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HRM-Based Service Quality and Marketing Strategy on Passenger Travel Experience during Eid Peak Season Ratih Ikha Permata; Abdul Samad Latuconsina; Sumardi Sumardi; Ansir Lautu; Subehana Rachman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6498

Abstract

Purpose: This study analyzes the influence of Human Resource Management (HRM)–based service quality and marketing strategies on passenger travel experience during the Eid peak season, both partially and simultaneously.Research Methodology: This study employs a quantitative survey of airline passengers traveling during the Eid peak season. Convenience sampling was applied through an online questionnaire distributed via Google Forms, involving 150 respondents based on the predetermined minimum sample criteria. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0.Results: Human Resource Based Service Quality (HRSQ) positively affected passenger travel experience (? = 0.233, p = 0.017), while marketing strategy showed a stronger positive effect (? = 0.523, p < 0.001). Both variables explained 46.9% of the variance in passenger travel experience (R² = 0.469). These findings indicate that enhancing service quality through human resource capabilities and effective marketing strategies is essential for improving passengers’ overall travel experiences.Conclusions: Airlines should enhance service quality through continuous staff training and innovative marketing strategies to improve passenger travel experience during the Eid peak season.Limitations: The convenience sample, dominated by students, limits generalizability, and discriminant validity and common method bias were not fully tested.Contributions: This study provides empirical evidence from Indonesia aviation industry during the underexplored Eid peak season and offers practical guidance for improving passenger experience under peak operational conditions.
PEMANFAATAN RADAR DAN PENGAMBILAN KEPUTUSAN NAVIGASI DI ALUR PELAYARAN (TSS): IMPLIKASINYA TERHADAP PENCEGAHAN TUBRUKAN PADA OPERASI KAPAL PENYEBRANGAN Abi Siswanto Dg Malewa; Subehana Rachman; Andi Anna Mutmainnah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17562

Abstract

This study aims to analyze the utilization of radar and navigation decision-making in Traffic Separation Schemes (TSS) shipping lanes and its implications for collision prevention on ferry operations of KMP. Portlink. The research method used is descriptive qualitative with an ex post facto approach. Data were obtained through direct observation, in-depth interviews with the Captain and deck officers, and documentation studies during 12 months of sea practice. The data analysis technique uses the Miles and Huberman interactive model. The results indicate that radar utilization on KMP. Portlink is still not optimal, characterized by damage to the magnetron and radar power supply causing navigation disruptions in the Sunda Strait TSS area. The main causal factors include the lack of watch officers' understanding of radar features (Parallel Index, EBL, VRM, CPA/TCPA), weak routine maintenance procedures on radar components, and limited standard operating procedures in handling disruptions. The impacts of these obstacles include collision risks, operational delays, and potential navigation safety hazards. Efforts to overcome these obstacles include enhancing officer supervision, conducting toolbox meetings, implementing strict SOPs for radar use and maintenance, crew competency training, and routine component maintenance according to the manual book. Proper implementation of radar usage procedures and navigation decision-making is expected to prevent collision hazards and maintain compliance with COLREG 1972 and SOLAS Chapter V standards.