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All Journal JOIV : International Journal on Informatics Visualization SEIKO : Journal of Management & Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Inkubis: Jurnal Ekonomi dan Bisnis eProceedings of Applied Science BINA CIPTA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Proceeding of Community Service and Engagement
Riska Aprilina
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kegiatan Pemasaran Instagram Terhadap Peningkatan Penjualan Produk Mirukiway Heryana, Annisa Bunga; Aprilina, Riska
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.8847

Abstract

Kemajuan di bidang teknologi digital telah mendorong usaha mikro kecil dan menengah (UMKM ntuk memaksimalkan pemanfaatan media sosia, khususnya Instagram, Sebagai metode pemasaran yang efisien. Namun, UMKM Mirukiway masih menghadapi tantangan dalam menciptakan interaksi audiens yang optimal, meskipun konten yang mereka unggah telah menjangkau banyak pengguna. Situasi ini menggambarkan adanya perbedaan antara seberapa jauh konten dapat menjangkau dan berapa banyak interaksi serta penjualan yang di hasilkan. Penelitian ini bertujuan untuk mengevaluasi pengaruh aktivitas pemasaran di Instagram terhadap peningkatan penjualan produk Mirukiway dan mengenali faktor-faktor yang menyebabkan rendahnya keterlibatan pengguna meskipun jumlah tampil konten tinggi. Metode yang di terapkan adalah pendekatan kuantitatif dengan desain asosiatif, melibatkan 100 orag responden yang merupakan pengikut aktif Instagram @id_mirukiway serta konsumen yang telah melakukan pembelian. Data dikumpulkan melalui kuesioner, serta uji validitas, dan reliabilitas guna memastikan kualitas instrumen yang digunakan, dan analisis regresi linier sederhana untuk menguji hubungan variabel. Hasik penelitian menunjukan bahwa semua instrumen yang digunakan telah teruji valid dan reliabel, serta berbasis pendekatan Attention, Interest, Desire, Action (AIDA) untuk meningkatkan ketelibatan audiens dan mendorong konversi secara lebih efisien.
PERANCANGAN WEBSITE DAN PELATIHAN PENYUSUNAN PAKET WISATA SEBAGAI SARANA PROMOSI DI DESA WISATA MARGAMULYA Ersy Ervina; Riska Aprilina; Sampurno Wibowo; Fauzan Fajar Saputra; Fathur Rahman Nur
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 1 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v6i1.7841

Abstract

Desa Margamulya merupakan salah satu desa yang terletak di Kawasan Bandung bagian Selatan, tepatnya di Kecamatan Pasir Jambu, Kabupaten Bandung, Jawa Barat, Indonesia. Desa Margamulya memiliki potensi wisata yang beragam seperti pemandangan alam, usaha mikro kecil dan menengah (UMKM), dan juga kegiatan kesenian dan kebudayaan masyarakat yang atraktif. Dengan berbagai potensi tersebut, promosi yang dilakukan masih belum optimal, dikarenakan masih minimnya pemanfaatan media digital sebagai sarana promosi. Untuk mengatasi hal tersebut, maka akan dilaksanakan kegiatan pengabdian masyarakat berupa pelatihan website dan paket desa wisata Margamulya. Metode dan tahapan pengabdian masyarakat diawali dari pengumpulan informasi (survey langsung ke desa Margamulya), penyusunan proposal, perancangan website, pelatihan, hingga evaluasi. Diharapkan dengan terlaksananya kegiatan pengabdian masyarakat dapat meningkatkan kompetensi mitra sasar yaitu warga desa Margamulya dalam penggunaan media digital sebagai sarana penyampaian informasi dan promosi desa wisata.
Social Media Marketing Integration as an Interactive Marketing Strategy To Increase Competitive Advantage Aprilina, Riska; Wulandari, Astri; Suryawardani, Bethani
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 4 No. 5 (2026): January
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v4i5.4207

Abstract

This study aims to analyze the role of social media integration as a marketing strategy in optimizing a company's competitive advantage in the digital economy era. The current transformation in marketing strategies has encouraged the integration of digital platforms to foster communication, consumer engagement, and ultimately achieve competitive advantage. The study employed qualitative methods, incorporating literature review of various international and national journals covering digital marketing, social media integration, and competitive advantage. The analysis results indicate increased brand awareness and engagement, optimization of customer relationship management based on real-time data, and increased product and service innovation through consumer feedback. Social media integration enables companies to create a consistent customer experience. Social media integration is not only a marketing communications strategy but also a strategic capability that can support value creation and improve company performance.
The Impact of Human Resource Innovation and Creativity on the Marketing Effectiveness of MSMEs in the Tourism Sector in Indonesia Wulandari, Astri; Aprilina, Riska; Suryawardani, Bethani
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.203

Abstract

Background: The tourism sector is one of the mainstays of Indonesia's economy. Micro, small, and medium enterprises (MSMEs) dominate both income generation and employment in this sector, contributing significantly to regional development. However, most tourism MSMEs still adopt conventional marketing methods, thus reducing their competitiveness in an increasingly digital and dynamic market environment. Objective: This study examines the impact of human resource (HR) innovation and HR creativity on the marketing effectiveness of tourism MSMEs in Indonesia. Methods: A quantitative cross-sectional survey of 300 MSME owners and managers across major tourism destinations—Bali, Lombok, and Yogyakarta—was carried out. Data were collected through a structured survey questionnaire and analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. Results: HR Innovation (Mean = 4.09) and HR Creativity (Mean = 4.23) received high scores but showed no significant relationship with marketing effectiveness (r ≈ −0.03; p > 0.05; R² = 0.002), indicating a very weak predictive model. This finding contradicts previous studies that found positive innovation–performance relationships. Conclusion: HR innovation and HR creativity are not significant predictors of marketing effectiveness. Organizational leadership, culture, and technological support are the key structural and systemic factors. Theoretical Contributions: This study highlights the need for an integrated HR development approach and theoretically contributes by demonstrating that creative resources require systemic mechanisms to translate into measurable marketing outcomes.
Co-Authors Agnia Noor Syiwan, Nailla Alfitra, Muhammad Alisa, Hilma Sharah Astri Wulandari Ati Mustikasari Bethani Suryawardani Damayanthi, Nurvaliza Dendi Gusnadi Disastra, Ganjar Mohamad Donni Junipriansa Ersy Ervina Eva Mardiyana Fanni Husnul Hanifa Fathur Rahman Nur Fauzan Fajar Saputra Giva Andriana Hasanah Putri Heriyanto, Ferdiansyah Alif Heryana, Annisa Bunga Hidayat , Rahmat Marbun, Grathia Endivina Meilina Raharjo, Sabitah Muhamad Tegar Fitrianto Naufa, Alfina Azka Nayshila Aura Putri, Wingga Nisaka, Aryas Nugraha Putra, Faisa Samdya Putri Fatoni, Salwa Berliana Rahmat Hidayat Ramadan, Muhammad Healthian Rennyta Yusiana Rosmiati, Mia Sampurno Wibowo Siti zakiah Sri Widaningsih Sugondo Hadiyoso Vany Octaviany Widya Sastika Wildan Arief Nurzaman, Akhmad Yasmin, Namira Fisilmi