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All Journal ProTVF Alhadharah: Jurnal Ilmu Dakwah SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Wacana: Jurnal Ilmiah Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam COMMED: Jurnal Komunikasi dan Media Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Pembangunan dan Kebijakan Publik Prima Abdika: Jurnal Pengabdian Masyarakat Alhadharah: Jurnal Ilmu Dakwah International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Media Pengabdian Komunikasi Sinergi International Journal of Logistics Sinergi International Journal of Communication Sciences Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pembangunan dan Kebijakan Publik Politik Indonesia: Indonesian Political Science Review Communica : Journal of Communication
Iis Zilfah Adnan, Iis Zilfah
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Peran Micro-Influencer Tiktok sebagai Strategi Public Relations Komunikasi Pemasaran untuk Peningkatan Eksistensi Merk Gulapadi Anggi Tri Rahmandani; Iis Zilfah Adnan; Muliyati Mat Alim
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5322

Abstract

This study aims to examine the role of TikTok micro-influencers as an effective public relations strategy to enhance the presence of the Gulapadi brand in today's fast-evolving digital era. It combines three important marketing communication approaches—advertising, sales promotion, and social media marketing—to achieve comprehensive and optimal results. A descriptive qualitative method was employed, gathering data through in-depth interviews with four groups of informants: micro-influencers, consumers, employees, and digital marketing experts. The findings demonstrate that micro-influencers successfully deliver promotional content in a manner that is not only engaging but also credible, which helps increase consumers' purchase intentions. Additionally, two-way interactions through comments and electronic word-of-mouth (eWOM) deepen the emotional connection between the brand and its audience, fostering a stronger relationship. As a result, utilizing micro-influencers on TikTok proves to be a powerful strategy that not only sustains brand existence but also broadens market reach and builds consumer loyalty in the midst of a rapidly changing digital landscape.
Relational Governance and Supply Chain Collaboration among Food Manufacturing SMEs: Evidence from a Qualitative Multiple Case Study in Indonesia Iis Zilfah Adnan
Sinergi International Journal of Logistics Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v3i4.1136

Abstract

Supply chain collaboration is increasingly important for food manufacturing SMEs facing fluctuating demand, volatile prices, and frequent supply disruptions. This study explores how food manufacturing SMEs in Malang, Indonesia, collaborate with suppliers and distributors, identifies factors facilitating and hindering collaboration, and examines mechanisms sustaining long-term collaborative relationships. A qualitative multiple case study design was used between June and August 2024. Data were collected through semi-structured interviews with thirteen purposively selected informants, including SME owners, managers, purchasing and logistics officers, suppliers, and distributors. Transcripts were analyzed using thematic analysis, involving coding, category development, within-case analysis, and cross-case comparison. Credibility was strengthened through triangulation and member checking. Findings show collaboration is characterized by regular communication, information sharing, production planning, and supplier flexibility. Trust emerged as the main governance mechanism supporting flexible payments, supplier prioritization, and reciprocal problem-solving. Information on demand, inventory, and delivery schedules was mainly exchanged via WhatsApp and shared spreadsheets. Although collaboration improved coordination, SMEs still faced challenges from price volatility, demand uncertainty, and supplier capacity constraints. Digital tools enhanced collaboration only when embedded in trust-based relationships with timely information sharing. Long-term relationships were sustained through payment reliability, consistent quality, and mutual support. The study concludes that collaboration among Indonesian food manufacturing SMEs is predominantly relationship-based rather than contract-driven, with relational governance and digital tools strengthening resilience under uncertainty.
The Implementation of Investigative Journalism in Tempo Magazine "Treasure of Tax Officials" Bagja Suprianto; Iis Zilfah Adnan; Feri Purnama
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.1013

Abstract

Investigative journalism is a form of news coverage in which journalists delve deeply into information or events that may expose corruption, analyze government policies or private company practices, or uncover economic, political, and cultural trends. Investigative news coverage is typically obtained by investigative journalists when they are interested in an issue and have a strong desire to find out something. Therefore, the work of investigative journalism is not constrained by time pressure; often, investigative journalists spend years, even decades, working on a single investigative report. In this study, the author employs the theory of critical discourse analysis by Teun A Van Dijk, which focuses on the textual dimensions of a magazine, news, or broadcast. Based on this, it is important to conduct a critical discourse analysis of Tempo magazine. This research analyzes two issues: microstructure and superstructure. The study also uses a qualitative descriptive approach, with observation as the data collection method. The results of this research show that, in terms of microstructure and superstructure discourse, Tempo magazine with the title "TREASURE OF TAX OFFICIALS" can be considered a means for the implementation of investigative journalism through the careful choice of words, language, sentence structure, and style, successfully uncovering a case of tax officials' corruption.
Co-Authors Abdul Rofi Achmad Wildan Kurniawan, Achmad Wildan Acmad Wildan Kurniawan Agus Tian Senjaya Ai Pina Wahyuni Anggi Tri Rahmandani Apriliani, Shalwa Awaliah, Nada Azzahra, Nedia Bagja Suprianto Bayu Suratmoko Dadang Andika Eka Putra Deri - Hudaya, Deri - Devi Devi Prayoga Dwi Andriani, Astri Fadhlurrohman, Mochammad Iqbal Fauzan, Luthfi Rafif Febrina, R. Ismira Feri Purnama Gantha Pagarsandya Giffar, Zia Muhammad Haryadi Mudjianto Hasbi Shiddiq Fauzan Hendrawan, Heri Hendrawan, Mahardika Raihan Hisam Sambadi Ieke Sartika Iriany Ismi Hidayatur Rahma Kharisma Shanov Kurniawan Kurniawan Kurniawan Kurniawan Lulu Afiani Mega Agustina Putu Sanusi Muhamad Erfan Muhammad Agus Muljanto Muhammad Irfan Fadillah Mujianto, Haryadi Muliyati Mat Alim Munggaran, Panji Mustopa, Ridwan Nadia Awalliah Novia Trias Amanda Permana Nurul Syamsiah Nurulaini, Sofia Darin Nurwijayanti Oktavia, Narti Rahman, Sani Ramdani Ramdani Raturahmi, Leadya Resty Mustika Pratiwi Riesal Allawiyah Saldifa, Muhamad Candra Salimah H, Syelma Nur Sani Rahman Siti Nendah Sulaeman Suseno, Novie Susanti TB. Sunan Giri Ummu Salamah Ummu Salamah Winda Wulandari, Winda Yowan Rachmawati Zikri Fachrul Nurhadi, Zikri Fachrul Zulkifli Adnan