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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA SYARIAH : Journal of Economic Studies Amkop Management Accounting Review (AMAR) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Economic Development Progress Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Fitrianingsih, Fitrianingsih
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Journal : digital business progress

 1 
Analisis Keputusan Ibu Rumah Tangga Berbelanja Online Di Shopee Ditinjau Dari E-Servicescape dan Kualitas Informasi Fitrianingsih Fitrianingsih; Muhammad Hilalul Hamdi
Digital Business Progress Vol. 1 No. 1 (2022): Digital Business Progress Edisi Juni 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v1i1.26

Abstract

Tujuan penelitian ini untuk menganalisis bagaimana pengaruhE-Servicescape dan Kualitas Informasi terhadap keputusan Berbelanja Online di Shopee. Sampel pada penelitian ini adalah ibu rumah tangga di kelurahan Tambangan kota Tebing Tinggi yang menggunakan aplikasi shopee dengan jumlah 96 orang. Metode analisis regresi linear berganda diggunakan dalam penelitian dan untuk menguji hipotesis digunakan uji t dan uji f. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa e-servicescape berpengaruh terhadap variabel keputusan pembelian dengan nilai thitung (3.583) > ttabel (1.986). Variabelkualitas informasi berpengaruh terhadap keputusan berlanja di shopee dengan nilai thitung (2.577) >ttabel (1.986).
PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP LOYALITAS PELANGGAN SHOPEE PAY LATER DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING: Studi Kasus di Perumahan Cemara Indah Tebing Tinggi Fitrianingsih Fitrianingsih; Miftahul Rohma Hasibuan; Suwadi Suwadi
Digital Business Progress Vol. 1 No. 2 (2022): Digital Business Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v1i2.37

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah Kepercayaan dan Kemudahan Berpengaruh Terhadap Loyalitas Pelangan dengan Kepuasan Sebagai Variabel Intervening. Sampel pada penelitian ini adalah masyarakat Perumahan Cemara Indah Kota Tebing Tinggi yang menggunakan Aplikasi Shopee Paylater dengan jumlah 46 orang. Metode Analisis Regresi linear Berganda digunakan dalam penelitian dan untuk menguji hipotesis digunakan Uji t dan Uji Jalur. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan Program SPSS versi 25. Hasil penelitian menunjukkan bahwa : 1) Kepercayaan tidak berpengaruh terhadap Kepuasan. dengan nilaithitung(1,323)< ttabel (2,015).2)Kemudahan berpengaruh positif terhadap Kepuasan Pelanggan dengan nilai thitung (4,982) > ttabel (2,015),3) Kepercayaan berpengaruh positif terhadap Loyalitas Pelanggan dengan nilaithitung (3,225) > ttabel (2,016),4) Kemudahan berpengaruh positif terhadap Loyalitas Pelanggan dengan nilai thitung (2,148) > ttabel (2,016), 5) Kepuasan tidak berpengaruh terhadap Loyalitas Pelanggan dengan nilai thitung (0,578) < ttabel (2,016), 6) Kepercayaan tidak berpengaruh terhadap Loyalitas Pelanggan dengan Kepuasan sebagai variabel intervening sebab Pengaruh langsung Variabel Kepercayaan (X1) terhadap Variabel Loyalitas Pelanggan (Y) sebesar 0,404. Sementara pengaruh tidak langsung melalui Variabel Kepuasan (Z) yaitu 0,157 x 0,091 = 0,014. 7) Kemudahan tidak berpengaruh terhadap Loyalitas Pelanggan dengan Kepuasan sebagai variabel intervening sebab pengaruh langsung Variabel Kemudahan (X2) terhadapVariabel Loyalitas Pelanggan (Y) sebesar 0,332. Sementara pengaruh tidak langsung melalui Variabel Kepuasan (Z) yaitu 0,539 x 0,091 = 0,049.
Pengaruh E-Servicescape, Persepsi Manfaat, Kelengkapan Informasi Dan Kepercayaan Terhadap Keputusan Berbelanja Online Di Shopee: Studi Kasus Pada Ibu Rumah Tangga Di Kelurahan Tambangan Kota Tebing Tinggi Muhammad Hilalul Hamdhi; Fitrianingsih Fitrianingsih; Imelda Mardayanti; Muhammad Wahyu Hamijaya
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.75

Abstract

This study aims to determine how the influence of E-Servicescape, Perception of Benefits, Completeness of Information and Trust on Online Shopping Decisions at Shopee. The population used in this study were housewives in the Mining Village, Cliff Tinggi City, who used the Shopee application for an unknown amount. Because the population is not known in determining the number of samples used Cochran method. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. From the results of this study, it can be concluded that e-servicescape has an effect on purchasing decision variables. Perceived benefits affect the purchasing decision variables. Completeness of information affects the purchasing decision variables. Trust has no effect on purchasing decisions.
Analisis Keputusan Memilih Bermain I ZONE di Tebing Tinggi Ditinjau Dari Harga dan Promosi Fitrianingsih Fitrianingsih; Zulpianda Nublah; Devy Mawarnie Puspitasari
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.114

Abstract

The aim of this research are to analyze the effect of priceand promotion on the decision to choose.This research is quatitative with a research sample of 96 parents of consumers who choose to play at I Zone. Collecting data using a questionnaire with data analysis using SPSS. The results of the anakysis show that the price has no significant effect on the decision to choose, promotion has significant effect on the decision to choose, and the price and promotion simultaneously have a significant effect  on the decision to choose.
Pengaruh Word Of Mouth, Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Lims Cafe Kota Tebing Tinggi Arif, Nanda Aulia; Fitrianingsih, Fitrianingsih
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.194

Abstract

This research aims to analyze the influence of word of mouth variables, service quality and product quality on purchasing decisions at Lims Cafe, Tebing Tinggi City. This research is a quantitative research with 96 respondents. Data analysis using SPSS software with the results of this research showing partial hypothesis test results for each variable, namely word of mouth, service quality and product quality on purchasing decisions at Lims Cafe, Tebing City. Meanwhile, the simultaneous test results show word of mouth, service quality and product quality simultaneously influence purchasing decisions at Lims Cafe, Tebing Tinggi City.
Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM Fitrianingsih Fitrianingsih; Eka Mayastika Sinaga; Sarwoto Sarwoto; Benhart Nainggolan; Dedy Dwi Arseto; Nada Nabilah
Digital Business Progress Vol. 5 No. 1 (2026): Digital Business Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v5i1.329

Abstract

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales stability and expand market reach. The activity was carried out on 20 MSMEs in Pelita Village through stages of observation, training, direct practice, and evaluation. The results of the activity showed an increase in the use of business accounts from 30% to 85%. The level of participant satisfaction with the program reached 90%, which indicates that the practice-based mentoring model has high effectiveness in increasing the digital marketing capacity of MSMEs. These findings indicate that the use of social media-based digital marketing can be an effective strategy in supporting business sustainability and strengthening the local economy. Keywords: MSMEs, Digital Marketing, Brand.
Co-Authors Abednego Ketaren Aisyah Siregar Aisyah Siregar Ari Syahputra Arif, Nanda Aulia Arwanda Siddik Aulia Sapitri Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Benhart Nainggolan Bobby Hartanto Cai Cen, Cia Camelia, Antis Candrasa, Limega Cici Puspaningrum Cindy Anita Damanik Daniel Collyn Dara Amalia Dedy Dwi Arseto Devy Mawarnie Puspitasari Didik Gunawan Dinda Sahfira Eryolen Ratno Sinaga Eryolen Ratno Sinaga Fadilla, Naila Fahrizal Perangin Angin Farhan Abdillah Hermansyah Hermansyah Imelda Mardayanti Isnaini Harahap Ivan Febri Pratama Kadariah, Siti Kumala Vera Dewi Kumala Vera Dewi Lukieto Cahyadi Lysa Tantria M Ridwan Mangasi Sinurat Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Murbanto Sinaga Nada Nabilah Nursaimatussadiya, Nursaimatussadiya Nurul Azmi Puji Wardani Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Refy Ananda Gulo Rendi Rivaldi Ricka Zuliany Rika Surianto Zalukhu Rika Zaluku Riska Audia Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Saparuddin Siregar Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sinaga, Eka Mayastika Sintya Rahman Siti Sakdiah Rangkuti Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Suwadi Suwadi Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Wahyudi, Dani Agus Willy Cahaydi Yenni Mariani Sinurat Yomeini Sagala Yully Ema Astuti Zulpianda Nublah Zura Agustin