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Bhimo Rizky Samudro, Bhimo Rizky
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DIGITALISASI SEBAGAI PENGEMBANGAN PENGELOLAAN PASAR TRADISIONAL (STUDI KASUS : PASAR DEPOK KOTA SURAKARTA) Surasno, Aberona Thea Chenarani; Prasetyani, Dwi; Samudro, Bhimo Rizky
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Along with the times, traditional markets need innovation to survive. traditional markets need to adapt not only to modern markets but also to the rise of online markets or e-commerce. Digitalization as a way of developing Depok Market is interesting to study. This paper aims to determine the market development strategy in the era of digitalization and implementation challenges of digitization in the traditional market. This study uses a qualitative method with descriptive analysis. The research data were collected by field observations, interviews, and document review methods (content analysis). The results showed that the strategy used for the development of the Depok Market was to implement e-retribution and encourage non-cash transactions. The challenges faced in its implementation are the e-retribution machine facilities which often have errors and the ability of traders to carry out non-cash transactions is not evenly distributed.
Co-Authors Abdullahi Sule, Sani Agus Tri Darmawanto Agusti, Ghifari Ammar Anak Agung Gede Sugianthara Andri Prasetyo Andriyani, Dita Alvina Arsyad, Nurul Arfanadila Asheva, Naufal Fadel Bidawati, Arini Lilin BRM Bambang Irawan Cahyani, Dita Cahyaningrum, Adhilia Mega Cahyo, Miftakhul Amin Dwi Dwi Prasetyani, Dwi Evi Gravitiani, Evi Fajar Hardoyono Firmansyah, Farhan Aryo Fu'adi, Muhammad Misbachul Guritno, Danur Condro Hanina, Faiha' Rachma Hasanah, Erni Ummi Hernaoli, Purnomo Husna, Ulya Faiza Isnaini, Annisa Jamilah, Lina Rohmatul Jihad Lukis Panjawa Khairullah, Luthfi Khusnah, Yulis Nur Kurniawati, Kuni Lito, Luthfi Sultan Jauhary Lukman Hakim Manalu, Evan Erik Loloan Muhammad Bagus Sistriatmaja Mulyanto Mulyanto Muslim, Iwan Nur Nur Widiastuti Nuratri, Sahira Marisa NurCholis, Muhammad David Nurhikmat, Muhammad Pambudi, Bintang Asda Eko Pamungkas, Putra Pangkatana, Megi Inge Paramitha, Syadza Permana, Yusuf Popoola, Oluwatoyin Muse Johnson Pratama, Fikri Nuvian Purnomo, Rochmat Aldy PUTRO, TETUKO RAWIDYO Rafi, Ariq Muhammad Rahardjo, Mugi Rahmami, Luthfiah Aulia Ratnadewati, Ainina Rinanda, Nurzidta Okta Sansabela, Aurera Stevani Hetris Sari, Ririn Wahyu Eka Sarjiyanto, Sarjiyanto Sarungu, JJ Sarungu, Julianus Johnny Siti Aisyah Tri Rahayu, Siti Aisyah Tri Soesilo, Albertus Magnus Soesilo, Albertus Magnus Soesilo, Albertus Maqnus Sri Mulyono Sukmawati, Noni Kartika Suparjito, Suparjito Surasno, Aberona Thea Chenarani Tri Mulyaningsih Ulistina, Atika Wardhani, Aurelia Vestrina Wibowo, Budi Kusumo Palgunadi Widya, Anisya Nur Windhani, Kikin Yogi Pasca Pratama, Yogi Pasca Yogi, Anang Pra yuda pratama Yudistira, Bintang Yunastiti Purwaningsih, Yunastiti