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All Journal Jurnal Simetris Nuansa Informatika Jurnal Teknologi Informasi dan Ilmu Komputer POSITIF InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Jurnal Ilmiah Matrik Jurnal Sisfokom (Sistem Informasi dan Komputer) JUTIM (Jurnal Teknik Informatika Musirawas) Jurnal Informatika Global JUSIM (Jurnal Sistem Informasi Musirawas) Journal of Information Systems and Informatics Teknomatika (Jurnal Teknologi dan Informatika) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Ilmu Komputer Journal of Applied Data Sciences Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Pengembangan Sistem Informasi dan Informatika Insyst : Journal of Intelligent System and Computation Jurnal Nasional Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Sistem Informasi Komputer dan Teknologi Informasi
Antoni, Darius
Universitas Bina Darma
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Journal : Jurnal Nasional Manajemen Pemasaran dan SDM

 1 
Pengaruh Digital Marketing Dan Digital Service Terhadap Kinerja UMKM : Studi Pada Wirausaha Wanita Desa Sirah Pulau Kecamatan Merapi Timur Lahat Rosita, Dewi; Antoni, Darius; Samsuddin, Harun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2271

Abstract

The research conducted by the author aims to determine and analyze the influence of digital marketing and digital services individually and together on the performance of MSMEs of female entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. The research method used in this study is quantitative, using a questionnaire distributed to respondents. Data quality testing using validity tests, reliability tests, and classical assumption tests with normality test formulas, heteroscedasticity tests, and multicollinearity tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial tests, simultaneous tests and coefficients of determination. The results of the discussion obtained digital marketing has a significant effect on the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. Digital service has a substantial effect on the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur. District, Lahat. Digital marketing and digital services significantly affect the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat.
Pemberdayaan Perempuan Di Era Digital Melalui Pelayanan Marketing Digital, Service Digital Dan Komunikasi Digital Menuju Desa Wisata Di Kecamatan Pulau Pinang Merdasari, Iin; Antoni, Darius; Oktala, Rosananda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2275

Abstract

This research aims to find out strategies for empowering women in developing villages in the digital era through digital marketing, digital services, and digital communication towards tourist villages in Pulau Pinang District, 2. to find out the driving and inhibiting factors for women's empowerment in developing villages in the digital era through digital marketing, digital services and digital communications to tourist villages in Pulau Pinang District. This research uses primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation. Data analysis techniques used include data analysis, data reduction, data presentation, verification, drawing conclusions, and testing data validity. This research shows that implementing government support to improve women's communication can help reduce village poverty. Government support for women's empowerment in tourist villages has been carried out. This activity aims to provide understanding and knowledge about how to market creative products in the digital era through digital marketing, digital services, and digital communications so that participants can apply them to increase sales of creative products in Pulau Pinang Village, Pulau Pinang District. Empowering Women Entrepreneurs in Pulau Pinang village aims to empower women entrepreneurs in the technology and digital fields. So that they can keep up with current developments where the world is entering industry 4.0, which uses more technology and digital capabilities; apart from that, people can get jobs without having to leave the village or the city, but by partnering with business owners who need their skills in the field of digital marketing.
Co-Authors ., Janurita Abdul Kholik Afdhaluddin, Muhammad Ahmad Firdaus, Ahmad Ahmad Taufik Akbar, Muhamad Ali, Nazlena Mohamad Alie, Muhammad F. Amelia, Putri Rizky ARDIANSYAH ARDIANSYAH Arif Fadillah Azim, Choirul Bitrayoga, Muhammad Coyanda, John Roni Damayanti, Nita Rosa Dedy Syamsuar Diana Diana Fadly, Farid Faradillah Fatoni, Fatoni Fatoni, Fatoni Febrianty, Istiqomah Ferdiansyah Ferdiansyah Firdaus Firdaus Fitriana Fitriana Harahap, Zakaria Heni Pujiastuti Herdiansyah, M Izman Herdiansyah, M. Izman Hermizahadiwidastra, Hermizahadiwidastra Heryati, Agustina Imelda Saluza, Imelda Indah, Sylvia Uly Jaka Purnama Julizar, Salshabila Pratami Putri Kartina, Riza Kurniawan Kurniawan Kurniawan, Tri Basuki Lestari, Indri Endang Makkiyah, Feda Anisah Maria Veronica Maryani Maryani Merdasari, Iin Mikko, Mikko Mirza, A Haidar Mirza, A. Haidar Muhamad Akbar Muhammad Akbar Muhammad Syahril Muhammad Taufik Roseno, Muhammad Taufik Muhammad Wahyudi Mukmin, Chairul Nurmayanti, Nurmayanti Oktala, Rosananda Oktarina, Serly Putra, Erlangga Kesuma Rahmi Rahmi Retnawiyati, Eka Rosita, Dewi RR. Ella Evrita Hestiandari Samsuddin, Harun Saputra, Benny Wilson Sontri Sriyeni, Yesi Suhartini Suhartini Syaputra, Hadi Taufik Jamaan Taufiqurrahman Taufiqurrahman Terttiaavini, Terttiaavini Ubaidillah Ubaidillah Usman Ependi Valdo, Muhammad Widya Cholil Yudha Pratomo Zahro, Lailatuz