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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA SYARIAH : Journal of Economic Studies Amkop Management Accounting Review (AMAR) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Economic Development Progress Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Fitrianingsih, Fitrianingsih
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Journal : community service progress

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Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
Co-Authors Abednego Ketaren Aisyah Siregar Aisyah Siregar Ari Syahputra Arif, Nanda Aulia Arwanda Siddik Aulia Sapitri Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Benhart Nainggolan Bobby Hartanto Cai Cen, Cia Camelia, Antis Candrasa, Limega Cici Puspaningrum Cindy Anita Damanik Daniel Collyn Dara Amalia Dedy Dwi Arseto Devy Mawarnie Puspitasari Didik Gunawan Dinda Sahfira Eryolen Ratno Sinaga Eryolen Ratno Sinaga Fadilla, Naila Fahrizal Perangin Angin Farhan Abdillah Hermansyah Hermansyah Imelda Mardayanti Isnaini Harahap Ivan Febri Pratama Kadariah, Siti Kumala Vera Dewi Kumala Vera Dewi Lukieto Cahyadi Lysa Tantria M Ridwan Mangasi Sinurat Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Murbanto Sinaga Nada Nabilah Nursaimatussadiya, Nursaimatussadiya Nurul Azmi Puji Wardani Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Refy Ananda Gulo Rendi Rivaldi Ricka Zuliany Rika Surianto Zalukhu Rika Zaluku Riska Audia Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Saparuddin Siregar Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sinaga, Eka Mayastika Sintya Rahman Siti Sakdiah Rangkuti Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Suwadi Suwadi Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Wahyudi, Dani Agus Willy Cahaydi Yenni Mariani Sinurat Yomeini Sagala Yully Ema Astuti Zulpianda Nublah Zura Agustin