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All Journal ASAS : Jurnal Hukum Ekonomi Syariah An-Nisbah: Jurnal Ekonomi Syariah Jurnal Al-Qardh Muaddib : Studi Kependidikan dan Keislaman JIKAP PGSD: Jurnal Ilmiah Ilmu Kependidikan Jurnal Edueco Iqtishodia: Jurnal Ekonomi Syariah El-Faqih : Jurnal Pemikiran dan Hukum Islam Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Al-Tsarwah El-Qist : Journal of Islamic Economics and Business (JIEB) Inovasi: Jurnal Diklat Keagamaan Jurnal Iqtisaduna ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Salimiya : Jurnal Studi Ilmu Keagamaan Islam Journal of Indonesian Sharia Economics Jurnal Ekonomi Syariah dan Hukum Islam Indonesian Journal of Islamic Economics and Finance Jurnal Pendidikan dan Pengabdian Masyarakat IIJSE Jurnal Pengabdian Masyarakat Indonesia (JPMI) An-Nisbah: Jurnal Ekonomi Syariah Journal of Sharia Economic Law Jurnal Terapan Pendidikan Dasar dan Menengah Jurnal Analisis Bisnis Ekonomi Create: Journal of Islamic Management and Business
Siti Kalimah
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Penetrating the Culinary Market Through Sharia Marketing Strategies Mega Tunjung Hapsari; Siti Kalimah
Create: Journal of Islamic Management and Business Vol. 1 No. 2 (2025): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v1i2.225

Abstract

This study explores the implementation of the 12P marketing mix strategy in a home-based catering business as a means to increase sales volume in a competitive culinary market. Despite limited managerial and financial resources, the business under study successfully adopted an integrated marketing approach encompassing product planning, pricing, branding, servicing, promotion, and distribution. The research employs a qualitative descriptive method, collecting data through interviews, observations, and documentation with the business owner, employees, and customers. Results indicate that consistent taste quality, flexible and customizable product offerings, responsive customer service, and simple yet impactful digital promotion are key drivers of success. Conversely, challenges such as delayed customer payments, labor limitations during peak orders, and the absence of documented procedures hinder operational efficiency. A surprising finding is that sophisticated marketing strategies, often associated with large corporations, can be effectively applied in micro-businesses when grounded in empathy, local context, and service ethics. Theoretically, this study contributes to the expansion of service marketing literature by validating the practical relevance of the 12P framework for micro-enterprises, especially in the food service sector. Practically, the study offers a replicable model for small business owners to enhance customer satisfaction and sustain growth using accessible tools and strategies. Limitations of the study include its single-case scope and qualitative nature, inviting future research with broader and more quantitative designs.
Social Entrepreneur Model: Analysis of Muslim Women's Economic Empowerment Through Emping Crackers Industry in Tulungagung Siti Kalimah; Sirajul Arifin; Riska Agustin; Riza Hafizi, Muhammad
ASAS Vol. 17 No. 02 (2025): Asas, Vol. 17, No. 02 Desember 2025
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/asas.v17i2.28004

Abstract

The role of women in the economic sector extends beyond the domestic sphere to include participation in business, employment, and public decision-making. However, many women continue to experience structural barriers such as gender discrimination and limited access to economic opportunities. This phenomenon is also evident in Ngadirejo, Tulungagung, where the emping-melinjo industry dominated by Muslim women faces challenges related to business competition, resource limitations, and sustainability. This study aims to analyze the economic empowerment of Muslim women in the emping industry using the Social Entrepreneurship Model. Employing a qualitative descriptive approach, the research describes the dynamics of women’s empowerment based on data gathered through purposive sampling involving Muslim women entrepreneurs, community leaders, and supporting institutions. Data were collected through semi-structured interviews, observation, and documentation, and analyzed using thematic categorization aligned with the components of social value, civil society, innovation, and economic activity. The findings reveal significant positive impacts at the individual, household, and community levels, including increased financial independence (social value), expanded access to training and business capital supported by local networks (civil society), adoption of digital tools and creative business practices (innovation), and enhanced household income and poverty reduction through women’s active involvement in production and management (economic activity). Overall, the study demonstrates that the emping-melinjo industry serves as an effective vehicle for advancing women’s economic empowerment, strengthening family welfare, and promoting gender-inclusive economic development within rural communities.
Digitalisasi UMKM Desa Melalui Pembuatan Website Dan Katalog Produk Sebagai Pendampingan UMKM Di Desa Blawirejo Aris Zarkaty Wijaya Putra; Nurul Khoiriyatul Anshori; Nabilla Puteri Syafira; Alfia Ayun Nurhayati; Mu’ammar; Siti Kalimah
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 6 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i6.5695

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar penting bagi perekonomian Desa Blawirejo dan memberikan kontribusi yang signifikan terhadap pertumbuhannya. Namun, akibat kurangnya keahlian teknologi dan konektivitas internet yang tidak memadai, UMKM di wilayah ini menghadapi hambatan yang cukup besar, terutama dalam hal pemasaran dan akses informasi. Akibatnya, produk UMKM hanya dikenal secara lokal, yang membatasi prospek perluasan bisnis. Dengan memperluas jangkauan pasar dan mempercepat prosedur transaksi digital, digitalisasi melalui pengembangan situs web dan katalog produk diharapkan dapat mengatasi masalah ini. Agar UMKM dapat berpartisipasi secara sukses dalam pasar yang semakin kompetitif, mereka memerlukan bantuan dalam beradaptasi dengan teknologi digital.
Digitalisasi UMKM Desa Melalui Pembuatan Website Dan Katalog Produk Sebagai Pendampingan UMKM Di Desa Blawirejo Aris Zarkaty Wijaya Putra; Nurul Khoiriyatul Anshori; Nabilla Puteri Syafira; Mu’ammar; Siti Kalimah
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 6 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i6.5696

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar penting bagi perekonomian Desa Blawirejo dan memberikan kontribusi yang signifikan terhadap pertumbuhannya. Namun, akibat kurangnya keahlian teknologi dan konektivitas internet yang tidak memadai, UMKM di wilayah ini menghadapi hambatan yang cukup besar, terutama dalam hal pemasaran dan akses informasi. Akibatnya, produk UMKM hanya dikenal secara lokal, yang membatasi prospek perluasan bisnis. Dengan memperluas jangkauan pasar dan mempercepat prosedur transaksi digital, digitalisasi melalui pengembangan situs web dan katalog produk diharapkan dapat mengatasi masalah ini. Agar UMKM dapat berpartisipasi secara sukses dalam pasar yang semakin kompetitif, mereka memerlukan bantuan dalam beradaptasi dengan teknologi digital.
THE ROLE OF ZAKAT IN THE ECONOMIC EMPOWERMENT OF THE COMMUNITY IN SURABAYA CITY Fadhil Muhammad Akbar; Siti Kalimah
Jurnal Ilmiah Al-Tsarwah Vol. 8 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/al-tsarwah.v8i2.11173

Abstract

Zakat as an Islamic social finance instrument plays a strategic role in transforming socio-economic conditions and reducing poverty in urban areas. This research analyzes the role of zakat in empowering Surabaya City community through productive zakat programs. Methods: This qualitative research uses library research approach. Data were collected from peer-reviewed journals, BAZNAS and LAZNAS reports, and academic books on Islamic economics. Sources were selected using purposive sampling focusing on Surabaya City context. Productive zakat significantly empowers Surabaya's economy through programs like "Surabaya Berdaya". Studies show productive zakat increases mustahik welfare by 38%, reduces poverty by 51.9%, and improves independence index from scale 2 to 4. Mosques play a strategic role as economic empowerment centers integrating ZIS funds. Challenges include gaps between zakat potential and realization, limited institutional capacity, and business sustainability issues. Zakat has great potential for inclusive economic development in Surabaya through transformation from consumptive to productive approach. Comprehensive empowerment mechanisms effectively transform mustahik into independent economic actors. Optimization requires strengthening regulations, institutional capacity, adaptive models, and monitoring systems. Recommendations include developing innovative programs, strengthening supportive policies, and conducting detailed quantitative studies on mustahik welfare impacts.
Strategi Personal Selling Produk Akad Rahn di KSPPS BMT Mandiri Sejahtera Cabang Dukun Adibah, Alda Naila; Muflihin , Mohammad Dliyaul; Kalimah, Siti
Jurnal Edueco Vol. 9 No. 01 (2026): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v9i01.463

Abstract

Penelitian ini bertujuan menganalisis penerapan strategi personal selling dalam mempromosikan produk pembiayaan akad rahn di KSPPS BMT Mandiri Sejahtera Cabang Dukun serta pengaruhnya terhadap peningkatan jumlah anggota. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri atas manajer cabang, account officer, dan anggota pembiayaan akad rahn. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan Kesimpulan, sedangkan keabsahan data diuji menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi personal selling diterapkan melalui pendekatan langsung, meliputi pengenalan produk, penyampaian informasi akad rahn, penanganan keberatan calon anggota, serta tindak lanjut setelah interaksi. Strategi ini berperan dalam membangun kepercayaan dan meningkatkan pemahaman masyarakat terhadap produk pembiayaan. Namun, efektivitasnya masih menghadapi kendala berupa rendahnya literasi keuangan syariah, keterbatasan kreativitas promosi, dan persaingan lembaga keuangan digital. Penelitian ini merekomendasikan penguatan kompetensi komunikasi account officer serta pengembangan strategi personal selling yang adaptif dengan memadukan pendekatan tatap muka dan media digital.
Co-Authors Achmad Asfi Burhanuddin Adeliya Agil Putri Pratiwi Adi Wijayanto Adibah, Alda Naila Afida Fitrotul Mu’afah agustin, riska Alfia Ayun Nurhayati Alfin Lailatul Mufarichah Alifatul Maula Amalia Nuril Hidayati Arini Bintan Sholihah Aris Zarkaty Wijaya Putra Azzahro, Annisa Aufani Basirotun Nafidah Fadhil Muhammad Akbar Fauziah, Mia Artanti Fiyya Faiz Aufa Hanifah, Fitrotunnisa Nur Husaini, Ahmad Sa'dan Ilham, Muhamad Arifin Imam Makruf Ismatul Khayati Khoirul Fathoni Kurniawa, Dyah - Lailatul Maghfiroh Al Maskurin M. Ali Tamrin Maryono . Mega Tunjung Hapsari Moch. Azis Qoharuddin Mohammad Dliyaul Muflihin Mudhofir Abdullah Muhammad Al Faruq Muhammad Riza Hafizi Muhammad Zakiy Muyassarah, Muyassarah Muzaki, Bagus Muzdalifah, Qurrotul Mu’ammar Nabilla Puteri Syafira Nafi'ah, Nafi'ah Nahdya Richana Putri Nailatul Muna Ninis Umi Rahmatin Nisa, Sania Zahrotun Nur Fadilah Nurudin Nurudin Nurul Inayati Rohmatin Nurul Khoiriyatul Anshori Purnomo, Siddiq Putri, Nurul Hanifah Qurrotul Muzdalifah Rahman, Vira Fauziah Riska Agustin Romadhoni, Ahmad Noval Salsabila, Aulia Ziyadaturrahmah Sirajul Arifin Umi Khoirun Nisa’ Wulandari, Silvia Anggraeny Sri Yahya, Mazaya Muhammad Asy’ari