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All Journal Agrointek Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Biology, Medicine, & Natural Product Chemistry AGRIMOR Jurnal Penelitian Pertanian Terapan Jurnal Agro Industri Perkebunan MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi & Industri Hasil Pertanian CHEESA: Chemical Engineering Research Articles QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Abdi Insani SEMAR Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Proceedings of International Conference on Multidiciplinary Research Journal of International Conference Proceedings Jurnal Pengembangan Agroindustri Terapan International Journal of Technology, Food and Agriculture
Analianasari Analianasari
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Journal : Journal of International Conference Proceedings

 1 
Consumer Demand and Satisfaction Preferences Regarding Organic Coffee Products Lestari, Astria Rani; Noer, Irmayani; Analianasari, Analianasari; Fitriani, Fitriani
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.4057

Abstract

Coffee is one of Indonesia’s top plantation export commodities and plays a vital role in the national economy. Organic coffee is growing steadily due to its added value, particularly its high antioxidant content and unique flavor. With increasing domestic coffee consumption, demand for organic coffee is also rising. Consumer preferences represent their desires and expectations for a product and help guide marketing strategies. This study analyzes consumer preferences and satisfaction toward organic coffee using conjoint analysis. The findings show that most organic coffee consumers are women (60%), aged 19–32 years (89.6%), unmarried (81.2%), hold a diploma or bachelor’s degree (64%), work in the private sector (26.8%), and earn between Rp1,000,000–3,000,000 (43.6%) or more than Rp3,000,000 (34.8%). Consumers choose organic coffee based on personal preference, especially cappuccino or latte flavors, and make purchases as needed without external influence. Consumers are generally satisfied, prioritizing taste and quality. Despite price increases, they remain loyal due to quality, flavor, and health benefits. Preferred attributes include a slightly sweet taste, smooth texture, dark brown color, strong aroma, affordable price, and easy availability.
Characteristics Of Organic Coffee Consumers Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry; Analianasari, Analianasari
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3967

Abstract

Nowadays, people are starting to realize the importance of health and environmental sustainability. Organic coffee is one of the alternatives chosen to support lifestyle and maintain environmental sustainability for consumers and coffee lovers. This study aims to describe the characteristics of respondents who consume organic coffee. The analysis method used in this study is the descriptive analysis method. The sampling method in this study is the accidental sampling technique of 100 respondents. The results of the study show that the majority of organic coffee consumers are men, namely 54% with ages 21-33 years with a percentage of 87% with an unmarried status of 68% with the majority of S1/S2/S3 education of 63% and work as private employees of 41% with an income of Rp 6,000,000 - Rp 9,000,000 of 37%. The primary motivation for consumption is health reasons (78%), followed by environmental concerns (19%). Social media is the primary source of information (53%), and online stores are the most common purchasing channel (52%). These findings indicate that the organic coffee market has significant growth potential, especially through targeted value-based marketing and digital education approaches.
Co-Authors A.A. Ketut Agung Cahyawan W Afifah, Dian Ayu Agasi, Taufik Nugraha Agassi, Taufik Nugraha Alief Maulana, Alief Ambar Wulandari, Laila Azalia, Ailsa Berliana, D. Bina Unteawati Bina Unteawati Cholid Fatih D. Berliana Dayang Berliana Deary Amethy Zahrotinufus Joen Dina Tri Maryana Edy Humaidi Efendi, Lukman Eko Win Kenali Fadila Marga Saty Fitriani Fitriani Fitriani Giffary Pramafisi Soeherman Hananingrum Ayu Wulandari Harahap, M. Perdiansyah Mulia Hariyanto, Adi Henry Kurniawan Irmayani Noer Jaya, Tri Sandika Lestari, Astria Rani M Perdiansyah Mulia Harahap M. Perdiansyah M harahap M. Zaini, M. Marlinada Apriyani Meinilwita Yulia Meriko, Erwinda Mudinillah, Adam Muhammad Zaini Mukti, Aidhan Syahara ningtyas, Kurnia rimadhanti Noer, Irmayani Nuni Anggraini Pridata Gina Putri Relisa Andani, Trima Rima Maulini S, Giffary Pramafisi Salsabila, Syifa Sari, Shania Puspita Sarono Sebastian, Yose Shintawati Shintawati Shintawati Shintawati shintawati, shintawati Subiantoro, Eko Supriyanto Supriyanto Surfiana Surfiana Sutarni Sutarni Sutarni Sutarni Sutarni, Sutarni Yulia, Meinilwita Yulia, Meinilwita zukryandry, zukryandry Zuriati, Zuriati