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All Journal Binus Business Review Jurnal Akuntansi STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Review Pendidikan dan Pengajaran (JRPP) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Altasia : Jurnal Pariwisata Indonesia Jurnal Administrasi dan Kesekretarisan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Education and Teaching Learning JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Ar-Ribh INVOICE : JURNAL ILMU AKUNTANSI Locus: Jurnal Konsep Ilmu Hukum Edumatika Jurnal Penelitian Geografi (JPG) Journal of Artificial Intelligence and Digital Business SEHAT : JURNAL KESEHATAN TERPADU Perbal: Jurnal Pertanian Berkelanjutan Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan International Journal of Economic Research and Financial Accounting West Science Islamic Studies Jurnal Pakar Manajemen
Indriana Indriana, Indriana
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Inovasi Jasmeen Florist Bengkulu Dalam Membangun Ketahanan Usaha Di Era Digital” Indriana, Indriana; Sachanovrissa, Silke; Hardinata, Dodi
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.501

Abstract

This study analyzes the innovation strategies of Jasmeen Florist Bengkulu in building business resilience in the digital era. Using a descriptive qualitative approach through interviews, observations, and documentation, the study found that Jasmeen Florist successfully combined creativity, digital marketing, and community collaboration to enhance competitiveness and strengthen economic, social, and psychological resilience. The use of social media, online ordering systems, and creative visual content emerged as key success factors, supported by product diversification, local workforce empowerment, and adaptation to digital trends. These findings enrich the literature on digital entrepreneurship in the local florist sector and provide valuable insights for MSME practitioners, academics, and local governments in fostering an adaptive and sustainable creative business ecosystem.
Co-Authors Abdullah Umar, Abdullah Affila Aguzman, Glory Alfisyahra, Alfisyahra Alvi Syahrin Amir, Muhammad Asriati Asriati, Asriati Ayal, Rosalin Bagu, Agustin Bawono, Adhi Cahyani, Aura Dedie Tooy dion, nofrion Dyah Aryantini, Dyah Edi Yunara Fahria Nadiryati Sadimantara Faizal Faizal, Faizal Femi H Elly, Femi H Hardinata, Dodi Insirat, Mutahira Nur Ismaniar, A. Ismawati Ismawati Jenneke Widya M. Maasi Kusumaratni, Dyah Ayu Leke, Jein R Lumuna, Reza Marsuni, Nur Sandi Meutia Sistarani Miftahul Jannah Mira Mira Mitasari, Mitasari Muammar Muammar, Muammar Muh Ramli Muh. Idris Muhammad Amin Said Mursyid Fikri Muttalib, Abdul Nando, Jefri Nur Insani Nurul Mifta Khairiyah Pathuddin Permana, Erwin Prakosa, Gatot Hendro Qosasi, Achsanul Rahmania Rahmania Rery Novio Rita Lefrida Rivai, Putri Verina Rosmawaty Harahap Rosmina Hiola Rustine, Mira Sachanovrissa, Silke Satria Wati Pade Silvani, Elvara Sisda, Tiara Melfia Steven Humena Sumarlin, Antonius W. Suruna, Frengki Eka Putra Umar, Iswandi Upu, Anisa wahyuni wahyuni Widyastuti, Indira Tyas