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Journal : comtech computer mathematics and engineering applications

Enhancing Consumer-to-Consumer (C2C) E-Commerce through Blockchain: A Model-Driven Approach Aditiya Hermawan; Oscar Hasan Putra; Junaedi Junaedi; Yusuf Kurnia; Riki Riki
ComTech: Computer, Mathematics and Engineering Applications Vol. 15 No. 1 (2024): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v15i1.10638

Abstract

The rapid progress of Information and Communication Technology (ICT), especially the Internet, has changed lifestyles in profound ways, including sharing ideas, virtual interactions, digital entertainment, and online transactions. It has resulted in businesses globally turning to electronic commerce (e-commerce) to market products. E-commerce has revolutionized operations with features such as centralized storage and detailed product information in the marketing process. However, the inefficiency and lack of transparency in these centralized systems lead to high costs and limited user control, posing a significant challenge. Challenges include commission fees from E-Commerce providers, which hinder business growth. The research aimed to propose a more efficient and transparent model for Consumer-to-Consumer (C2C) e-commerce using blockchain technology. The C2C model enhanced user transactions and minimized third-party dependence, but centralization increased costs and limited seller access. Thus, a decentralized blockchain approach was proposed for greater transparency in e-commerce. The research innovatively applied blockchain to C2C e-commerce, enhancing market efficiency and transparency. The research method applied was a combination of Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and practical application. The result shows that the approach succeeds in reducing high costs, transparency of data storage, and dependence on third parties. Blockchain reduces third-party involvement and promotes a fairer business environment because it uses a tamper-proof database for transparency, security, and efficiency in the ever-growing e-commerce ecosystem. Blockchain ensures automated transactions, real-time data tracking, and data security.
Co-Authors A Damiyati Abidin Abidin Agus Setiawan Alvin Rahayu Amin Suyitno Andre Sahulata Andri Wijaya Andrie Suak Tiwa Anton Halim Anwan Chailes Aprilyanti, Rina Ardiane Rossi Kurniawan Maranto Arvin Lawistra Benny Daniawan Ceng Giap, Yo Culadi, Rafael Daniel Daniawan, Benny Dera Susilawati Deviastati Putri Sugiarta Karlim Edy edy Edy Edy Edy Edy Ellysha Dwiyanthi Kusuma Eva Eva Evan - Evien Fernando, Albert Gustayo, Teven Halim Wijaya, Ardie Halim, Ardie Hargiani, Fransisca Xaveria Hartana Wijaya Henry Henry Intan Anjali Putri Jelvin Putra Halawa Jessen Laorenza Suwandi Johan Santoso Jowensen, Indrico Junaedi JUNAEDI Junaedi Junaedi Kevin Ivone Sim Kevin kevin Khanti Kusuma Dewi Kumala, Sonya Ayu Kurniawan Maranto, Ardiane Rossi Leonardo Lianata Lianny Wydiastuty Kusuma Lidya Lunardi Luis Alpianto Lunardi, Lidya Maranto, Ardiane Rossi Kurniawan Margaretha Natalya Margita, Santa Mariana Purnamasari Mesakh Septiadi Simijaya michael vernannes marpaung Nandivadhano, Revatta Manggala Nathaniel, Joese Nazzua Azzahra Niki Destiandi Oscar Hasan Putra Pannavira Philip Kristy Wijaya Raditya Rimbawan O Raditya Rimbawan Oprasto Rheza Vincentius Riki Riki Riki RIKI RIKI, RIKI Rino Rino Rino Rossi Kurniawan Maranto, Ardiane Rossi Samuel Rhesa Sevtian Ferdian Stanley Ananda Sutopo, Prihantoro Syahdu Suwitno Tia Nurapriyanti Wicaksono, Baghas Budi Willy Wijaya, Willy Wiyono Wydiastuty Kusuma, Lianny Wydiastuty, Lianny Yance Gusnadi Yanti, Lia Dama Yo Ceng Giap Yo Ceng Giap Yuliastati Putri Sugiarta Karlim Yunia Oktari Yusuf Kurnia Yusuf Kurnia, Yusuf