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All Journal Journal of Educational Science and Technology Jurnal Manajemen Teori dan Terapan Jurnal Sains dan Teknologi Pangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal MEBIS (Manajemen dan Bisnis) Review of Management and Entrepreneurship INTEGRITAS : Jurnal Pengabdian Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Business, Law, and Education Journal of Research on Business and Tourism Indonesian Community Journal Media Pertanian Batara Wisnu : Indonesian Journal of Community Services International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Journal Community Service Consortium The Es Accounting and Finance Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Irra Chrisyanti Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Jurnal MEBIS (Manajemen dan Bisnis)

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PENGEMBANGAN STRATEGI PEMASARAN BISNIS MODEL KANVAS PADA PT PENTARIO LIBERIA PERSADA (KebunSayur Surabaya) Irra Chrisyanti Dewi; Mega Intan Permatasari
Jurnal MEBIS (Manajemen dan Bisnis) Vol 3 No 1 (2018): July 2018
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v3i1.22

Abstract

The purpose of this research is to describe and design marketing strategy of business canvas model. The results show that business canvas and SWOT analysis are very helpful in developing marketing strategy. The customer segment element develops into B2R; element value propositions give customers easy access to information and get KSS products; channel elements focus on the liveliness of the admin in choosing the right social media; the customer relationships element develops a strategy for customers to purchase more KSS products and be loyal to KSS products; revenue streams elements are increased through visits and workshops; elements of key resources are land in the city and hydroponic facilities; key activities elements lie in the process of growing vegetables and taking care of hydroponics equipment; key key partnerships come from raw material suppliers, farmers' partners, and processed products partners; last element cost structure over fixed costs and variable costs. The SWOT analysis assists in facing threats and taking on existing opportunities, as well as minimizing existing weaknesses.
Co-Authors Adrie Oktavio Apriyeni, Deltri Aretha Shifra Ariyanto, Sudirman Rizki Arnold Suwignyo Atmodjo, Nikita Elia Hartono Bahtiar Efendi Callista Fortune Wahjudi Caroline, Kezia Michelle Choiriyah, Nurul Azizah Devi, Ika Mariani Ratna Djunaidi, Nancy Natalia edy susanto Eleazaar, I Made Jovan Endang Supriatna Erba Kalto Manik Erba Kalto Manik Fabiola Leoparjo Fernaldy, Delvin Ferris Julian Fortune, Callista Hadipratista, Nabilah Sukma Hadiwirawan, Gilbert Hari Minantyo Hartono, Jordy Hendra Kasman Heni Adhianata Heni Adhianata, Heni Ibrahim, Rio Putra Sutan Isdarmanto Iskandar, Ryan Yeremia Iskandar, Zaldy Joko Sulistyo Joko Sulistyo Julian, Ferris Kiki Rizki Makiya Laela Nur Rokhmah Latifahtur Rahmah Latifahtur Rahmah legito, Legito Luthfiyah Nurlaela Mega Intan Permatasari Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Muljono, Valerie Michelle Nuri Herachwati Nurul Azizah Choiriyah Nurul Azizah Choiriyah Ooi, Philip Pratama Otje Herman Wibowo Prasetio, Yohanna Prasetyon Sepsi Winarno Pryanka, Syalfa Pratama Purnomo, Yedida Esther Giovanni rahmah, latifahtur Restu Auliani Rissa Megavitry Ryan Yeremia Iskandar Sanjaya, Sonia Anggun Sri Wulandari Sudarmanto, Eko Sudibyo, Theodora Kezia Sundjaja, Arya Putra Sutandi, Tiara Regina Suwignyo, Arnold Theodora Kezia Sudibyo Trisna Rukhmana Vallen, Michael Wardanna, Jerry Reyhan Wijaya, I Putu Gede Dharma Wijaya, Winie Tania Yoewono, Jessica Renata Yohanna Prasetio Yulianti, Eka Budi Yusuf, Ari Zaldy Iskandar