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All Journal Jurnal Pariwisata Pesona Binus Business Review SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JUTIK : Jurnal Teknologi Informasi dan Komputer EKONOMIS : Journal of Economics and Business Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Applied Sciences in Travel and Hospitality ASEAN Marketing Journal Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Entrepreneurial and Business Diversity Help: Journal of Community Service
Gusti Ngurah Joko Adi Negara
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Help: Journal of Community Service

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Empowering Glamping Entrepreneurs through Financial and Marketing Training at Agro Puncak Bukit Lestari Tabanan Adinegara, Gusti Ngurah Joko; Komalasari, Yeyen; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Junaedi, I Wayan Ruspendi; Nainggolan, Gilbert
Help: Journal of Community Service Vol. 2 No. 2 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i2.204

Abstract

Business sustainability requires not only the provision of products and facilities but also effective marketing activities and structured financial management. However, problem identification revealed that marketing practices in the glamping business remain conventional, relying solely on existing customers without targeting specific markets, while financial reporting is still unstructured. This community service program was conducted in three stages: preparation, implementation, and evaluation. The activities included training and mentoring on financial management, financial report preparation, and marketing strategies for glamping managers. The training improved participants’ ability to prepare financial reports, starting from recording transactions to producing structured financial statements. In addition, participants gained a better understanding of marketing program strategies, particularly in identifying and managing target markets. Evaluation results indicated an 89% increase in participants’ understanding of both financial management and marketing practices. The program contributed significantly to enhancing the managerial capacity of glamping businesses, particularly in marketing and financial management. These improvements are expected to support long-term business performance and sustainability.
Co-Authors Armayani, Putu Tina Christimulia Purnama Trimurti Debel, Gede Bagus Ivan Suartika Dewa Ayu Dwi Sukma Dewi DEWI, Dewa Ayu Dwi Sukma Elsiana Septiani Ghea Amanda Gilbert Nainggolan Handaresta, Made Yuyun Hartanto, Ignatius Edbert I Gede Mertayasa I Gede Ngurah Wira Pratama I Gusti Bagus Rai Utama I Ketut Sirna I Komang Andika I Made Andityawan I Made Dwi Wira Ardana I Made Sumartana I Nyoman Bernardus I Putu Gde Sukaatmadja I Putu Ogi Atmajaya I Wayan Benyamin Eddy Yulianto I Wayan Damayana I Wayan Ruspendi Juanaedi I Wayan Ruspendi Junaedi IWK Teja Sukmana Kadek Anjali Puti Cahayanti Kadek Fransiska Kharisma Oktarina Komalawati Komalawati Komalawati Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Leana, Nikita Febri Maria Kurniawati Wona Dheno MARTINIASIH, Putu Mas Mia Dana Sukmawati Nainggolan, Gilbert Ni Kadek Maryanthi Ni Kadek Theressa Putri Ni Luh Dewi Melinia Ni Luh Putri Sulistya Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Laksmi Kusuma Dewi Ni Nyoman Kerti Yasa Ni Putu Evitaria Ni Wayan Sri Suprapti Paramita, Ni Putu Meita Pradyandari, Dwi Ayu Putri Pratama, I Gede Ngurah Wira Pratama, I Putu Julian Satya Putra, I Kadek Dwi Kencana Putra, I Kadek Suardama PUTRI, Ni Kadek Theressa Putu Chris Susanto Putu Wida Gunawan R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso Rosari, Maria Reny SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sunbanu, Putu Juvan Holy Christin Swari, Ni Komang Sri Gina Veronika Lyanarta Virnanda, Vika Widiarta, Komang Yuda Yeyen Komalasari