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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies
Maya Ariyanti
Universitas Telkom
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Journal : International Journal Of Science, Technology

 1 
The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram) (CASE Research: KPPBC TMP A Tangerang) Rudy Hermanto, Muchamad; Prasetio, Adhi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.925

Abstract

The digitization of the government system began with the declaration of the Electronic-Based Government System (SPBE) by President Jokowi in August 2018. The Directorate General of Customs and Excise (DGCE) implemented SPBE by building a Customs Excise Information System and Automation (CEISA) as its main service application, followed by the establishment of other applications other independent applications in the respective regional DGCE Work Units. The breakdown of the CEISA system in July 2021 caused a sizable national loss. To implement the SPBE and anticipate the occurrence of the same damage, KPPBC TMP A Tangerang built several independent applications to support customs and excise services, including Applications in the Tangerang network (SiJagger), Tangerang Customs Email (BeTa), Customs and Excise Service Email (PKC), Treasury Email, and Tangerang Certificate of Origin (SKA) Counter Email. To simplify the number of existing standalone applications, the SiJagger V2 application was created at KPPBC TMP A Tangerang as a replacement so that only one application is sufficient. This research aims to determine the Technology Readiness Index (TRI) of SiJagger V2 users, analyze the Technology Readiness Acceptance Model (TRAM) factors of these users for the SiJagger V2 application itself and to find out what needs to be improved to increase the readiness of the SiJagger V2 users. The data in this research were extracted using a quantitative method with data collection methods in the form of online questionnaires to 134 company respondents using SiJagger V2 in the supervision area of KPPBC TMP A Tangerang. Structural Equation Model (SEM) use as data analysis technique with SmartPLS program. The results from statistical test showed that the TRI index of SiJagger V2 users is included in the Low Technology Readiness category. The results showed that the TRI variables that affected the acceptance of the SiJagger V2 application at KPPBC TMP A Tangerang included the Optimism (OPT) and Innovativeness (INN) variables which had a significant positive effect, while the Discomfort (DIS) and Insecurity (INS) variables had a significant negative effect. Variables of TRAM that affect acceptance of SiJagger V2 application at KPPBC TMP A Tangerang include the variables Perceived ease of use (PEU), Perceived usefulness (PU), and Behavioral intention (BI) which have a significant positive effect, which is explained as follows: (1) OPT has positive significant effect on PEU, (2) OPT has positive significant effect on PU, (3) INN has positive significant effect on PEU, (4) INN has positive significant effect on PU, (5) DIS has negative significant effect on PEU , (6) DIS has negative significant effect on PU, (7) INS has negative significant effect on PEU, (8) INS has negative significant effect on PU, (9) PEU has positive significant effect on PU, (10) PEU has positive significant to BI, (11) PU has positive significant effect on BI. Results of this research are expected to be used as an evaluation of SiJagger V2 KPPBC TMP A Tangerang to be better so that SiJagger V2 users get customs and excise services faster and respond better, have a better experience in accessing information so that they are satisfied with the services provided by KPPBC TMP A Tangerang and increasing state revenue in the field of customs and excise.
Service Quality Analysis based on Online Customer Review in Google Play Store (Study Case of Telkomsel) Hanifah Aprillia, Wahyuning; Ariyanti, Maya; Widiyanesti, Sri
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1046

Abstract

A corporation that offers internet services is known as an Internet Service Provider (ISP). Regional-scale networks and worldwide networks are offered at ISPs, allowing consumers to effortlessly connect with the outside world globally. Telkomsel is one of providers that is used the most widely in Indonesia. However, Telkomsel is also a provider with the most complaints than others. This study chooses Telkomsel as a case study to determine their quality of service based on customer review. This paper aims to analyze and identify the service quality of Telkomsel and topics that were discussed by Telkomsel users based on customer reviews in Google Play Store. We categorized the data according to the following service quality dimensions: network quality, customer service and technical support, information quality, security and privacy, and fulfillment. As a result, the Naive Bayes Classifier (NBC) was applied to assist in the sentiment analysis process. The accuracy for sentiment analysis using NBC was more than 75%. This study used Latent Dirichlet Allocation (LDA) models for topic modeling to identify themes that are often discussed by consumers. Hence, the result of this study can help a company to improve and develop their quality of product and service according to customer needs.
Exploring the Influence of Social Media Marketing on Brand Trust, Brand Image, and Brand Loyalty for Fore Coffee Rachmat Ramadhani, Muh.; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1149

Abstract

Indonesia's utilization of digital services such as mobile payments, paid digital content, online transportation, and food delivery has been amplified due to the rise in internet and smartphone usage. The digitalization of the food and beverage (F&B) industry has experienced significant growth since 2015, particularly accelerated by the COVID-19 pandemic. According to McKinsey's research conducted in 2020, there was a significant 34% surge in the number of individuals using food delivery services during the pandemic. Fore Coffee, a coffee startup established in 2018, employs digital marketing strategies to enhance sales and promote brand recognition. Fore Coffee has successfully pleased customers using social media and mobile applications. This study utilizes the concept of brand trust to investigate the impact of social media marketing on brand image and customer loyalty. Research utilizes PLS-SEM. A digital survey was distributed to a total of 301 individuals who are customers of Fore Coffee within the previous six-month period. Studies indicate that social media marketing has a positive and significant influence on brand trust, leading to a positive impact on brand image and customer loyalty. A well-executed digital marketing strategy has the potential to enhance brand trust, image, and loyalty Keywords: Brand Image; Brand Loyalty; Brand Trust; Social Media Marketing
The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna) Rizka Utami, Fany; Ariyanti, Maya; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1166

Abstract

This study aims to determine the effect of social media marketing through online word of mouth on purchase intention on the Tiktok Gallery Vinna platform as the object of research. The research method used is quantitative method, using an online survey by collecting 155 respondents. The data collected was analyzed with Smart PLS software to test the research hypothesis. The results showed that respondents' responses to Tiktok Gallery Vinna's social media received a good response, and respondents felt that the uploaded content could provide interesting and easy-to-understand information. Then, e-WOM has a significant effect on buying interest, and social media has the most influence on buying interest. The results also show that providing the latest information by utilizing social media can expand the network to attract buying interest in consumers. Therefore, this study examines the Tiktok platform which expands knowledge about the factors that influence attitudes and purchase intentions towards consumers through e-WOM, as well as the use of social media that have an impact on consumer purchase intentions. This research provides insight for SMEs who want to improve marketing strategies using social media.
The Influence Of Social Media Marketing On Purchase Intention With E-Wom And Brand Awareness As Intervening Variables On Indibiz Services (Instagram @Indibiz.Id) Rifki Hariadi, Maghfira; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1260

Abstract

The development of digital technology and social media has changed consumer behavior in making purchases, including business to business marketplaces that can help the business world in Indonesia, especially small and medium enterprises (SMEs) go digital and move up a class, one of which is Indibiz. The presence of Indibiz has not been fully socialized in the MSME community, resulting in a lack of understanding of the added value offered by the product. This study aims to analyze the influence of social media marketing on purchase intention with brand awareness and e-WOM as intervening variables in Indibiz services. This study uses a quantitative approach with data collection techniques through questionnaires. The research sample was active followers of Instagram @indibiz.id totaling 400. Data were analyzed using Structural Equation Modeling PLS. The results of the study showed there is a positive and significant influence between Social Media Marketing on e-WOM, Brand Awareness, and Purchase Intention. There is also a positive and significant influence of e-WOM on Brand Awareness. In addition, e-WOM and Brand Awareness contribute significantly to purchase intention. e-WOM and Brand Awareness also play a role in mediating the relationship. These results emphasize the importance of managing marketing on social media to strengthen relationships with MSMEs and increase purchase intention.
Factors Influencing Purchase Intention To Buy Electric Motorcycles In Indonesia With Attitude As A Mediation Variable Pramono, Indro; Ariyanti, Maya; Iskamto, Dedi
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1264

Abstract

The adoption of electric motorcycles in Indonesia requires further study. Electric vehicles (EVs) are widely regarded as the most suitable green technology for application in the automotive sector, offering a means to reduce energy consumption and CO2 emissions. This study develops a model of electric motorcycle adoption intention based on the Theory of Planned Behavior (TPB). The objective of this research is to identify the factors influencing consumer intentions to adopt electric motorcycles. Data were collected through a questionnaire distributed to 390 respondents. The research hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that environmental concerns, perceived economic benefits, social influence, and brand awareness have a significant positive impact on consumer attitudes toward electric motorcycles. However, government policies do not significantly affect consumer attitudes or interest in purchasing electric motorcycles in Indonesia. Additionally, perceived risk demonstrates a negative correlation with attitudes, indicating that concerns such as limited range, inadequate charging infrastructure, and battery life issues negatively affect consumer perceptions. Meanwhile, consumer attitudes were found to have a significant positive influence on purchase intentions. These findings provide valuable insights for both the government and electric motorcycle manufacturers. Understanding consumer behavior is essential for designing effective strategies to promote electric motorcycle adoption in Indonesia.
The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products Veronita, Rika; Ariyanti, Maya; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1343

Abstract

The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth (WOM) to electronic word-of-mouth (eWOM), TikTok has emerged as the dominant social media platform in Indonesia, with 107.69 million users. This study aims to investigate the influence of eWOM from the TikTok platform on purchase intention for Skintific. To understand the influence of eWOM, this study will apply the Information Adoption Model (IAM), a model widely used in previous eWOM studies. This study will use a quantitative approach with a sample of 400 respondents. Data collection will be conducted using a questionnaire and analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4.0.9.9 application. The results of the study indicate that respondents' evaluations of the eWOM variables, brand image, and purchase intention regarding Skintific products on TikTok fall into the good category. In this study, it was found that Information Quality, Information Credibility, Information Usefulness, Information Adoption, and Brand Image have a positive and significant effect on Purchase Intention. Specific indirect effects on Purchase Intention were also found to have a positive and significant influence. However, it was also found that Information Quantity does not have a positive and significant influence on Purchase Intention. These results highlight that Skintific needs to consistently maintain the quality of the information communicated, ensure the quantity of information provided, and uphold the credibility of information through reliable reference sources. Additionally, building a positive brand image is crucial in maintaining consumer purchase intention.
The Mediating Influence of Relationship Marketing, Customer Satisfaction And Service Quality On Retention Guarantee Recipients In Credit Guarantee Companies Saleh, Rusdi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1354

Abstract

This study aims to examine the effect of market orientation and sales orientation on the retention of guarantee recipients, mediated by relationship marketing, customer satisfaction, and service quality in credit guarantee companies. This study also seeks to determine the extent to which guarantee recipients evaluate these variables and how they are related in shaping retention toward the guarantee services provided. The method used in this study is a quantitative approach with descriptive and causal objectives. The research was conducted using a cross-sectional design through the distribution of questionnaires to credit guarantee recipients. Data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables. The results indicate that relationship marketing, service quality, and customer satisfaction play a significant role in shaping the retention of guarantee recipients. Specifically, the variables of service quality and customer satisfaction were found to act as mediators that strengthen the relationship between market orientation and sales toward customer retention. The findings of this study provide recommendations for PT Jamkrindo to prioritize strengthening relationship marketing and improving service quality as key strategies in maintaining the loyalty of guarantee recipients. These findings can also serve as a reference for regulators, KUR disbursing banks, and other financial institutions in developing policy frameworks and service synergies oriented toward long-term sustainability.
The Influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity and Customer Relationship on Repurchase Intention on Janji Jiwa Andarina, Feby; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1402

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, driven by lifestyle changes and increasing domestic coffee consumption. Janji Jiwa, as one of the leading local coffee brands, faces challenges in maintaining consumer loyalty amid intense market competition. This study aims to examine the influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity, and Customer Relationship on the Repurchase Intention of Janji Jiwa consumers, particularly through the Instagram platform. A quantitative research method was employed, with data analyzed using PLS-SEM. Data were collected through questionnaires distributed to active Janji Jiwa customers. The results indicate that Social Media Marketing has a significant positive influence on both Brand Equity and Customer Relationship, which ultimately affect Repurchase Intention. However, the variable Coffee House Brand Experience does not have a significant impact on Repurchase Intention for Janji Jiwa. This research contributes to a deeper understanding of the importance of integrating digital marketing strategies with brand experience and customer relationships in enhancing consumer loyalty.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Amri, Gatot Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Hariwibowo, Fatnan Setyo Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Matriadi, Faisal Mesayu Ana Hanifah Yahsallah Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Amelia Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Supriatna, Ucu Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara