Article Per Year (5 Year)
p-Index From 2021 - 2026
2.533
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru (JUMPER) West Science Social and Humanities Studies Nomico Journal of Management Journal of Social Entrepreneurship and Creative Technology
Yuliastuti, Hilda
Unknown Affiliation
Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : (JUMPER)

 1 
Effect of Price Perception, Brand Trust, and Product Quality on Consumer Buying Behavior Yuliastuti, Hilda
Journal Management & Economics Review (JUMPER) Vol. 3 No. 4 (2025): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i4.706

Abstract

This study examines the effect of price perception, brand trust, and product quality on consumer buying behavior. Using a quantitative approach with a sample of 150 respondents, data were analyzed through multiple regression to assess the individual and simultaneous influence of the three independent variables. The findings reveal that price perception, brand trust, and product quality each have a significant positive impact on consumer buying behavior, with all variables collectively explaining a substantial proportion of the variance in purchase decisions. These results highlight that consumers are more likely to engage in buying behavior when they perceive prices as fair, have trust in the brand, and evaluate the product as high quality. Theoretically, the findings align with the Stimulus-Organism-Response (S-O-R) framework, demonstrating that external factors such as price, trust, and quality act as stimuli shaping consumer evaluations and responses. Managerially, the study emphasizes the importance of integrating value-based pricing strategies, building and maintaining brand trust, and consistently delivering superior product quality to drive consumer purchasing decisions.
The Effect of Sustainability Orientation, Green Innovation, and Corporate Social Responsibility on Firm Reputation Mayndarto, Eko Cahyo; Yuliastuti, Hilda; Bakti, Iriana; Dahlia
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1016

Abstract

In the modern business environment, corporate reputation has become a crucial intangible asset that influences stakeholder trust, competitive advantage, and long-term organizational sustainability. Companies are increasingly expected to demonstrate commitment to environmental responsibility, sustainable innovation, and social contribution. Therefore, this study aims to examine the effect of sustainability orientation, green innovation, and corporate social responsibility on firm reputation. This research employs a quantitative approach using survey data collected from 200 managers and senior employees working in companies that implement sustainability-related practices. The data were collected through structured questionnaires using a five-point Likert scale. The sampling technique used in this study was purposive sampling to ensure that respondents had sufficient knowledge regarding sustainability initiatives within their organizations. The data were analyzed using multiple linear regression analysis to evaluate the relationships between the independent variables and firm reputation. The results of the analysis show that sustainability orientation has a positive and significant effect on firm reputation, indicating that companies that integrate sustainability principles into their strategic decision-making processes tend to gain higher levels of stakeholder trust and credibility. Green innovation is also found to have a positive and significant influence on firm reputation, suggesting that organizations that develop environmentally friendly products, technologies, and production processes are perceived more positively by stakeholders. Furthermore, corporate social responsibility demonstrates the strongest positive effect on firm reputation among the variables examined in this study. This finding indicates that companies that actively engage in CSR initiatives such as community development, environmental protection, and ethical business practices are more likely to enhance their corporate image and public trust. Overall, the findings highlight the importance of sustainability-related strategies in strengthening firm reputation in today's competitive business environment. Organizations that integrate sustainability orientation, promote green innovation, and implement effective CSR initiatives can build stronger relationships with stakeholders and improve their long-term reputation and competitiveness. These findings provide valuable insights for managers and policymakers regarding the strategic role of sustainability practices in enhancing corporate reputation and organizational sustainability.
Co-Authors Akmal Abdullah Azis, Slamet Abdul Dahlia Denpharanto Agung Krisprimandoyo Dian Nurmastuti Green, David H.M, Rahmayati Hendrawan, Henky Hubeis, M. Alimardi Iriana Bakti Istiqaroh, Choirum Rindah Jawahir, Moh. Jusman, Ikhsan Amar Kamsariaty, Kamsariaty Mayasari, Nanny Mayndarto, Eko Cahyo Miftahorrozi, Miftahorrozi Muhammad Luthfi Murdiono, Jatmiko Nadia Dwi Irmadiani Nuryana, Arief Patel, Priya Purwoko, Harry Putra, Christophorus Indra Wahyu Putra, Johni Eka Raharti, Rini Rosalia, Olyvia Sri Mulyono Suhara, Ade Suhendra, Agus suryawan, ryan firdiansyah Utomo, Bekti Verawaty Verawaty Yosepha, Sri Yanthy