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All Journal JURNAL ADMINISTRASI BISNIS MIX : Jurnal Ilmiah Manajemen JOURNAL OF BUSINESS STUDIES Jurnal Ilmu Manajemen Profitability BERNAS: Jurnal Pengabdian Kepada Masyarakat JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Movere Journal Journal Online Manajemen ELPEI (JOMEL) INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Management and Administration Provision IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Jurnal Administrasi Bisnis Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Indonesian Journal of Research and Service Studies
Andi Nur Insan
Universitas Fajar Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal La Bisecoman

 1 
Industry Event Organizer Branding Strategy in Increasing Consumer Loyalty Arwin Prayetno; Nur Insan; Muhammad Asdar
Journal La Bisecoman Vol. 4 No. 2 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i2.1243

Abstract

In the era of globalization and increasingly fierce business competition, branding strategy has become one of the key factors that determine the success of a company. CV. Solusi Sahabat Sejati (Sahabat Explorer Event Organizer) realizes the importance of branding in creating consumer trust and loyalty. Friends of Explore facilitate activities for educational, recreational and entertainment purposes. And committed to his field, he consistently continues to improve services, both modules and program choices, in order to meet the needs and expectations of partners who have loyally used Sahabat Explore's services. This study uses a qualitative method. suggests that qualitative methodology is a research procedure that produces descriptive data in the form of written or spoken words from people and observable behavior. Based on the research results above, the branding strategy for Sahabat Explorer which aims to increase consumer loyalty can involve several things: Understanding the Target Audience: with a strong understanding of who they serve, Sahabat Explorer can direct their branding efforts more effectively. Strengthening emotional connections with consumers through these values can help build stronger bonds. Consistent Brand Experience: Consistency is key in branding strategy. Explorer Friends must ensure that every touchpoint with the brand, from social media to physical products and customer service, consistently reflects their brand values and identity. By combining these strategies, Sahabat Explorer can strengthen their brand identity, deepen relationships with consumers, and increase overall consumer loyalty levels. With a holistic and consistent approach, Sahabat Explorer can build a strong and sustainable brand in the long term.
The Influence of Work Environment And Work Motivation on the Performance of Employees in the Health Service, Population Control and Family Planning: JEL Classification: K11, K12, K24, D18, O34 Sarinah, Sarinah; Suyuthi , Nurmadhani Fitri; Insan , Andi Nur
Journal La Bisecoman Vol. 6 No. 3 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i3.2034

Abstract

work motivation on employee performance at the Nunukan Regency Population Control and Family Planning Health Service. This research uses quantitative methods by collecting data through questionnaires distributed to employees at the agency. The collected data was then analyzed using statistical techniques to test the relationship between work environment variables, work motivation and employee performance. The research results show that less conducive work environments, such as hot air temperatures and room cleanliness, do not have a significant influence on employee performance. This indicates that although the work environment can influence comfort, its impact on work productivity is not significant. On the other hand, work motivation is proven to have a positive and significant influence on employee performance, with a high level of motivation playing an important role in increasing dedication and task achievement. Overall, both the work environment and work motivation, both individually and collectively, have a significant influence on employee performance. Based on the results of this research, motivation factors are important in improving employee performance, while the work environment also needs to be considered to create a more conducive work atmosphere. This research suggests that agencies should focus more on developing programs that can increase work motivation, such as providing incentives and rewards, as well as improving the physical conditions of the work environment to increase employee comfort.
Implementation Of Online Submission Risk Based Approach (Oss-Rba) System for Business Actors in Order to Accelerate Business Licensing Haisa, Haisa; Insan, A. Nur; Hamid, Mulyadi
Journal La Bisecoman Vol. 5 No. 3 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i3.2122

Abstract

This study aims to analyze the implementation of OSS-RBA in accelerating business licensing in Nunukan Regency and identify supporting and inhibiting factors in its implementation. This study uses a qualitative method with a descriptive approach, where data is collected through interviews with officials of the Investment and One-Stop Integrated Service Office (DPMPTSP) and business actors in Nunukan Regency. The results of the study indicate that OSS-RBA has provided convenience in business licensing through process digitization, reduced bureaucracy, and system integration with various related agencies. The main supporting factors for the implementation of OSS-RBA include regulatory readiness, HR support at DPMPTSP, and ease of online system access. However, there are still obstacles in its implementation, such as limited understanding of business actors regarding the OSS-RBA system, limited internet network infrastructure in several areas, and the complexity of requirements for businesses with medium and high risk levels. To increase the effectiveness of OSS-RBA, efforts are needed to socialize and train business actors, improve technology infrastructure, optimize assistance services, and improve coordination between agencies. With these steps, OSS-RBA is expected to be more optimal in accelerating the business licensing process and encouraging economic growth in Nunukan Regency.
Building Project Success through Transactional Leadership, Training, and Motivation: A Study on the Creative Event Industry: JEL Classification: J16, O33, D83, J22, L26 Aryani, Irma; Insan, A. Nur; Sawaji, Jamaluddin; Dwiyanti, Andi Amytia Resty
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2518

Abstract

This study explores how transactional leadership, short term training, motivation, and job satisfaction influence project success within the event and wedding organizer industry in Makassar, a sector characterized by temporary teams and heavy reliance on freelance workers. Using a quantitative survey approach, data were gathered from 134 freelancers selected through purposive sampling. Multiple linear regression was applied to examine both the individual and simultaneous effects of the four predictors. The results show that all variables significantly and positively contribute to project success, with transactional leadership standing out as the strongest determinant, followed by job satisfaction, motivation, and short yet targeted training. These findings reveal that successful event projects depend not only on technical execution but also on the clarity of leadership, the relevance of preparatory training, and the psychological engagement of freelance workers. The study highlights that even in fast paced and short term project environments, clear guidance and structured supervision help freelancers orient themselves quickly toward task demands. Focused training enhances readiness and reduces errors, while motivation and job satisfaction strengthen commitment and foster smoother collaboration. Together, these elements form a human resource framework that supports consistent and reliable project performance. The results contribute to the growing understanding of HR management in gig based work structures and underscore the importance of designing adaptive leadership and training practices that align with freelance realities. The study also offers practical implications for event managers seeking to improve project outcomes and suggests that future research may benefit from exploring additional variables such as organizational culture and team communication.
Analysis of Management Functions in an Efforts to Improve the Efficiency and Effectiveness of Management of Medicines and Expiry Medical Materials: JEL Classification: I10, I18, M11, M12, H83 Lembang, Osse; Insan, Andi Nur; Hamzah, M.Nasir
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2525

Abstract

This study aims to analyze the application of management functions in the management of drugs and medical consumables (BMHP) to enhance efficiency and effectiveness at the Regional General Hospital (RSUD) of Nunukan Regency. The research focuses on the four key management functions: planning, organizing, actuating (implementation), and controlling (supervision), while also identifying the challenges and implications of BMHP logistics management for healthcare service quality. Using a qualitative research approach, data were collected through in-depth interviews, direct observation, and document analysis. Informants included hospital leaders, pharmacy installation heads, pharmacists, logistics staff, and patients. The results show that the planning function is carried out based on consumption methods and VEN (Vital, Essential, Non-Essential) and ABC analysis, but still lacks support from an integrated information system. The organizational structure exists, but its implementation is not yet optimal. The implementation function follows SOPs, although constrained by billing system issues and geographical challenges. Supervision is conducted both internally and externally, but regular monitoring is still limited. Key obstacles include budget constraints, payment delays, and logistics challenges due to the hospital's remote border location. Efficient and effective management has a direct impact on the quality of patient services, particularly in drug availability, service timeliness, and patient satisfaction. This research recommends improving logistics information systems, strengthening interdepartmental coordination, adjusting budgeting strategies, and increasing accountability to ensure high-quality pharmaceutical governance in regional public hospitals.
The Influence of Work Period and Work Motivation on Asn's Interest in Continuing Studies: JEL Classification: J24; J28; M54; I26; H83 Magfirah. A, Andi; Insan, A. Nur; Hamzah, M. Nasir
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2554

Abstract

Civil servants' interest in continuing their studies to a higher level of education poses a unique challenge amid efforts to improve the capacity and professionalism of the civil service. This study was conducted to analyze and explain the influence of length of service and work motivation on civil servants' interest in continuing their studies, both partially and simultaneously. This study uses an explanatory quantitative approach with multiple linear regression analysis techniques. The study employs a census technique with a population of 73 civil servants working at the Department of Women's Empowerment, Child Protection, Population Control, and Family Planning of South Sulawesi Province. The analysis results indicate that length of service has a positive and significant influence on civil servants' interest in continuing their education. This reflects that the longer someone works, the higher the potential desire to enhance their competencies through formal education. Additionally, work motivation also has a positive and significant influence on the interest in continuing education, indicating that internal drives such as the desire to achieve, grow, and attain higher career positions further strengthen civil servants' decisions to pursue further education. Simultaneously, length of service and work motivation were found to have a significant impact on civil servants' interest in continuing their education. These findings indicate that extensive work experience and high levels of motivation can be important driving factors in increasing civil servants' interest in pursuing further education as part of their personal and professional development.
Co-Authors Abbas, Muliati Andi Amitya Resty Dwiyanti Andi Ibahim Yunus Andi Nur Aliyah Andi Sompa Andi Vita Sukmarini, Andi Vita Arfah, Arfah Arief, Abdul Samad Arwin Prayetno Asnawar Asnawar Bahar - Bahar Erna Cahyani Erniati Bachtiar Fachry Abda El Rahman Faizah Mastutie Fitrawati Fitrawati Haisa, Haisa Hamid, Mulyadi Hamzah, M. Nasir Hamzah, M.Nasir Hasniaty, Hasniaty Hijrah Amaliah Azis Irma Aryani Jamaluddin Sawaji Jumriah, Jumriah Lembang, Osse Magfirah. A, Andi Masmarulan Masmarulan Muhammad Asdar Muhammad Nur Muliyadi Hamid Nur Alim Djalil Nur Zaman Nuryahya Abdullah Rafiah Rafiah, Rafiah Sarinah Sarinah Singrang, Andi Sompa, Andi sukmawati Suyuthi , Nurmadhani Fitri Syafaruddin Syafaruddin Syamsu Rizal Taufik, Rustam Tiara Aninditha Urrahman, Wali Yasin, Nurfatwa Andriani Yunus, Andi Ibrahim