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All Journal Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru (JUMPER) West Science Social and Humanities Studies Nomico Journal of Management
Yuliastuti, Hilda
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Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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What Impacts Celebrity Endorsement Has On Purchase Decisions Yuliastuti, Hilda; Sulkifli
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Prior studies have demonstrated the impact of celebrity endorsement on consumer buying behaviour. That being said, there is frequently little conversation about the process that links the two variables. The purpose of this study is to investigate brand love as a mediating factor between celebrity endorsements and purchasing decisions. The information was obtained by distributing questionnaires to 153 respondents who were familiar with the brand and understood homogeneous characters, using a purposeful sampling technique. Methods of data analysis with partial least squares (PLS). The findings demonstrated that Brand Love had a mediating role in the noteworthy impact of celebrity endorsements on buying decisions
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Co-Authors Akmal Abdullah Azis, Slamet Abdul Denpharanto Agung Krisprimandoyo Dian Nurmastuti H.M, Rahmayati Hendrawan, Henky Hubeis, M. Alimardi Istiqaroh, Choirum Rindah Jawahir, Moh. Jusman, Ikhsan Amar Kamsariaty, Kamsariaty Mayasari, Nanny Miftahorrozi, Miftahorrozi Muhammad Luthfi Murdiono, Jatmiko Nadia Dwi Irmadiani Nuryana, Arief Purwoko, Harry Putra, Christophorus Indra Wahyu Putra, Johni Eka Raharti, Rini Rosalia, Olyvia Sri Mulyono Suhara, Ade Suhendra, Agus suryawan, ryan firdiansyah Utomo, Bekti Verawaty Verawaty Yosepha, Sri Yanthy