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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Iqtishoduna: Jurnal Ekonomi Islam International Journal of Business Studies International Journal of Business Economics (IJBE) JURNAL ILMIAH MAKSITEK Economics, Business and Management Science Journal Mejuajua Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Applied Finance and Business Studies Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Prioritas : Jurnal Pengabdian Kepada Masyarakat Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Economic, Technology and Social Sciences (Injects) Multidisciplinary Indonesian Center Journal

Hery Syahrial

Universitas Medan Area

Author-ID : 632817

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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DAMPAK MOTIVASI DAN KOMPETENSI TERHADAP PRESTASI KERJA DIMEDIASI OLEH GAYA KEPEMIMPINAN (STUDI EMPIRIS PENDEKATAN STRUCTURAL EQUATION MODELLING) HERY SYAHRIAL
JURNAL ILMIAH MAKSITEK Vol 5 No 3 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to find out the impact of employee work motivation and competence that employees have onwork performance by paying attention to leadership style relationships. The sample taken in this study was as many as 118employees of retail companies spread in Medan Polonia sub-district. The analysis technique used is Structure EquationModelling (SEM). The study concluded that employee motivation will positively and significantly affect managementleadership styles, but competencies have no significant negative effect on leadership style. Work motivation proved to havean insignificant effect on employees' work performance. Competency positively and significantly af

The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing(Case Study of MSME Boutiq Women in Medan Market Center) satria Tirtayasa; Hery Syahrial; Nasib; Beby Nofriza
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

The purpose of this study was to examine the role of market orientation and product innovation on competitive advantage mediated by marketing performance on women's Boutiq SMEs in the market center. The quantitative associative methodology is used in this study. All fashion SMEs in the market center of Medan is the population in this study. The sample used is 120 respondents. Questionnaires and interviews that have been tested for validity and reliability are data collection techniques used. The data analysis used in this research are (1) structural model analysis (inner model), (2) reliability test (3) variance extract). The results of the study show that (1) the effect of market orientation on competitive advantage with a value of 4.185 is significantly positive. (2) market product innovation towards a competitive advantage with a value of 2.771 is significantly positive. (3) product competitive advantage on marketing performance with a value of 5.275, is positive and significant. (4) product innovation in mediating market marketing performance on marketing performance with a value of 6.334 is considered positively significant (5) market orientation towards a competitive advantage with a value of 6.360 is significantly positive. (6) the effect of competitive advantage on marketing performance with a value of 7.035 is positively significant. (7) the effect of product innovation on competitive advantage with a value of 6.334 is a significant positive.

The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying Satria Tirtayasa; Myisha Nevianda; Hery Syahrial
International Journal of Business Economics (IJBE) Vol 2, No 1 (2020): September - February
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v2i1.5715

The purpose of this research is to analyse the direct Effect of Hedonic Shopping Motivation, Shopping Lifestyle and Fashion Involvement with Impulse Buying. The population of this research is Zalora's customer in Medann are unknown, The sample size 96 respondents with using Bernoulli formula sample sise measurement. Meanwhile, the respondents have criteria, such as: respondent expenditure more than Rp 1.500.000,-, ever bought on Zalora more than three time, and the counsumer are the active internet user in Medan(purposive sampling). Data collection was used the Google form questionnaire and the data analysis method is used associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The results of the research showed that the Hedonic Shopping Motivation variable had significant effect with Impulse Buying, the Shopping Lifestyle variable has significant effect with Impulse Buying and the Involvement Fashion variable has significant effect with Impulse Buying.

Pelatihan Pemanfaatan Media Online di SDIT Bunayya Yayasan Pendidikan Islam Al-Munawwarah Murad Miftahuddin Miftahuddin; Hery Syahrial; Sunaryo Sunaryo; Sutrisno Sutrisno
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 01 (2021): EDISI MARET 2021
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v3i01.379

Pembelajaran daring pada masa covid-19 menjadi suatu kewajiban bagi setiap guru dimanapun di Indonesia terkhusus di SDIT Bunayya Yayasan Pendidikan Islam Al-Munawwarah Murda Medan. Pembelajaran daring tersebut, menjadikan setiap guru wajib menguasai teknologi yang berhubungan dengan pembelajaran online. Bukan itu saja, setiap guru dituntut untuk kreatif dalam menyusun materi pembelajaran agar memudahkan bagi siswa untuk belajar dengan baik dan maksimal. Oleh sebab itu, pengabdian ini dilakukan untuk membantu guru-guru tersebut dapat memanfaatkan media online secara gratis dalam penyusunan materi pembelajaran, sehingga siswa dapat belajar dengan maksimal di rumahnya. Pengabdian ini dilakukan dalam bentuk pelatihan pemanfaatan aplikasi Ocam, Format Factory, dan membuat konten pembelajaran di youtube, dimana tim pengabdian memberikan menjelaskan secara langsung yang diikuti oleh semua peserta pelatihan. Hasil pengabdian ini menunjukkan bahwa dari 99% guru yang tadinya tidak memiliki konten pembelajaran di youtube, sudah berhasil memiliki konten di youtube sebanyak 79%. Hal ini membuktikan bahwa kemampuan dan pengetahuan guru SDIT Bunayya Yayasan Pendidikan Islam Al-Munawwarah Murda Medan menjadi lebih baik dalam membuat materi pembelajaran dengan kreatif. Oleh sebab itu, diharapkan tim pengabdian dalam lebih mengembangkan kemampuan guru dalam membuat konten materi pembelajaran tidak hanya kreatif namun juga menarik

Respon Kelompok IRT Atas Dampak Covid-19 Melalui Inovasi Desain Kemasarn Dan Strategi Digitalisasi Marketing Adam Adam; Isnaini Isnaini; Hery Syahrial; Sunaryo Sunaryo; Miftahuddin Miftahuddin
Jurnal Pengabdian Kepada Masyarakat Digital Vol 1, No 1: JUPED - Februari 2022
Publisher : Insight Power (Kekuatan Wawasan)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.88 KB)

This community service activity is in response to the situation of the covid19 pandemic and the all-digital industrial era 4.0. Circumstances that have disrupted every business unit both large and small. This reality makes small businesses must be able to adapt to these new changes. Activities in the form of mentoring involve a group of business partners of housewives in Namorambe Village deli serdang regency. The goal is to participate in helping the economic empowerment of the community to survive and further develop. The types of assistance include; a) coaching and education in the field of business management, b) training and mentoring product packaging innovations(packaging), c) training and mentoring marketing management. Target partner activities have been able to develop and practice what has been socialized by the companion team.Keywords: Mentoring, Product Innovation, Marketing Strategy

Pengaruh Promsi dan Kualitas Produk Terhadap Keputusan Pembelian pada pelanggan PT. Biosafe Medan Irene Nur Geofansa; Hery Syahrial; Isnaniah Isnaniah
Economics, Business and Management Science Journal Vol 3, No 1 (2023): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v3i1.340

The study purposes to identify : 1) the effect of promotion has a positive and significant influence towards the customer’s Buying Decision at PT. Biosafe Medan. 2) the effect of product quality has a positive and significant influence towards the customer’s Buying Decision at PT. Biosafe Medan. 3) the effect of both promotion and product quality has a simultaneous influence towards the customer’s Buying Ddecision at PT. Biosafe Medan. An associative study was conducted using population size as much as 26,275 employees. A total 100 respondents of PT. Biosafe Medan were chosen as the sampel by using random samplig method. The study utilized the multiple linier regression analysis as the data analysing technique. The dta of this study were gathered through interview and distributing questionnaire. The study result obtained that promotion has a positif and significant influence towards the customer’s buying decision, where positive showed from the value 0,516 dan significant 0,000 0,05. Product quality has a positif dan significan influence towerds the customer’s buying decision, where positive showed prome the value 0,392 and significant 0,000 0,05. Both promotion and product quality has a positive and significant influence toweds the customer’s buying decision, where positif showed frome the value 2,711 and significant 0,000 0,05.

Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Minat Beli Produk Skincare MS Glow Pada Generasi Milenial Di Lubuk Pakam Agnessyah Kardina Simamora; Adelina Lubis; Hery Syahrial; Ihsan Effendi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1683

This study aims to determine the effect of Social Media Marketing and Brand Awareness on the intention to buy MS Glow skincare products in the millennial generation in Lubuk Pakam, a case study of the Israhayu beauty shop in Lubuk Pakam. Data collection techniques in this study used a questionnaire with a quantitative approach. The data analysis technique used was descriptive statistical analysis and multiple regression analysis, then hypothesis testing using SPSS 25. The results showed that partially Social Media Marketing had a significant positive effect on buying interest, and Brand Awareness had a positive and significant effect on Purchase Interest.

Peran Mediasi Kepuasan Konsumen Dalam Meningkatkan Pengaruh Brand Leadership Terhadap Niat Pembelian Kembali Wiko Rizki Wijaya; Hery Syahrial; Adelina Lubis; Haryaji Catur Putera Hasman
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1691

This study aims to determine whether consumer satisfaction mediates brand leadership on repurchase intentions. This research was conducted using a questionnaire distributed to 108 samples who are Shopee application users in Tanjung Rejo Village. The sampling technique used was non-probability sampling, namely convenience sampling. This type of research uses a quantitative approach. The data analysis technique used in this research is path analysis. The results of this study indicate that: 1) Quality variable (X1) has a positive and significant effect on Consumer Satisfaction. 2) Value variable (X2) has a positive but not significant effect on Consumer Satisfaction (Y1). 3) Innovation Variable (X3) has a positive and significant effect on Consumer Satisfaction. 4) Popularity variable (X4) has a positive and significant effect on Consumer Satisfaction (Y1). 5) Consumer Satisfaction Variable (Y1) has a positive and significant effect on repurchase intention (Y2). 6) Consumer Satisfaction mediates brand leadership on repurchase intention).

THE EFFECT OF GREEN MARKETING MIX ON THE BRAND IMAGE OF TEA BOX ULTRA JAYA (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MUHAMMADIYAH NORTH SUMATRA) Satria Tirtayasa; Anita Mura Islaini; Tohap Parulian; Hery Syahrial
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

The purpose of the authors of this research is to determine and analyze the effect of the Green Marketing Mix on the Ultrajaya Box Tea Brand Image in Students of the Faculty of Economics and Business, Muhammadyah University, North Sumatra. The benefits of this research are to improve and broaden knowledge, especially about Green Marketing. In determining the sample, the researcher used the Slovin formula in order to obtain a total of 96 students. The data analysis technique in this study used a quantitative and associative approach. Based on the results of this study, it shows that the regression values that have the greatest influence is the value of the Promotion variable (X4) of 50.3%. The results of the t test on the product (X1) on the brand image obtained shows that the product (X1) has a positive and significant effect on brand image,the results of the effect of Price (X2) on Brand Image revealed that the Price (X2) has a positive and significant effect on Brand Image. Meanwhile, the test results of the impact of Distribution Channels (X3) on Brand Image shows that Distribution Channel ( X3) has a positive and significant influence on Brand Image. Furthermore,the results of the impact of Promotion (X4) on the Brand Image shows that Promotion (X4) has a positive and significant effect on Brand Image (Y). The results of the F test on the Effect of Green Marketing Mix on Brand Image found that simultaneously between Products, Prices, Distribution Channels and Promotion have a significant influence on Brand Image. And based on the results shown by R-Square is 0.555 or 55.5%, which means that about 55.5% of the Brand Image variable (Y) and can be explained by the Product (X1), Price (X2), Distribution Channel (X3 ) variables. and Promotion (X4) and the remaining 44.5% is used as influence by other variables that are not studied.

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan Mayzira, Chantika; Syahrial, Hery
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4322

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population in this study is visitors to Pulma House for the period January 2022 - December 2023, totaling 2249. The sampling technique used is purposive sampling using the Slovin formula, so the number of samples in this study were 96 respondents. Based on the results of this research, it shows that partially the influence of Digital Marketing (X1) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. The influence of Customer Relationship Marketing (X2) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. Based on the results of the F Test, it was found that Digital Marketing and Customer Relationship Marketing together (simultaneously) had an effect on Consumer Loyalty. In the coefficient of determination (R2), the Adjusted R Square value obtained is 0.829 (82.9%) and the remaining 17.1% will be influenced by other factors that cannot be explained in this research.

Co-Authors Adam Adam Agnessyah Kardina Simamora Ahmad Prayudi Ahmad Rafiki Amrin Mulia Utama Nasution Anita Mura Islaini Beby Nofriza Bella, Sintia Daeli, Ivan Christian Della Robica Dewi Arimbi, Dewi Dimas Dolok Saribu, Alfriado Leonard Noprian Effendi, Ihsan Febriani, Amelia Fitriani Tobing Haryaji Catur Putera Hasman Haryaji Catur Putera Husman Hesti Sabrina Hutauruk, Mega Tirsanti Indra Muda Irene Nur Geofansa Isma Nanda Saputri Isnaini Isnaini Isnaniah Isnaniah Jesica Eninta Sinulingga Khairul Saleh LUBIS, ADELINA Mayzira, Chantika Miftahuddin Miftahuddin Miftahuddin Miftahuddin Miftahuddin, Miftahuddin Misra Joviana Girsang Muhammad Ramadhan Myisha Nevianda Nasib Neneng Yulia Barky Nindya Yunita Nindya Yunita Nurul Azmi Nurul Azmi, Nurul Pananjung, AlFatih Gessan Patrisyah, Gustia Rio Fahmi Huseini Ritonga Riza Fanny Meutia Rizki Rahmawani Rizki, Muhammad Rafif Robica, Della Rosmala Dewi Salman, Fahd Abdillah Satria Tirtayasa sri sudiarti Sunaryo Sunaryo Sunaryo, Sunaryo Sundari, Yessy Alvi Sutrisno Sutrisno Tarigan, Eka Dewi Setia Teddi Pribadi Tohap Parulian Tohap Parulian Sihombing Wan Rizca Amelia Wiko Rizki Wijaya

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