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All Journal Tekinfo | Scientific Journal of Industrial and Information Engineering Journal of Research and Technology Tibuana : Journal of Applied Industrial Engineering Jurnal INTECH Teknik Industri Universitas Serang Raya Jurnal Optimalisasi Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Dedikasi: Jurnal Pengabdian kepada Masyarakat Jurnal Industri dan Inovasi (INVASI) Industrial & System Engineering Journals (ISEJOU) Widya Teknik
Silvana Mohamad
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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Identifikasi Strategic Planning dengan Implementasi Metode SWOT dan BCS pada UMKM Mesthi Cafe Deviyanti, I Gusti Ayu Sri; Fais, Moh. Ainul; Mohamad, Silvana; Widari, Nyoman Sri
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 5, No 2 (2024): Jurnal SENOPATI Vol 5, No 2
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2024.v5i2.5560

Abstract

The development of MSMEs in Indonesia is very rapid, especially in the food business. Even so, there are also many people who are running a food business out of business because of the many competitors. Therefore, a solution is needed so that the food business continues to run. One way is to use the concept of strategic planning aspects from internal and external with the SWOT method, and conduct a performance appraisal of company executives to sharpen strategies and initiatives that can be achievedKeywords: BCS, Strategic Planning, SWOT
Co-Authors Agung Rasmito Bambang Sutejo, Bambang Bukamo, Richard Renaldy Daud, Parlan S Dedy Kunhadi Devi Susiati Dian Retno Sari Dewi Evi - Yuliawati Evi Yuliawati Fasih, Ahmad Febihapsari Firdaus, Aqfi Nur I Gusti Ayu Sri Deviyanti I. G. A. Sri Deviyanti Ida Kusnawati Tjahjani Idham Halid Lahay Julius Mulyono Lapai, Yolanda Marpaung, Alfikar Moh. Ainul Fais Mohamad, Firmansyah Muthowif Nyoman Sri Widari Paudi, Yusrin R Pratama, Ryan Adi Prayogo, LM Fandy Renaldy, Richard Shodiq , Djaffar Shodiq, Djaffar Suhatati Tjandra Sutejo , Bambang Syahrir H, Muhammad Widari, Nyoman Sri Wildan Wildan Yasin, Nurnianingsih A Yuniati , Yuyun