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All Journal JEJAK Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Gorontalo Accounting Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Agribusiness and Community Empowerment (JACE) Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Buletin Ilmiah Nagari Membangun Jambura Journal of Community Empowerment Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Innovative: Journal Of Social Science Research Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Cendekia Ilmiah
Nelvia Iryani
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Transformasi Wisata Kapalo Banda: Studi Strategis Dengan Matriks EFI, EFE, IE, SWOT, Dan QSPM Alfikri; Silfia; Darnetti; Iryani, Nelvia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22869

Abstract

Research aim: This research aims to design an appropriate strategy that can be applied to efforts to develop the Kapalo Banda tourist attraction. Methode: Qualitative Descriptive, namely this research describes the condition of objects, both external and internal, naturally and objectively using the strategy selection stage in the form of the input stage with the EFI Matrix and EFE Matrix, the matching stage with the IE Matrix and SWOT Matrix, and the decision stage with the QSPM Matrix Research Finding: The results of data analysis at the matching stage using the IE Matrix obtained a strategy in Quadrant II. Then, at the strategy matching stage with the SWOT Matrix, eight types of strategies were obtained that could be used in the development of Kapalo Banda tourism. Theoretical contribution: This study can explain the importance of tourism area development strategies for attracting visitors by continuously identifying internal strengths and external threats. Practical implication: The resulting alternative strategies can be implemented in stages, based on the needs and capabilities of existing resources. Research limitation: This research focuses on the Kapalo Banda tourist attraction in Kenagarian Taram, Limapuluh Kota Regency
Co-Authors A.A. Ketut Agung Cahyawan W Ahmad, Faisal Ali Alfikri Alfikri Alfikri Alfikri Alham, Fiddini Alhambra, Gita Fadillah Ali Ahmad, Faisal Anjani, Azahra Rizka Asri , Tiara Anesta Bintang R.A. Majo Saibah Darnetti Darnetti Darnetti Desri, Syuryatman Dwy, Intan Purnama Erizal Erizal Faisal, Ranny Fitriana Fatma Poni Mardiah Febriyani, Yolla Frisilla, Yovinda Hadi Nasbey Ika Nadya Riani Ika Nadya Riani Jauharry, Jauharry Ladira, Novia Laila, Rahmatul Laksono Trisnantoro Lucky Mahesa Yahya Lukman Lukman Lukman Lukman Marafikha Afwa, Hutrisia Marlina, Winny Alna Maulana, M. Zaki Muhammad Fajar Nasution, Nurjannah Nofrianil, Nofrianil Nur Ari Sufiawan Nurhasni Pradana, Thia Purwoko, Agus Putri Ayu Putri Ayu Putri Hariyanti Putri Hariyanti Putri, Anisa Fadila Rahmatullah, Suci Ranny Fitriana Faisal Reski Harianti Safitri, Aura Endang Silfia Silfia Silfia Suryatman Desri Syaiful Anwar Verinita, Verinita Wardhana, Hardiyan Windy Alifah Sahara