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All Journal Prosiding Conference on Research and Community Services Aplikasi Administrasi: Media Analisa Masalah Administrasi Gudang Jurnal Multidisiplin Ilmu PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Journal of Governance and Public Administration Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara Presidensial: Jurnal Hukum, Administrasi Negara, Dan Kebijakan Publik An International Journal Tourism and Community Review Parlementer : Jurnal Studi Hukum Dan Administrasi Publik Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Journal of Studies in Academic, Humanities, Research, and Innovation Harmony Management: International Journal of Management Science and Business Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Hukum, Administrasi Publik dan Negara Studi Administrasi Publik dan ilmu Komunikasi
Ferriswara, Dian
Dr. Soetomo University Surabaya
Religion Aerospace Engineering Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Collaboration Between Actors In Disaster Mitigation In Manado City Heydi Mayla Silvia Tumembow; Dian Ferriswara; Eny Haryati
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i3.572

Abstract

Manado City is highly vulnerable to hydrometeorological disasters due to its geographical conditions, rapid and uncontrolled urbanization, and the intensifying impacts of climate change. These risks underline the importance of effective disaster mitigation strategies that go beyond government intervention and involve active participation from communities and non-governmental organizations. In this context, collaboration among various actors becomes a crucial foundation for developing an adaptive and participatory disaster governance system. This study aims to analyze the dynamics of actor collaboration in disaster mitigation efforts in Manado City, with particular emphasis on patterns of interaction, role distribution, and structural as well as cultural barriers that influence the effectiveness of multi-stakeholder synergy. Employing a qualitative case study approach, this research relies on secondary data gathered from official documents, government policy reports, and relevant academic publications. Data were analyzed using thematic analysis to identify key themes and relational dynamics among stakeholders. The findings reveal that although strong driving factors exist—such as a high level of disaster risk, increasing public awareness, and the availability of institutional frameworks—collaboration remains largely procedural and government-dominated, with limited engagement from non-government actors. Challenges such as weak trust among stakeholders, insufficient substantive dialogue, and the absence of an integrated disaster information system continue to hinder the realization of effective collaborative practices. The study concludes by highlighting the urgency of adopting a collaborative governance model that emphasizes equality, mutual trust, and meaningful participation. Theoretically, this research contributes to the discourse on disaster governance by providing insights into actor relations in a disaster-prone urban context. Practically, it proposes an adaptive collaboration framework that can be replicated in other cities facing similar disaster vulnerabilities, thereby strengthening resilience and community preparedness.
Impact of Digital Marketing, Service Quality, and Product Innovation on Skintific TikTok Shop Consumers Dian Ferriswara; Susi Susanti; Sarwani Sarwani; Liling Listyawati
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i3.581

Abstract

This study explores the influence of digital marketing, service quality, and product innovation on customer satisfaction among Skintific skincare consumers on TikTok Shop. Employing a quantitative, explanatory research design, the study used purposive sampling to collect 200 valid responses from consumers who had purchased Skintific products via TikTok Shop. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS, preceded by validity, reliability, and classical assumption tests. The results revealed that product innovation had the most significant impact on customer satisfaction (β = 0.589, p < 0.001), followed by service quality (β = 0.343, p < 0.001). However, digital marketing did not have a significant direct effect on customer satisfaction (β = 0.019, p = 0.746). The model explained 86.9% of the variance in customer satisfaction (R² = 0.869), indicating strong combined effects from the three factors. These findings suggest that post-purchase factors, particularly product innovation and service quality, are more decisive in influencing customer satisfaction than promotional efforts alone. Managerial implications highlight the importance of continuous product development, enhancing service responsiveness and reliability, and integrating digital marketing with value delivery to optimize customer satisfaction. The study contributes to social commerce literature by clarifying the distinct roles of marketing, service quality, and innovation in the context of TikTok Shop, providing both theoretical insights and practical guidance for brand strategy in social commerce platforms. This research adds to the understanding of how businesses can strategically leverage product innovation and service excellence to enhance consumer satisfaction and foster long-term customer loyalty in the competitive social commerce landscape.
Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ Elsa Alvina Kambuayo; Andry Herawati; Damajanti Sri Lestari; Dian Ferriswara
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i3.588

Abstract

This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the partial and simultaneous effects of the independent variables on the dependent variable. The results indicate that all four elements significantly and positively affect purchase decisions, with price emerging as the most dominant factor. The model’s Adjusted R² value of 0.915 shows that the marketing mix variables explain 91.5% of the variation in purchase decisions. These findings reinforce the relevance of the 4P framework in the automotive sector and highlight the need for integrated marketing strategies. Practically, the study suggests that PT. XYZ Sidoarjo should focus on maintaining competitive pricing, enhancing product quality and innovation, optimizing promotional activities—especially digital marketing—and strengthening distribution channels to sustain competitiveness in a dynamic market. In addition to these findings, the study provides insight into consumer behavior within the automotive industry, particularly in a highly competitive market like Sidoarjo. Consumers are increasingly sensitive to pricing structures, especially given the economic pressures and the availability of alternative brands. Price sensitivity, therefore, should be a focal point in shaping future marketing strategies. Companies need to conduct regular market analysis to ensure their pricing aligns with customer expectations and perceived value.
Pengaruh Bauran Komunikasi Pemasaran terhadap Keputusan Pembelian Batu Tela: pada UMKM Material Bangunan di Kabupaten Jayapura Supriyanto Supriyanto; Dian Ferriswara; Sarwani Sarwani; Galuh Ajeng Ayuningtiyas
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 3 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i3.1158

Abstract

This study was conducted with the aim of identifying the extent to which the marketing communication mix influences the purchasing decisions of Batu Tela products in building material MSMEs operating in Jayapura Regency. The marketing communication mix examined in this study includes five main elements, namely advertising, sales promotion, publicity, personal selling, and direct marketing. These five elements are considered important factors that can influence how consumers recognize, evaluate, and ultimately make decisions to purchase the products offered. The research method used is a quantitative approach with a survey technique. The research respondents were 60 consumers selected with the criteria of having purchased Batu Tela products at least once in the last six months. The collected data were then analyzed using multiple linear regression methods to determine the relationship and influence of each marketing communication element on purchasing decisions. The results of the study indicate that all five marketing communication elements have been proven to have a significant influence on consumer purchasing decisions. This confirms that the marketing communication strategy designed and implemented by MSMEs plays an important role in building positive consumer perceptions and encouraging purchase transactions. Of all the variables studied, sales promotion emerged as the dominant factor that most strongly influenced consumer decisions. Incentives in the form of price cuts, discounts, and special offers are considered more effective in attracting consumer attention and interest than other elements. This finding provides practical implications: MSMEs need to design more integrated marketing communications strategies, emphasizing creative and sustainable sales promotion programs. Furthermore, this research opens up opportunities for further research by expanding the variables, particularly internal consumer factors that can influence decision-making.
Influence of Product Quality, Price, and Promotion on Gacoan Noodle Consumers’ Purchase Decisions (Ngagel Surabaya) Yuweldi Azhari; Dian Ferriswara; Sarwani Sarwani; Galuh Ajeng Ayuningtiyas
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 3 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i3.1160

Abstract

This study investigates the impact of product quality, price, and promotion on consumer purchasing decisions at Mie Gacoan, Ngagel branch, Surabaya. A quantitative research design was adopted, utilizing a survey method with purposive sampling targeting consumers who had made at least one purchase within the previous three months. Following Hair et al.’s recommendation of using ten times the number of measurement indicators, a total of 150 respondents were selected. Data were collected using structured questionnaires encompassing variables related to product quality, price, promotion, and purchasing decisions, and were analyzed using multiple linear regression with SPSS software. The findings reveal that product quality, price, and promotion all exert significant individual and simultaneous effects on purchasing decisions, with a coefficient of determination (R²) of 0.911. Among these factors, promotion demonstrated the strongest influence, followed by product quality and price. These results underscore the critical role of innovative promotional strategies, particularly those leveraging digital and social media platforms, in shaping the purchasing behavior of young consumers, who represent the predominant customer segment. Additionally, maintaining consistent product quality and ensuring competitive pricing remain key to fostering consumer trust and encouraging repeat purchases. The study recommends that Mie Gacoan enhance promotional innovation, sustain product quality standards, and implement competitive pricing strategies to strengthen its market position. Future research should integrate customer satisfaction and loyalty as additional variables and adopt advanced analytical approaches, such as Structural Equation Modeling (SEM), to capture the complexity of consumer behavior dynamics in the fast-food industry more comprehensively.
From Vision To Reality: Overcoming The Challenges of Implementing E-Government in Papua Nomensen Yeheskel Singgir; Dian Ferriswara; Ika Devy Pramudiana
Parlementer : Jurnal Studi Hukum dan Administrasi Publik Vol. 2 No. 3 (2025): September: Parlementer : Jurnal Studi Hukum dan
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/parlementer.v2i3.1092

Abstract

This study aims to identify and analyze the main challenges in the implementation of e-government in Papua Province, employing a descriptive qualitative approach based on secondary data. Papua, with its unique geographical conditions and socio-cultural characteristics, faces considerable obstacles in digital transformation, despite national policies to accelerate the Electronic-Based Government System (SPBE). The analysis highlights several key challenges, including limited ICT infrastructure, low digital literacy, weak system interoperability, cultural resistance, and the absence of adaptive regulatory frameworks. To comprehensively interpret these complexities, this research integrates multiple theoretical lenses, namely the Technology-Organization-Environment (TOE) framework, the Unified Theory of Acceptance and Use of Technology (UTAUT), ICT readiness, and organizational resistance theory. Findings reveal that while Papua’s internet penetration rate has reached 69.91%, the adoption and utilization of public digital services remain significantly low. This gap reflects a disconnect between technological availability and institutional as well as cultural readiness. Moreover, the lack of involvement of local communities and indigenous leaders in the design and implementation of digital services has exacerbated the challenges of public acceptance and trust in government-led innovations. These limitations not only hinder service delivery but also create disparities in the broader agenda of equitable digital transformation across Indonesia. In response, this study recommends several strategic solutions: strengthening ICT infrastructure to reduce connectivity disparities, enhancing digital literacy programs tailored to local needs, drafting regulations that are context-sensitive and flexible, and applying cultural-based as well as participatory approaches to increase legitimacy and acceptance. By doing so, e-government initiatives in Papua can become more inclusive, sustainable, and effective. Overall, this study contributes to the literature on e-government in disadvantaged and high-complexity regions, emphasizing the urgency of inclusive and equitable digital policy design.
Analysis of Disaster Mitigation in Minimizing Disaster Risk in Manado City Mursid Pangalima; Dian Ferriswara; Ulul Albab; Sri Kamariyah
Parlementer : Jurnal Studi Hukum dan Administrasi Publik Vol. 2 No. 3 (2025): September: Parlementer : Jurnal Studi Hukum dan
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/parlementer.v2i3.1093

Abstract

This study examines disaster mitigation efforts in minimizing disaster risk in Manado City and identifies the key challenges as well as the strategies implemented by the Regional Disaster Management Agency (BPBD: Badan Penanggulangan Bencana Daerah). Employing a qualitative descriptive approach, data were collected through interviews, direct observations, and document analysis, with the Head of BPBD serving as the primary informant. The analysis was conducted using Miles et al.’s (2014) interactive model, which consists of data condensation, data display, and conclusion drawing, thereby ensuring systematic interpretation of findings.The results indicate that disaster mitigation efforts in Manado consist of both passive and active strategies. Passive measures include strengthening institutional frameworks, enhancing governance capacity, integrating disaster management planning into regional development programs, and advancing education and research to support long-term disaster risk reduction. In contrast, active mitigation emphasizes community-based actions, such as the installation of disaster warning signs, the provision of basic disaster training for officials and volunteers, the establishment of temporary evacuation shelters, and the implementation of both structural interventions (e.g., drainage construction, flood control) and non-structural measures (e.g., socialization, counseling, and public campaigns). Despite these initiatives, several challenges persist. Limited public awareness, inadequate infrastructure and facilities, a shortage of skilled human resources, weak planning and socialization, complex disaster causes, and environmental vulnerabilities all reduce the overall effectiveness of disaster risk reduction efforts. To address these obstacles, BPBD Manado fosters collaboration with various stakeholders, including government institutions, academia, non-governmental organizations, and local community groups. Moreover, the agency emphasizes the use of disaster risk assessments and hazard mapping as evidence-based foundations for policy formulation and implementation.
The Role of Participatory Planning in Community-Based Flood and Landslide Disaster Preparedness (Manado City) Heydi Mayla Silvia Tumembow; Dian Ferriswara; Eny Haryati; Sri Kamariyah
Presidensial: Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik Vol. 2 No. 3 (2025): September : Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Pub
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/presidensial.v2i3.1094

Abstract

Manado City is an area that is vulnerable to floods and landslides, but until now the effectiveness of disaster management still faces serious challenges due to low community involvement in mitigation planning. This study aims to analyze the role of participatory planning in improving community-based disaster preparedness, with a focus on how the Manado City Regional Disaster Management Agency (BPBD: Badan Penanggulangan Bencana Daerah) involves the community in the process of formulating disaster strategies. Using a non-empirical qualitative approach through a literature study method, data were obtained from scientific journals, policy documents, and institutional reports that were analyzed thematically and contextually with reference to the framework of community participation and disaster risk management. The results of the study show that community involvement is still at a symbolic level, limited to the implementation stage, and has not touched the strategic planning process in a meaningful way. Lack of institutional capacity, low disaster literacy, and absence of formal participatory mechanisms are the main inhibiting factors. As a result, disaster programs are often not aligned with local needs and have an impact on low preparedness effectiveness. This study concludes that strengthening community participation in disaster planning is needed to build a more adaptive and iterative preparedness system. Theoretically, the study broadens the understanding of the relevance of participatory planning approaches in community-based disaster management, while practically, the findings provide recommendations for BPBDs and local governments to develop more collaborative and local needs-based policies as a step towards sustainable disaster resilience. 
The Effectiveness Of Civil Servant Training In Improving The Performance Of Local Government Apparatus Anace Kambu; Dian Ferriswara; Sarwani Sarwani; Sri Kamariyah
Presidensial: Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik Vol. 2 No. 3 (2025): September : Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Pub
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/presidensial.v2i3.1095

Abstract

This study examines the effectiveness of education and training programs in improving employee performance and identifies the factors influencing training outcomes at the Personnel and Human Resources Development Agency (BKPSDM) of Southwest Papua Province. A qualitative descriptive approach was employed, utilizing interviews, observations, and documentation, with key informants including the Head of BKPSDM. Data were analyzed using the interactive model of Miles et al. (2014), encompassing data condensation, data display, and conclusion drawing. Findings reveal that education and training programs at BKPSDM significantly enhanced employee performance, as evidenced by improved timeliness in task completion, increased knowledge, skills, and expertise, and notable positive changes in employee behavior and attitudes. Training outcomes were also reflected in improved workplace discipline and greater responsibility among civil servants. Evaluation of program effectiveness employed five levels: participant reaction, learning achievement, behavioral change, organizational impact, and cost-effectiveness, all of which indicated favorable results. Factors influencing training effectiveness included the relevance of training materials to employee roles, appropriate scheduling that minimized work disruption, the use of clear and supportive training methods, and the competence of instructors in delivering material effectively. These findings demonstrate that well-planned and well-delivered training programs can strengthen the capacity and professionalism of civil servants, enabling them to better fulfill governmental and developmental responsibilities while supporting overall organizational performance improvement. In addition, the study highlights the importance of continuous monitoring and feedback throughout the training process to ensure sustained improvements in employee performance. It suggests that the involvement of employees in the design and planning stages of training programs can enhance the relevance and applicability of the content, fostering greater engagement and retention of knowledge.
Implementation of Billboard Tax Policy in Supporting Regional Development and Revenue in Gresik Regency Fawaz Nurul Widad Farahani; Ika Devy Pramudiana; Dian Ferriswara
Jurnal Hukum, Administrasi Publik dan Negara Vol. 2 No. 4 (2025): Juli : Jurnal Hukum, Administrasi Publik dan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/hukum.v2i4.583

Abstract

This study examines the implementation of the advertising tax policy and its role in supporting Regional Original Income (PAD) in Gresik Regency, and identifies barriers that affect its effectiveness. This research adopted a qualitative descriptive approach with data obtained from field studies involving key government officials and supported by relevant literature and regulatory documents. Data were analyzed using McNabb's (2002) framework, which includes grouping data based on constructs, identifying the basis for interpretation, developing generalizations, testing alternative interpretations, and refining theoretical insights. The results indicate that the implementation of the advertising tax policy in Gresik focuses more on intensification than extensification, as intensification is considered more practical and faces less resistance. The licensing and collection processes for advertising tax are carried out based on the legal framework of Regional Regulation No. 8 of 2023 concerning Regional Taxes and Levies and Regent Regulation No. 79 of 2023, which regulates the rental value of advertising as the basis for taxation. Despite significant revenue potential, significant challenges remain, such as inter-agency coordination issues, inadequate data collection, and technical and non-technical barriers in implementing this policy. Unclear legal sanctions and low public awareness and compliance are also inhibiting factors. Nevertheless, advertising tax revenue has generally reached its target, although certain periods were affected by unfavorable economic conditions. This study concludes that to maximize the contribution of advertising tax to local revenue (PAD), improved inter-agency coordination, strengthened institutional capacity, clarified regulatory sanctions, and enhanced public education and engagement are needed. This is expected to support regional fiscal independence in Gresik Regency.
Co-Authors Alfonsina Djitmau Ami Dwi Wijayanti Anace Kambu Andry Herawati Anita Asnawi Damajanti Sri Lestari Dian Pratama Elsa Alvina Kambuayo Endah Nurvia Yunanto Eny Haryati Fawaz Nurul Widad Farahani Fedianty Augustinah Fedianty Augustinah fediantyaugustinah Galuh Ajeng Ayuningtiyas Herwin Budianto Heydi Mayla Silvia Tumembow Ifit Novita Sari Ika Devy Pramudiana Indah Novia Alfianita Liling Listyawati Liosten Rianna Roosida Ully T Listin Anggraini Meithiana Indrasari Moh. Ali Imron Muhammad Khairul Anwar Mursid Pangalima Nomensen Yeheskel Singgir Priyanto Priyanto Sanjaya Adi Sapto Pramono Sarwani Sarwani Sarwani Shelly Noer Anggraeni Sri Astutik Sri Kamariyah Supriyanto Supriyanto Susi Susanti Suwoto Suwoto Ulul Albab Vieta Imelda Cornelis Yougie Alhabsy Barnadi Yuweldi Azhari