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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Journal of Management and Business Innovations INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama Nasution
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengaruh Variasi Produk Dan Lokasi Usaha Terhadap Minat Beli Konsumen Di Pasar Relokasi Studi Kasus Pasar Roga Berastagi Karo, Immanuel Karo; Nst, Amrin Mulia Utama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.772

Abstract

This research aims to investigate the influence of product variation and business location on consumer purchasing interest in Berastagi’s Relocated Market, Roga Market. Product variation and business location are identified as potential factors influencing consumer preferences and understanding the dynamics of the local market. Using a quantitative approach with a survey research design, the sample was selected from visitors to Berastagi Market Center using stratified random sampling. Data were collected through questionnaires covering questions related to product variation, business location, and consumer purchasing interest. The findings of this research are expected to provide in-depth insights into the factors influencing consumer purchasing interest in traditional markets. The results indicate that product variety has a positive and significant effect on consumer purchasing interest, with a regression coefficient of 0.224 and a p-value less than 0.05. In contrast, business location does not show a significant effect on consumer purchasing interest, with a regression coefficient of -0.021 and a p-value greater than 0.05. The F-test shows that, simultaneously, product variety and business location have a significant effect on consumer purchasing interest, with an F-value of 6.684 and a p-value of 0.002.
The Influence of Digital Marketing and Brand Awareness Onpurchase Decisions at the Nino 911 Startup in Medan City Soterniat Zai; Amrin Mulia Utama Nasution
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of digital marketing and brand awareness on purchasing decisions at the Nino 911 application start-up in Medan City. This research uses quantitative and associative methods. The total population is 425,976 residents spread across 5 sub-districts as representatives of Medan City. In determining the sample, the author used Slovin's theory with a sample of 100, and the sample collection technique used was nonprobability sampling and snowball sampling to determine the sample. The data analysis technique uses multiple linear regression analysis. Based on the research results, it shows that (1) digital marketing variables have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City, (2) brand awareness variables have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City, and (3) digital marketing variables and brand awareness simultaneously have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA Sri Sarah br G.Manik; Alfifto; Amrin Mulia Utama Nst; Eka Dewi Setia Tarigan; Irwansyah Putra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.923

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Brand Trust on Purchase Intention for Aqua products following the emergence of a boycott issue. A boycott brand can influence consumer perceptions and purchasing decisions; Therefore, it is important to examine the role of electronic communication and brand trust in shaping consumer purchasing intentions. This research adopts a quantitative approach, with data collected through questionnaires and analyzed using multiple linear regression tests. The results show that, partially, eWOM has a positive and significant influence on the purchase intention of Aqua products. Similarly, Brand Trust is also proven to have a positive and significant partial effect. Simultaneously, both independent variables significantly and positively affect purchase intention after the boycott issue. These findings indicate that effective digital communication strategies and efforts to build and maintain brand trust are key to sustaining consumer loyalty, especially in the face of reputation crises.
Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi terhadap Keberhasilan Usaha UMKM Kuliner di Kecamatan Pulo Bandring Kabupaten Asahan Nasution, Amrin Mulia Utama; Ramadhani, Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2624

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Jiwa Kewirausahaan Dan Kemandirian Pribadi Terhadap Keberhasilan Usaha UMKM Kuliner Di Kecamatan Polo Bandring Kabupaten Asahan. penelitian yang digunakan adalah pendekatan kuantitatif yang dimana akan menemukan besarnya pengaruh dari variabel bebas (independen) terhadap variabel terkait (variabel dependen). populasi dalam penelitian ini adalah seluruh pemilik usaha UMKM kuliner kecamatan polo bandring kabupaten Asahan yang di amabil dari Kantor kecamatan yang berjumlah 565 dan teknik pengambilan sampel menggunakan sampling rumus Solvin dan mendapatkan hasil 85 responden, Analisis data menggunakan SPSS 27 dengan uji regresi linear berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan Jiwa Kewirausahaan berpengaruh secara positif dan signifikan terhadap Keberhasilan Usaha Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05, Kemandirian Pribadi berpengaruh Positif Dan signifikan terhadap Keberhasilan Usaha, Hal ini terlihat dari nilai signifikan (0,000) < 0,05 Jiwa Kewirausahaan (X1), dan Kemandirian Pribadi (X2) Dan signifikan berpengaruh terhadap Keberhasilan Usaha
Pengaruh Brand Image dan Promosi Digital terhadap Minat Beli Honda Vario pada Mahasiswa Prodi Manajemen Universitas Methodist Indonesia Colia, Inexel Cisdeo Sembiring; Nasution, Amrin Mulia Utama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2969

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan Pengaruh Brand Image Dan Promosi Digital Terhadap Minat Beli Honda Vario Pada Mahasiswa Prodi Manajemen Universitas Methodist Indonesia, metode penelitian yang digunakan dalam penelitian ini menggunakan kuantitatif .Populasi dalam penelitian adalah 785 Mahasiswa, dan penentuan sampel pada penelitian ini menggunakan rumus solvin dan mendapatkan hasil 89 responden Metode analisis data menggunakan metode deskriptif dan analisis regresi linier berganda dengan tingkat signifikan 0,05.dan mendapatkan hasil (1) Variabel Brand Image berpengaruh secara signifikan terhadap Minat Beli. Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05 dan t-hitung (4.456) > dibandingkan t-tabel (1.984).(2) Variabel Promosi Digital berpengaruh secara signifikan terhadap Minat Beli Honda Vario Pada Mahasiswa Prodi Manajemen Universitas Methodist Indonesia . Hal ini terlihat dari nilai signifikan (0,025) < 0,05 dan t-hitung (2.279) > dibandingkan t- tabel (1.984) (3) Secara simultan, Brand Image dan Promosi Digital berpengaruh signifikan terhadap Minat Beli Honda Vario Pada Mahasiswa Prodi Manajemen Universitas Methodist Indonesia , yang ditunjukkan oleh nilai signifikansi simultan sebesar 0,000 < 0,05 dan nilai F-hitung 21,678 > F- tabel 3,10. Dengan demikian, dapat disimpulkan bahwa semakin baik citra merek dan strategi promosi digital yang dilakukan, maka semakin tinggi minat beli konsumen terhadap Honda Vario Pada Mahasiswa Prodi Manajemen Universitas Methodist Indonesia.
Pembinaan Dan Pendampingan Izin UMKM Di Desa Medan Krio , Kecamatan Medan Sunggal Kabupaten Deli Serdang Munawir, Zaini; Meher, Montayana; Utama, Amrin Mulia
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.463

Abstract

UMKM merupakan salah satu sektor yang berperan dalam meningkatkan penciptaan lapangan kerja, pemerataan pendapatan, mengentaskan masyarakat dari kemiskinan, pembangunan daerah dan menciptakan struktur perekonomian nasional yang seimbang dan berkeadilan. Melihat kondisi tersebut, Pemerintah telah merumuskan berbagai kebijakan untuk mendukung pengembangan sektor UMKM. Namun pada kenyataannya UMKM di Indonesia termasuk UMKM di Desa Medan Krio masih mengalami berbagai kendala dalam kegiatan pembangunannya, salah satunya adalah permasalahan perizinan usaha. Melihat permasalahan tersebut, pengusul mengusulkan solusi berupa pembinaan dan pembinaan dan pendampingan pengelolaan perizinan usaha bagi UMKM di Desa Medan Krio yang termasuk dalam kegiatan pengabdian kepada masyarakat. Kegiatan pengabdian kepada masyarakat ini diawali dengan survei dan wawancara, pemetaan dan identifikasi permasalahan, perumusan solusi, dan pelaksanaan kegiatan pembinaan dan pendampingan. Dampak dari kegiatan ini adalah munculnya UMKM-UMKN yang memiliki perizinan yang resmi dan mampu digunakan dalam perluasan pemasaran serta pengembangan usaha para pelaku UMKM di Desa Medan Krio.
Pengaruh Pemasaran Media Sosial dan Kualitas Layanan Terhadap Keputusan Pembelian Jasa Fotografi F11 di Kecamatan Tanjung Morawa Rahayu, Ajeng; Sabrina, Hesti; Nasution, Amrin Mulia Utama
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.575

Abstract

The purpose of this study was to determine the effect of Social Media Marketing and Service Quality on Purchasing Decisions for F11 Photography Services in Tanjung Morawa District. This research is associative research. The population in this study is the total data of 216 respondents of F11 Photograpy Service users, the calculation of the number of samples using the slovin formula with a sample size of 68 respondents. The data collection methods in this study were questionnaires, interviews and literature studies. The data analysis method uses descriptive methods and multiple linear regression analysis with a significant level of 0.05. The F test results show that service quality and service innovation together have a positive and significant influence on the dependent variable, namely purchasing decisions. Based on the test of the coefficient of determination (R2) shows that the Adjusted R Square value is 0.86%, meaning that social media marketing and service quality affect purchasing decisions by 86% and the remaining 14% can be explained by other factors not examined in this study
Pengaruh Harga, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan di Toko Domora Freshbakery Nasution, Nadya Eka Putri Ramadhani; Nasution, Amrin Mulia Utama
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.572

Abstract

This research aims to analyze the influence of price, product quality, and service quality on customer satisfaction at the Domora Fresh Bakery Cake Bakery Cake Shop in Tanjung Morawa sub-district and analyze how to increase customer satisfaction at the Domora Freshbakery Tanjung Morawa Shop. Data was collected through observation and questionnaires from 685 Domora Fresh Bakery Cake customers. A sample of 87 respondents was taken using non-probability sampling techniques. This research uses a qualitative approach and analyzes data with SEM PLS 3.0. The results of this research show that the factors of price, product quality, and service quality significantly influence customer satisfaction at the Domora Freshbakery Store, each with a significance value of 0.003. To increase customer satisfaction, it is necessary to evaluate prices, improve product quality, improve service, and create a pleasant shopping experience. Additionally, regular evaluation through surveys and data analysis will ensure the effectiveness of implemented improvements, supporting customer satisfaction and business success.
The Effect Of Service Quality and Promotion on Dimsum Purchasing Decisions at CV. Royal Insan Mandiri in Medan Laksana, Ryan Dharmawan; Nasution, Amrin Mulia Utama
Economics, Business and Management Science Journal Vol 4, No 1 (2024): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i1.345

Abstract

This study aims to determine “The Effect of Service Quality and Promotion on Dimsum Purchasing Decisions at CV. Royal Insan Mandiri in Medan”. This type of research is an associative and quantitative approach. The population in this study was 101 consumers using the Slovin formula technique, so the number of samples in this study was 50 respondents taken from part of the population. Based on the t-test of service quality with a value of tcount ttable (3,317 1,677) with a significant level of 0.002 0.05, then the promotion variable obtained tcount ttable(7,125 1,677). Partial positive and significant effect on dim sum purchasing decisions at CV. Royal Insan Mandiri. The value of Fcount28,680 is greater than Ftable of 3.19 with sig 0.0000.05, indicating that Ho is rejected and Ha is accepted. So, it can be concluded that the variable service quality and promotion together have a positive and significant effect on dim sum purchasing decisions at CV. Royal Insan Mandiri. The coefficient of determination (KD) = R2 X 100%, to obtain KD = 0.530%. This figure shows that 53% of purchasing decisions (dependent variable) can be explained by variables of service quality and promotion. The remaining 47% is influenced by other factors that are not explained in this study.
Pengaruh Media Sosial Online, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian di Nuansa Caffe Saribudolok Kecamatan Silimakuta Tarigan, Zefanio Vernandes; Nasution, Amrin Mulia Utama; Rafiki, Ahmad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8723

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Media Sosial Online, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta Jenis penelitian ini adalah deskriptif kualntitaltif . populasi dalam penelitian ini adalah pelanggan yang datang ke Nuansa Caffe Saribudolok Kecamatan Silimakuta selama 1 bulan penelitian. Metode penentuan sampel yang digunakan dalam penelitian ini adalah Sampling Insidental, jadi jumlah sampel selama 1 bulan sebanyak 90 orang responden. Teknik pengumpulan data menggunakan angket. Teknik analisis yang dipergunakan adalah uji statistic yang menggunakan analisa regresi linier berganda dengan menggunakan Sofware SPSS .Hasil penelitian dengan menggunakan uji statistik diketahui bahwa fakor-faktor Media Sosial Online , berpengaruh terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima, Kualitas Produk berpengaruh terhadap Keputusan Pembelian pada Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima , Harga berpengaruh terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima ,secara simultan Media Sosial Online, Kualitas Produk, Dan Harga berpengaruh Terhadap Keputusan Pembelian di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima.
Co-Authors Abdul Lawali Hasibuan Ahmad Rafiki Alfifto Bella, Sintia Br Surbakti, Nadya Faradila Colia, Inexel Cisdeo Sembiring Eka Dewi Setia Tarigan Fauzi, M. Fachri Fauziah Fauziah Finta Aramita Frastiwi, Fadilah Laili Hamzah, Raydi Helmi, Muhammad Muda Mulya Hery Syahrial Hesti Sabrina Karo, Immanuel Karo Kartiwi, Putri Sri Khairunnisak Khairunnisak, Khairunnisak Kharisma, Fitriah Lailikhatmisafitri, Isnaniah Laksana, Ryan Dharmawan Lilinesia Lilinesia Marbun, Ferdinan Marpaung, Rahmat Hidayat Maswandi Milala, Dinda Putri Arga Montayana Meher Muhammad Fikhri Fadhila Munawir, Zaini Nabilla Salsabil Sausan Nasution, Nadya Eka Putri Ramadhani Nindya Yunita Panjaitan, Supri Patar Marbun Pribadi, Teddy Putra, Irwansyah Putri, Aprilla Dwiana Rahayu, Ajeng Ramadhani, Eka Rayva Zalianti Ridho Mubarak Riswan Munthe Rizkan Zulyadi Ryan Dharmawan Laksana Sebayang, Fabillah Isna Farah Sembiring , Sundari Br Sibarani, Andreas Remico Sinaga, Radika Sinaga, Sanita Gusrinawaty Sirait, Johannes Rivaldo Sitorus, Yvandrew Phillip Michael Soterniat Zai Sri Hartini Sihaloho Sri Hartini Sihaloho, Sri Hartini Sri Sarah br G.Manik T. Nurhaida Tarigan, Zefanio Vernandes Tohap Parulian Wuri, Kholilah Ambar Yossi Suryandani Sitorus Yuni Syahputri Zafira Anggreni Zaini Munawir S