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Rahmad Firdaus
Universitas Pertiba
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Syntax Transformation

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The Role of Digital Transformation in Enhancing Organizational Performance in Multisectoral Industries Fithriawan Nugroho; Aditya Ahmad Fauzi; Rahmad Firdaus; Marna Marna
Jurnal Syntax Transformation Vol 5 No 11 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i11.1022

Abstract

In the era of Industry 4.0, the adoption of digital technology has become a key factor in enhancing the competitiveness and performance of organizations across various industrial sectors. Organizations that do not adopt digital technology risk falling behind in terms of operational efficiency, productivity, and customer satisfaction. In Indonesia, the implementation of digital technology in the manufacturing, retail, and service sectors still faces several challenges, including infrastructure limitations and insufficient human resource readiness. This study aims to analyze the impact of digital technology implementation on operational performance in three sectors: manufacturing, retail, and services in the Pangkalpinang region. Using a qualitative case study method, data was collected through in-depth interviews with 15 operational managers and IT staff from three companies in these sectors that have implemented digital transformation in the past five years. The findings indicate that the adoption of digital transformation has improved operational efficiency by up to 30%, employee productivity by 18%, and customer satisfaction by 22% in the retail and service sectors. However, in the manufacturing sector, technological infrastructure limitations hindered optimal results. Digital transformation has a positive impact on operational performance and customer satisfaction, especially in the retail and service sectors. However, additional investment in technological infrastructure is needed in the manufacturing sector to achieve maximum results.
Co-Authors Abdul Rasyid Saliman Adi Suputra Adisuputra Aditya Ahmad Fauzi Afrizal Dona Pratama Putri Fithriawan Nugroho Hamdan Hamdan Juhari Juhari Marna Marna Mat Amin Maulan Aklil Mohamad Makrus Nadia Sri Rezeki Nana Adriana Panca Tuah Tuha Purwoko, Agus Ririn Saputra Rita Deseria Suhardi Suhardi