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All Journal EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi TEKMAPRO Journal of Industrial Engineering and Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal E-Komtek Community Development Journal: Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Telaah Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Social Sciences Prosiding Seminar Nasional Teknologi Informasi dan Bisnis eProceedings of Management MDP Student Conference Journal of Economics and Tourism Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Lina Fatimah Lishobrina
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Strategi Peningkatan Penjualan Melalui Kepercayaan Konsumen Pada Shopee Live Yuke Elbana Ar Rahman; Lina Fatimah Lishobrina; Affriza Brilyan Relo Pambudi Agus Putra
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.14090

Abstract

The evolution of digital technology has significantly transformed consumer behavior, especially on Shopee, the leading e-commerce platform in Indonesia. To facilitate purchase decisions, Shopee incorporates interactive features like Live Streaming and Flash Sales. This study explores the function of consumer trust as a mediating variable in the connection between these features and the ultimate purchase decision. Utilizing a quantitative approach with an explanatory research design, data was gathered through questionnaires distributed to 250 Shopee users who had previously engaged with both the Live Streaming and Flash Sale features. The analysis of the data was conducted using SPSS, employing path analysis testing. The results indicate that both Live Streaming and Flash Sales positively and significantly affect consumer trust. Furthermore, consumer trust has a considerable influence on purchase decisions. Most notably, the findings establish that consumer trust serves as a significant mediator, linking the utilization of Live Streaming and Flash Sales to the consumer's buying decision. This research provides essential implications for e-commerce companies, emphasizing the importance of improving digital marketing strategies by utilizing interactive features to foster consumer trust, which subsequently drives purchasing decisions.
Pemberdayaan Kelompok Wanita Tani SMART-W2V TUMI : Pengelolaan Limbah Ternak Berbasis Sistem Informasi dan Bisnis Digital Affriza Brilyan Relo Pambudi Agus Putra; Muhammad Eka Purbaya; Lina Fatimah Lishobrina
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3266

Abstract

The Women Farmers Group (KWT) of Tumiyang Village holds significant potential in managing rabbit livestock waste, yet faces challenges including limited knowledge, skills, and access to appropriate technology and digital markets. This community service activity aimed to empower KWT economically through the SMART-W2V TUMI Model using two methods: livestock waste technology demonstration and a digital business workshop, involving 41 KWT members. The demonstration covered the production of solid organic fertilizer, liquid organic fertilizer (POC), and biopesticide from rabbit waste. Evaluation results showed significant improvement, with average pre-test scores rising from 70.9% to 81.6% in the post-test, yielding an N-Gain of 0.37 (moderate category). A total of 78.05% of participants achieved the Very Good category. The SMART-W2V TUMI Model proved effective as an integrated approach combining appropriate technology, information systems, and digital business strategies to foster economic empowerment based on local resources in Tumiyang Village.
Penerapan Sistem Informasi Berbasis Web untuk Pengoptimalisasi Kinerja Manajemen UMKM dan Pemasaran Digital pada Asosiasi Pengusaha Mikro, Kecil dan Menengah Kabupaten Banyumas (Aspikmas) Lina Fatimah Lishobrina; Ade Yanyan Ramdhani; Yosita Dwiani Suryaningtiyas
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3288

Abstract

Program Pengabdian kepada Masyarakat (Pengmas) ini bertujuan untuk meningkatkan kinerja manajemen dan pemasaran digital UMKM yang tergabung dalam ASPIKMAS Banyumas melalui penerapan sistem informasi berbasis web. UMKM menghadapi berbagai tantangan seperti rendahnya literasi digital, manajemen usaha yang masih manual, serta keterbatasan akses informasi pasar. Sistem informasi yang dikembangkan dirancang untuk mendukung pengelolaan data anggota, pencatatan transaksi, laporan keuangan otomatis, katalog produk digital, serta integrasi dengan media sosial dan marketplace. Metode pelaksanaan mencakup analisis kebutuhan, perancangan sistem yang user-friendly, implementasi, serta pendampingan dan pelatihan bagi pelaku UMKM. Hasil program menunjukkan peningkatan efisiensi operasional, akurasi pencatatan, serta perluasan jangkauan pemasaran. Selain itu, program ini mendorong peningkatan literasi digital dan memperkuat ekosistem bisnis UMKM secara berkelanjutan. Penerapan sistem informasi berbasis web terbukti menjadi strategi efektif dalam mendukung transformasi digital dan peningkatan daya saing UMKM di Kabupaten Banyumas.
Co-Authors Abyan Naufal Azzam Adanti Wido Paramadini Ade Yanyan Ramdhani Ade Yanyan Ramdhani Ade Yanyan Ramdhani Affriza Brilyan Relo Pambudi Agus Putra Afni Al Haya, Hindun Ajeng Dyah Kurniawati Ajeng Tita Negoro Alon Jala Tirta Segara Alon Tirta Jala Segara Arief Rais Bahtiar Arlan Lapiga Bangun Zebua Bachtiar Herdianto Brilyan Pambudi Agus Putra, Affriza Chusnul Maulidina Hidayat Cristianti , Olivia Dasril Aldo Destyana Chandra Priyambodo Destyana Chandra Priyambodo Destyana Chandra Priyambodo Dimas Fanny Hebrasianto Diovianto Putra Rakhmadani Diva Angelica Faizah Faizah Faizah Farhan Aryo Pangestu Fathan, Faizal Burhani Ulil Firmansyah, Muhammad Raafi'u Graciela Putri Wengkau Hanu Handriadma Haya, Hindun Afni Al Hindun Afni Al Haya Indah Permata, Satira Isyiffah Putri Karima, Halim Qista Kusnandi, Aulia Lapiga Bangun Zebua, Arlan Livia Irene Widianty M Yoka Fathoni Mahazam Afrad Maliana Puspa Arum Maulana, Ihsan Meiliana Nabila, Evelin Melvi Indana Shafira Muhammad Alim Safa’at Muhammad Eka Purbaya Muhammad Eka Purbaya Muhammad Iqbal Faturohman Muhammad Novianto Bayu Saputro Muhammad Tata Awaludin Naufal Azzam, Abyan Oktafiyani, Lilik Olivia Cristianti Prasetyo Hartanto Putri Hariyanto, Michelle Rafda Hasna Imamah Rafli Dhafin Kamil Rury Kumalasari Simatupang, Regina Sulaeman, Gilang Tsabitatul Iffah Yanyan Ramdhani, Ade Yasin, Feri Yohani Setiya Rafika Nur Yosita Dwiani Suryaningtiyas Yosita Dwiani Suryaningtiyas Yuke Elbana Ar Rahman