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KOMUNIKASI MILITER PADA REMAJA DALAM MENGAMBIL KEPUTUSAN MENJADI PRAJURIT TNI-AD DI KOREM 062 TARUMANAGARA GARUT Devi Devi Prayoga; Achmad Wildan Kurniawan; Iis Zilfah Adnan; Zikri Fachrul Nurhadi
Lingkar Studi Komunikasi (LISKI) Vol 4 No 1 (2018): FEBRUARI 2018
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v4i1.1248

Abstract

This research is motivated by the number of teenagers who register themselves as an Army soldier is not denied that they have their own goals. Every year registration of TNI-AD especially in Garut City continues to increase. This is a new phenomenon where rarely had anyone wanted to be a soldier and devote himself to the state. The age limit of registration to become a soldier is 18-22 years old for high school graduates or equivalent. Entering the military world must have a strong mental and physical, especially must be good at communicating with subordinates and with superiors to avoid a miss communication at the time of duty. The purpose of this study is to find and explain about the motives, experiences, and meaning of adolescents as soldiers of the Army. This research use desciptive qualitative approach. Data collection techniques through in-depth interviews, participant observation, and literature study. The informants in the study as many as 8 people. The results showed that the motive for being a TNI-AD par excellence is the aspiration and economy, while the motive is due to the sense of nationalism, family and the environment. The existing experience of living in military environments, following organizations in schools, the influence of online action games, the existence of family education since childhood. Keywords : Communication, Military, Youth, Soldiers, Army
STRATEGI KAMPANYE POLITIK KANDIDAT PETAHANA DI DAERAH RENTAN KALAH Muhamad Erfan; Iis Zilfah Adnan
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses a new phenomenon in politics in Garut Regency. Rudy Gunawan and Helmi Budiman (RGHB) became the first incumbent candidates who were successfully re-elected in the second period of regional elections in Garut in 2018. This research is about how candidates and teams in the campaign to win again in areas prone to losing for incumbent candidates. The purpose of this study is to provide an overview, evaluative structure and teamwork in winning the RGHB in the second period. This study uses a qualitative approach. Data was collected through qualitative observations, interviews, and qualitative document collection. The results of this study are incumbent candidates are able to carry out communicator selection strategies, messages supported by the media to strengthen support from old voters Rudy-Helmi during the Regional Head Election in 2013, and change the orientation of choosing from new voters. This research can be used as a concept of political campaign strategy and the winning of political candidates in the future as well as consideration in formulating the incumbent candidate's campaign strategy. Keywords: Campaign; Political Communication; Incumbent
KOMUNIKASI KEBERAGAMAN TENTANG MAKNA UCAPAN SALAM OM SWASTIASTU ANTAR UMAT BERAGAMA Zikri Fachrul Nurhadi; Achmad Wildan Kurniawan; Abdul Rofi; Iis Zilfah Adnan
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.622 KB) | DOI: 10.18592/alhadharah.v19i1.3859

Abstract

This research is motivated by the phenomenon of the pros and cons of greeting Om Swastiastu among officials. The purpose of this study is to find and explain more deeply about the motives, experiences and meaning of Om Swastiastu's greetings for communication between religions. The research method used in this research is the phenomenology method. While the data collection techniques used are non-participant observation, in-depth interviews, literature study and documentation. The subjects of this study were government officials or apparatuses who said Om Swastiastu greeting, amounting to 7 people and taking informants using purposive sampling. The results showed that the future motives (in order motive) greetings from Om Swastiastu were self existence and tolerance and motives from the past (because motive) greetings from Om Swastiastu were due to internal encouragement, the spirit of nationality, a sense of nationalism and the principle of neutrality. While the experience of saying Om swastiastu greetings is divided into pleasant experiences (positive), that is feeling valued, getting new political relations, good treatment, sympathy and growing solidarity between people while the unpleasant experience (negative) is mandating unfavorable treatment, derision in the form of harsh words, criticism and stay away from and considered to have no stance. While the meaning of Om swastiastu's greetings is to pray for salvation in the Hindu version, a word of thanksgiving and a greeting.
KOMUNIKASI RELIGIUS (STUDI FENOMENOLOGI TENTANG KOMUNIKASI RELIGIUS KONVERSI AGAMA KRISTEN KE AGAMA ISLAM DI GARUT KOTA) Iis Zilfah Adnan; Zikri Fachrul Nurhadi; Achmad Wildan Kurniawan; Kurniawan Kurniawan
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 32 (2017)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.052 KB) | DOI: 10.18592/alhadharah.v16i32.1877

Abstract

This study aims to discover and explain the motives, experiences and meaning of conversion of religion from Christian Religion to Islam. The theory used is the theory of phenomenology that explains the structure of the conscious experience, as well as studying the form of experience from the point of view of the person who experienced it directly who has the openness and availability to be explored. This research method using qualitative approach through participant observation, depth interview, and literature study. The subject of research is the perpetrator who convert Christianity to Islam as the main informant who represented by purposive sampling technique which amounted to 7 people in Garut City. The result of the research shows that it produces several categorizations related to the motive of purpose (future), that is to get the happiness of the world and the hereafter, enlightenment, life balance, get ridho, magfiroh, togetherness and blessing, and motif because (past) marriage, perfect religion, acceptable common sense and one aqidah in couples. While the perpetrator's experience of happiness is born inward, gaining knowledge of the new teachings of religion, life becomes more valuable and affectionate. While the meaning contained for the actors is the change of life procedures, the procedures of worship, the movement of beliefs and guidelines in life.
PEMAKNAAN KOMUNIKASI BUDAYA MASYARAKAT SUNDA: (STUDY FENOMENOLOGI PEMAKNAAN KATA SAMPURASUN PADA REMAJA) Deri Hudaya Deri; Haryadi Mujianto; Iis Zilfah Adnan; Gantha Pagarsandya
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

The objective of this research is analyze the motives, meanings and experiences experienced by Garut youth in the use of the sentence "Sampurasun”. This study uses a qualitative phenomenological approach. Data collection techniques used by researchers are in-depth interviews, documentation, and observation. Data collection techniques used are in-depth interviews, documentation, and observation. With Sundanese Cultural Resource Person. The results of this study say that in Sundanese communication there is a characteristic in escorting conversations and what is used is a sentence "Sampurasun" which has a very deep meaning, but in its use today it experiences a shift in meaning which is influenced by internal and external factors in this case. The researcher found with various informants' perspectives on the motives of meaning and experience in the pronunciation of the sentence "Sampurasun" which resulted in an answer to several things that made a shift in the meaning of a sentence and also here found the actual meaning said by the resource person, namely the Sundanese Cultural himself.
STRATEGI INTEGRATED MARKETING COMMUNICATION PT GO-JEK DALAM LAYANAN JASA GO-FOOD RESTY MUSTIKA PRATIWI; IIS ZILFAH ADNAN; Mega Agustina Putu Sanusi
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6412

Abstract

This research is motivated by the achievements of PT Go-Jek in marketing Go-Food services in the past two years. The achievements are allegedly caused by the implementation of the Integrated Marketing Communication (IMC) strategy through the activities of advertising, personal selling, sales promotion, marketing sponsorship, public relations, and point of purchase communication. These activities involve the use of marketing tools, which include digital tools, tool components, and digital access, as well as aspects of the company's human resources effectively. The purpose of this research is to find out and analyze the steps of the Integrated Marketing Communication strategy of PT Go-Jek in the Go-Food service in Garut. The results of the study concluded, that: 1) PT Go-Jek's Human Resources are sufficiently adequate in terms of competence to properly implement all aspects of the IMC; understanding of the use of digital devices (digital tools) is quite good; understanding the use of tool components is good; understanding the use of digital access is also quite good; 2) Advertising material or messages of Go-Food services by PT Go-Jek are good, both through online and offline media; 3) The concept of direct offers through personal selling on Go-Food services by PT Go-Jek is good, both through online and offline media; 4) Direct incentives/bonuses through sales promotion by PT Go-Jek have been implemented well in attracting consumers; 5) Through marketing sponsorship in Go-Food services, PT Go-Jek's sponsor activities in an event are quite good; 6) Activities to establish relationships and social communication through public relations, such as updating the appearance of the Go-Jek application are quite well implemented; and 7) The use of several advertising tools and media, both in the PT Go-Jek office and in public places through point of purchase communication, is also carried out quite well. Keywords: Integrated Marketing Communication, Digital Marketing Tools, Go-Jek and Go-Food Services
Implementasi Kebijakan Sistem Zonasi Penerimaan Peserta Didik Baru di Kabupaten Garut Ieke Sartika Iriany; Iis Zilfah Adnan; Yowan Rachmawati
Jurnal Pembangunan dan Kebijakan Publik (JPKP) Vol 11 No 2 (2020): Jurnal Pembangunan dan Kebijakan Publik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jpkp.v11i2.75

Abstract

Latar belakang penelitian ini adalah adanya kebijakan penerimaan peserta didik baru sistem zonasi yang menimbulkan sisi negatif dan sisi positifnya. Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan implementasi kebijakan sistem zonasi dana apa saja dampak positif dan negative pada penerimaan peserta didik baru (PPDB) di Kabupaten Garut khususnya di sekolah SMPN 1 Garut sebagai sekolah yang favorit dan SMPN 1 Tarogong Kidul sebagai sekolah non unggulan. Pendekatan yang digunakan yaitu penelitian kualitatif dengan metode analisis deskriptif data didapatkan dengan observasi, wawancara, dan dokumentasi. Hasil dari penelitian menyebutkan bahwa sosialisasi yang dilakukan oleh Dinas Pendidikan dan sekolah belum maksimal, dampak positif dengan adanya kebijakan sistem zonasi adalah lebih hemat dalam pengeluaran ongkos dan jam belajar siswa lebih efektif karena jarak yang lebih dekat. Sedangkan dampak negatifnya adalah membatasi hak siswa dalam memilih sekolah, penyebaran sekolah yang belum merata di seluruh daerah sehingga stigma sekolah favorit susah untuk dihilangkan, adanya kasus siswa yang sering kabur seusai jam istirahat, hal ini dikarenakan jarak sekolah yang dekat dengan sehingga mempermudah siswa untuk melakukan hal tersebut, dan belum adanya kesadaran dari orangtua mengenai pentingnya memahami dan menerima kebijakan tentang sistem zonasi yang bertujuan untuk menghilangkan diskriminasi pendidikan dan untuk menyamaratakan pendidikan diseluruh daerah di Kabupaten Garut.
Pengembangan Penerapan Marketing Digital Untuk Potensi Lokal (UMKM) di Kampung Cibadak Iis Zilfah Adnan; Ismi Hidayatur Rahma
Jurnal Media Pengabdian Komunikasi Vol 1, No 1 (2021): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.893 KB) | DOI: 10.52434/medikom.v1i1.14

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AbstrakKegiatan UMKM ini memproduksi makanan ber skala kecil untuk diperjual belikan dan bisa membantu perekonomian keluarga dengan mempertimbangkan potensi local yang ada pada masyarakat baik itu dari jasa dan juga bahan-bahan untuk diproduksi.  Potensi local pada masyarakat Kp. Cibadak di Desa Leuwigoong dengan situasi lahan yang kering dan hanya beberapa pertanian yang cukup kuat diantaranya pohon singkong, dengan pohon singkong ini dimafaatkan oleh masyarakat untuk dijadikan usaha kecil. Tujuan dari pengabdian masyarakat ini merupakan mengembangkan potensi masyarakat setempat dengan melihat keadaan di daerah tersebut, seperti di Kp. Cibadak ini dengan lahan yang kering dan pohon singkong yang berlimpah sehingga dimanfaatkan oleh masyarakat untuk dijadikan suatu produk yaitu dengan memproduksi Kicimpring dengan bahan utama 90% singkong dan sisanya merupakan rempah untuk memperkuat cita rasa dari kicimpring. Metode yang digunakan adalah  pengetahuan melalui seminar pada masyarakat dan berkoordinasi dengan pelaku atau mitra UMKM dan narasumber dari perguruan tinggi untuk pengembangan suatu produk dalam pemasaran kicimpring pada masyarakat. Hasil dari pengabdian masyarakat  melalui program besama dengan masyarakat ini untuk membantu UMKM di Kp. Cibadak baik itu dari system pemasaran, dan inovasi baru dan melalui seminar ini masyarakat bisa berkreasi untuk menyesuaikan dan bersaing dengan pasar.  Keyword : UMKM, Digital marketing, Kp. Cibadak  AbstrakThese community businesses or MSME activities produce small-scale food to be traded and can help the family economy by considering the local potential that exists in the community, both from services and materials to be produced. Local potential in the Kp community. Cibadak in Leuwigoong Village with a dry land situation and only a few strong enough agriculture including cassava trees, with this cassava tree used by the community to be used as small businesses. The purpose of this community service is to develop the potential of the local community by looking at the conditions in the area, such as in Kp. This Cibadak, with dry land and abundant cassava trees, is used by the community to be used as a product, namely by producing Kicimpring with 90% cassava as the main ingredient and the rest is spices to strengthen the taste of Kicimpring. The method used is knowledge through seminars in the community and coordinating with MSME actors or partners and resource persons from universities for the development of a product in marketing kicimpring to the community. The results of community service through this joint program with the community to help MSMEs in Kp. Cibadak is good from the marketing system, and new innovations and through this seminar the community can be creative to adapt and compete with the market. Keyword : UMKM, Digital marketing, Kp. Cibadak 
Mengembangkan UMKM Desa Keresek Melalui Pemasaran Digital Di Masa Pandemi Covid-19 Iis Zilfah Adnan; Lulu Afiani; Riesal Allawiyah; Kharisma Shanov; Siti Nendah Sulaeman; Ai Pina Wahyuni
Jurnal Media Pengabdian Komunikasi Vol 2, No 2 (2022): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.375 KB) | DOI: 10.52434/medikom.v2i2.29

Abstract

Abstract Knowledge of digital marketing and the ability to market products through digital-based media is very necessary given the regulations on social restrictions issued by the government. Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the existence of the internet, including the activities of Micro, Small and Medium Enterprises (SMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). With an understanding of using digital media to market products (Digital Marketing) it will make it easier for Micro, Small and Medium Enterprises (MSMEs) to do marketing easily. Garut University KKN students are encouraged to market Tiktuk Gatra through social media, one of which is Instagram, Facebook, YouTube, and WhatsApp. The type of research carried out is qualitative and uses descriptive methods, where the author will describe or describe as a whole what is obtained in the field and what is obtained from scientific journals. The results obtained from the research carried out are the condition of the community that is still minimal in marketing through online media, there are still many people who are not obedient to the health protocol, KKN students help to market MSMEs through social media, KKN students get a positive response from micro and small business actors and from consumers who are interested in the advertisements that are made. Keywords: Covid-19; digital; pemasaran; UMKM. Abstrak Pengetahuan tentang digital marketing dan kemampuan memasarkan produk melalui media berbasis digital sangat diperlukan mengingat adanya peraturan tentang pembatasan sosial yang dikeluarkan oleh pemerintah. Teknologi saat ini terus berkembang dan manfaat penggunaan internet terasa bagi para pemakainya. Beberapa orang merasa ketergantungan dengan adanya internet, termasuk aktivitas Usaha Mikro Kecil dan Menengah (UKM) dalam memanfaatkan teknologi informasi untuk menjalankan usahanya khususnya pada era Masyarakat Ekonomi ASEAN (MEA). Tujuan dari pengabdian ini adanya pemahaman menggunakan media digital untuk memasarkan produk (Digital Marketing) akan memudahkan pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam melakukan pemasaran dengan mudah. Mahasiswa KKN Universitas Garut terdorong untuk memasarkan tiktuk gatra melalui media sosial salah satunya, instagram, facebook, youtube, dan wa. Jenis pengabdian yang di lakukan adalah kualitatif dan menggunakan metode deskriptif, di mana penulis akan mendeskripsikan atau menjabarkan secara keseluruhan apa yang di dapatkan di lapangan dan apa yang di dapat dari jurnal ilmiah. Hasil yang didapatkan dari pengabdian ini adalah kondisi masyarkat yang masih minim akan pemasaran melalui media online, masih banyak masyarakat yang kurang patuh terhadap protocol kessehatan, mahasiswa KKN membantu untuk memasarkan UMKM melalui social media, mahasiswa KKN mendapat respons positif dari Pelaku usaha mikrokecil dan dari konsumen yang tertarik atas iklan yang di buat.Kata-kata kunci: Covid-19; digital; marketing; UMKM.
The Effect of Online Reporting About Paid Vaccine on Public Trust in Government Haryadi Mujianto; Iis Zilfah Adnan; Nurul Syamsiah
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.511

Abstract

This research was motivated by public unrest with the news about paid vaccines, where the beginning of this vaccine was not charged at any cost. The purpose of this study is to measure how much influence paid vaccine news on online media has on public trust in the government. The research method used is descriptive research to describe the variables to be explained and also in the analysis of how much influence the variables have. The approach used is a quantative approach with data collection techniques, namely by using questionnaires that have been tested for validity and reliability, the subjects of this study are the people of Garut Regency as many as 100 respondents, statistical data analysis using regression analysis, determination coefficient analysis and hypothesis testing. The results showed based on the F test in table VII.1, the calculated F value is 51.870 with a value significance of 0.000 then the hypothesis H0 is rejected and H1 is accepted. This means there is influence between online reporting about paid vaccines and public trust that the Rioting of News in Online Media Regarding Paid Vaccines Against Public Trust in the Government had a significant influence. The influence of Online Media Reports on Paid Vaccines on Public Trust is quite strong. And there is a strong influence on the community from the news of this Paid Vaccine.