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Andi Alimuddin Unde, Andi Alimuddin
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Journal : Journal of Public Representative and Society Provision

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Integrative Communication Model in Handling Stunting: A Case Study in Bantaeng Regency Yanti, Sri Dewi; Unde, Andi Alimuddin; Sultan, M Iqbal; Akbar, Muh.
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.804

Abstract

Stunting remains a critical health issue in Indonesia, with long-term impacts on human capital and economic development. It is caused by chronic malnutrition, resulting in impaired physical and cognitive growth. This study examines the implementation of an integrative communication model for addressing stunting in Bantaeng, South Sulawesi, using a qualitative case study approach. The research aims to explore how communication strategies are applied across sectors to reduce stunting and improve public health outcomes. Data was collected through field observations and interviews with key stakeholders, including government agencies, health workers, and community leaders. Findings indicate that the success of the program relies on structured inter-sectoral coordination, accurate and integrated data, and the active participation of local communities. The study highlights the importance of using local values, such as language and food traditions, to strengthen communication and increase community engagement. The integrative communication model in Bantaeng combines vertical and horizontal communication, ensuring coordinated actions among stakeholders. The ideal model emphasizes cross-sector communication, community participation, accurate data usage, and deliberative communication practices. This research provides insights into the effectiveness of communication in stunting prevention and offers recommendations for enhancing inter-sectoral collaboration and local participation. The model developed in Bantaeng could serve as a reference for similar health communication programs in Indonesia.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sulfikar Ahmad Husain Mappaseling, Ahmad Husain Ahmad Syarif Akbar, Muh. Andi Dewi Masuara, Andi Dewi Andi Evi Elvira Adnan, Andi Evi Elvira Andi Muhammad Irvan, Andi Muhammad Andi Muhammad Sofyan, Andi Muhammad Andi Nur Fitri, Andi Nur Andi Rusmin, Andi Arianto Arianto Asaad, Iwan Asdar, H. A. Asyarah, Tasya Aziz, Syamsuddin Bakri Bakri Cellu, Muh. Chaerul Chang, Jian Danindra, Fuad Dewi Dewi Erniwati Febri Herawati Hafied Cangara, Hafied Hasan, Aswar Hasrullah Hasrullah, Hasrullah Hendrek Semuel Mesmor, Hendrek Semuel Hermansyah Hermansyah Hidayatullah, Fauzan Humriati Buhari, Humriati I Gusti Ngurah Antaryama Ibrahim Ibrahim Irawan, Saldy Irwanto Irwanto Karnay, Sudirman Kenny Monica Kemal Putri, Kenny Monica Kemal Kusmana, Friska Sundari Lisna Sari Mau, Muliadi Mayasari Mayasari, Mayasari Muhammad Akbar Muhammad Farid Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Massyat, Muhammad Muhammad Nadjib, Muhammad Muhammad Syahban Sidiq, Muhammad Syahban Muhammad Zulkifli Tahir, Muhammad Zulkifli Mulyadi Setiawan, Mulyadi Murniati Muhtar, Murniati Nahria Nahria, Nahria Nosakros Arya, Nosakros Piter Barto Tarukallo, Piter Barto Putra, Fajar Dwi Rahmawati Reskiwardina, Andi Rosniar Rosniar, Rosniar Rusdin, Febi Ramadhani Sitti Murni Kaddi Sitti Murniati Muhtar, Sitti Murniati Sitti Nurmasita Achsin, Sitti Nurmasita Sonni, Alem Febri Sultan, M Iqbal Susilawati Belekebun, Susilawati Syahrianti Syam, Syahrianti Syardi, Khizanatul Umulia Telly Muriany Tuti Bahfiarti Tuti Bahfiarti Yanti, Sri Dewi Yuyun Yunita Puspa, Yuyun Yunita Zain, Sukmawati