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All Journal Jurnal Ekuivalensi GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service ULINA: Jurnal Pengabdian kepada Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Journal of Business Integration Competitive Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Devia Febrina
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Exploring the Mediating Role of Fintech Adoption in Reducing Perceived Risks and Promoting SME Sustainability Adi Harianto; Devia Febrina; nasib, nasib; Ratih Amelia; Muhammad Fathoni
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.541

Abstract

This study examines the role of fintech adoption in mediating the relationship between perceived risk and business sustainability in Small and Medium Enterprises (SMEs) in Samosir Regency. Using a quantitative approach with data analyzed through Structural Equation Modeling (SEM), the study finds that fintech adoption significantly reduces the perceived risks faced by SME owners, which in turn contributes to long-term business sustainability. Digital technologies such as electronic payment systems, peer-to-peer lending platforms, crowdfunding, and mobile banking have proven to enhance operational efficiency, expand market reach, and improve financial transparency and control. These benefits help SMEs build resilience and competitiveness, especially in rural areas like Samosir where access to conventional financial services is limited. Despite the potential benefits, challenges such as limited technological knowledge, digital infrastructure gaps, regulatory uncertainty, and the lack of skilled human resources remain major barriers to effective fintech implementation. The study highlights that the role of government and stakeholders is vital in creating an enabling environment for fintech adoption. This includes policies that encourage innovation, facilitate access to digital infrastructure, provide education and training to increase digital literacy, and foster partnerships between SMEs and fintech service providers. Additionally, support from local communities and continuous awareness campaigns can further reduce resistance to change and increase trust in digital financial solutions. Overall, this research emphasizes that fintech adoption plays a crucial role in not only mitigating business risks but also supporting the long-term sustainability and growth of SMEs in the digital era.
Pelatihan UMKM Di Kelurahan Helvetia Timur Elyzabeth Wijaya; Ester; Tina Linda; Devia Febrina; Agus Susanto
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

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Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki peran penting bagi suatu negara. Keberadaan UMKM akan memberiakan sumbangsih terhadap peningkatan pertumbuhan dan perkembangan ekonomi suatu negara. UMKM muncul dari orang-orang yang memiliki inisitif dan keberanian dalam mendirikan usaha atau bisnis. Jumlah UMKM di Indonesia terus mengalami peningkatan termasuk di provinsi Sumatera khususnya di kelurahan Helvetia Timur. Banyak potensi yang ada di kelurahan Helvetia Timur yang bisa dimanfaatkan untuk diolah menjadi kegiatan bisnis atau usaha. Untuk menciptakan peluang usaha baru maka diperlukan orang-orang kreatif dan inovatif dalam mengembangkan bisnisnya. Pengabdian ini bertujuan untuk memberiakan motivasi kepada masyarakat agar tertatik untuk mengembangkan potensi yang dimilinya agar dapat menciptakan dan mengembangkan kegiatan usaha atau bisnis baru.
The Impact of Brand Personality towards Customer Loyalty at Pt. Agro Makmur Raya Medan : Pengaruh Kepribadian Merek Terhadap Loyalitas Pelanggan Pada Pt. Agro Makmur Raya Medan Tina Linda; Devia Febrina; Jung Sen; Kuandi Chandra; Jimmy Kelana
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.503 KB) | DOI: 10.56338/jks.v2i1.640

Abstract

The aim of this research is to analyse the impact of brand personality towards customer loyalty at PT. Agro Makmur Raya, Medan. The research method that the writer use is descriptive method and correlative research. To answer the problem, data is collected by questionnaire to 50 respondents that consist of the customers of PT. Agro Makmur Raya. The SPSS Version 22 is to use to test the data. The writer uses some methods to analyse the data gained, such as: validity, reliability, descriptive method, normality test, correlation test, regression equation, determination of coefficient analysis and z test. Based on the SPSS Version 22 analysis, some conclusions can be made, i.e: 10 questionnaires that the writer use have a good data of reliability and the data are normally distributed. While the correlation test found that the brand personality has strong and positive impact towards customer loyalty at PT. Agro Makmur Raya, Medan. For the determination of variable x and variable y is 76.6% shows that the value of customer loyalty is impact by the value of brand personality. From the test of hypothesis, we can found that for the Alternative hypothesis (Ha) is accepted and null hypothesis (Ho) is rejected. Based on the result of the analysis, it is concluded that there is impact between brand personality and customer loyalty at PT. Agro Makmur Raya, Medan.
The Influence of Work Commitment Towards Employee Performance in Pastry & Bakery Department at Four Seasons Resorts Bali Ena Vania Edgina Sembiring; Mega Hernawati Harefa; Devia Febrina
Brilliant International Journal Of Management And Tourism Vol. 4 No. 2 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2475

Abstract

This study aims to determine the influence of work commitment on employee performance in the Pastry and Bakery Department at Four Seasons Hotel and Resorts Jimbaran, Bali. Work commitment is considered an important factor in improving employee performance because committed employees tend to be more engaged, responsible, and motivated in carrying out their duties. This research employed a descriptive and causal quantitative approach. The population consisted of 45 employees working in the Pastry and Bakery Department, and census sampling was used so that all employees became respondents. Data were collected through questionnaires, interviews, and observations. The data were analyzed using validity and reliability tests, descriptive statistics, normality test, correlation analysis, coefficient of determination, simple linear regression, and hypothesis testing using the Z-test. The findings revealed that work commitment has a significant influence on employee performance. The correlation coefficient was 0.819, indicating a strong positive relationship between work commitment and employee performance. The coefficient of determination showed that 67.10% of employee performance could be explained by work commitment, while the remaining 32.90% was influenced by other factors outside the research model. Furthermore, the Z-test result showed that Zcount was greater than Ztable (5.43 > 1.96), indicating that the alternative hypothesis was accepted. Therefore, work commitment significantly influences employee performance at Four Seasons Hotel and Resorts Jimbaran, Bali
The Impact of Teamwork Towards Employees’ Performance in Finance Department at The Ritz-Carlton Bali Mico Lierence; Devia Febrina; Tina Linda
Brilliant International Journal Of Management And Tourism Vol. 5 No. 1 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i1.3661

Abstract

Hospitality industry is one of the largest industries in the world that delivers service to guests and continuously relies heavily on its human resources in order to deliver the best service and experience for guests. To have all tasks and assignments finished without any error, such as human error or system error, teamwork is needed so that the team could anticipate any obstacles against their work lines. The purpose of doing this research is to know whether there is any impact of Teamwork towards Employees’ Performance in Finance department at The Ritz-Carlton Bali. The indicators of Teamwork are management, social cooperation, work commitment, and evaluation. And the indicators of Employees’ Performance are productivity, quality of work, and time management. The population in this research consists of all employees in Finance department at The Ritz-Carlton Bali, therefore, the amount of sample in this research is 29 staffs. The sampling method used in this research is census sampling. Based on the hypothesis results, it can be seen that Teamwork has impact on Employees’ Performance in Finance department at The Ritz-Carlton Bali and also it has a positive and strong relationship with Employees’ Performance based on correlation coefficient test. After conducting research and data analysis, the writer provided some recommendations based on the conclusion that might be helpful for the company to solve the problem
The Influence of Human Resource Management Strategies and Job Satisfaction on the Performance of Mobile Coffee SMEs in Medan Hengky Kosasih; Elyzabeth Wijaya; Susanto Susanto; Devia Febrina; Eddy Harnjo
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 02 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

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Abstract

This study aims to examine the impact of human resource management (HRM) strategies and job satisfaction on the performance of mobile coffee small and medium enterprises (SMEs) in Medan. In this study, HRM is measured based on various factors such as HR planning, training, and the development of skills relevant to the operations of the mobile coffee business. Job satisfaction is evaluated based on aspects of rewards, motivation, and relationships among colleagues within the business. Meanwhile, SME performance is measured by sales levels, customer satisfaction, and operational efficiency. The research method used in this study is a quantitative approach with a survey as the data collection technique. The sample consists of 100 mobile coffee SME owners spread across Medan, and data were collected using a questionnaire specifically designed to measure these variables. The data obtained were then analyzed using multiple linear regression techniques to determine the extent to which HRM and job satisfaction affect business performance. The results show that both HRM strategies and job satisfaction significantly influence the performance of mobile coffee SMEs. Improvements in HRM, such as relevant skills training and high work motivation, were found to enhance business performance. Additionally, high job satisfaction also contributed to performance improvement, with factors such as rewards and supportive relationships among employees playing a significant role. These findings imply that effective HRM and achieving high levels of job satisfaction are crucial in driving the success and progress of mobile coffee SMEs in Medan.
Co-Authors Abdul Aziz Adi Harianto Agus Susanto Ahmad Fadli Albert Albert Debora Tambunan Deva Djohan Duffin Eddy Harnjo Emma Novirsari Ena Vania Edgina Sembiring Ester Harahap, Taufiq Heni Pujiastuti Ika Puspa Satriany Jimmy Kelana Jung Jung Sen Kosasih, Hengky Kuandi Chandra Lidia Berliana Siboro Manda Dwipayani Bhastary Martin Mega Hernawati Harefa Mega Sanjaya Mico Lierence Muhammad Fathoni Nasib Puspita Dewi Rafika Sari Br Sembiring Ratih Amelia Robin Robin Robin, Robin Satriany, Ika Puspa Susamto S Susanto Tamba, Iventura Thamrin Thamrin Tina Linda Tina Linda Viktor Saputra Ginting Wijaya, Elyzabeth Yogi Putra