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All Journal Sosiohumaniora Dinasti International Journal of Education Management and Social Science JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ilmiah Smart JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara JRAM (Jurnal Riset Akuntansi Multiparadigma) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Community Service (Abdisci) Jurnal Ilmiah Smart Siber International Journal of Digital Business Manajemen : Jurnal Ekonomi
Andriasan Sudarso
Universitas IBBI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

 1 
The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Co-Authors Agnes Ilfani Ndruru Ahidin, Udin Ahmad Saputra Albert Gamot Malau Almastoni Altari Meli Gita Tarigan Angela Anastasya Zagoto April Gunawan Malau Arthur Simanjuntak Boyke Setiawan Soeratin Brilliant Handyman Manalu Cahyono, Yoyok Della Puspita Br Pangaribuan Dona Pasaribu Elvie Maria Ester Siska Meida Daely Fajrillah Fajrillah, Fajrillah Gani, Petrus Ginting, Ripka SeriIdahnaita Haris Eko Prabowo, Faizal Hartandi, Josep Yuki Hartono Hartono Hek, Tan Kim Hendra Soewarno, Hendra Johanes Terang Kita Perangin Angin Kevin Prilano Klara Ratna Putri Nazara Lenggogeni Lenggogeni Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Lili Suryati Maretta Ginting Mila Rachmawati Mipo, Mipo Nadapdap, Kristanty M. N. Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Nasution, Sabrina Azura Nelisa Aulia br Ginting Nunung Ayu Sofiati (Efi) Peni Cahyati, Peni Pertiwi, R. Dewi R. Dewi Pertiwi Rachmawati, Mila Rita Zahara Salim, Chindy Saragih, Rufinus Setiawan Soeratin, Boyke Shamir Hasyim Syarif Sipur SITI AISAH Sofiati, Nunung Ayu Syahrum Agung Tan, Kim Hek Udin Ahidin Victor Victor Victor Victor Wardana, Wikrama Wikrama Wardana Yanris, Gomal Juni Yoyo Sudaryo