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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Business and Applied Management Business Management Journal Program Studi Manajemen jurnal syntax admiration Milestone: Journal of Strategic Management Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) SIGn Journal of Social Science MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Digismantech (Jurnal Program Studi Bisnis Digital)
Fresi Beatrix Lendo
Jurusan Administrasi Bisnis, Politeknik Negeri Manado
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Social and Emotional Drivers of Engagement with AI Virtual Influencers: A Qualitative Study in Indonesia Kembau, Agung Stefanus; Bernanda, Devi Yurisca; Kumaat, Arief Perdana; Lendo, Fresi Breatrix; Doa, Fidelia Novena
Milestone: Journal of Strategic Management Vol 5. No. 2 September 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v5i2.9852

Abstract

The growing presence of AI-powered virtual influencers (VIs) on social media has introduced new dynamics in digital marketing, yet little is known about how consumers in emerging markets perceive and respond to these synthetic personas. This study investigates the factors that shape consumer acceptance of virtual influencers in Indonesia, focusing on the interrelationship between social influence, performance expectancy, emotional resonance, and willingness to engage. Employing a qualitative research design, 25 in-depth semi-structured interviews with Indonesian consumers aged 18–35 were conducted, reaching thematic saturation. Thematic analysis was conducted using NVivo 14, integrating both deductive and inductive coding strategies. Findings reveal four major themes and twelve subthemes: (1) social influence functions as a cultural endorsement mechanism, shaping normative beliefs; (2) performance expectancy is driven by informational credibility, entertainment value, and behavioral consistency; (3) emotional resonance—expressed through perceived authenticity and psychological comfort—is central to consumer attachment; and (4) willingness to use VIs is closely linked to digital identity projection and contextual social legitimacy. A clear majority of participants (around four out of five) described positive evaluations of VIs, while a minority expressed skepticism and emotional discomfort, highlighting ethical and psychological boundaries in AI–human interaction. The study contributes to a deeper understanding of how social and emotional mechanisms converge in shaping digital consumer behavior, offering practical insights for marketers and advancing theory on technology acceptance in culturally nuanced settings.
Development Strategy for Palaes Village Mangrove Park Ecotourism as a Buffer Destination of the Likupang National Strategic Tourism Area Kondoj, Telly Hetty Isye; Solang, Jeanlly Adri; Gumolili, Youdy Joseph Hendrik; Sendow, Deby Christiani; Lendo, Fresi Beatrix; Sahentumuwo, Yuliana M.
SIGn Journal of Social Science Vol 6 No 1: Juni - November 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i1.519

Abstract

Palaes Village possesses significant mangrove ecotourism potential as a buffer destination for the Likupang National Strategic Tourism Area; however, its performance remains low. This study aims to formulate a sustainable ecotourism development strategy by identifying potential opportunities, analyzing strategic factors (SWOT), and developing a priority digital marketing strategy. A descriptive qualitative method was employed. Data were collected via observation, in-depth interviews with purposive informants, and documentation, then validated using triangulation. Data were analyzed using the SWOT framework, which was further developed by the 4A1I and CBET frameworks. The findings reveal a fundamental paradox. The destination possesses significant Strengths in Attraction and Amenities, including the availability of homestays and MSME Kiosks. However, these are nullified by critical structural Weaknesses. These Weaknesses are identified as a severe deficit in Accessibility (poor roads), a complete failure in Ancillary Services (promotion), and institutional fragility (governance). The development strategy must be CBET-based, striking a balance among the conservation, economic, and social pillars. Two priority strategies are recommended: infrastructure advocacy to improve Accessibility and the adoption of Digital Marketing, rebranding the destination as ‘Educative Ecotourism’.
The Role of FOMO, Personalization, and Social Sharing in Driving Customer Engagement and Brand Loyalty: Insights from Spotify Wrapped in Indonesia Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Youngky Vincent
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7357

Abstract

This study investigates the roles of Fear of Missing Out (FOMO), personalization, and social sharing behavior in influencing customer engagement and brand loyalty, with social media activity as a moderating factor. Using Spotify Wrapped as a case study, data was collected from 205 active Spotify users in Indonesia through an online survey. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables and test the moderating effect. The findings show that personalization is the strongest driver of customer engagement, followed by social sharing behavior and FOMO. Social media activity significantly amplifies the effect of FOMO on engagement, highlighting the critical role of Indonesia’s highly social and trend-driven digital culture. Additionally, customer engagement strongly mediates the relationship between these factors and brand loyalty, underscoring the importance of emotional connections in retaining users. This study contributes to understanding how digital engagement strategies, such as Spotify Wrapped, resonate in culturally specific contexts like Indonesia. The results provide actionable insights for marketers and digital platforms aiming to leverage personalization and social influence to enhance user engagement and loyalty, while acknowledging the need for further exploration in diverse markets.Penelitian ini mengkaji peran Fear of Missing Out (FOMO), personalisasi, dan perilaku berbagi di media sosial dalam memengaruhi keterlibatan pelanggan (customer engagement) dan loyalitas merek (brand loyalty), dengan aktivitas media sosial sebagai variabel moderasi. Menggunakan Spotify Wrapped sebagai studi kasus, data dikumpulkan dari 205 pengguna aktif Spotify di Indonesia melalui survei online. Analisis dilakukan menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel dan efek moderasi. Hasil penelitian menunjukkan bahwa personalisasi merupakan faktor terkuat yang mendorong keterlibatan pelanggan, diikuti oleh perilaku berbagi di media sosial dan FOMO. Aktivitas media sosial secara signifikan memperkuat efek FOMO terhadap keterlibatan, yang menyoroti peran penting budaya digital Indonesia yang sangat sosial dan berorientasi pada tren. Selain itu, keterlibatan pelanggan secara kuat memediasi hubungan antara faktor-faktor tersebut dengan loyalitas merek, menegaskan pentingnya koneksi emosional dalam mempertahankan pelanggan.Penelitian ini berkontribusi pada pemahaman tentang bagaimana strategi keterlibatan digital, seperti Spotify Wrapped, beresonansi dalam konteks budaya spesifik seperti Indonesia. Temuan ini memberikan wawasan praktis bagi pemasar dan platform digital untuk memanfaatkan personalisasi dan pengaruh sosial dalam meningkatkan keterlibatan dan loyalitas pengguna, dengan tetap mengakui perlunya eksplorasi lebih lanjut di pasar yang beragam
Can User-Generated Content Drive the Purchase of Sustainable Products? Exploring the Role of Persuasion Knowledge Among Young Consumers in Jakarta Agung Stefanus Kembau; Fresi Beatrix Lendo; Antonius Felix; Steffie Debbyana Wijaya
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 1 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i1.8309

Abstract

This study explores the significant influence of User-Generated Content (UGC) on the purchase intention for sustainable products among young consumers in Jakarta, Indonesia, with persuasion knowledge acting as a mediating factor. In an era where digital platforms are reshaping consumer behavior, especially in emerging markets, understanding the role of UGC in driving sustainable consumption is essential. While UGC's impact on general consumer behavior is well-documented, its specific effect on sustainability-driven decisions remains underexplored. This study addresses this gap by examining how young, digitally-engaged consumers interpret UGC and how their awareness of persuasive intent shapes their willingness to purchase sustainable products. Employing a quantitative approach, data was collected from 158 respondents in Jakarta, revealing that UGC significantly enhances purchase intention, with persuasion knowledge amplifying this effect. The findings underscore the pivotal role of digital content in fostering sustainable consumption and provide valuable insights for marketers looking to leverage UGC in promoting environmentally-conscious consumer behavior in Indonesia’s rapidly evolving digital ecosystem.
Co-Authors Agung Stefanus Kembau Antonius Felix Arief Perdana Kumaat Bernanda, Devi Yurisca Deby Cnristiyani Sendow Diana MaramisMaramis Doa, Fidelia Novena Edryl Henok Prasetya Ponggohong Edryl Pongghong Gratia N Kaparang Gratia Natrina Kaparang Gumolili, Youdy Joseph Hendrik Heidy Pesik Heidy Pesik Inka M.S Tumengkol Irvans Reindy Christian Tiwatu Irvans Tiwatu Januar Valentino Samehe, Januar Valentino Kembau, Agung Stefanus Kembau, Agung Stefanus Kondoj, Telly Hetty Isye Malae, Friscilla Elsyabeth Poluan, alfian ranny Sahentumuwo, Yuliana M. Setiawan, Gloria Hanny Sintya Paula Junaedy Solang, Jeanlly Adri Steffie Debbyana Wijaya Tarigan , Arihta Tumengkol, Inka Marry Steviarty Yang, Elaine Youngky Vincent