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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis ABDI MASSA: Jurnal Pengabdian Nasional ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Komunikasi dan Kebudayaan Score: Jurnal Lentera Manajemen Pemasaran Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Journal of Innovative and Creativity JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Ika Yuliana
Management Department, Universitas Bumigora, Cakranegara, Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Effects of Customer Experience, Price, and Promotion on Consumer Satisfaction with Maxim Online Transportation Services in Mataram City Suryadi Suryadi; L. Jatmiko Jati; Arwin Yafi Rahmatullah; Ika Yuliana; Putri Amalia Wardi
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14304

Abstract

ABSTRACT The study purpose was to examine the effect of customer experience, price, and promotion on consumer satisfaction with Maxim online transportation services in Mataram City. The study was motivated by the importance of consumer satisfaction in the increasingly competitive online transportation service industry, particularly in relation to consumers’ experiences, perceived prices, and promotional activities offered by service providers. Materials and methods. This study employed a quantitative approach using a purposive sampling technique. The respondents consisted of 97 Maxim consumers in Mataram City who had used Maxim services at least twice during the previous six months, were at least 17 years old, and were willing to complete the questionnaire. Primary data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS. The data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination. Results. The findings indicate that customer experience has a positive and significant effect on consumer satisfaction, with a regression coefficient of 0.166, t-value of 3.291, and significance value of 0.001. Price also has a positive and significant effect on consumer satisfaction, with a significance value of 0.002. Promotion has a positive and significant effect, with a t-value of 2.463 and significance value of 0.016. Simultaneously, customer experience, price, and promotion significantly affect consumer satisfaction, as indicated by an F-value of 30.678 and significance value below 0.001. The coefficient of determination (R²) of 0.497 indicates that 49.7% of the variation in consumer satisfaction is explained by the three independent variables. Conclusions. Customer experience, price, and promotion individually and simultaneously contribute significantly to consumer satisfaction with Maxim online transportation services in Mataram City. These findings emphasize the importance of maintaining positive consumer experiences, offering appropriate prices, and implementing effective promotional strategies to strengthen consumer satisfaction.
The Effect of Physical Work Environment, Non-Physical Work Environment, and Motivation on Employee Performance at BAPPENDA of West Nusa Tenggara Province Andini Putri; Irwan Cahyadi; Ega Dwi Putri Marswandi; Febria Nurmelia Marlina; Ika Yuliana
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14420

Abstract

The study purpose was to analyze the effect of physical work environment, non-physical work environment, and motivation on employee performance at the Regional Revenue Management Agency (BAPPENDA) of West Nusa Tenggara Province. The study was conducted based on the importance of a conducive work environment and adequate employee motivation in supporting the achievement of organizational performance. Materials and methods. This study employed a quantitative approach. The population consisted of 134 employees of BAPPENDA of West Nusa Tenggara Province, with 100 respondents selected as the research sample. Data were collected through questionnaires and analyzed using multiple linear regression. The analysis included partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination (R²). Results. The results showed that the physical work environment had a positive and significant effect on employee performance, with a t-value of 6.512 and a significance value of less than 0.001. The non-physical work environment did not have a significant effect on employee performance, with a t-value of -0.960 and a significance value of 0.339. Meanwhile, motivation had a positive and significant effect on employee performance, with a t-value of 2.528 and a significance value of 0.013. Simultaneously, physical work environment, non-physical work environment, and motivation had a significant effect on employee performance, as indicated by an F-value of 20.091 and a significance value of less than 0.001. The adjusted coefficient of determination was 0.366, indicating that the three independent variables explained 36.6% of the variation in employee performance. Conclusions. Physical work environment and motivation significantly contributed to employee performance, whereas non-physical work environment did not show a significant partial effect. Simultaneously, the three variables significantly affected employee performance at BAPPENDA of West Nusa Tenggara Province.
PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENINGKATKAN JUMLAH NASABAH PADA BANK SYARIAH INDONESIA (BSI) Nasifa Tridasari Akib; Syamsul Akbar; Sri Wulandari; Ika Yuliana
JUAN: Jurnal Pengabdian Nusantara Vol. 1 No. 4 (2024): October 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v1.i4.60

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan jumlah Nasabah pada Bank Syariah Indonesia (BSI) melalui integrated marketing communication (IMC) khususnya di Pusat Kesehatan Masyarakat (Puskesmas), dengan melibatkan Bank Syariah Indonesia KCP Mataram Majapahit. Kampanye sosialisasi dilaksanakan untuk mengenalkan produk cicil emas, penggadaian emas, dan pembelian emas yang sesuai dengan prinsip syariah. Metode yang digunakan meliputi penyusunan materi presentasi yang informatif, demonstrasi produk, dan interaksi langsung dengan pengunjung. Evaluasi menunjukkan peningkatan pemahaman signifikan tentang produk keuangan syariah di komunitas yang dilayani. Hasil ini menegaskan pentingnya pendidikan keuangan syariah dalam mendukung ekonomi inklusif dan membangun kepercayaan terhadap produk perbankan Syariah.
The Influence of Promotion, Brand Image, and Customer Experience on Customer Satisfaction: A Case Study of Prima Parama Mobilindo Daihatsu Bertais Diky Ilham Juliandi; Ika Yuliana; Arwin Yafi; Putri Amalia; Ega Dwi Putri Marswandi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1796

Abstract

Customer satisfaction has become a critical determinant of organizational success in the increasingly competitive automotive industry. This study investigates the influence of promotion, brand image, and customer experience on customer satisfaction at Prima Parama Mobilindo Daihatsu Bertais. A quantitative approach with an associative research design was employed. Data were collected from 100 customers selected through purposive sampling using a structured questionnaire based on a five-point Likert scale. The collected data were analyzed using multiple linear regression with SPSS. The findings reveal that promotion does not have a significant effect on customer satisfaction. Meanwhile, brand image and customer experience have positive and significant effects on customer satisfaction. Furthermore, the simultaneous test results indicate that promotion, brand image, and customer experience jointly have a positive and significant effect on customer satisfaction. The coefficient of determination (R² = 0.666) indicates that 66.6% of the variation in customer satisfaction can be explained by these three variables, while the remaining 33.4% is influenced by other factors outside this study. These findings highlight the importance of strengthening brand image and improving customer experience while developing more effective promotional strategies to enhance customer satisfaction and maintain competitive advantage in the automotive industry. This study contributes to marketing literature by providing empirical evidence regarding the role of promotion, brand image, and customer experience in shaping customer satisfaction within the context of an authorized automotive dealership in Indonesia.
The Effect of BPOM Labeling on Consumer Loyalty through Consumer Trust among Pink Flash Consumers in Mataram City Defi Defi; Ika Yuliana; Ega Dwi Putri Marswandi; Arwin Yafi Rahmatullah; Susilo Talidobel
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1812

Abstract

This study aims to examine the effect of BPOM labeling on consumer loyalty through consumer trust among Pink Flash cosmetic product consumers in Mataram City. This research employed a quantitative approach with an explanatory research design. The population consisted of Pink Flash consumers in Mataram City whose population size was unknown. A total of 100 respondents were selected using a purposive sampling technique based on predetermined criteria. Data were collected through questionnaires using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that BPOM labeling has a positive and significant effect on consumer loyalty, with a path coefficient of 0.800, a T-statistic of 7.840, and a P-value of 0.000. BPOM labeling also has a positive and significant effect on consumer trust, with a path coefficient of 0.889, a T-statistic of 17.678, and a P-value of 0.000. Meanwhile, consumer trust has a positive but not significant effect on consumer loyalty, with a path coefficient of 0.147, a T-statistic of 1.412, and a P-value of 0.079. Furthermore, consumer trust does not significantly mediate the relationship between BPOM labeling and consumer loyalty, as indicated by an indirect effect coefficient of 0.131, a T-statistic of 1.338, and a P-value of 0.090. These findings indicate that BPOM labeling contributes more directly to consumer loyalty than through consumer trust as a mediating variable.
The Effect of Job Security, Financial Compensation, and Democratic Leadership on Work Motivation among MSME Workers in Jagaraga Village Sahlan Sahlan; Ika Yuliana; Febria Nurmelia; Irwan Cahyadi; Ega Dwi Putri Marswandi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1816

Abstract

This study aims to empirically examine the effects of Job Security, Financial Compensation, and Democratic Leadership on Work Motivation among employees of Micro, Small, and Medium Enterprises (MSMEs) in Jagaraga Village. The study employed a quantitative approach with an associative research design. Data were collected through questionnaires and analyzed using multiple linear regression, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination. The empirical findings indicate that Job Security has a positive and significant effect on Work Motivation, as evidenced by a regression coefficient of 0.468, a t-value of 5.302, and a significance level of 0.004. Financial Compensation also demonstrates a positive and significant effect on Work Motivation, with a regression coefficient of 0.419, a t-value of 4.303, and a significance level of 0.014. Furthermore, Democratic Leadership has a positive and significant effect on Work Motivation, with a regression coefficient of 0.427, a t-value of 4.783, and a significance level of 0.003. Simultaneously, Job Security, Financial Compensation, and Democratic Leadership significantly influence Work Motivation, as indicated by an F-value of 24.300 and a significance level of 0.000. The coefficient of determination (R²) of 0.613 indicates that 61.3% of the variation in Work Motivation is explained by the three independent variables, while the remaining variation is attributable to other factors outside the research model.
The Effect of Work–Life Balance and Work Environment on Turnover Intention: The Mediating Role of Job Satisfaction among Beauty Salon Employees in Mataram City Fenina Saputri; Irwan Cahyadi; Susili Talidobel; Makiah Makiah; Ika Yuliana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1825

Abstract

This study examines the effects of work–life balance and work environment on turnover intention, with job satisfaction as a mediating variable among beauty salon employees in Mataram City. A quantitative approach was employed, involving 100 employees from five beauty salons selected through purposive sampling. Data were collected using questionnaires and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that work–life balance has a positive and significant effect on turnover intention, whereas the work environment has a negative and significant effect on turnover intention. Work–life balance also has a positive and significant effect on job satisfaction. However, the work environment does not significantly affect job satisfaction, and job satisfaction does not significantly affect turnover intention. Furthermore, job satisfaction does not mediate the relationship between work–life balance and turnover intention or between the work environment and turnover intention. These findings suggest that the work environment plays an important role in reducing employees’ intention to leave, whereas the positive relationship between work–life balance and turnover intention indicates the need to consider the specific characteristics of employees and the service industry context. The study contributes empirical evidence regarding turnover intention among beauty salon employees.
Pengaruh Fasilitas Kerja, Motivasi Kerja, dan Gaya Kepemimpinan terhadap Produktivitas Kerja Generasi Z pada Perusahaan Transportasi Laut Riki Kurniawan; Ika Yuliana; Baiq Nadia Nirwana
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8701

Abstract

Work productivity is an essential measure of organizational performance, especially in maritime transportation companies where operational efficiency, timeliness, safety, and service excellence are critical. Among Generation Z employees, productivity is influenced by various workplace factors, including the availability of adequate work facilities, strong work motivation, and effective leadership practices. Nevertheless, previous research has produced inconsistent results regarding the impact of these variables, highlighting the need for further investigation. This study investigates the effects of work facilities, work motivation, and leadership style on the work productivity of Generation Z employees at a maritime transportation company located in Batuleong Hamlet, West Sekotong District. A quantitative approach with a causal-associative design was applied, involving all 37 Generation Z employees through a saturated sampling technique. The collected data were processed using SPSS version 29 and analyzed through validity and reliability testing, classical assumption testing, multiple linear regression, partial (t) and simultaneous (F) hypothesis testing, as well as the coefficient of determination (R²). The findings indicate that each independent variable has a positive but statistically insignificant effect on work productivity when examined separately. However, the three variables jointly demonstrate a positive and statistically significant influence on employee productivity. The regression model accounts for 44.6% of the variance in work productivity, while the remaining 55.4% is explained by factors not included in this study.
Co-Authors Agus Hermanto Ahmad Junaidi Aliccia Syarach Andini Putri Arip Wicaksono Arwin Yafi Arwin Yafi Rahmatullah Aryan Agus Pratama Aryan Agus Pratama Baiq Dinna Widiyasti Baiq Dinna Widyasti Baiq Nadia Nirwana Baiq Yulia Hasni Pratiwi Defi Defi Diky Ilham Juliandi Ega Dwi Putri Marswandi Emy Wijayanty Febria Nurmelia Febria Nurmelia Marlina Febria Nurmelia Marlina Fenina Saputri Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Iswandi Iswandi Josman, Lady Faerrosa Kartika Gemma Pravitri Lia Febriani Logi Mulawarman Ludwina Irene Putri Xavier Lusiana Amri M. Chothibul Umam Assa’ady Maghfira Rizky Maulani Makiah Makiah Nasifa Tridasari Akib Ni Ketut Ayu Wilyningsih Ni Nyoman Lian Urtiana Padme, Ni Luh Ayu Putri Amalia Putri Amalia Wardi Rafly Rivandy Restu Alpiansah Rheza Kurniawan Rifqi Aditia Riki Kurniawan Rini Anggriani Sahlan Sahlan Sri Wulandari Stevany Hanalyna Dethan Suryadi Suryadi Susili Talidobel Susilo Talidobel Syamsul Akbar Zahrah Zahrah Zailani Hamzah