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Journal : JEJAK

Effectiveness of CSR Programs in The Development of Productive Economic Businesses in Semarang Soesilowati, Etty; Tri Martuti, Nana Kariada; Nugraha, Satya Budi; Nur Sidiq, Wahid Akhsin Budi
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 13, No 2 (2020): September 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v13i2.26768

Abstract

The purpose of this research is to examine the effectiveness of CSR program distribution in developing productive economy in Semarang City. The study uses a mixed method approach that targets companies that distribute CSR and SMES beneficiary. The SMES sample was taken using the Purposive cluster random sampling technique in each kelurahan, including Culinary business, Agriculture business, Service business, and crafts. Research focuses include: type of company; type of activity ; and the effectiveness of CSR programs with indicators of targeting accuracy, objectives, and benefits. The results showed that 10 companies outside the BUMD that had channeled their CSR funds received a good category with an average value of 79.13 on the Community Development Index. With the highest score in the aspect of suitability of the needs of the community of 83.38 with a good category and the lowest score on the aspect of community involvement was 73.25 with a less good category. Research recommends: first, a pentahelix approach is needed in realizing CSR programs, both between academics as innovators, companies as donors, beneficiary communities and the government as regulators through program integration so that activities are useful; secondly, Bappeda should make a published map of public needs so that academic research and CSR programs are right on target and right on benefits; third, business actors are required to assist business licensing and product marketing through student engagement in KKN programs and promotions by the government both at national and international levels
Co-Authors Abd Basith Mukhlas Abda Abda Ahmad Dzulfiqar Al-Hanif, Ervando Tommy Alifa Ambar Sari Amanah Kartika Ratnaningsih Amidi Amidi Ananto Aji Ananto Aji, Ananto Andi Irwan Benardi Andi Irwan Benardi, Andi Irwan Andin Irsadi Antari Ayuning Arsi Budiansyah, Dadan Budiansyah Cahyo Seftyono Danang Dwi Saputro Dewi Liesnoor Setyowati Dhita Prasisca Mutiatari Dhoni Hartanto Doni Doni Eka Cahyaningsih Eka Cahyaningsih, Eka Erni Suharini Erni Suharini Etty Soesilowati Eva Banowati Fajri, Zulfikar Ardiansyah Fauzi Firmanzah Febri Wahyu Saputro Fulia Aji Gustaman, Fulia Aji Hariyanto Hariyanto Hariyanto, Hery Nugroho Heri Tjahjono Hery Nugroho Hariyanto Husna Fauzia Husna Fauzia Husna Fauzia Isti Hidayah Juhadi Juhadi Khalwaty, Nur Muhammad Alwi Khanifa, Millati Kinanthi, Yumna Kittisak Jermsittiparsert Lestari, Eta Yuni M Fikri Amrullah M Fikri Amrullah M. Yogi Riyantama Isjoni Margareta Rahayuningsih Nugroho Edi K Melati, Inaya Sari Mukhlas, Abd Basith Nana Kariada Tri Martuti Nana Kariada Trimartuti Nayan, Nasir Ni'maturrodhiyah, Ni'maturrodhiyah Pradika Adi Wijayanto Prasetyo, Syntya Juli Puji Hardati Puji Hardati Rini Setyo Witiastuti Sandy Arief Saputro, Febri Wahyu Siti Nurindah Sari Sriyanto Sriyanto Suwito Eko Pramono Syntya Juli Prasetyo Tjaturahono Budi Sanjoto Tjaturahono Budi Sanjoto Triyanti, Dian Novi Tsabit Azinar Ahmad Tzabit Azinar Ahmad Wafa, Rifqi Khabibul Wahid Akhsin Budi Nur Sidiq, Wahid Akhsin Budi Nur Wahid Akhsin Budi Nuru Sidiq Wasino Wasino Watcharin Joemsittiprasert Yumna Kinanthi Zulfikar Ardiansyah Fajri