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Andi Alimuddin Unde, Andi Alimuddin
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Journal : Kinesik

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HYBRID MASCULINITY DALAM MUSIC VIDEO: Analisis Semiotika John Fiske pada Music Video Enhypen Sacrifice (Eat Me UP) Reskiwardina, Andi; Unde, Andi Alimuddin; Sonni, Alem Febri
Kinesik Vol. 11 No. 1 (2024): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i1.1154

Abstract

Masculinity is homogeneously defined as a rule or rules in social practice and is represented by the culture depicted in a man. The majority of society demands that a man must be independent, strong, firm, tough, disciplined, think logically, able to be a protector and avoid anything related to women (no sissy stuff). However, along with the development of globalization and the proliferation of Korean wave fever among people around the world, K-Pop idols, especially men, have emerged bringing a new identity from the concept of masculinity called Hybrid Masculinity. This research aims to determine the form of Hybrid Masculinity in the music video Enhypen Sacrifice (Eat Me Up) using John Fiske's semiotic analysis with his theory The Codes of Television. The results of this research show that there are symbols and representations of a new form of male masculinity called Manufactured Versatile Masculinity and the discovery of new emphases in viewing the concept of masculinity itself.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sulfikar Ahmad Husain Mappaseling, Ahmad Husain Ahmad Syarif Akbar, Muh. Andi Dewi Masuara, Andi Dewi Andi Evi Elvira Adnan, Andi Evi Elvira Andi Muhammad Irvan, Andi Muhammad Andi Muhammad Sofyan, Andi Muhammad Andi Nur Fitri, Andi Nur Andi Rusmin, Andi Arianto Arianto Asaad, Iwan Asdar, H. A. Asyarah, Tasya Aziz, Syamsuddin Bakri Bakri Cellu, Muh. Chaerul Chang, Jian Danindra, Fuad Dewi Dewi Erniwati Febri Herawati Hafied Cangara, Hafied Hasan, Aswar Hasrullah Hasrullah, Hasrullah Hendrek Semuel Mesmor, Hendrek Semuel Hermansyah Hermansyah Hidayatullah, Fauzan Humriati Buhari, Humriati I Gusti Ngurah Antaryama Ibrahim Ibrahim Irawan, Saldy Irwanto Irwanto Karnay, Sudirman Kenny Monica Kemal Putri, Kenny Monica Kemal Kusmana, Friska Sundari Lisna Sari Mau, Muliadi Mayasari Mayasari, Mayasari Muhammad Akbar Muhammad Farid Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Massyat, Muhammad Muhammad Nadjib, Muhammad Muhammad Syahban Sidiq, Muhammad Syahban Muhammad Zulkifli Tahir, Muhammad Zulkifli Mulyadi Setiawan, Mulyadi Murniati Muhtar, Murniati Nahria Nahria, Nahria Nosakros Arya, Nosakros Piter Barto Tarukallo, Piter Barto Putra, Fajar Dwi Rahmawati Reskiwardina, Andi Rosniar Rosniar, Rosniar Rusdin, Febi Ramadhani Sitti Murni Kaddi Sitti Murniati Muhtar, Sitti Murniati Sitti Nurmasita Achsin, Sitti Nurmasita Sonni, Alem Febri Sultan, M Iqbal Susilawati Belekebun, Susilawati Syahrianti Syam, Syahrianti Syardi, Khizanatul Umulia Telly Muriany Tuti Bahfiarti Tuti Bahfiarti Yanti, Sri Dewi Yuyun Yunita Puspa, Yuyun Yunita Zain, Sukmawati