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All Journal Jurnal Pendidikan Biologi Undiksha Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros JURNAL AGRICA Agro Bali: Agricultural Journal AGRISAINS: Jurnal Ilmiah Magister Agribisnis Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Journal of Agri Socio Economics and Business Jurnal Pengabdian kepada Masyarakat Agripreneur : Jurnal Pertanian Agribisnis Economic Reviews Journal Jurnal Agro Nusantara Jurnal Ilmu Kesehatan dan Gizi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Agrisep
Rika Fitri Ilvira
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Pengembangan Agribisnis Tanaman Hias di Era Digitalisasi dan Legalitasnya Fani Budi Kartika; Fitri Yani; Tonna Balya; Muhsin Lambok Ilvira; Muhammad Ihsan; Stivani Ismawira Sinambela; Rika Fitri Ilvira
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.918

Abstract

This community service activity aims to develop ornamental plant agribusiness in Bangun Sari Village, Tanjung Morawa District, North Sumatra, through the use of digital technology and increasing understanding of business legality. Bangun Sari Village has great potential in cultivating ornamental plants, but is still limited in terms of using technology for marketing and business management. Therefore, this activity involves training and workshops that focus on the use of social media and e-commerce platforms to expand market reach, as well as providing knowledge regarding the importance of business legality. The results of this activity show that the majority of participants succeeded in adopting digital technology to market their products more efficiently, increase their awareness of the importance of business legality, and expand their market network to outside the region and international markets. Thus, this activity not only improves digital skills, but also encourages significant social change, with agribusiness actors starting to see the potential of ornamental plant agribusiness as a professional and sustainable business. In the future, it is hoped that the application of digital technology in ornamental plant agribusiness will become more widespread, provide new economic opportunities for society, and support the sustainable growth of the agribusiness sector at the local and national levels.
The Impact of Entrepreneurial Characteristics on the Success of Online Fresh Produce Businesses in Medan Luis, Chyntia Winata; Safitri, Sri Ariani; Ilvira, Rika Fitri
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.53-78

Abstract

This research aims to analyze entrepreneurial characteristics, business success, and the influence of entrepreneurial characteristics on business success. The number of samples in this research was 38, using a purposive sampling method. The research results show that the average score level on the entrepreneurial characteristics indicator is 148.8, with a percentage of 78.2% (high category). Not only that, but business success also has an average score of 134.3 with a rate of 70.6% (high category), and there is a significant influence between Entrepreneurial Characteristics (KW) and Business Success (KU). The t-statistical value of Entrepreneurial Characteristics (KW) on Business Success (KU) is 28.476, more significant than the t-table 1.68. This means there is a substantial difference of 28.476 between the average of the two variables and the relationship between them. Apart from that, the resulting research p-value of 0.000 is smaller and much lower than the alpha value (0.05), which means it is significant and rejects H0. The suggestions in this research are for online fresh fruit and vegetable business actors to improve their management skills and strategies in running their businesses and further improve strategies in utilizing the technology used in promotions to attract customer attention. Buy and be better able to market their products inside and outside the city by becoming entrepreneurs. Entrepreneurial characteristics have a significant influence on business success.
ANALISIS KELAYAKAN FINANSIAL USAHATANI TEBU DI DESA SEI BULUH KECAMATAN PERBAUNGAN KABUPATEN SERDANG BEDAGAI Elvira Lubis, Dina; Rika Fitri Ilvira
JURNAL AGRO NUSANTARA Vol. 5 No. 1 (2025): Jurnal Agro Nusantara
Publisher : Fakultas Pertanian Universitas Muslim Nusantara Al Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jan.v5i1.4356

Abstract

Sektor perkebunan memegang peranan penting dalam pembangunan nasional. Berdasarkan harga yang berlaku, subsektor perkebunan mempunyai kontribusi yang signifikan terhadap perekonomian Indonesia. Salah satu sektor perkebunan yang menjadi pusat perhatian adalah tebu. Tebu merupakan komoditas perkebunan nasional yang memiliki potensi pasar yang menjanjikan untuk dikembangkan. Tebu berpotensi sebagai produk perkebunan yang dapat dibudidayakan secara intensif dan berkelanjutan. Namun permasalahan terkait modal dan lahan yang dimiliki sering menjadi faktor penghambat para petani tebu. Sehingga usaha tani tebu kurang diminati masyarakat padahal memiliki keuntungan yang menjanjikan. Penelitian ini bertujuan untuk menganalisis Kelayakan Finansial Usaha Tani Tebu Di Desa Sei Buluh Kecamatan Perbaungan Kabupaten Serdang Bedagai. Hasil penelitian menemukan bahwa keuntungan dari hasil usaha tani tebu sangat menjanjikan sebagai investasi jangka panjang dan Menunjukkan bahwa usaha ini berada pada posisi yang menguntungkan.
FAKTOR FAKTOR MEMENGARUHI KEPUTUSAN PEMBELIAN BERAS PORANG (Amorphophallus muelleri) DI KOTA MEDAN (STUDI KASUS: BRASTAGI SUPERMARKET, GATOT SUBROTO) Saragih, Gelael Pranata; Ilvira, Rika Fitri
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.63715

Abstract

AbstrakPenelitian ini bertujuan untuk mendeskripsikan karakteristik konsumen yang melakukan pembelian beras porang dan menganalisis faktor faktor mempengaruhi keputusan pembelian beras porang di Brastagi Supermarket Gatot Subroto. Penelitian ini dilakukan di Brastagi Supermarket pada bulan Oktober-November 2024. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian beras porang. Metode pengambilan sampel yang digunakan adalah metode Accidental sampling Jumlah sampel yang dibutuhkan adalah 40 responden Pengumpulan data dilakukan dengan memberikan kusioner. Metode analisis yang digunakan adalah regresi linear berganda dengan menggunakan software SPSS 26. Hasil penelitian menunjukkan bahwa responden pada penelitian ini didominasi oleh perempuan, mayoritas berusia 50-59 tahun, pekerjaan Pegawai Negeri/BUMN dengan tingkat pendapatan Rp.3.000.000-Rp.3.900.000. Frekuensi pembelian beras porang 2 kali dalam sebulan. Beras porang yang sering dibeli adalah Brand Fukumi. Faktor faktor mempengaruhi keputusan pembelian beras porang adalah kualitas produk dan lokasi.Kata Kunci: Keputusan pembelian, beras porang, kualitas produk, harga.AbstractThis research aimed to describe the characteristics of consumers who purchased porang rice and analyze the factors influencing the purchasing decisions of porang rice at Brastagi Supermarket Gatot Subroto. The research was conducted at Brastagi Supermarket in October–November 2024. The population consisted of consumers who purchased porang rice. The sampling method used was accidental sampling, with a total of 40 respondents. Data were collected through questionnaires. The analysis method used was multiple linear regression with SPSS 26 software. The results showed that the respondents were mostly female, aged 50–59 years, working as civil servants or employees of state-owned enterprises, with incomes ranging from Rp.3,000,000 to Rp.3,900,000. The purchase frequency of porang rice was twice a month. The most frequently purchased brand was Fukumi. The factors influencing purchasing decisions were product quality and location.Keywords: Purchase decision, porang rice, product quality, price.
Segmentasi Wisatawan Agrowisata Berbasis Padi Sawah Di Kabupaten Deli Serdang: Systematic Literature Review Pradana, Dendi; Ilvira, Rika Fitri
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 1 (2025): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i1.5925

Abstract

This study aims to identify and analyze the segmentation of agro-tourism tourists based on paddy fields in Deli Serdang Regency. The method used was a systematic literature review by analyzing 32 scientific articles indexed by Scopus and Sinta in the period 2015-2024. The results showed that the segmentation of wet-rice agro-tourism tourists can be divided based on four main factors: demographic, geographic, psychographic, and behavioral. Based on visit motivation, tourists can be segmented into educational seekers, recreational seekers, authenticity seekers, and social media enthusiasts. Based on behavior, tourists are divided into visitors with short, medium, and long visit durations, and based on transportation mode (private vehicle, public transportation, and organized tour). This research provides implications for the development of marketing strategies and management of agro-tourism based on paddy fields in Deli Serdang Regency that are more focused according to the characteristics of the tourist segment, to increase the competitiveness and sustainability of agro-tourism destinations.
Analisis Pendapatan Petani Belimbing (Averhoa carambola) Di Desa Durin Simbelang Kecamatan Pancur Batu Kabupaten Deli Serdang Situmorang, Sudirman; Ilvira, Rika Fitri
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 2 (2025): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i2.6048

Abstract

The natural conditions of Indonesia with different climate potentials and altitudes provide great potential for developing tropical fruits. Starfruit is widely found in tropical areas and is very popular among the community, especially in Durin Simbelang Village, Pancur Batu District. The purpose of this study was to determine the cost structure, revenue and income of starfruit farmers. This study used a purposive sampling method in the form of a census of starfruit farmers, namely 23 people and the determination of the research location was deliberate because this area is one of the starfruit producing areas in North Sumatra which is known for its starfruit quality. The data collection methods used were questionnaires and field observations. The data analysis tools used were cost, revenue and income structures. The results of this study obtained an average starfruit production of 4,691 kg / harvest season with a selling price of Rp. 5,000 / kg so that the average income obtained was Rp. 23,456,521. The cost of expenditure per harvest season was Rp. 3,025,305, so from these costs the average income of starfruit farmers was Rp. 20,431,216. In farming, the income obtained by star fruit farmers can be said to be high.
Analisis Faktor-faktor yang Mempengaruhi Minat Berkunjung ke Wisata Taman Buah Lubuk Pakam Deli Serdang Simarmata, Irvan Hotmando; Rika Fitri Ilvira
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat berkunjung ke WISATA TAMAN BUAH LUBUK PAKAM DELI SERDANG. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Lokasi penelitian berada di kompleks Kantor Bupati Deli Serdang, Pagar Merbau, Deli Serdang, Sumatera Utara yang dilaksanakan pada bulan february-mei 2023. Populasi dalam penelitian ini adalah pengunjung wisata taman buah lubuk pakam deli serdang pada tahun 2019 berjumlah 576,661 pengunjung. Sampel yang diambil dalam penelitian ini adalah jumlah populasi 576,661 pengunjung x 10% = sebanyak 58 pengunjung. Metode pemgambilan sampel yaitu menggunakan teknik accidental sampling. Metode pengambilan data dalam penelitian ini yaitu observasi, wawancara, kuesioner dan dokumentasi yang dilakukan terhadap objek penelitian yaitu pengunjung taman buah. Teknik analisis data yang digunakan adalah Analisis Regresi Linear Berganda. Hasil analisis data yang berpengaruh secara parsial terhadap minat berkunjung adalah ketersediaan fasilitas, yang tidak berpengaruh terhadap minat berkunjung adalah aksesibilitas, kebersihan lingkungan, dan keamanan.
Analisis Komparasi Usaha Agribisnis Antara Pola Tanam Tumpang Sari Tanaman Tomat Dan Cabai Dengan Tomat Monokultur Dan Cabai Monokultur Tambunan, Ahmad Akbar; Ilvira, Rika Fitri
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 1 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i1.6022

Abstract

This study aims to analyze the comparison of income, efficiency, and use of farming inputs between chili and tomato intercropping patterns and chili and tomato monoculture in Gong Pinto Village, Karo Regency. The method used is a quantitative descriptive method with a case study research type and the research subjects become informants who will provide various information needed during the research process. The results of this study show The results of the study show that the average total production of chili and tomato intercropping farmers reached 5,120.50 kg with an income of Rp. 53,765,250.00 and a total cost of Rp. 28,054,523.83, so that the net income obtained was Rp. 25,710,726.17. Meanwhile, chili monoculture farmers produced an average of 3,850 kg with an income of Rp. 40,425,000.00 and a total cost of Rp. 23,678,125.00, resulting in a net income of Rp. 16,746,875.00. The income per hectare of intercropping is higher than monoculture, which is Rp. 25,710,726.17 compared to Rp. 16,746,875.00. The results of the t-test show a calculated t value of 2.640 which is greater than the t table of 2.262, which confirms that there is a significant difference in income between the two farming systems. This study concludes that intercropping chili and tomato farming is more profitable than chili monoculture, with higher income and statistically significant differences.
Pengaruh E-Commerce Terhadap Tingkat Penjualan Kangkung Rendang Pada UMKM Syifa Hidroponik Rahman, Sultan Arif; Ilvira, Rika Fitri
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6052

Abstract

Kangkung rendang is an innovative processed product produced from hydroponic kale, providing added value and increasing producer income. This study aims to analyze the effect of e-commerce usage on increasing sales of kale rendang at Syifa Hidroponik MSMEs. The study uses quantitative methods with simple linear regression analysis to measure the effect of e-commerce. This study uses primary data conducted by means of surveys and interviews with consumers, the number of respondents in this study was 30 respondents. Data were analyzed with the help of SPSS Software. The results showed that the use of e-commerce significantly increased the effectiveness of marketing and sales of kale rendang products, thus having a positive impact on MSME income. t-hit and Sig. (p-value): Shows the statistical significance of the coefficient. If the p-value 0.05, then it can be said that the effect of e-commerce on sales is significant. Therefore, the data in this study is significant and e-commerce has an effect on increasing sales because the value of E-Commerce (X) in Sig. (p-value) is 0.002.
PERSEPSI PETANI PADI SAWAH TERHADAP PENGGUNAAN PESTISIDA (STUDI KASUS: DESA BULU CINA KECAMATAN HAMPARAN PERAK KABUPATEN DELI SERDANG) Harefa, Devini; Safitri, Sri Ariani; Ilvira, Rika Fitri; Sibuea, Faiz Ahmad
Jurnal Agrisep Vol 25, No 1 (2024): Volume 25 Nomor 1 Juni 2024
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v25i1.39821

Abstract

Penelitian ini dilakukan untuk mengetahui Persepsi Petani Padi Sawah untuk mengetahui Faktor-Faktor yang mempengaruhi Persepsi Petani Padi Sawah, untuk mengetahui Persepsi Petani Padi Sawah dan untuk melihat Pengaruh Persepsi Petani Padi Sawah di Desa Bulu Cina Kecamatan Hamparan Perak Kabupaten Deli Serdang. Penelitian ini dilakukan di Desa Bulu Cina Kecamatan Hamparan Perak Kabupaten Deli Serdang. Metode pengumpulan data yang digunakan yaitu dengan melakukan metode observasi, wawancara, kuesioner dan dokumentasi. Hasil penelitian menunjukkan bahwa Persepsi Petani Padi Sawah Terhadap Penggunaan Pestisida tergolong baik. Faktor-Faktor yang mempengaruhi Persepsi Petani Padi Sawah Di Desa Bulu Cina Kecamatan Hamparan Perak Kabupaten Deli Serdang antara lain: Umur, Pengalaman, Luas Lahan, Pendidikan, Pengetahuan, Sikap, Resiko dan Tindakan. Pengaruh Persepsi Petani Padi Sawah Terhadap Penggunaan Pestisida secara simultan dipengaruhi oleh: umur, pengalaman, luas lahan, pendidikan, pengetahuan, resiko, sikap dan tindakan, sedangan pengaruh persepsi petani secara parsial hanya dipengaruhi oleh pengetahuan.Kata kunci: Persepsi, Petani , Padi Sawah, Pestisida
Co-Authors Abdul Hairuddin Angkat AHMAD RAFIQI TANTAWI Amirah, Asriwati Arumugam, Nalini Elisa Sianturi Elvira Lubis, Dina Faiz Ahmad Sibuea Fani Budi Kartika Faras Anzely Sukma Fitri Yani Gustami Harahap Harefa, Devini Khairul Saleh Leni Handayani Lestari, Ade Aulia Lubis, Siti Asyah Luis, Chyntia Winata Mazlina, Mazlina Mitra Musika Lubis Muhammad Ihsan Muhsin Lambok Ilvira Nalini Arumugam Natasya, Dhea Pradana, Dendi Rahma Sari Siregar Rahman, Sultan Arif Ramadani, Riski Retna Astuti Kuswandari Rida Tarigan Riyanti Riyanti Roni Gunawan Saragih, Gelael Pranata Sari Damayanti Batubara Simarmata, Irvan Hotmando Sinambela, Stivani Ismawira Siregar, Rahma Sari Situmorang, Sudirman Sri Ariani Safitri Sudana Fatahillah Pasaribu Syahbudin Hasibuan Tambunan, Ahmad Akbar Tonna Balya Triana, Nena Triana Wanda Lestari