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All Journal INFOKAM Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Educatio FKIP UNMA Studi Kasus Inovasi Ekonomi Enrichment : Journal of Management MALA'BI JME Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Community Service and Engagement Jurnal Abdimas Ekonomi dan Bisnis MOVE: Journal of Community Service and Engagement Journal of Social Work and Empowerment E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Economic Education Analysis Journal International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Fidyah Yuli Ernawati, Fidyah Yuli
Sekolah Tinggi Ilmu Ekonomi Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : MOVE: Journal of Community Service and Engagement

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Socialization of Improving Sales Quality for MSMEs in Semarang City Fidyah Yuli Ernawati; Marsha Ayunita Irawati; Arini Novandalina
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.337

Abstract

The global recession will certainly weaken exports which are one of the sources of growth in Indonesia. Furthermore, weakening exports followed by shrinking foreign capital flows will weaken the rupiah exchange rate, especially as capital outflows have the potential to increase along with the increase in benchmark interest rates in developed countries. If we assume that the world will experience a recession, then the impact, both directly and indirectly, will hit the domestic economy, everywhere. Therefore, every country needs to prepare itself to face the threat of recession. Objective: To provide insight into improving the quality of sales for MSMEs in Semarang City and to provide outreach &; training on digitizing MSME sales in Semarang City. Implementation Method includes the following: (1 ) Planning and preparation (2) Implementation of training (3) Evaluation. core activities by delivering material on entrepreneurship digitalization and continued with the use of social media in implementing digitalization. The first material conveys the importance of digitalization for today's business, its role and stages of implementation. The second material discusses in detail what social media can be used, such as WhatsApp Business, Facebook Ads and other media that are currently being used, such as TikTok and Instagram. This activity ended with a discussion and questions and answers to strengthen the community's understanding and practice in utilizing digital media which has been explained. All Semarang City MSME Actor Training activities have been carried out smoothly and according to plan. The main aim of holding the training was to increase the knowledge and skills regarding the role of digitalization in entrepreneurship for the participants. especially for MSME business actors in Semarang City, it can be an opportunity for academics to carry out research and service. Optimizing understanding and practice in every community business is used to improve the marketing of its products and get better profits from these economic activities. The results can be used to focus on specific social media uses that are relevant to the target market.
Co-Authors Ade, Sinar Hubtriyan Adlan Susendra Adlan Susendra Agung Siswanto Agus Susanta Alwin Basri Alwin Basri Anasari, Yamti Andika Oktavianto Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Asyhari Asyhari Besar Kusnianto Cahyani Tunggal Sari Chiriyah, Siti Clara Fahindra s Delta Puput Pepbrilita Dewi Kholisatun Dwi Novaria Misidawati Dwi Tsaniyah Egiliana Atika Putri Eko Sasono Endahsari, Bella Evinta Amalia Nurhidayah Fauziyanti, Wachidah Febra Hendra Wijaya Hawinda Dwi Pamungkas Heni Pujiastuti Heni Subekti Herwinda Nur Indah Sari Irmawati, Monica Istiana Pratama Ita Monica Jefri Heridiansyah Krisna Bayu Wicaksana Linanjung, Yolanda Ardestya Lisa Zahratul Adni Marnoto Marnoto Marsha Ayunita Irawati Marsha Ayunita Irawati Melly Fitriana Muhammad Abdul Syukur Mukti Mukti NATOIL NATAOIL NATOIL Nuri Aslami RITA ANDINI Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono, Rokhmad sarbullah sarbullah Sarbullah, Sarbullah Setiyowati Setiyowati Shofwani, Siti Aniqoh Silvia Hendrayanti Siti Khayatun Siti Rochmah Siti Rochmah SITI ROCHMAH Siti Rochmah Siti Rochmah Siti Rochmah Siti Rochmah siti Rokhmah Sopi Sopi Subekti, Heni Sundari, Pipit Tiara Nove Ria Usman Abdul Majid Wachidah Fauzijanti zulkifli zulkifli