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All Journal Sosiohumaniora Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Bisnis dan Manajemen International Journal of Advanced Multidisciplinary Advances: Jurnal Ekonomi & Bisnis Abdimas Paspama
R. Dewi Pertiwi
Universitas Kebangsaan Republik Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
Banking Company Stock Price Model Roswinna, Winna; Lusiana Yulianti, Maria; Suharyono, Oyon; Noviana, Anna; Kusumawaardani, Astrin; Pratiwi Putri, Kartika; Pertiwi, Rd Dewi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.182

Abstract

In the realm of economics, the banking sector plays a pivotal role as an intermediary between depositors and borrowers. Unique to this industry are financial ratios like the Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR). In order to explore the effects of changing economic trends on Indonesian banking companies listed on the Stock Exchange from 2011 to 2016, this study analyzes variables such as CAR, LDR, ROA, and SBI. The sample size includes 27 consecutive banking companies listed from 2011 to 2016, and the analytical tool of choice is Eviews version 8. The study utilizes Least Square Pooled analysis, preceded by Fixed Effects Model and Random Effect Model analysis. The findings of this study reveal that the stock price fluctuations can be attributed to the processing variables of CAR, LDR, ROA, and SBI, which altogether account for 21.90%. Notably, the variables of CAR and ROA have a significant impact on the stock price, while LDR and SBI have no such effect
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Penguatan Manajemen Sumber Daya Manusia Berbasis Digital dalam Meningkatkan Produktivitas UMKM di Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung Kuswara, Galuh; Yulianah; Pertiwi, R. Dewi; Apriadi, Deri; Putri, Dewi Yolanda; Laelawati, Kania; Herdiana, Ardi; Sandi, Muhammad
Berdikari: Jurnal Pengabdian Masyarakat Indonesia Vol. 7 No. 2 (2025)
Publisher : Future Science

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi desa, termasuk di Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung. Namun, produktivitas UMKM masih menghadapi berbagai kendala, terutama pada aspek manajemen sumber daya manusia (SDM) yang belum terkelola secara optimal serta rendahnya pemanfaatan teknologi digital. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memperkuat manajemen SDM berbasis digital guna meningkatkan produktivitas UMKM di Desa Pangauban. Metode yang digunakan adalah metode partisipatif dengan pendekatan edukatif dan pendampingan, meliputi tahap identifikasi kebutuhan, perencanaan program, pelatihan, implementasi, serta evaluasi. Kegiatan utama PKM mencakup pelatihan penggunaan aplikasi digital sederhana untuk pengelolaan kehadiran, pembagian tugas, pencatatan kinerja, serta peningkatan keterampilan digital pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola SDM secara lebih sistematis, efisien, dan berbasis teknologi. Selain itu, penerapan manajemen SDM digital berdampak positif terhadap peningkatan produktivitas, efektivitas kerja, dan kualitas layanan UMKM. Dengan demikian, penguatan manajemen SDM berbasis digital melalui kegiatan PKM ini terbukti menjadi strategi yang efektif dalam mendorong peningkatan produktivitas UMKM di Desa Pangauban secara berkelanjutan.
Empowering MSMEs Through Digital Marketing to Increase Product Sales R Dewi Pertiwi; Dewi Yolanda Putri; Wanda Laksniyunita
Abdimas Paspama Vol. 2 No. 1 (2023): Abdimas Paspama, December 2023
Publisher : Abdimas Paspama

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Abstract

Along with the development of information technology, digital marketing has become an important tool to help MSMEs overcome various challenges in marketing and expand market reach. This research aims to analyze the effect of empowering Micro, Small and Medium Enterprises (MSMEs) through digital marketing strategies in increasing product sales to the community in Kayuambon Village, Lembang District, West Bandung Regency. The research results show that the MSME empowerment program through digital marketing in Kayuambon Village is effective in increasing the knowledge and skills of MSME players. Through training that includes the use of social media, product photography, and digital marketing strategies, participants are able to increase the visibility and sales of their products. MSME players have become more confident and creative in utilizing digital technology for marketing. This program contributes positively to local economic growth, showing that digital marketing strategies are strategic steps to empower MSMEs in the digital era
Analysis of the Development of Electric Car Marketing in Indonesia in Encouraging Consumer Purchasing Interest Garneta Dinarsuci; Yulianah Yulianah; Mohammad Nabilulhaq Diforama; Putri Pratiwi; Shahnawaaz Kiara Amanda; R. Dewi Pertiwi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 3 (2026): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i3.847

Abstract

Purpose: This study analyzes the development of electric-car marketing strategies in Indonesia and examines how green marketing, government incentives, infrastructure readiness, and consumer behavioral factors influence purchase intention for electric vehicles. Research Method: This study employed a qualitative descriptive approach using literature review and document analysis. Data were collected from GAIKINDO reports, Scopus- and SINTA-indexed journals, government regulations, business publications, and observations of digital marketing campaigns from 2022 to 2025. Data were analyzed using thematic coding, data reduction, and triangulation. Results and Discussion: The findings indicate that consumer purchase intention is influenced by economic efficiency, technological innovation, environmental awareness, social influence, and perceived behavioral control. Government incentives, charging infrastructure expansion, battery warranty schemes, and omnichannel marketing strategies contributed to increasing consumer confidence and market acceptance of electric vehicles. Implications: The study highlights the importance of integrating green marketing communication, ecosystem readiness, and infrastructure support to strengthen sustainable electric vehicle adoption in Indonesia. Originality: This study integrates green marketing and the Theory of Planned Behavior to explain electric vehicle purchase intention in the Indonesian market.
MAXIMIZING CUSTOMER VALUE AND CORPORATE IMAGE THROUGH STRATEGIC MARKETING AND DISTRIBUTION IN PUBLIC WATER SERVICES Dewi Pertiwi
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23925

Abstract

Regional Drinking Water Company (PDAM) aims to support regional and national development by providing clean, healthy drinking water, unlike profit-oriented private companies. This study examines the impact of PDAM’s marketing and distribution strategies on customer value and its implications for corporate image in the Bandung Metropolitan Area. The research uses descriptive and verificative methods, with data collected through interviews, questionnaires, observations, and literature reviews. Cluster random sampling was applied to select respondents, and data analysis employed Structural Equation Modeling (SEM). Results reveal that the marketing and distribution strategies, customer value, and corporate image of PDAM are generally suboptimal. Both marketing and distribution strategies significantly influence customer value, both simultaneously and partially. Additionally, customer value has a positive effect on corporate image. These findings highlight the critical role of improving marketing and distribution efforts to enhance customer satisfaction and strengthen PDAM's corporate image in the Bandung Metropolitan Area
Co-Authors Ahidin, Udin Andriasan Sudarso Anthon Tondo Anwar Sulaiman Cahyono, Yoyok Deri Apriadi Dewi Yolanda Putri Garneta Dinarsuci Gunawan Gunawan Haris Eko Prabowo, Faizal Herdiana, Ardi Kania Laelawati Kusumawaardani, Astrin Kuswara, Galuh Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Lili Suryati Merry Fithriani Mohammad Nabilulhaq Diforama Nandan Limakrisna Noviana, Anna Nunung Ayu Sofiati (Efi) Oyon Suharyono Pratiwi Putri, Kartika Putri Pratiwi Putri, Dewi Yolanda Sandi, Muhammad Shahnawaaz Kiara Amanda Syahrum Agung Wanda Laksniyunita Wardana, Wikrama Wikrama Wardana Winna Roswinna Yoyo Sudaryo Yulianah Yulianah Yulianah