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Journal : Komunika: Jurnal Dakwah dan Komunikasi

New Media Disruption Towards Mainstream Media Resistance (Study of Fajar and Tribun Timur Daily in Makassar City) Erniwati; Unde, Andi Alimuddin; Cangara, Hafied; Hidayatullah, Fauzan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 1 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i1.7542

Abstract

The phenomenon of disruption penetrates all lines of life. Technological advances influence almost all human activities and activities. Conventional media loyal to their old style will slowly lose their fans. The methodology used in this study is qualitative-descriptive, with a case study approach consisting of several cases in Fajar & Tribun Timur Makassar using a purposive sampling technique. This study's results indicate decreased newspaper readers, but print media advertising growth is still growing. Some factors affected were the decline in circulation turnover triggered by a decline in public interest in reading Beria through print media. The strategy is digitizing newspapers through e-papers, content innovation, networking, and organizational restructuring. The disruption of new media by the Fajar & Tribun Timur newspaper industry managers process opportunities and threats. Opportunities in question are 1) the Strength of human resources in providing accurate information to the public. 2) Establish collaboration with stakeholders. 3) The company's management's Strength in response to journalistic style changes. 4) Technology Development. While the threats faced are 1) The presence of new media. 2) The speed of new media in providing information compared to the mainstream media. 3) High costs and 4) Business competitors. The electronic world is full of creations and cyber-journalistic abilities that can be combined in synergy with print media. This step can only be done if the leadership of this new media is controlled by a team that has technological, management, and cyber journalistic skills that are highly competitive in information competition.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sulfikar Ahmad Husain Mappaseling, Ahmad Husain Ahmad Syarif Akbar, Muh. Andi Dewi Masuara, Andi Dewi Andi Evi Elvira Adnan, Andi Evi Elvira Andi Muhammad Irvan, Andi Muhammad Andi Muhammad Sofyan, Andi Muhammad Andi Nur Fitri, Andi Nur Andi Rusmin, Andi Arianto Arianto Asaad, Iwan Asdar, H. A. Asyarah, Tasya Aziz, Syamsuddin Bakri Bakri Cellu, Muh. Chaerul Chang, Jian Danindra, Fuad Dewi Dewi Erniwati Febri Herawati Hafied Cangara, Hafied Hasan, Aswar Hasrullah Hasrullah, Hasrullah Hendrek Semuel Mesmor, Hendrek Semuel Hermansyah Hermansyah Hidayatullah, Fauzan Humriati Buhari, Humriati I Gusti Ngurah Antaryama Ibrahim Ibrahim Irawan, Saldy Irwanto Irwanto Karnay, Sudirman Kenny Monica Kemal Putri, Kenny Monica Kemal Kusmana, Friska Sundari Lisna Sari Mau, Muliadi Mayasari Mayasari, Mayasari Muhammad Akbar Muhammad Farid Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Massyat, Muhammad Muhammad Nadjib, Muhammad Muhammad Syahban Sidiq, Muhammad Syahban Muhammad Zulkifli Tahir, Muhammad Zulkifli Mulyadi Setiawan, Mulyadi Murniati Muhtar, Murniati Nahria Nahria, Nahria Nosakros Arya, Nosakros Piter Barto Tarukallo, Piter Barto Putra, Fajar Dwi Rahmawati Reskiwardina, Andi Rosniar Rosniar, Rosniar Rusdin, Febi Ramadhani Sitti Murni Kaddi Sitti Murniati Muhtar, Sitti Murniati Sitti Nurmasita Achsin, Sitti Nurmasita Sonni, Alem Febri Sultan, M Iqbal Susilawati Belekebun, Susilawati Syahrianti Syam, Syahrianti Syardi, Khizanatul Umulia Telly Muriany Tuti Bahfiarti Tuti Bahfiarti Yanti, Sri Dewi Yuyun Yunita Puspa, Yuyun Yunita Zain, Sukmawati