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All Journal Jurnal Ilmu Pertanian Indonesia Pro Food JURNAL KONVERSI Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JISIP: Jurnal Ilmu Sosial dan Pendidikan ComTech: Computer, Mathematics and Engineering Applications Abdi Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Industri Pariwisata Journal of Food Technology and Health El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia International Journal of Travel, Hospitality and Events JURNAL AGROINDUSTRI HALAL
Shanti Pujilestari, Shanti
Sahid University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Journal : Abdi Masyarakat

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Peningkatan Pengetahuan Kelompok Anak Jalanan Stasiun Kereta Bekasi tentang Penjualan Cilok melalui Digital Marketing pada Era Covid-19 Pujilestari, Shanti; Liana, Chendi; Setyawati, Ekaterina
Abdi Masyarakat Vol 5, No 1 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i1.5129

Abstract

Anak jalanan merupakan kelompok minoritas yang banyak memiliki ketidakberdayaan. Anak jalanan di sekitar stasiun kereta Bekasi berhasil mendirikan usaha cilok pada era pandemi Covid-19. kelemahan usaha cilok anak jalanan diantaranya pada distribusi produk masih menggunakan gerobak yang jumlahnya terbatas, sehingga pada saat penjualan terdapat tenaga distribusi yang menganggur. Masalah utama adalah kurangnya pengetahuan tentang digital marketing. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan bagian distribusi cilok anak jalaan mengenai digital marketing. Kegiatan dilakukan dengan edukasi dengan metode pembelajaran ceramah. Tahapan pelaksanaan kegiatan yang digunakan dalam kegiatan ini adalah analisis situasi mitra, pretest, edukasi, post-test, dan evaluasi pengetahuan dan sikap. Kegiatan ini memberikan manfaat kepada mitra yang ditandai dengan adanya peningkatan pengetahuan tentang digital marketing sebesar 36%. Peningkatan juga pada sikap mitra yang menyatakan setuju bahwa pengembangan penjualan cilok anak jalanan melalui digital marketing.
Peningkatan Kapasitas Kelompok PKK Melalui Pelatihan Produk Olahan Ubi Jalar Ungu di Desa Bangbayang, Kabupaten Cianjur Hamidatun, Hamidatun; Pujilestari, Shanti; Widiati, Euis
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4545

Abstract

Bangbayang Village, Gekbrong District, Cianjur is an area with the main agricultural commodities being rice and purple sweet potato. This program aimed to increase knowledge and ability of PKK group in the Bangbayang Village in processing purple sweet potato into chips and cakes. The method used in this activity were an analysis of PKK group condition, training on food production and packaging labels, as well as evaluation of knowledge and attitudes. Based on the activities carried out, several benefits were obtained for partners including increasing knowledge about food production based on purple sweet potato and packaging labels, increasing partner attitudes and increasing partner capabilities in manufacturing chips and cakes of purple sweet potato products.In addition, based on the evaluation of the usefulness of the program, most of the participants agree to make the product as an alternative for new business ideas.
Co-Authors Afrilia Ratna Hapsari Aulia, Malika Husni Batubara, Siti Chairiyah Bayuadji, Handono Chendi Liana, Chendi Diny A Sandrasari, Diny A Ekaterina Setyawati, Ekaterina Euis Widiati Fajri, Septika Fifi Anggia Sari Giyatmi Giyatmi Giyatmi Giyatmi Hamidatun Hamidatun, Hamidatun Haniza, Thifani Hapsari, Afrilia Ratna Iman Basriman Intan Nurul Azni Irnawati Agustin Ismi Asih Joni Munarso, Joni Julfi Restu Amelia, Julfi Restu Listijono Setyopratignjo Listijono Setyopratignjo Marida, Rimmaria Moch Sambas Moch Sambas Monica, Putri Muhammad Fajri Romadhan Muhammad Fajri Romadhan Niken Larasati Niken Larasati Nindy Sabrina Putri, Sekar Selasih Ayuningtyas Rahmawati Rahmawati Rahmawati, Rahmawati Restiara Tamrin Rimmaria Marida Rina Kurniawati Rina Kurniawati Romadhan, Muhammad Fajri Sabariman, Mohammad Sandrasari, Diny A. Sari, Fifi Anggia Septika Fajri Setyawat, Ekaterina Syahril Makosim Zuhria, Siti Aminatu