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Journal : Jurnal Zona

Strategi Pengelolaan Pasar Modern Berbasis Lingkungan Di Pasir Pengaraian Sutami Sutami; Sofyan Husein Siregar; Trisla Warningsih
Jurnal Zona Vol 7, No 1 (2023)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/zona.v7i1.80

Abstract

Pasir Pengaraian Modern Market is a traditional market, said to be modern because one of the market visions is the realization of a traditional market with modern nuances that are clean, orderly, beautiful, safe, comfortable, and superior facilities in the economic movement of the Pasir Pengaraian community. The current state of the Modern Market has management conditions that tend to be less considered in the environmental, social and economic fields. The purpose of this study is to analyze the environmental conditions in the Pasir Pengaraian Modern Market, identify potentials and obstacles in the management of the Pasir Pengaraian Modern Market, and formulate a management strategy for the Modern Market in Pasir Pengaraian. This research uses a survey method, which is a method that aims to collect data from a number of variables in a community group through direct interviews and guided by the questions that have been provided. Using primary and secondary data types and sources, data collection techniques with observation techniques and in-depth interviews with informants. Determination of informants using purpose sampling techniques, including market managers as many as 7 respondents, traders as many as 40 respondents and buyers as many as 43 respondents. The strategy preparation analysis in this study uses a SWOT analysis approach. The results showed that the Modern Market is in quadrant I by applying an aggressive strategy. Quadrant I is a very favorable situation where the Pasir Pengaraian Modern Market has strengths and opportunities that can be utilized continuously to develop and improve the management of the Pasir Pengaraian Modern Market.
Co-Authors . Zulfan Achmad Fahrudin Achmad Fahrudin Achmad Fahrudin Adrian, Dio Agna Khuluqi Ahmat Hamonangan Rambe Alfasya, Muhammad Fikhri Ali Akbar Hisbullah Alit Hindri Yani Amanda, Cici Amrifo, Victor AN, Darwis Anak Agung Istri Sri Wiadnyani Andarini Diharmi Andini Agustina Andri Hendrizal Andriyani Andriyani Anggun Andriyani Annisa Rahmadita Annisa Rahmadita Aprilla Yunita Arfitri Yana Armaliza, Shakira Aulia, Nurul Azizi, Fathia Batubara, Ummi Mardhiah Batubara, Ummi Mardiah Bayti, Tiara Nur Bintal Amin Boy Rinsen Gultom Bustari Hasan Chicka Willy Yanti Cici Y.P. Siregar D Djoko Setiyanto D Djokosetiyanto, D Daniel Pangihutan Darwis AN Darwis AN Darwis AN Darwis AN Darwis AN Darwis Darwis Darwis Darwis Darwis Darwis Darwis Darwis Darwis Darwis darwis darwis, darwis Deando Hentun Gultom Defna Friska Dela Sintya Delwita, Delwita Deni Efizon Dessy Yoswaty Dessy Yoswaty Desya, Viona Devi Nopia Devia Sari Devia Sari Deviasari Deviasari Deviasari Deviasari Deviasari Deviasari Deviasari, Deviasari Deviasari, Kusai, Dewi Asmidar Ritonga Dian Iriani Djokosetiyanto Djokosetiyanto Efriyeldi, Efriyeldi Emrinelson, Tri Eni Yulinda Evrin Septyanti Evy Marta Meranty Folia Fahrian, Feldi Fathia Azizi Feby Dwi Anisha Putri Feldi Fahrian Fikriyani, Farah Faizah Fines Indah Sari Firdaus Alam Budi Firman Nugroho Firman Nugroho Fitra Suzanti Fitri Yuliasma Fuad Aramiko.AM Gatot Yulianto Gea, Efvin Kridayanti Gea, Efvin Krisdayanti Geryco Sahat Martua S Gilang Alief Prawiska Hamdi Hamid Hana Lubis Handayani, Tri Dian Hapsoh Helda Hendra Taufik Hendrik Hendrik Hendrik Hendrik Henni Syawal Herawati Br Ginting Herimufty Herimufty Heriyanti Heriyanti, Heriyanti Herpina Pasaribu Ike Ratna Sari Ilma Amika Imam Suprayogi Indra Lesmana Indra Suharman Inka Wahyuni Inka Wahyuni Irsya, Habib Isma Mulyani Koeswari, Herlivia Kusai Kusai Kusai Kusai Kusai Kusai Kusai Kusai Kusai, Deviasari Kusai, Kusai Lady Jewlaika Laksono Trisnantoro Lamun Bathara Liharti, Liharti Linda Safitri Lubis, Rahmatika Lucky Syarif Luky Adrianto Lusi Angelia Ritonga M. Faiz Akhimuddin Maharie, Trio Nugraha Manalu, Merry Marifa Indar Wara Gandini marisa_hutagalung marisa_hutagalung Marpaung, Juliana Meidy, Refianov Hawali Merry Manalu Merry Manalu Mila Octavianti Mubarak Mubarak Muhammad Arief Muhammad Arief Wibowo Muhammad Imam Mulya, Muhammad Budi N Ira Sari Napitupulu, Putri Thalia Natalia Kristiani Sianturi Nofiantoro, Wikel Noprianty, Widya Noviana, Risa Nur Aini Nuraini Nuraini Nurbaiti Nurul Aulia Octavianti, Mila Oki Adi Putra Oktavianti, Mila Pasaribu, Herpina Pertiwi, Zuwini Putra, Sanjaya Mandala Putri Kusuma Wardani Putri, Aulia Nada Rafi Ajis Rahmatika Lubis Rahmi Handayani Ramadhan, Farriz Farhan Ramadhan, M. Arsya Rasoel Hamidy Refianov Hawali Meidy Ridar Hendri Rindi Metalisa, Rindi Riris Sitinjak Rival Junaidi Romida, Zuwita Rosnita Rosnita Rosnita Rosnita RR. Ella Evrita Hestiandari Safitri, Linda Salsabila, Unik Hanifah Sandra Prima Ngesti Saprianto Saprianto Saprianto, Saprianto Saputra Hanafi Rambe Saputry, Indah Kurniya Dwi Sarah, Novia Saskia Juliani Selvi Gustia Sari Sihombing, Fitriani Silfi Zuhriani Siregar, Cici Y. P. Siregar, Cici Y.P. Siregar, Cici YP Siti Aminah Sofyan Husein Siregar Srilona, Mersy Applika Suhardi, Ibrah Supriadi Supriadi Supriadi Supriadi Sutami Sutami Sutopo, Ari Zangga Syahzanani S, Zahwa Syifa, Nadia Tandiono, Joko Tessha Fitriani Thamrin Tince Sofyani Tince Sofyani Tomi Ramadona Tri Dian Handayani Tri Emrinelson Tri Lestari Ulfa, Suci Nurul Ulfia, Suci Nurul Ummi Mardiah Batubara Ummi Mardiah Batubara Wahyuni, Inka Wardatul Hidayah Wardatul Hidayah Widanti, Adhina Oriva Yoswaty\, Dessy Yudho Harjoyudanto Yulinda Suaseh Nasution Yuni Suseno Yunita, Aprilla Yuri, Ibnu Febrianshah Zahwa Syahzanani S Zulkarnain Zulkarnain Zulkarnain Zulkarnain