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All Journal Jurnal Pariwisata SEEIJ (Social Economics and Ecology International Journal) Journal of Computer Networks, Architecture and High Performance Computing Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Travel, Hospitality and Events BINA CIPTA Jurnal Sains Terapan Pariwisata Jurnal Abdi Anjani Journal of Social Service and Empowerment
Marmaiyatno
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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IMPLEMENTASI “SUSTAINABLE EVENT MANAGEMENT” DI TANAH LOT ART AND FOOD FESTIVAL 2023 Marmaiyatno, Marmaiyatno; Prakoso, Ganang Aditiyo; Harwindito, Baskoro; Wahyuni, A. Nyoman Sri
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.21629

Abstract

ABSTRAK Pura Tanah Lot adalah salah satu pura terpenting bagi umat hindu di Bali selain sebagai pemujaan, area sekitar pura juga di manfaatkan sebagai tempat wisata, wahana rekreasi, maupun tempat untuk menampilkan pertujukan seni pertunjukan pariwisata bali. Salah kegiatan di DTW Tanah Lot adalah Tanah Lot Art and Food Festifal ke IV. Event festival juga bisa berdampak negative terhadap lingkungan, sering terjadi event festival mengakibatkan sampah berlebih. Selain dampak lingkungan, kegiatan event Festival dapat menciptakan dampak negatif sosial dan budaya, kemacetan lalu-lintas, dan komodifikasi budaya yang mengakibatkan ketidak puasan wisatawan dan masyarakat sendiri. Untuk itu dirasa perlu menggabungkan prinsip sustainability dalam penyelenggaraan event sebagai bagian dari industri pariwisata.      Konsep sustainable event management merupakan adaptasi dari tiga prinsip dasar sustainable development yaitu environment responsibilities, economic responsibilities, dan social responsibilities (diadopsi dari The Triple Bottom Line Approach, Green Meeting Industry Council dalam United Nations Office at Nairobi and United Nations Environment Programme, 2012). Tujuan dari penelitian ini adalah untuk mengetahui implementasi konsep sustainable event management di Tanah Lot Art And Food Festival, Khususnya dalam bidang sosial, ekonomi, dan lingkungan. Dalam penelitian ini peneliti menggunakan metode penelitian kualitatif, Penentuan responden pada penelitian ini akan dilakukan dengan menggunakan teknik purposive sampling. Dalam pengolahan data dari hasil kuesioner yang di peroleh dari pegelola DTW tanah lot dan pengunjung. Setelah diolah da memperolah data olahan selanjutnya ditarik kesimpulan. Hasil penelitian ini dalam penyebaran kuesioner kepengelola DTW Tanah Lot dan pengunjung management event berkelanjutan di Tanah Lot Art and Food Festival untuk bidang ekonomi dan sosial sudah di impelemntasikan sedangkan dalam bidang lingkungan belum sempurna dalam pengimplementasikanya yaitu penghematan energi dan meminimalkan emisi dan meminimalkan dampak sampah yang terjadi. Untuk meningkatakan implementasi manajemen event berkelanjutan perlu meningkatankan program daur ulang sampah dan penggunaan produk ramah lingkungan. memberikan edukasi kepada pengunjung dan pedagang tentang pembuangan sampah dengan benar. Menerapkan lebih banyak teknologi hemat energi. Mendorong penggunakaan kendaraan ramah lingkungan bagi pengunjung dan pedagang.Kata Kunci : Implemetasi, Manajemen Event Berkelanjutan, Tanah Lot ABSTRACK Tanah Lot Temple is one of the most important temples for Hindus in Bali. Apart from being a place of worship, the area around the temple is also used as a tourist attraction, a recreational vehicle, and a place to display Balinese tourism performing arts performances. One of the activities at DTW Tanah Lot is the IV Tanah Lot Art and Food Festival. Festival events can also have a negative impact on the environment; they often result in excess waste. Apart from environmental impacts, festival event activities can create negative social and cultural impacts, traffic jams, and cultural commodification, which result in dissatisfaction with tourists and the community itself. For this reason, it is deemed necessary to incorporate the principles of sustainability in organizing events as part of the tourism industry. The concept of sustainable event management is an adaptation of three basic principles of sustainable development, namely environmental responsibilities, economic responsibilities, and social responsibilities (adopted from The Triple Bottom Line Approach, the Green Meeting Industry Council in the United Nations Office at Nairobi, and the United Nations Environment Program, 2012). The aim of this research is to determine the implementation of the concept of sustainable event management at the Tanah Lot Art and Food Festival, especially in the social, economic, and environmental fields. In this study, researchers used qualitative research methods. Determining respondents in this study will be carried out using purposive sampling techniques. In processing data from the results of questionnaires obtained from Tanah Lot DTW managers and visitors, After processing and processing the processed data, conclusions are then drawn. The results of this research in distributing questionnaires to Tanah Lot DTW management and visitors to sustainable event management at the Tanah Lot Art and Food Festival for the economic and social sectors have been implemented, while in the environmental sector the implementation is not yet perfect, namely saving energy, minimizing emissions, and minimizing the impact of waste that occurs. . To increase the implementation of sustainable event management, it is necessary to increase waste recycling programs and use environmentally friendly products. provide education to visitors and traders about proper waste disposal. Implement more energy-saving technologies. Encourage the use of environmentally friendly vehicles for visitors and traders. Keywords: Implementation, Sustainable Event Management, Tanah Lot
Pelatihan Penggunaan Teknologi Green Screen Dalam Event I Wayan Adi Pratama; Marmaiyatno; Ganang Adityo Prakoso; Anak Agung Nyoman Sri Wahyuni
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.436

Abstract

Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan pelatihan Penggunaan Teknologi Green Screen Dalam Event untuk meningkatkan pengetahuan dan skill dalam dunia event. Dalam pengabdian ini team pengabdian selaku narasumber menyampaikan dalam melaksanakan virtual event harus menguasai teknologi dan pemanfaatkan green screen dalam menggunakan beckground layar yang membuat manarik. Dalam pelatihan ini juga siswa/siswi juga diajarkan bagamana menjalankan aplikasi OBS (Open Broadcaster Software)  bagaimana dan menjalankan acara supaya waktu penampilan video dengan pembawa acara selaras hingga tidak terjadi kesalahan baik secara rundown. Setelah narasumber memberikan materi Para siswa/siswi yang datang di acara workshop ini memahami akan pentingnya penguasaan technologi terutma pemanfaatkan green screen dalam event virtual supaya layer dalam event tersebut tidak monoton dan selalu menarik
Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Vivi Vivi; Victor Bangun Mulia; Ni Putu Darla Hollandina
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

Abstract

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.
Developing a Digital Circular Economy Business Model for SIPETRA in Jatiluwih Village, Bali I Gede Dody Okta Biantara; Marmaiyatno Marmaiyatno; I Made Kresna Dana
Journal of Computer Networks, Architecture and High Performance Computing Vol. 8 No. 1 (2026): Articles Research Januari 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v8i1.7403

Abstract

Waste management in tourism villages has become a major environmental challenge due to increasing waste generation from tourism activities and limited local infrastructure. Jatiluwih Village, a UNESCO World Heritage site in Bali, faces this issue as tourism growth produces more domestic and organic waste. Although several studies have examined community-based waste initiatives, research integrating strategic analysis, participatory validation, and business model innovation remains limited. This study aims to design a sustainable business model for SIPETRA (Waste Management and Technology System for Waste Transformation) as a community-based circular economy solution supported by digital technology. Unlike previous studies, this research integrates SWOT, Delphi, BMC, and BOS into a unified framework to develop a digital circular economy model tailored to rural tourism contexts. The research employed a descriptive qualitative method through field observation, interviews, questionnaires, and literature analysis. Data were processed using SWOT and Delphi techniques to identify strategic factors, followed by the formulation of the Business Model Canvas and Blue Ocean Strategy. The results show that SIPETRA’s internal capacity is moderately weak (IFAS = 2.45), while external opportunities are strong (EFAS = 3.01), placing the model in the WO quadrant. Consensus from 12 experts (Kendall’s W = 0.78) identified four strategic priorities: human resource improvement, digital transformation, product quality enhancement, and partnership-based funding. The BOS analysis generated innovative programs such as the SIPETRA app, Eco-Coin reward system, and Green Experience Center to create a “Jatiluwih Circular Living Experience.” This study concludes that the integrated analytical framework effectively transforms waste management into a self-sustaining digital circular economy model that supports environmental sustainability, social empowerment, and green tourism. The findings provide theoretical contributions to digital circular economy literature and practical implications for tourism villages seeking scalable and community-driven waste management solutions.
Edukasi Kepada Masyarakat Umum Tentang Kesehatan Lingkungan Berkelanjutan di Jimbafest Anak Agung Nyoman Sri Wahyuni; Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Putu Agung Prianta; Ganang Adityo Prakoso
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v1i2.925

Abstract

 Pariwisata merupakan suatu industri yang berdampak besar. Dampak tersebut tentu saja bisa positif maupun negatif. Agar hasil pariwisata dapat bermanfaat, terutama bagi masyarakat pendukungnya, tentu saja harus disertai dengan pemahaman mengenai keberlanjutan dan kesehatan lingkungan. Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan edukasi kepada masyarakat umum yang menghadiri Jimbafest 2023 tentang kesehatan lingkungan berkelanjutan. Metode yang digunakan dalam kegiatan ini adalah workshop. Dalam pengabdia ini team pengabdian selaku narasumber menyampaikan bagaiamana memelihara lingkungan yang berkelanjutan dengan cara pemanfaatan sampah makanan sebagai kompos dan sampah palstik bisa dimanfaatkan sebagai kerajinan yang dapat bernilai ekonomis. Kegiatan pengabdian pada masyarakat di Jimbaran Hub berjalan dengan lancar berkat Kerjasama antara Politeknik Internasional Bali dengan Yayasan Jimbaran Hijau dalam acara Jimbafest 2023.
Co-Authors Baskoro Harwindito Deddy Kurniawan Halim Ganang Adityo Prakoso Ganang Adityo Prakoso Halim, Deddy Kurniawan Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hollandina, Ni Putu Darla I Gede Dody Okta Biantara I Made Kresna Dana I Wayan Adi Pratama Kesumadewi, Anak Agung Ratih Marwani, Iga Safa Mulia, Victor Bangun Ni Putu Darla Hollandina Prakoso, Ganang Aditiyo Prakoso, Ganang Adityo Pratama, I Wayan Adi Prianta, Putu Agung Prima, Anugrah Gusta Pusparini, Marissa Putu Agung Prianta Sedana, Made Herry Erika Sri Mariati Sri Mariati Victor Bangun Mulia Vivi Vivi Vivi Vivi, Vivi Wahyuni, A. Nyoman Sri Wahyuni, Anak Agung Nyoman Sri Zakia Ayu Lestari