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Pelatihan Pengelolaan Desa Wisata Dukuh Penaban di Kabupaten Karangasem Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Luh Nyoman Tri Lilasari; I Gede Made Sukariyanto; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1030

The Dukuh Penaban Traditional Village was the chosen location for community service in the Tourism Management Study Program because in Dukuh Penaban there has not been good governance in terms of developing a tourist village. There are still some conditions where local people are not ready to provide services for tourists who come, because there is no clear management system. This community service is therefore, carried out in the form of Tourism Village Management Training, with participants from all stakeholders in the Dukuh Penaban Tourism Village. The outputs of this activity are: The increase of public understanding of the tourism village governance system, the formation of a tourism governance system managed by a professional management agency in the Dukuh Penaban Traditional Village area that accommodates the aspirations of the local community, as well as the increase of community capability in providing excellent service for tourists, thus making Dukuh Penaban a favorite destination in Karangasem Regency. It is highly expected that this activity will provide benefits in the form of increasing human resources from the Dukuh Penaban Tourism Village who are skilled and independent in managing tourism potential in their area in a sustainable manner.

MEMPERTIMBANGKAN "SENSE OF PLACE" MASYARAKAT LOKAL DAN WISATAWAN DALAM MEMBANGUN KAWASAN WISATA SANUR Sukariyanto, I Gede Made; Putra, I Nyoman Darma; Astawa, Ida Bagus Gde Puja
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 5 (2023): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sebagai tempat tujuan wisata, Sanur memiliki sense of place yang kuat sebagai tempat yang tenang, menyenangkan dan damai. Namun perubahan yang terjadi pada suatu tempat, dapat merubah sense of place, termasuk Sanur sebagai tujuan wisata. Penelitian ini menggunakan pendekatan kualitatif, dimana data sense of place masyarakat lokal dikumpulkan melalui observasi dan wawancara mendalam serta sense of place wisatawan dikumpulkan dengan metode netnografi. Semua temuan disajikan secara deskriptif. Hasil penelitian ini menemukan bahwa penduduk setempat dan wisatawan masih dapat merasakan Sanur sebagai tempat yang tenang, menyenangkan dan damai, meskipun sekarang indra tersebut telah berkurang. Mereka juga menegaskan bahwa perubahan fisik menjadi faktor yang paling mempengaruhi sense of place mereka terhadap Sanur. Karena Sanur saat ini dalam tahap konsolidasi, peremajaan dianggap perlu untuk menopang pengembangan pariwisata di Sanur.

Dampak Pengembangan Pariwisata Terhadap Kondisi Ekonomi Dan Sosial Budaya Masyarakat Lokal Di Kawasan Pariwisata Sanur Dinata, Krisna Surya; Mertha, I Wayan; Sukariyanto, Made
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1527

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.

Pengembangan Kapasitas SDM Pariwisata melalui Pendampingan Tata Kelola Destinasi dan Pemanfaatan Produk Lokal untuk Mendukung Pariwisata Regeneratif Puja, Ida Bagus Putu; Pitanatri, Putu Diah Sastri; Priliani, Ni Luh Dita; Kartini, Luh Putu; Sukariyanto, I Gede Made
Journal Community Service Consortium Vol 4 No 2 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i2.5362

Labuan Bajo menghadapi tantangan dalam pengelolaan destinasi dan pemberdayaan sumber daya manusia (SDM) untuk mendukung pariwisata berkelanjutan. Dalam upaya mendukung hal ini, Politeknik Pariwisata Bali berperan aktif dalam pembangunan kepariwisataan daerah dan nasional melalui kegiatan penelitian dan pengabdian masyarakat, baik di tingkat lokal, nasional, maupun internasional. Salah satu bentuk pengabdian yang dilaksanakan adalah program pendampingan untuk meningkatkan kapasitas SDM pariwisata di Labuan Bajo, dengan melibatkan 50 peserta. Program ini fokus pada tata kelola destinasi dan pemanfaatan produk lokal sebagai strategi mendukung pariwisata regeneratif. Metode yang digunakan dalam program ini adalah pendampingan kepada Aparatur Sipil Negara (ASN), Kadisparbud Manggarai Barat, pemilik UMKM, Ketua Kelompok Sadar Wisata, pelaku wisata, serta masyarakat yang tertarik mengembangkan diri di sektor pariwisata. Hasilnya, pendampingan yang diberikan berhasil meningkatkan pemahaman dan kemampuan dalam pengelolaan destinasi serta inovasi dalam pemanfaatan produk lokal seperti kemiri, cumi, dan teri menjadi olahan sambal. Pendekatan regeneratif yang diterapkan juga memperkuat pelibatan masyarakat lokal dalam menjaga kelestarian lingkungan dan budaya setempat. Dengan demikian, program ini memberikan kontribusi nyata dalam mendukung pengembangan pariwisata Labuan Bajo yang berkelanjutan dan berbasis pada potensi lokal.

The Role of Government in Efforts to Improve Kuta Beach Tourist Attraction Facilities I Gusti Ayu Windhautami D; Ida Bgs Gede Agung Widana; I Gede Made Sukariyanto
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12163

The existence of obstacles related to cleanliness, comfort and infrastructure facilities at Kuta Beach has become a criticism expressed by visitors through various social media platforms, such as Instagram, Tiktok and Youtube. These complaints must of course be addressed and followed up by the local government so that Kuta Beach becomes more organized and managed. This study aims to determine the Role of the Government in Efforts to Improve the Quality of Tourist Attraction Facilities at Kuta Beach, Badung Regency and what challenges and efforts are made by the Government in Efforts to Improve the Quality of Tourist Attraction Facilities at Kuta Beach. The analysis technique used is descriptive qualitative with purposive sampling as a method for determining informants. The informants selected were the Head of the Tourism Destination Division of the Badung Regency Tourism Office, the Head of the Water Resources Division of the PUPR Office of Badung Regency, the Head of the Cleanliness and B3 Waste Management Division of the Environment and Cleanliness Office and the Chairperson of the Regional Tourism Promotion Agency (BPPD) of Badung Regency. The results show that the government plays an active role in improving the quality of Kuta Beach facilities, the government acts as a regulator, implements changes, and motivates stakeholders.

Optimizing Cultural Events for Destination Branding and Community Empowerment in Tenganan Dauh Tukad Swandewi, Ni Kadek; Winatha, Mahendra Adi; Sukariyanto, I Gede Made; Rahjasa, Putu Surya Laksana; Rastitiati, Ni Kade Juli
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.2045

This community service project aims to empower the local community of Tenganan Dauh Tukad by enhancing their capacity to promote cultural tourism through digital platforms. Framed around the theme of Tenganan as The Living Culture Destination, the project was implemented in three phases: documentation, content development, and community training. In the first phase, local youth were involved in capturing high-quality photo and video content during the traditional Perang Pisang event. In the second phase, the materials were edited into Instagram-optimized formats using a custom visual identity that reflects the village’s values—Asli (Authentic), Sakral (Sacred), Teguh Tradisi (Tradition-bound), Edukatif (Educational), and Elegan (Elegant). The third phase focused on training participants in managing Instagram, creating content calendars, and applying preset filters through the Lightroom mobile app. The outcome includes the rebranding of the village’s Instagram account to @tengananexperience and the development of a content strategy based on the pillars: Be Promotional, Be Human, and Be Entertaining. This initiative not only improved the digital skills of the community but also strengthened their cultural pride and established a sustainable model for cultural tourism promotion. Keywords: community service, digital empowerment, cultural tourism, Instagram branding, Tenganan Dauh Tukad, sustainable tourism.

Pelaksanaan dan Evaluasi Kegiatan Pelatihan Penguatan Storytelling Produk Desa Wisata Dukuh Penaban, Kabupaten Karangasem Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery; Lilasari, Luh Nyoman Tri; Sukariyanto, I Gede Made; Aridayanti, Dewa Ayu Nyoman
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1245

This article discusses the implementation of Community Service (PKM) activities conducted by lecturers of the Tourism Destination Study Program (DEP) at Bali Tourism Polytechnic in Dukuh Penaban Tourism Village. The PKM activity, which focused on "Storytelling," aimed to enhance participants' understanding and skills in storytelling in English. The activity received positive feedback from participants, as evaluated through a survey based on 25 indicators of PKM implementation. The results indicated that all participants rated the activity as "Good." Notably, the quality of the presenters and the material delivered were highly rated across all indicators. The participants, consisting of both male and female individuals, shared similar views regarding the quality of the PKM activity. Based on the positive feedback, this article recommends that future PKM activities focus on refining and improving the identified areas to achieve even greater excellence.

MEDIA SOSIAL SEBAGAI KATALIS OVERTOURISM: STUDI KASUS DI DESA CANGGU, BALI Sukariyanto, I Gede Made; Kurniawan, Gregorius Andika Rio; Asmarani, I Gusti Ayu Ratih
Kepariwisataan: Jurnal Ilmiah Vol 18, No 3 (2024): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v18i3.778

AbstractThe rapid development of tourism in Bali, particularly in Canggu Village, Badung Regency, has led to overtourism, affecting the community’s economic, social, and cultural aspects. Social media is considered one of the key drivers behind the increasing number of tourist visits. This study aims to analyze the influence of social media on overtourism in Canggu Village. A quantitative approach was employed using a simple random sampling technique with 100 tourist respondents, both domestic and international. Data were analyzed using simple linear regression. The results reveal that social media has a positive and significant effect on overtourism among domestic tourists, with a significance value of 0.007 (< 0.05). For international tourists, the effect is also positive but insignificant. These findings indicate that social media plays an important role in increasing tourist visits to Canggu Village, which consequently leads to traffic congestion, land use changes, and cultural degradation. Strengthening local cultural activities and planning sustainable transportation systems are necessary to mitigate the negative impacts of overtourism in the area.Keywords: Social Media, Overtourism; Sustainable Tourism; Canggu Village; Tourists AbstrakPesatnya perkembangan pariwisata di Bali, khususnya di Desa Canggu, Kabupaten Badung, telah menimbulkan fenomena overtourism yang memengaruhi aspek ekonomi, sosial, dan budaya masyarakat. Media sosial dipandang sebagai salah satu faktor utama yang mendorong peningkatan jumlah kunjungan wisatawan. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap fenomena overtourism di Desa Canggu. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik simple random sampling terhadap 100 responden wisatawan, baik nusantara maupun mancanegara. Analisis data dilakukan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap overtourism pada wisatawan nusantara dengan nilai signifikansi 0,007 (< 0,05). Sementara itu, bagi wisatawan mancanegara, pengaruh media sosial juga positif namun tidak signifikan. Temuan ini mengindikasikan bahwa media sosial memiliki peran penting dalam meningkatkan kunjungan wisatawan ke Desa Canggu, yang berdampak pada kepadatan lalu lintas, perubahan fungsi lahan, hingga degradasi nilai budaya. Oleh karena itu, diperlukan penguatan aktivitas budaya lokal serta perencanaan transportasi berkelanjutan untuk meminimalisir dampak overtourism di kawasan tersebut.Kata Kunci: Media Sosial; Overtourism; Pariwisata Berkelanjutan; Desa Canggu; Wisatawan

Dampak Pengembangan Pariwisata Terhadap Kondisi Ekonomi Dan Sosial Budaya Masyarakat Lokal Di Kawasan Pariwisata Sanur Dinata, Krisna Surya; Mertha, I Wayan; Sukariyanto, Made
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1527

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.

Pengaruh Kemudahan Penggunaan E-Commerce dan Diskon Terhadap Keputusan Pembelian Tiket Event Berbasis Online Pada Situs Tokoevent Pramesti, Kadek Intan; Asmarani, I Gusti Ayu Ratih; Sukariyanto, I Gede Made
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1643

This study aims to analyze the influence of e-commerce usability and discount factors on the online purchasing decisions of event tickets on the Tokoevent website. The research methodology encompasses surveys, literature reviews, and interviews. Surveys were conducted among Tokoevent website users to gather data on their perceptions of e-commerce platform usability and the impact of discounts on purchasing decisions. Additionally, literature reviews were employed to formulate theoretical foundations and research hypotheses, while interviews provided in-depth insights from users who had purchased event tickets through the Tokoevent website. Data were analyzed using regression analysis to test the relationship between independent and dependent variables. The findings of this study contribute to an understanding of the factors influencing online event ticket purchasing decisions, thus offering insights for the development of marketing strategies on similar e-commerce platforms.

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