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All Journal Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru (JUMPER) West Science Social and Humanities Studies Nomico Journal of Management Journal of Social Entrepreneurship and Creative Technology
Yuliastuti, Hilda
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Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Abdullah, Akmal; Miftahorrozi, Miftahorrozi; Hendrawan, Henky; Raharti, Rini; Nuryana, Arief; Yuliastuti, Hilda; Verawaty, Verawaty; H.M, Rahmayati
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3871

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online
Chatbot pada Aplikasi Kesehatan Terhadap Kepuasan Konsumen (Studi Kasus Penggunaan Aplikasi Halodoc Selama Pandemic Covid-19) Jawahir, Moh.; Yuliastuti, Hilda; Hubeis, M. Alimardi
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3959

Abstract

AbstrakSemasa pandemic-19 seluruh lapisan masyarakat dibatasi dengan kegiatan jarak jauh, penelitian ini berasal dari promosi aplikasi Halodoc sebagai target trend tertinggi untuk konsultasi Kesehatan online berbayar, konsumen untuk menggunakan aplikasi Halodoc melalui proses pendaftaran akun, kepemilikan akun dan lokasi pengguna dalam aplikasi yang sesuai dengan keinginan pengguna aplikasi Halodoc, penulis bertujuan untuk mengkaji bagaimana hubungan content dan accuracy terhadap kepuasan konsumen pada aplikasi Kesehatan Halodoc. Metode penelitian ini berjenis kualitatif, pendekatan library research untuk mendukung data update digunakan pendekatan analisis content. Hasil penelitian menunjukkan bahwa 1) Tingkat Kepuasan konsumen pada penggunaan aplikasi Kesehatan Halodoc berasal dari content dan accuracy layanan positif pada aplikasi Kesehatan Halodoc sangat baik. 2) Pelaksaaan Chatbot pengguna pada aplikasi Kesehatan terlaksana dengan pertanyaan dan jawaban layanan yang dapat memberikan kepuasan konsumen dari atribut keinginan secara baik.Kata Kunci: Chatbot, Kepuasan Konsumen dan Aplikasi Kesehatan Halodoc AbstractDuring the pandemic-19, all levels of society were limited by remote activities, this research came from the promotion of the Halodoc application as the highest trend target for paid online Health consultations, consumers to use the Halodoc application through the process of account registration, account ownership and user location in the application in accordance with the wishes of Halodoc application users, the author aims to examine how the relationship of content and accuracy to consumer satisfaction in Halodoc Health app. This research method is of qualitative type, the library research approach to support updated data is used content analysis approach. The results showed that 1) The level of consumer satisfaction in the use of the Halodoc Health application comes from the content and accuracy of positive services on the Halodoc Health application is very good. 2) The implementation of the user Chatbot on the Health application is carried out with service questions and answers that can provide consumer satisfaction from the attributes of desire properly.Keywords: Chatbot, Customer satisfaction and Halodoc Health Application
What Impacts Celebrity Endorsement Has On Purchase Decisions Yuliastuti, Hilda; Sulkifli
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Prior studies have demonstrated the impact of celebrity endorsement on consumer buying behaviour. That being said, there is frequently little conversation about the process that links the two variables. The purpose of this study is to investigate brand love as a mediating factor between celebrity endorsements and purchasing decisions. The information was obtained by distributing questionnaires to 153 respondents who were familiar with the brand and understood homogeneous characters, using a purposeful sampling technique. Methods of data analysis with partial least squares (PLS). The findings demonstrated that Brand Love had a mediating role in the noteworthy impact of celebrity endorsements on buying decisions
Scaling Social Impact: A Longitudinal Analysis of Sustainable Business Models for Waste Bank Social Enterprises in Urban Indonesia Yuliastuti, Hilda; Patel, Priya; Green, David
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2662

Abstract

Waste Bank Social Enterprises (WBSEs) are crucial for addressing urban waste challenges in Indonesia but struggle with scalability and financial sustainability. Many fail to move beyond micro-scale operations, limiting their social impact. This study identifies the business model characteristics that enable WBSEs to sustainably scale. It analyzes the evolutionary process of their business models over time. A 36-month longitudinal, mixed-methods study was conducted on twelve urban Indonesian WBSEs. We combined quantitative performance metrics with 72 semi-structured interviews to analyze their scaling trajectories. Findings reveal a stark divergence. Most WBSEs stagnated, trapped by a precarious aggregation-only model. The Rapidly Scaling enterprises were universally differentiated by a strategic pivot: adopting value-adding processing. This transformation allowed them to exit the low-value commodity trap and secure stable, high-value industrial contracts. Sustainable scaling is contingent upon a fundamental business model transformation from a passive collector to an active producer. This evolution from a community project to a market-integrated social enterprise is essential for financial resilience and amplifying social impact.
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Co-Authors Akmal Abdullah Azis, Slamet Abdul Denpharanto Agung Krisprimandoyo Dian Nurmastuti Green, David H.M, Rahmayati Hendrawan, Henky Hubeis, M. Alimardi Istiqaroh, Choirum Rindah Jawahir, Moh. Jusman, Ikhsan Amar Kamsariaty, Kamsariaty Mayasari, Nanny Miftahorrozi, Miftahorrozi Muhammad Luthfi Murdiono, Jatmiko Nadia Dwi Irmadiani Nuryana, Arief Patel, Priya Purwoko, Harry Putra, Christophorus Indra Wahyu Putra, Johni Eka Raharti, Rini Rosalia, Olyvia Sri Mulyono Suhara, Ade Suhendra, Agus suryawan, ryan firdiansyah Utomo, Bekti Verawaty Verawaty Yosepha, Sri Yanthy