect on consumer repurchase intention and customer satisfaction. Additionally, customer satisfaction is proven to be a mediating variable that strengthens the relationship between sales promotion and repurchase intention. These findings provide managerial implications for Fore Coffee in designing more effective promotional strategies to enhance customer loyalty. Keywords: Sales Promotion, Repurchase Intention, Customer Satisfaction
Pengaruh Efektivitas, Kepercayaan, Dan Kemudahan Terhadap Minat Penggunaan QRIS Di Kota Malang Berliana, Alvi Sinta; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of effectiveness, trust, and ease of use on the intention to use QRIS (Quick Response Code Indonesian Standard) in Malang City. QRIS is a digital payment innovation authorized by Bank Indonesia to facilitate non-cash transactions in a more efficient and secure manner. The research applied a quantitative approach using an explanatory research design. The sample consisted of 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression analysis. The results indicate that effectiveness, trust, and ease of use simultaneously have a significant influence on the intention to use QRIS. Partially, all three variables also have a positive and significant influence. These findings support the Technology Acceptance Model (TAM), which explains that users’ perceptions of ease of use, system reliability, and usefulness play an essential role in technology adoption. Therefore, increasing public interest in using QRIS can be achieved by ensuring the system is effective, trustworthy, and easy to use Keywords: QRIS, Effectiveness, Trust, Ease Of Use, Usage Intention
Peran Kepercayaan Dalam Memediasi Service Quality dan Price Terhadap Keputusan Pembelian Konsumen Noviana, Nining; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to instill the role of consumer trust as a mediating variable in the relationship between service quality and price on purchasing decisions at TW Café & Eatery Malang. In facing increasingly tight competition in the coffee shop business, business actors need to improve shared services, set competitive prices, and build customer trust. This study uses a quantitative approach with a purposive sampling technique on 95 customers, and is analyzed using the Partial Least Squares (PLS) method through SmartPLS 4 software. The results of the analysis show that service quality has a significant effect on purchasing decisions through consumer trust, while price does not provide a significant effect through the trust variable. Therefore, it can be concluded that consumer trust is an effective mediator in the relationship between service quality and purchasing decisions, but has no effect in relation to price. Keywords: Trust, Service Quality, Price, Purchase Decision
Pengaruh Motivasi Intrinsik Dan Ekstrinsik Terhadap Kinerja Karyawan Pada Perusahaan Purwanto Farm (Studi Pada Perusahaan Purwanto Farm) Sholikhin, Ahmad; Pardiman, Pardiman; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of intrinsic motivation and extrinsic motivation on employee performance at Purwanto Farm Blitar. The research data were obtained through a survey by distributing questionnaires to 30 employees using a Non-Probability Sampling technique. Data analysis was conducted using a quantitative method with the assistance of SPSS version 27. The results showed that intrinsic motivation did not have a positive and significant effect on employee performance, whereas extrinsic motivation had a partially positive and significant effect on employee performance. Based on the findings, it is recommended that the company focus more on aspects of extrinsic motivation, such as providing rewards, compensation, salaries and benefits, good working conditions, job security, and supervision from superiors to improve overall employee performance. Keywords: Intrinsic Motivation, Extrinsic Motivation, Employee Performance
Pengaruh Influencer Marketing, Affiliate Marrketing, Product Display terhadap Impulsive Buying Pada Pengguna Tiktok Shop-Tokopedia (Study Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2022). Haidar S, M Hisam; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of influencer marketing, affiliate marketing, and product display on impulsive buying among TikTok Shop–Tokopedia users, specifically students from the Islamic University of Malang, class of 2022. The research is motivated by the increasing trend of impulsive buying among younger generations, driven by the rise of social media–based e-commerce platforms such as TikTok, which integrate entertainment with digital marketing. A quantitative approach with an explanatory research method was employed. The study involved 120 respondents selected through purposive and snowball sampling techniques. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The findings reveal that influencer marketing, affiliate marketing, and product display collectively have a significant effect on impulsive buying. Furthermore, each variable individually has a positive and significant impact on impulsive buying. These results highlight the important role of social media–based digital marketing strategies in fostering impulsive buying behavior on the TikTok Shop–Tokopedia platform among university students. Keywords: Influencer Marketing, Affiliate Marketing, Display Product, And Impulsive Buying. 
Implementasi Artificial Intelligence Pada Praktik Manajemen Di Kantor Dinas Pendidikan & Kebudayaan Kota Malang Zainurrokhim, Zainurrokhim; Pardiman, Pardiman; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the implementation of artificial intelligence (AI) in management practices at the Malang City Education and Culture Office. The background of this research is based on the challenges of digital transformation in the public sector, particularly at the local government level, which has not fully utilized the potential of AI. This study uses a descriptive qualitative approach with data collection techniques including in-depth interviews, observation, and document analysis. The informants in the study consisted of structural officials and technical staff relevant to the management of the information system within the agency. The research findings indicate that understanding of AI technology is still limited and has not yet become part of the agency's strategic policy. Human resources show high enthusiasm, especially from the younger generation, but still require technical training and ongoing mentoring. The lack of specific policy guidance from leadership is a constraint in planning and budgeting for AI-based programs. Relevant and realistic forms of AI implementation include internal service chatbot systems, automated employee data management, and analysis of educational infrastructure needs. This research recommends the importance of phased planning, strengthening human resource capacity, and more progressive policy support to promote the sustainable adoption of AI in the local public sector. Keywords: Artificial Intelligence, Public Management, Digital Transformation, Local Government, Education Department.
Co-Authors Achmad Agus Priyono Afi Rachmat Slamet Agus Hermawan Aisyah, Diana Sari Anggraini, Juliana Anggun Rizki Syafila Putri Arsiyanto, Tody Artanti, Leni Aulia, Nadhira Saffana Azizy, Ailsa Rania Bastomi, Mohamad Berliana, Alvi Sinta Budi Wahono Dinda Intan Pratiwi Djuariyah Djuariyah Dwiyani Sudaryanti Fahrurrozi Rahman Farida, Eka Haidar S, M Hisam Hovi, Farisa Mina Indriani, Ferlia Ismail, Niccolas Akbar Jeni Susyanti Khafili, Moch Farid Khafizd Khalikussabir, Khalikussabir Khoirun Nisa’ Sri Agustin Lukman, Moh. Mardhiyyah, Nafisatul Itsna Masruhan, Helmy Naufal Mochamad Firli Ardiansyah Moh. Afifuddin Mohammad Rizal Mohammad Rizal, Mohammad Mulyani, Dwi Indah Munawaroh, Salsabilatul Murini, Ira Nahdiyah Farohidal Hidayati Nirza, Achmad Hudzaifah Abiyyu Novarisya Putri Ramadhani Noviana, Nining Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Pardiman Pardiman Putri Ayu Maghfiro Putri, Ambar Rizkiana Putri, Cici Amelia Rachma, N Rachma, N. Raisya A Yasmin Riza, Nimas Fahdiatur Rohma, Hindun Miftakhur Rois Arifin Ronny Malavia Mardani Saputra, Rizky Maulana Sholikhin, Ahmad Siti Mutmainnah Sofianti, Widya Lisa Sudarmiatin Syah, Hubbal Ikmal Syaidatul Khasanah SYAIFUL BAHRI Syamsiar, Syamsiar Tsania Mutamassikah Biddin Nasir Umi Aimmatun Nadziroh Yeritama, Risma Yuzky Maulana Irbad Zaenal Abidin Zahro, Handini Nur Chameli Atuz Zainurrokhim, Zainurrokhim