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Pengaruh Word of Mouth (WoM) dan Keragaman Produk Terhadap Minat Beli pada Toko Rania Hijab di Kota Langsa Saragih, Yola Amelia; Amilia, Suri; Rahman, Maulana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.15701

Abstract

The growth of Muslim fashion in Indonesia serves as the driving force behind this study. The increasing fashion of Muslim women, in particular, is indicative of this trend. This research sought to ascertain how product diversity and word-of-mouth (WoM) affected consumers' interest in making a purchase at the Rania Hijab Store in Langsa City. All Langsa City residents who have made purchases from the Rania Hijab Store made up the study's demographic. Purposive sampling was the sample technique used. There were 96 responders in the sample. Multiple linear regression analysis, the t-test, the F-test, and the coefficient of determination test (Adjusted R2) were all used in the data analysis process. Based on the study's findings, it was determined that both product diversity and word-of-mouth (WoM) significantly influenced purchase interest. The study's findings may be taken into account to assist store owners in enhancing their offerings and broadening the selection of hijabs to better suit the demands and preferences of their customers.
Analysis of Factors Affecting MSME Productivity in Langsa City Tourism Village Atni, Nurhafifah; Amilia, Suri; Chandra, Riny; Gunanjar, Imam
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6357

Abstract

This study aims to analyze the factors influencing the productivity of Micro, Small, and Medium Enterprises (MSMEs) in tourism villages in Langsa City, focusing on capital, human resources (HR), digitalization, and government support. A quantitative approach was employed using a survey method through questionnaires distributed to 58 MSME actors in Cinta Raja Village, selected using saturated sampling. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and F-tests. The results indicate that partially, the HR variable has a positive and significant effect on MSME productivity, while capital, digitalization, and government support show no significant effect. Simultaneously, the four independent variables do not significantly influence MSME productivity. The findings highlight that HR quality is the dominant factor affecting MSME productivity, whereas capital, digital utilization, and government support have not been optimally implemented. This study suggests enhancing HR competence, improving digital literacy, and strengthening government assistance programs to improve MSME productivity in tourism village area.
Analysis of factors affecting student Bidik Misi savings behavior Amilia, Suri; Lindung Bulan, Tengku Putri; Rizal, Muhammad
JURNAL MANAJEMEN MOTIVASI Vol 14 No 2 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.84 KB) | DOI: 10.29406/jmm.v14i2.1075

Abstract

The objective of the research was to find out the financial literacy, socialization of parents, peers, and self-control influence of the saving behavior of bidik misi students on Fakultas Ekonomi - Universitas Samudra. The research type is quantitative descriptive that comes from primary data and secondary data. Data collection techniques conducted by distributing questionnaires with a Likert scale with the number of respondents as many as 201 people. Data analysis method using multiple linear regression, with multiple linear regression analysis equation in research are: Y = 7,672 + 0,201X1 + 0,403X2 + 0,049X3 + 0,387X4. The value of Adjusted R Square obtained by 0,328 or 32,8% indicates the ability of financial literacy variables, socialization of parents, peers, and self-control in explaining the saving behavior of 32,8%, while the remaining 67,2% is influenced by other factors not researched. Significant value for financial literacy is 0,009 < alpha 0,05, financial literacy variable has a significant effect of the saving behavior, and the hypothesis accepted. Significant value for the socialization of parents 0,000 < alpha 0,05, Variables of socialization of parents significantly influence the saving behavior. Thus the hypothesis accepted. Significant value for peers of 0,550 > alpha 0,05, Peer variables significantly influence the behavior saving. Thus the hypothesis is rejected. Significance value for self-control 0.000 < alpha 0,05, Self-control variable have a significant effect on the saving behavior, and the hypothesis accepted.
Persepsi Konsumen, Kualitas Layanan Dan Minat Beli Pada Ritel Tradisional Dan Modern Bulan, Tengku Putri Lindung; Chandra, Riny; Amilia, Suri
JURNAL MANAJEMEN MOTIVASI Vol 16 No 1 (2020): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v16i1.1568

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen terhadap minat beli, untuk mengetahui pengaruh kualitas layanan terhadap minat beli dan untuk mengetahui pengaruh persepsi konsumen dan kualitas layanan secara simultan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Hasil penelitian menunjukkan bahwa persepsi konsumen berpengaruh tidak signifikan terhadap minat beli, kualitas layanan berpengaruh signifikan terhadap minat beli. Secara simultan persepsi konsumen dan kualitas layanan berpengaruh signifikan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Berdasarkan hasil koefisien determinasi terlihat bahwa nilai R Square yang diperoleh sebesar 43,8% yang menunjukkan kemampuan variabel persepsi konsumen dan kualitas layanan dalam menjelaskan variasi yang terjadi pada minat beli sebesar 43,8%, sedangkan sisanya sebesar 56,2% dipengaruhi faktor-faktor lain di luar model penelitian ini.
Analisis Bauran Pemasaran Kerajinan Anyaman Tikar Pandan Terhadap Kepuasan Konsumen Amilia, Suri; Syardiansah, Syardiansah
JURNAL MANAJEMEN MOTIVASI Vol 17 No 1 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i1.2623

Abstract

Penelitian ini bertujuan untuk mengetahui bauran pemasaran kerajinan anyaman tikar pandan terhadap kepuasan konsumen pada Desa Matang Gleum Kabupaten Aceh Timur. Hasil penelitian menunjukkan bahwa produk-produk yang dihasilkan telah dapat diterima konsumen berupa banyaknya produk-produk hasil kerajinan anyaman tikar pandan ini sudah digunakan dirumah-rumah penduduk. Harga yang ditawarkan masih dapat dijangkau oleh konsumen yang membelinya sesuai dengan warna, ukuran maupun motif produk yang dihasilkan. Lokasi penjualan kerajinan anyaman tikar pandan masih berada pada tempat produksi di Desa Matang Gleum dan para penjual perantara berupa agen-agen penjual yang menerima pesanan produk untuk dijual kembali. Promosi yang dilakukan selama ini masih berupa penawaran kerajinan anyaman tikar pandan sesuai pesanan yang diingikan konsumen belum menggunakan media sosial ataupun iklan-iklan yang dipajang dikoran-koran. Kepuasan konsumen terhadap hasil produk yang ditawarkan, baik dari sisi harga, kualitas maupun pendistribusian yang dilakukan saat ini sudah baik.