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All Journal OPSI JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Journal Industrial Servicess Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal Agrotek UMMat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Abdi Insani BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Mesin Nusantara Jurnal Karya Pengabdian Teknik Mesin BULLET : Jurnal Multidisiplin Ilmu Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Protech Biosystems Journal Energy, Materials and Product Design
Maharsa Pradityatama
Universitas Mataram
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation

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Usability assessment of tourism boats using the system usability scale: A case study of marine tourism SMEs Maharsa Pradityatama; I Made Suartika; Anak Agung Alit Triadi; I Made Nuarsa; Fikrihadi Kurnia; Hilda Fatihah
Journal Industrial Servicess Vol 12, No 1 (2026): April 2026
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/jiss.v12i1.30279

Abstract

Marine tourism destinations commonly rely on tourist boats as the primary means of transportation to visit surrounding attractions. Improving the competitiveness of small and medium-sized enterprises (SMEs) in the tourism industry can be largely achieved through the development of boats that prioritize usability. The tourism ecosystem depends heavily on transportation, particularly marine vessels, which are central to the operation of marine tourism destinations. A usability-focused analysis of tourism boat design can significantly enhance the competitiveness of SMEs operating in this sector. However, empirical studies applying standardized usability evaluation tools to SME-operated marine tourism vessels in developing countries remain limited. This study aims to evaluate the usability of a tourism boat using a structured usability assessment approach. Respondents were recruited through purposive sampling and assessed using an adapted System Usability Scale (SUS) instrument based on a five-point Likert scale. The SUS questionnaire was administered to evaluate the perceived usability of the tourism boat. A tourist boat with a SUS score of 52.2 falls within the marginal-low range. This indicates that while the boat's usability is rated in the lower range, it remains within an acceptable threshold. Key usability issues identified include absent seat handrails, difficult-to-open windows, narrow staircases, and insufficient life jackets. Accordingly, the proposed improvements focus on redesigning the boat to be more user-friendly, emphasizing ease of use and operational effectiveness as core usability principles. These findings provide practical guidance for SME operators and policymakers in adopting user-centered vessel design to enhance service quality and regional marine tourism competitiveness.
Penerapan Metode SWOT dan BOS dalam Menilai Peluang Usaha Sempol Ayam di Kota Mataram Fikrihadi Kurnia; Maharsa Pradityatama
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.1182

Abstract

MSMEs are productive businesses managed by individuals, groups, households, or small business entities that are realized according to assets and / or sales profits per year. The culinary industry is a type of MSME that has a fairly broad market. One of them is a traditional snack business that is quite popular in the community with low prices and raw materials that are easily obtained is chicken sempol. Sales of chicken sempol are dominated by micro and small enterprises. An effective strategy by MSME owners is needed through the use of SWOT (Strength, Weakness, Opportunity, Threat) and BOS (Blue Ocean Strategy) methods. SWOT aims to analyze the internal and external conditions of MSMEs, while BOS aims to improve product quality and innovation so that petitions can be minimized. This service activity will be carried out in October 2023, at MSMEs Cilok vs Sempol Goyang Senggol, Jl. Panji Tilar Negara, Kekalik, Mataram City, West Nusa Tenggara. The results of the analysis show that it is necessary to evaluate product quality, flavor variants, and marketing strategies. Based on this evaluation, it becomes a strategy by MSME owners in considering it as a variable to be innovated in marketed products.
Co-Authors A.A. Ngurah Nara Kusuma Anak Agung Alit Triadi Anna Apriana Hidayanti Apriana Hidayanti, Anna Aruan, Jerry Chaedar, Muhammad Emmy dyah S Emmy Dyah Sulistyowati, Emmy Dyah Fauzan Fahrussiam Febrian, Ade Fikrihadi Kurnia Fikrihadi Kurnia Gunartha, I Gusti Made Bagus Sri Hilda Fatihah Huda, Ahmad Akromul I G.B. Budi Dharma I Gede Bawa Susana I Gusti Made Bagus Sri Gunartha I Gusti Made Bagus Sri Gunartha I Gusti Ngurah Agung Natria Patraman I Gusti Ngurah Agung Natria Patraman I Made Nuarsa I Made Nuarsa, I Made I Made Suartika I Putu Bayu Pramartha I Putu Bayu Pramartha I.D.K. Okariawan Ida Bagus Alit Kurnia, Fikrihadi Kurnia, Fikrihadi Leni Agustina Made Wijana, Made Made Wirawan Mardiah, Rabiatun Nasmi Herlina Sari Na’ilah, Meysarah Nugroho, Dony Satriyo Nur Arfian Nurrahmah, Laeli Okariawan, I Dewa Ketut Patraman, I Gusti Ngurah Agung Natria Pramartha, I Putu Bayu Pramudi Arsiwi Rahman, Moamar Ridoni Saoloan Purba Rudy Sutanto Sinarep Sinarep Suartika, I Made Surya, Muhammad Dianku Suteja Suteja Suteja Suteja Suteja, Suteja Syarif Hidayatullah Syariful Wardana Tawaqqal, Akbar Tegas Satriadi Tita Talitha Triadi, Anak Agung Alit Triadi, Anak Agung Alit Wahyudinil Islam Wijana, Made Yusril Ilhamdani Zico Fatahillah Prastomo